Shioyu Shoe Design Process Book

PROCESS BOOK

Shioyu Easy Insert Shoe Design For Pregnancy & Motherhood John Nguyen DSID 128 Adv. Project

TABLE OF CONTENT

Prompt Research Survey Persona Goals Market Research Design Ideations Design Concept Phase Functional Prototype Phase Final Direction CMF In Context Final Project Conclusion

PROMPT HOW CAN PREGNANCY AFFECT ON THE BODY? Pregnancy is a special time for women, full of wonder and anticipation for their new bundle of joy. Many women excitedly watch their belly grow and embrace the numerous changes pregnancy brings to their bodies. Along with the beautiful changes — such as feeling the baby kick and having amazing hair, skin and nails — come some not-so-welcome changes, such as

swollen

ankles and feet, clumsiness and the decreased ability to bend and stretch.

Research

1ST

TRIMESTER

0-3

MONTHS

2ND

TRIMESTER

3-6

MONTHS

3RD

TRIMESTER

6-9

MONTHS

Trimester Process & Selection

1ST

TRIMESTER

0-3

MONTHS

2ND

TRIMESTER

3-6

MONTHS

-Physical & Emotional Changes

-Nausea & fatigue lessen

-Extreme fatigue

-Baby bump expands

-Slight weight gain

-Moderate weight gain

-Headache & Nausea

-Back, abdomen, groin, thigh aches

-Changes in Daily Routine

-Swelling begins in ankles, and face

3RD

TRIMESTER

6-9

MONTHS

-Baby's growth puts pressure & discomfort -Extreme weight gain -Difficult breathing -Swelling in ankles & face -Edema & Pronation

Area of Focus

- The "Home Stretch" - Weight gain & ever-growing belly - Balance & center of gravity affected - Decrease in flexibility & range of motion - Easily winded out - Aching back - Swollen feet

Bending over in the third trimester can throw off your balance and cause a dangerous fall. Bending and lifting from the waist can also cause strain on the lower back muscles and result in pain. Deep

3RD

TRIMESTER

6-9

MONTHS

bending puts pressure on the stomach, worsening heartburn. The third trimester is when most women find it increasingly difficult to bend at the waist. When you can't bend down, it naturally limits some of the things you can do for yourself.

A Mother's Struggle - Most carry the bulk of their weight in the front.

- Belly size depends upon a multitude of factors - A woman’s general size - Weight before pregnancy - The size of the baby - Whether she is carrying multiples.

-The more space a woman's belly takes up, the less likely she can bend down easily.

What's the Foot-1-1?

-Gathering of fluids in a pregnant woman’s body tissues leads to edema, or swelling, of the feet and ankles.

-The loosening of foot ligaments causes the foot bones to spread out, making feet larger.

-It's not unusual for a woman's feet to increase by a half or full shoe size.

What's the Foot-1-1?

Crucial pressure points that pregnant women commonly go through when shoes are too long or restricts blood flow

SURVEYING THE MOMS VOICING OUT THEIR EXPERIENCES & STRUGGLES

ADDYLEE PHAN 2nd Trimester: 6 Months

ANA DELA

MARIE CRUZ

3rd Trimester: 9 Months

MEET ADDY "I struggle with my fat

DUE

IN

AUGUST

3

belly getting in the way when I try to

pull the back of the shoes over my heel."

"My heels always hurt after about 2-3 hours. Getting

gel

inserts for the heel of my shoes would be nice because my feet would be banging at the end of the day. I want a shoe that would also

help my posture while I stand or walk "

ADDY'S

FAVORITE

SHOES

TO

WEAR

MEET ANA

DUE

IN

MARCH

08

hard time putting in my feet inside only

"I always have a

swollen. And with slip-ons, I get insecure of

because it's so

how enormous my feet looks with the swelling."

I would like an easy way to

put on shoes without bending

over because I get winded out every time I have to slouch or bend over to fix my feet into my shoes.

