Reasons Why People Buy Links For SEO

REASONS WHY PEOPLE BUY LINKS FOR SEO

REASONS WHY PEOPLE BUY LINKS FOR SEO Buying links for SEO used to something that a lot of people would do some time back if they wanted their websites to appear at the top of the search engine results.

But can it be done today?

Without doubt, paying for backlinks can shoot you up search engine rankings, but it comes with a whole host of drawbacks especially when a link audit is done.

It wasn’t long from the time when search engine optimizers first realized the crucial role that backlinks played in search rankings until some enterprising soul came up with the idea of selling links. Of course, it was not long before bad actors started abusing it, just like nearly every other ranking hack in search engine optimization.

On realizing this, Google (doing what Google does) began cracking down on the process.

REASONS WHY PEOPLE BUY LINKS FOR SEO There isn’t much on the way of a gray area when it comes to Google’s position on the issue. One of the notable things in the Google’s Webmaster Guide about link schemes is that buying or selling links that pass PageRank will negatively impact your website’s ranking. This includes exchanging money for links, or posts that contain links, exchanging goods or services for links, or sending someone a ‘free’ product in exchange for them writing about it and including a link.

None of us would ever dream of doing such a thing, except a lot of sites still do. While it is not openly discussed, but the practice is still alive.

So, why is buying links for SEO still common up to today? For the same reason people speed in their cars – it is faster, and some view it as worth the risk. Buying links reduces the workload that building links requires (e.g., creating quality content, prospecting for link opportunities, and building relationships) and significantly cuts down the time it takes to start seeing results.

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REASONS WHY PEOPLE BUY LINKS FOR SEO