PROCESS BOOK
Shioyu Easy Insert Shoe Design For Pregnancy & Motherhood John Nguyen DSID 128 Adv. Project
TABLE OF CONTENT
Prompt Research Survey Persona Goals Market Research Design Ideations Design Concept Phase Functional Prototype Phase Final Direction CMF In Context Final Project Conclusion
PROMPT HOW CAN PREGNANCY AFFECT ON THE BODY? Pregnancy is a special time for women, full of wonder and anticipation for their new bundle of joy. Many women excitedly watch their belly grow and embrace the numerous changes pregnancy brings to their bodies. Along with the beautiful changes — such as feeling the baby kick and having amazing hair, skin and nails — come some not-so-welcome changes, such as
swollen
ankles and feet, clumsiness and the decreased ability to bend and stretch.
Research
1ST
TRIMESTER
0-3
MONTHS
2ND
TRIMESTER
3-6
MONTHS
3RD
TRIMESTER
6-9
MONTHS
Trimester Process & Selection
1ST
TRIMESTER
0-3
MONTHS
2ND
TRIMESTER
3-6
MONTHS
-Physical & Emotional Changes
-Nausea & fatigue lessen
-Extreme fatigue
-Baby bump expands
-Slight weight gain
-Moderate weight gain
-Headache & Nausea
-Back, abdomen, groin, thigh aches
-Changes in Daily Routine
-Swelling begins in ankles, and face
3RD
TRIMESTER
6-9
MONTHS
-Baby's growth puts pressure & discomfort -Extreme weight gain -Difficult breathing -Swelling in ankles & face -Edema & Pronation
Area of Focus
- The "Home Stretch" - Weight gain & ever-growing belly - Balance & center of gravity affected - Decrease in flexibility & range of motion - Easily winded out - Aching back - Swollen feet
Bending over in the third trimester can throw off your balance and cause a dangerous fall. Bending and lifting from the waist can also cause strain on the lower back muscles and result in pain. Deep
3RD
TRIMESTER
6-9
MONTHS
bending puts pressure on the stomach, worsening heartburn. The third trimester is when most women find it increasingly difficult to bend at the waist. When you can't bend down, it naturally limits some of the things you can do for yourself.
A Mother's Struggle - Most carry the bulk of their weight in the front.
- Belly size depends upon a multitude of factors - A woman’s general size - Weight before pregnancy - The size of the baby - Whether she is carrying multiples.
-The more space a woman's belly takes up, the less likely she can bend down easily.
What's the Foot-1-1? -Gathering of fluids in a pregnant woman’s body tissues leads to edema, or swelling, of the feet and ankles.
-The loosening of foot ligaments causes the foot bones to spread out, making feet larger.
-It's not unusual for a woman's feet to increase by a half or full shoe size.
What's the Foot-1-1?
Crucial pressure points that pregnant women commonly go through when shoes are too long or restricts blood flow
SURVEYING THE MOMS VOICING OUT THEIR EXPERIENCES & STRUGGLES
ADDYLEE PHAN 2nd Trimester: 6 Months
ANA DELA
MARIE CRUZ
3rd Trimester: 9 Months
MEET ADDY "I struggle with my fat
DUE
IN
AUGUST
3
belly getting in the way when I try to
pull the back of the shoes over my heel."
"My heels always hurt after about 2-3 hours. Getting
gel
inserts for the heel of my shoes would be nice because my feet would be banging at the end of the day. I want a shoe that would also
help my posture while I stand or walk "
ADDY'S
FAVORITE
SHOES
TO
WEAR
MEET ANA
DUE
IN
MARCH
08
hard time putting in my feet inside only
"I always have a
swollen. And with slip-ons, I get insecure of
because it's so
how enormous my feet looks with the swelling."
I would like an easy way to
put on shoes without bending
over because I get winded out every time I have to slouch or bend over to fix my feet into my shoes. ANA'S
FAVORITE
SHOES
TO
WEAR
PERSONA INSIGHT WHO ARE WE GOING TO BE DESIGNING FOR?