ANA'S

FAVORITE

SHOES

TO

WEAR

PERSONA INSIGHT WHO ARE WE GOING TO BE DESIGNING FOR?

MEET

SARA

"Style & comfort still matters"

SARA VONG

HIGHLIGHTS

-

23

SHOE PREFERENCES

Manage her own startup lash company

- Loves to stay on the latest

Cosmetologist Sacramento, CA

- Business oriented and

fashion trend

well-rounded

Price Style Lightweight

First Time Mom Due in July

Comfort

FUSTRATIONS

Chic

Educated

Independent

Active

Ambitious

Caring

Supportive

Hands-On

- I would always

struggle to either rely

FAVORITE SHOES TO WEAR

lifting my feet on a chair or cross my feet to my knee to put on my shoes.

About Sara Sara

is

always

managing be

her

relevant

likes

to

style

is

her

Lash

in

dress

success

on

her to

in

style

the

key

feet

cosmetics field

of

impress for

to

which,

with

pregnancy,

it

a

restricted

grows, her

has

it's

shoes

rises

her

hit

her

on

and

in

this

her

toll

on

harder

off.

insecurities.

Her

her

Sara

As

for

feet

inconvenient because

- It can also be

it takes up time tying.

her

Boots

case, skillset

- "I very like what Adidas is coming out

recent her

to

To

showcase

movements.

becoming

comes

business.

compliment

However,

it

profession,

and

credibility.

and

when

Sandals

joints

with but what if they made a shoe that

she

her

to

swelling

put

easier to put on."

could be

Running/Athletic

Needs & Wants

WHAT DO MOMS WANT?

Needs & Wants Typical moms like Sara wants

C-L-A-S-S

Needs & Wants Typical moms like Sara wants

COMFORT LIGHTWEIGHT AESTHETICS STYLE SIMPLICITY

FOOTWEAR SELECTION

Sandals

Boots

Sneakers

FOOTWEAR SELECTION

-Easiest types of shoes to put on and off.

-Stylish and versatile to most wardrobes.

-May require bending and inserting

-May be heavy and non-breathable

-Most supportive and offer numerous benefits both during and after pregnancy.

-May require bending over

-Flat soles with little to no heel support

-Suitable for all season -Good for activity - Comfortable -Adjustable -Supportive

-No requirement of any bending or lace-tying.

-They are forgiving of puffy, swollen feet

- Easy to kick off at the end of the day.

-Not always the best and safest option

Common Wearing Methods

FOOT CROSSED OVER KNEE

THE FOOT HOIST

ASKING FOR ASSISTANCE

SHOELACE AVOIDANCE

GOALS -Improve the

foot insert experience without bending

Fuse together running shoe qualities into a casual look

-

-Stylish and versatile to fit most wardrobes.

-Improve the

cushioning

-Improve center of gravity

-A

laceless design

posture

ADIDAS CAMPAIGN

-

"Creating the New" Attitude

the idea that the brand can change lives.

- In our case, we will be concentrating on improving the lifestyle of motherhood.

BRAND MARKET RESEARCH Expensive

Simple

Opportunity

Cheap

Innovative

LET'S BOOST UP THE APPROACH - Various styles designed for specific activity.

- Room for new opportunities

- Female consumers finds the comfort very satisfying.

- Versatile for leisure/casual style

IDEATION PHASE

EXPLORING DIFFERENT DESIGN UPPERS TO APPLY ONTO THE BOOST TECHNOLOGY.

CONCEPT IDEATION 1: STEP & SNAP a sporty running stealthlike sneaker

Having a low cost of a forefoot snap mechanism to cross over the foot.

CONCEPT IDEATION 2: STRAP UP A Classy Chelsea boot-like sneaker

The Ankle strap snaps over the upper leg to hold onto the foot.

CONCEPT IDEATION 3: CONVERTOR Hybrid slipper relief sneaker

The heel acts like a support around the rear ankle but can convert down into a heel support when pushed down while the toe shroud allows customizable breathability.

