Portfolio

John F Kelly

Graphic Design Portfolio

HOWCLEAN - OUR STORY HOWCLEAN, ECO-FRIENDLY AND 100% NATURAL SANITISING PRODUCT DEVELOPED BY FRIENDS WITH SOME SPARE TIME ON THEIR HANDS DURING THE COVID-19 PANDEMIC

W

e are a Buckinghamshire based manufacturer of a safe, affordable, sanitiser called HOwCLean.

With the recent challenges of the Covid-19 pandemic, and from personal experience in trying to source a non-alcohol, non-sting hand sanitiser for our own families and children, we stumbled across a chemical known as HOCL. HOCL is a powerful, proven, natural sanitiser that kills 99% of bacteria and viruses, is child and pet safe and does not contain alcohol or other harmful chemicals like similar sanitising products.

TATTOO

& PIERCING

We believe the health hazards are as low as reasonably possible because our product is safe if ingested, not harmful to children, animals, the skin or eyes and, because it can be disposed of in the usual ways, it poses no danger to aquatic life.

It is a substance naturally produced in the white blood cells of all mammals for healing and protection.

HOCL is less toxic to mammals than other conventional disinfectants and can be used on cuts and grazes.

Our product conforms to certification BS EN1276:2019, BS EN1275:2005 and BS EN1040:2005.

For more information and to buy online, visit www.howcleanuk.com use the code HOCL5 for a 5% discount on your first order.

HOCL is the scientific formula for hypochlorous acid, a weak acid similar to a mild citrus juice.

Making schools safer for children & teachers

• HOwCLean is a non-alcohol natural sanitiser and disinfectant that kills 99.9999% of bacteria. Gentle on the skin, harmless if ingested and doesn’t irritate the eyes • 100% natural and organic with no harmful ingredients and will dry naturally in seconds on your child’s hands

DISINFECTING

• HOwCLean is fast-drying and suitable for all skin types

SOLUTION

• Particularly effective for sensitive skin and skin conditions and helps to heal cuts and grazes • HOwCLean contains HOCL which is a manufactured version of a mild substance which the body naturally produces to fight off pathogens and to heal itself

100% NATURAL

www.howcleanuk.com WE’D BE GRATEFUL IF YOU WOULD TRIAL THESE FREE SAMPLES OF HOWCLEAN TO HELP US DECIDE ON REBRANDING FOR THE TATTOO INDUSTRY

HOwCLean can also be used on hard or soft surfaces, in sanitising tunnels and sprays, and takes less than a minute to take effect.

ORGANIC

ECO FRIENDLY

VEGAN

NON IRRITANT

More reasons here: www.howcleanuk.com/faqs

John F Kelly

HOWCLEAN 2020 - PRESENT Eco-friendly sanitiser product developed during the pandemic of 2020/21. Named HOwCLean after the chemical formula of the liquid itself - HOCL! Responsible for branding, packaging, labels, advertising, brochures, website, social media and more.

NEW

“We fog our dental practice at regular intervals during the day and I can’t understand why it is not more widely used,” said James McDonald, a partner at Dutch Barton Dental, in Bradford-on-Avon in Wiltshire.

Daily Mail article about HOCL 24th July 2020.

HOwCLean is 100% natural and can kill 99.9999% of germs. It is non-toxic, non-corrosive and has no side effects.

Businesses in your industry are already using HOCL

HOwCLean Product Range HOwCLean is presently available in a 500ml spray/ stream bottle or 5 litre and 20 litre containers.

We have the ability to supply larger quantities and regular refills. HOwCLean can also be brought into your place of work with a sanitising spray system.

500ml

5 litres

20 litres

£5.99

£19.99

£55.99

Apply code: DLJ5 for 5% discount at

www.howcleanuk.com

John F Kelly

HOWCLEAN 2020 - PRESENT Eco-friendly sanitiser product developed during the pandemic of 2020/21. Named HOwCLean after the chemical formula of the liquid itself - HOCL! Responsible for branding, packaging, labels, advertising, brochures, website, social media and more.

14115 AE Shuttle Ad.qxd

16/4/07

11:19

Page 1

THE ONE FOR Perfect Flight The number one choice at the world’s leading tournaments. Yonex feather shuttlecocks use only the finest quality materials. They are designed and manufactured to have perfect flight, consistent stability and maximum durability under the most demanding tournament conditions.

THE ONE the world’s #1

Available at the Yonex retail area www.yonex.co.uk

John F Kelly

YONEX 2005 - 2008 Ad campaign, exhibition graphics and TV commercial exploiting the claim that Yonex actually are world No.1 in Badminton products.

John F Kelly

YONEX 2005 - 2008 Ad campaign, exhibition graphics and TV commercial exploiting the claim that Yonex actually are world No.1 in Badminton products.

John F Kelly

ASTRAZENECA 2000 - 2004 OnBrand - AstraZeneca’s internal online brand design guidelines taken from printed materials and made to work in a web environment.

John F Kelly

ASTRAZENECA 2000 - 2004 OnBrand - AstraZeneca’s internal online brand design guidelines taken from printed materials and made to work in a web environment.