MEET
SARA
"Style & comfort still matters"
SARA VONG
HIGHLIGHTS
-
23
SHOE PREFERENCES
Manage her own startup lash company
- Loves to stay on the latest
Cosmetologist Sacramento, CA
- Business oriented and
fashion trend
well-rounded
Price Style Lightweight
First Time Mom Due in July
Comfort
FUSTRATIONS
Chic
Educated
Independent
Active
Ambitious
Caring
Supportive
Hands-On
- I would always
struggle to either rely
FAVORITE SHOES TO WEAR
lifting my feet on a chair or cross my feet to my knee to put on my shoes.
About Sara Sara
is
always
managing be
her
relevant
likes
to
style
is
her
Lash
in
dress
success
on
her to
in
style
the
key
feet
cosmetics field
of
impress for
to
which,
with
pregnancy,
it
a
restricted
grows, her
has
it's
shoes
rises
her
hit
her
on
and
in
this
her
toll
on
harder
off.
insecurities.
Her
her
Sara
As
for
feet
inconvenient because
- It can also be
it takes up time tying.
her
Boots
case, skillset
- "I very like what Adidas is coming out
recent her
to
To
showcase
movements.
becoming
comes
business.
compliment
However,
it
profession,
and
credibility.
and
when
Sandals
joints
with but what if they made a shoe that
she
her
to
swelling
put
easier to put on."
could be
Running/Athletic
Needs & Wants
WHAT DO MOMS WANT?
Needs & Wants Typical moms like Sara wants
C-L-A-S-S
Needs & Wants Typical moms like Sara wants
COMFORT LIGHTWEIGHT AESTHETICS STYLE SIMPLICITY
FOOTWEAR SELECTION
Sandals
Boots
Sneakers
FOOTWEAR SELECTION
-Easiest types of shoes to put on and off.
-Stylish and versatile to most wardrobes.
-May require bending and inserting
-May be heavy and non-breathable
-Most supportive and offer numerous benefits both during and after pregnancy. -May require bending over
-Flat soles with little to no heel support
-Suitable for all season -Good for activity - Comfortable -Adjustable -Supportive
-No requirement of any bending or lace-tying.
-They are forgiving of puffy, swollen feet
- Easy to kick off at the end of the day.
-Not always the best and safest option
Common Wearing Methods
FOOT CROSSED OVER KNEE
THE FOOT HOIST
ASKING FOR ASSISTANCE
SHOELACE AVOIDANCE
GOALS -Improve the
foot insert experience without bending
Fuse together running shoe qualities into a casual look
-
-Stylish and versatile to fit most wardrobes.
-Improve the
cushioning
-Improve center of gravity
-A
laceless design
posture
ADIDAS CAMPAIGN
-
"Creating the New" Attitude
the idea that the brand can change lives.
- In our case, we will be concentrating on improving the lifestyle of motherhood.
BRAND MARKET RESEARCH Expensive
Simple
Opportunity
Cheap
Innovative
LET'S BOOST UP THE APPROACH - Various styles designed for specific activity.
- Room for new opportunities
- Female consumers finds the comfort very satisfying.
- Versatile for leisure/casual style
IDEATION PHASE
EXPLORING DIFFERENT DESIGN UPPERS TO APPLY ONTO THE BOOST TECHNOLOGY.
CONCEPT IDEATION 1: STEP & SNAP a sporty running stealthlike sneaker
Having a low cost of a forefoot snap mechanism to cross over the foot.
CONCEPT IDEATION 2: STRAP UP A Classy Chelsea boot-like sneaker
The Ankle strap snaps over the upper leg to hold onto the foot.
CONCEPT IDEATION 3: CONVERTOR Hybrid slipper relief sneaker
The heel acts like a support around the rear ankle but can convert down into a heel support when pushed down while the toe shroud allows customizable breathability.