MATERIAL STUDY

LET'S GO TO THE DRAWING BOARD

GETTING NOTES & IDEAS ACROSS

HOW CAN THE FUNCTION WORK?

FUNCTION CONCEPTS HOW IS THE DESIGN GOING TO WORK?

CONCEPT 1

CONCEPT 2

CONCEPT 3

CONCEPT 4

CONCEPT 5

FUNCTION CONCEPT 1 PRESS DOWN CLOSE DOWN

The pressure of the heel to press down on to the raised fabric connected to the side panels will compress the two side walls down to wrap around the foot.

Felt like this was one of the big contenders to move forward but created more problems as to why how can the foot be lifted out.

FUNCTION CONCEPT 2 HEEL DUMP TRUCK MOTION A heel mechanism where it mimics a dump truck mechanism. The heel is pressed onto the heel cup so that it teeter tots back onto the heel.

I felt that it didn't achieve that easy insert goal as it looks questionable on how it would work. I ended up not moving forward with this.

FUNCTION CONCEPT 3 BEND &SNAP BANDS The bands activate the "wrapping" mechanism by putting pressure onto the forefoot insole to trigger the internal flexible metal . The bands prove to be hard to activate as it only bends and wraps at a certain point. The function was cool but it lacked quick understanding for users to know right away.

FUNCTION CONCEPT 4 VENUS FLYTRAP MOTION This Venus Flytrap inspired mechanism has an abstract look of how a shoe mouth would look like.

The idea is similar to concept 1 but the side panels are irregular where the larger wall will enclose and connect to the shorter wall.

I almost moved forward with this function but it proved to be way too wild for the construction of the shoes and had multiple tries to make the closure to spring back and release the foot.

FUNCTION CONCEPT 4 VENUS FLYTRAP MOTION W/ FOOT

FUNCTION CONCEPT 5 HEEL CRADLE The Heel Cradle mechanism has the idea of releasing the heel cup back and forth so that the foot could slide through into the shoes without any effort. The heel triggers on rocking back when the foot is placed inside.

I felt like the motion is very interesting and different in terms of making a literal slip on shoe. I thought this was a top contender to move forward with.

FUNCTION CONCEPT 6 BANDS W/ HEEL DUMP TRUCK MOTION I combined functions 2 and 3 together to achieve one improved function. The motion was too much to look into. Trying to get the heel out after the bands wrap the foot took a complicated route of getting the foot off from the shoes.

I did not want to get any more complicated, so I thought this was a cool idea but didn't work out to move forward.

WHICH FUNCTION TO CHOOSE? HOW IS THE DESIGN GOING TO WORK?

CONCEPT 1

CONCEPT 2

CONCEPT 3

CONCEPT 4

CONCEPT 6

CONCEPT 5

HOW CAN WE EVOLVE THIS? SLIDE & CRADLE

CONCEPT 1

CONCEPT 3

CONCEPT 2

CONCEPT 4

CONCEPT 6

CONCEPT 5

MECHANISM REFINEMENT

SLIDE & GLIDE 2.0 The insole plate is connected to two wires that holds the heel. As the pressure of the foot slides up to toe cavity, the heel will help guide the foot into place.

INSPIRATION

CMF SELECTIONS Pirate Black Texile Mesh

Peach Puree Faux Suede

Meteorite Blue Synthetic Neoprene

DESIGN PROCESS

Heel Cup

Mid Foot

Toe Box

COMBINING THE PARTS TOGETHER

FINAL

ORTHOGRAPHICS

MAGNET FASTNER FEATURE

INSOLE FEATURE

EXPLODED VIEW

TECH PACK

SOLE REBORN

PROCESS

REFLECTIVE AESTHETICS

FINAL MODEL

FINAL MODEL

IN CONTEXT

THE CONCLUSION

THE CONCLUSION

THANK YOU.