Steve liddle Director

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John F Kelly

MOUSETRAP 2008 - 2010 Refreshing corporate make over - impactful pink on white complemented by grey (mouse colours!) and fluid typeface. Tagline and copywriting around the trap theme all implemented on website, suite of stationery and a good few promotional items.

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senior Designer

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John F Kelly

MOUSETRAP 2008 - 2010 ‘Look who’s taken the bait’ pop-up promo mailer. One of two similar mailers, with simple pop-up mechanism, sent to existing and prospective clients to announce the arrival of two new members of staff and new brand identity.

John F Kelly

MOUSETRAP 2008 - 2010 New look website to compliment and showcase the new Mousetrap logo and ethos. A simple site showcasing some work, team profiles and a small history of the characterful building in Hemel Hempstead Old Town.

brand guidelines december 08

You design It logo

The Mousetrap logos should always slant at an angle of 9º. The Mousetrap tagline is ‘capturing imagination’, but does not appear too close to the logo but often elsewhere (back of letterheads for example). The logos can be cropped if appropriate as long as the ‘MT’ is clear. The logo is made from a standard typeface which has been hand adapted on certain characters. A similar typeface is NOT appropriate, if a new tagline is needed such as ‘you design it’; a member of MT Studio should handle the making of such a logo.

A reasonable amount of ‘breathing space’ should be considered around the placement of the logo.

Mousetrap tagline

Mousetrap logo cropped

typography

colours

Typeface for body copy in mailers/promotional items and general letters is Zurich BT. Mousetrap stationery uses caps to compliment the fluid logo type. Caps should be used with discretion, but never for letter writing or on headlines such as ‘let us catch your attention’ on promotional material.

let us catch your attention!

PANTONE RUBINE RED CMYK 100% MAgENTA

PANTONE 433 C33 M03 Y00 K95

above example - Zurich BT Light

call Steve or Emma

Mousetrap stationery items produced so far

A2

Envelopes

A4

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15MousetrapLetterheadAW.indd :11:90 80/11/12 1

whITE

A1 - 841mm x 594mm A2 - 594mm x 420mm A3 - 420mm x 297mm A4 - 297mm x 210mm A5 - 210mm x 148mm A6 - 148mm x 105mm SrA0 - 1280mm x 900mm SrA1 - 900mm x 640mm SrA2 - 640mm x 450mm

3af HertfOrdSHire Hp1 –trap.co.uk tOwn Hemel HempStead –trap.co.uk www.mouse 67 HigH Street Old e info@mouse

Director

BLACK

Paper

• Business Cards • Letterheads • Comps Slips • Pop-up Mailer • DL Envelopes • C4 Envelopes • C5 Envelopes • 2008 Xmas Card • Mouse Card Holder

Steve liddle

wEB SPLIT R51 g51 B51 #333333

whITE

above example - Zurich BT Roman and Zurich BT Black

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C3 - 458mm x 324mm C4 - 324mm x 229mm C5 - 229mm x 162mm C6 - 162mm x 114mm C7 - 114mm x 81mm C8 - 81mm x 57mm dL - 220mm x 110mm

13/2/09 14:04:10

John F Kelly

MOUSETRAP 2008 - 2010 Basic brand guidelines for the use of the Mousetrap Logos and corporate typeface.

Lower Icknield Way, Chinnor, OX39 4AU

AW 14535 MS HernesOak.indd 2

9/5/08 18:06:23

Escape to the Chiltern Hills Fancy waking up to this view every morning?

Lower Icknield Way, Chinnor*. An exclusive development of only eight houses, located on the outskirts of Chinnor with stunning views of the rolling hills. Within easy reach of local amenities, M40 and mainline train station.

2, 3 and 4 bedroom houses from £360,000 Image of showhome at hernes oak

shoWhome noW open Opening hours: Thu - Mon 10am - 5pm

Prices correct at time of going to press. Photo above is taken from the rear of plot 4. *Sat nav postcode reference OX39 4EB

To view our showhome call 01844 353684 or visit shanlyhomes.com AW 14856 HernesOak 265x170.indd 1

31/7/08 13:31:24

John F Kelly

SHANLY HOMES 2005 - 2008 Brochure cover and second-phase press ad campaign for the Chinnor luxury development Hernes Oak.

An outstanding development of two, three & four bedroom houses, located on the outskirts of Chinnor and within easy reach of local amenities, M40 and mainline train station.

Prices from £360,000

Lower Icknield Way, Chinnor* Aston Stanford

call selling agents Carter Jonas

01865 511444 or visit shanlyhomes.com

Little Kimble

Kingsey

Little Meadle

Thame

A4010

Askett

Moreton Forty Green Emmington

Pitch Green

Princes Risborough

Bledlow

Tetsworth Chinnor Crowell Wheatfield

Aston Rowant

Bledlow Ridge

Saunderton Lee

Lacey Green

A4010

Lewknor J6 Shirburn

Radnage J5 Stokenchurch Studley Green

Watlington

West Wycombe

Ibstone

showhome Now oPeN!