MATERIAL STUDY
LET'S GO TO THE DRAWING BOARD
GETTING NOTES & IDEAS ACROSS
HOW CAN THE FUNCTION WORK?
FUNCTION CONCEPTS HOW IS THE DESIGN GOING TO WORK?
CONCEPT 1
CONCEPT 2
CONCEPT 3
CONCEPT 4
CONCEPT 5
FUNCTION CONCEPT 1 PRESS DOWN CLOSE DOWN
The pressure of the heel to press down on to the raised fabric connected to the side panels will compress the two side walls down to wrap around the foot.
Felt like this was one of the big contenders to move forward but created more problems as to why how can the foot be lifted out.
FUNCTION CONCEPT 2 HEEL DUMP TRUCK MOTION A heel mechanism where it mimics a dump truck mechanism. The heel is pressed onto the heel cup so that it teeter tots back onto the heel.
I felt that it didn't achieve that easy insert goal as it looks questionable on how it would work. I ended up not moving forward with this.
FUNCTION CONCEPT 3 BEND &SNAP BANDS The bands activate the "wrapping" mechanism by putting pressure onto the forefoot insole to trigger the internal flexible metal . The bands prove to be hard to activate as it only bends and wraps at a certain point. The function was cool but it lacked quick understanding for users to know right away.
FUNCTION CONCEPT 4 VENUS FLYTRAP MOTION This Venus Flytrap inspired mechanism has an abstract look of how a shoe mouth would look like. The idea is similar to concept 1 but the side panels are irregular where the larger wall will enclose and connect to the shorter wall.
I almost moved forward with this function but it proved to be way too wild for the construction of the shoes and had multiple tries to make the closure to spring back and release the foot.
FUNCTION CONCEPT 4 VENUS FLYTRAP MOTION W/ FOOT
FUNCTION CONCEPT 5 HEEL CRADLE The Heel Cradle mechanism has the idea of releasing the heel cup back and forth so that the foot could slide through into the shoes without any effort. The heel triggers on rocking back when the foot is placed inside.
I felt like the motion is very interesting and different in terms of making a literal slip on shoe. I thought this was a top contender to move forward with.
FUNCTION CONCEPT 6 BANDS W/ HEEL DUMP TRUCK MOTION I combined functions 2 and 3 together to achieve one improved function. The motion was too much to look into. Trying to get the heel out after the bands wrap the foot took a complicated route of getting the foot off from the shoes.
I did not want to get any more complicated, so I thought this was a cool idea but didn't work out to move forward.
WHICH FUNCTION TO CHOOSE? HOW IS THE DESIGN GOING TO WORK?
CONCEPT 1
CONCEPT 2
CONCEPT 3
CONCEPT 4
CONCEPT 6
CONCEPT 5
HOW CAN WE EVOLVE THIS? SLIDE & CRADLE
CONCEPT 1
CONCEPT 3
CONCEPT 2
CONCEPT 4
CONCEPT 6
CONCEPT 5
MECHANISM REFINEMENT
SLIDE & GLIDE 2.0 The insole plate is connected to two wires that holds the heel. As the pressure of the foot slides up to toe cavity, the heel will help guide the foot into place.
INSPIRATION
CMF SELECTIONS Pirate Black Texile Mesh
Peach Puree Faux Suede
Meteorite Blue Synthetic Neoprene
DESIGN PROCESS
Heel Cup
Mid Foot
Toe Box
COMBINING THE PARTS TOGETHER
FINAL
ORTHOGRAPHICS
MAGNET FASTNER FEATURE
INSOLE FEATURE
EXPLODED VIEW
TECH PACK
SOLE REBORN
PROCESS
REFLECTIVE AESTHETICS
FINAL MODEL
FINAL MODEL
IN CONTEXT
THE CONCLUSION
THE CONCLUSION
THANK YOU.