11/17/2016
Sapient Corporation Wikipedia
Sapient Corporation From Wikipedia, the free encyclopedia
Sapient is a marketing and consulting company that provides business, marketing, and technology services to clients. The company operates three divisions, SapientNitro, Sapient Global Markets and Sapient Government Services. On February 5, 2015, Sapient became a fully owned division of French advertising giant Publicis, in a deal valued at $3.7bn (£2.3bn).[2]
Contents 1 History 1.1 Early Years 1.2 International Expansion 1.3 History of Sapient Acquisitions 2 Divisions 3 Corporate Affairs 4 Culture 4.1 Office Space 5 Awards 6 References 7 External links
History Early Years
Sapient Corporation
Type
Public
Industry
Capital markets, Commodity Markets, Government Services and Digital Media
Founded
1990
Headquarters Boston, Massachusetts, United States Key people
Alan J. Herrick (CoChairman and CEO)
Services
Business consulting and integrated marketing services
Revenue
$ 1.305 billion (2013)[1]
Operating income
$125.22 million (2013)[1]
Number of employees
11,900+ (December 31, 2013) [1]
Parent
Publicis
Website
www.sapient.com (http://www.sapi ent.com/)
Sapient was founded on November 6, 1990. The two founders, Jerry Greenberg and Stuart Moore, met at Cambridge Technology Partners, an IT services company located in Cambridge, Massachusetts. The cofounders recognized the need for a different type of mindset in the IT consulting world. Sapient chose to use a fixedterm, fixedprice model for pricing projects, rather than charging on a time and materials basis. In addition, Greenberg and Moore relied on their own resources instead of venture capital to fund the company’s operations. This allowed them to keep control of the organization and set longterm strategic goals. During this period, Sapient was also an early adopter of internetbased technology, and internetbased work grew to over 70% of total revenue by 1999. Both client satisfaction and the pioneering use of the internet led to rapid growth in the period from 1992 to 2000, with revenue growing from $950,000 in 1992 to $503 million in 2000.[3]
International Expansion After a period of contraction during the dotcom bubble in the early 2000s, Sapient looked overseas to grow a substantial portion of revenue, rising over 30% in only 3 years. This growth was driven by a strategy called “Global Distributed Delivery,” which sought to capitalize on the quickly growing tech market in India to grow Sapient’s software development capabilities. The operations in India would supplement project teams globally. [3] https://en.wikipedia.org/wiki/Sapient_Corporation
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