Prices correct at time of going to press. *Sat nav postcode reference OX39 4EB

Opening hours: Thu - Mon 10am - 5pm

Call 01844 353 684 or visit shanlyhomes.com AW 14820 Hernes OxTmsHlfPg.indd 1

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2/7/08 12:43:58

Chinnor A stunning setting, a beautiful village.

Plot 8 Plot 7

Perhaps one of the most beautiful villages in South Oxfordshire, Chinnor lies about four miles south of Thame, on the meeting of the famous Icknield Way and the Chiltern escarpment.

Plot 6

It’s a spot that’s been recognised for its beauty for centuries - there has been a village here since Saxon times.

Today, the village can boast not only some of the finest walks and views in the region but also a beautiful mix of old and new buildings. These include some stunning examples from the Civil War era, fostering a warm, very traditional feel. It’s a feeling that only grows as you walk around the main “square” - actually a rectangle - that lies in the heart of the community.

Plot 1 Plot 2 Plot 3 Plot 4 Plot 5

Yet while Chinnor may give the impression of times gone by, you’ll find everything you need close to hand, from a bakery to a butchers, from a chemist to a Post Office. Communication links are good too - the M40 is a mere four miles away.

Chinnor.

That traditional English village is alive and well.

hernes oak site plan

shanlyhomes.com

AW 14535 MS HernesOak.indd 7

9/5/08 18:07:02

AW 14535 MS HernesOak.indd 8

05

9/5/08 18:07:05

computer computer generated generated images images

plot plot 88 AW 14535 MS HernesOak.indd 3

plots plots 1, 1, 22 && 33 9/5/08 18:06:27

shanlyhomes.com

AW 14535 MS HernesOak.indd 4

John F Kelly

SHANLY HOMES 2005 - 2008 Press ad and brochure spreads for the Chinnor luxury development Hernes Oak.

03

9/5/08 18:06:31

hernes oak aerial view

John F Kelly

PLANET SCIENCE 2000 - 2004 Website and branding for schools science project ‘Whodunit’.

See www.planet-science.com/whodunit

John F Kelly

PLANET SCIENCE 2000 - 2004 ‘Whodunit’ Teacher’s Handbook cover, The Times/The Guardian press adverts and teen-media advert for the likes of Smash Hits, TOTP, Blush and Shout Magazines.

John F Kelly

ROYAL INSTITUTE OF BRITISH ARCHITECTS 2000 - 2004 Website design initially for architecure.com’s homepage only.

This led to ‘skinning’ the entire site with either architecture. com or RIBA colour-schemes and consequently design of RIBA, ribanet and RIBA Members homepages.

John F Kelly

ROYAL INSTITUTE OF BRITISH ARCHITECTS 2000 - 2004 Website design for ribanet and RIBA Members homepages.

n O e l Sa dayS 2009

eaKS & hOli

UK ShOrt Br

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Or book online: uarysale www.haven.com/jan

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John F Kelly

HAVEN 2008 - 2010 Pitch for direct mail, newspaper ads and web banners for Haven’s 2009 January sale. The above style is the version that clinched it and Mousetrap were the successful agency.

Summer memories...

“Spending time with my husband and two daughters”

ask about

buy one get one free offers

As told by Jean Simonds mother of three, Preston Lancashire

What will yours be? find out more online www.haven.com | or call 0871 230 1900

Period 5

Memories D4.indd 2

12/1/09 09:14:16

Memories...

Easter memories...

“I liked having my face painted”

“nothing beats a good meal after a busy day”

ask about

buy one get one free offers

As told by Ian Smith father of two, Corby

As told by Jessie Atkins aged 10, Coventry

What will yours be?

Periods 1/3/7

find out more online www.haven.com | or call 0871 230 1900

Memories D4.indd 5

12/1/09 09:14:39

What will yours be?

Period 2

find out more online www.haven.com | or call 0871 230 1900

Memories D4.indd 3

Half term memories...

12/1/09 09:14:26

Holiday memory...

“I can’t wait until we come here again” As told by Elinor Michaels aged 9, Suffolk

As told by __________________________________________

What will yours be? find out more online www.haven.com | or call 0871 230 1900 Memories D4.indd 4

Period 4 12/1/09 09:14:34

Memories Postcard D1.indd 1

12/1/09 09:13:52

John F Kelly

HAVEN 2008 - 2010 One direction (of three) for Haven’s 2009 multi- seasonal advertising and promotion campaigns. This route engages the audience and eventually involves them by inviting them to submit their own Haven holiday memory.

John F Kelly

EPICURE 2005 - 2008 Website design for cupboard food specialists Epicure.

See www.epicure.co.uk

John F Kelly

SACLA 2005 - 2008 Micro site design to promote Sacla’s new rustic Fresh Range recipes of cooking sauce.

ANuAry 2008 Arrive at hotel Marriot Forest of Arden Hotel & Country Club Maxstoke Lane Meriden CV7 7HR Tel: 01676 522335

Pre Dinner Drinks Dinner (Dress Code: Smart Casual)

ANuAry 2008 Presentation Nano Technology Workstations Presentation Coach departs for Warwick Castle Mediaeval Banquet (Dress Code: Smart Casual)

Coach departs for Hotel

uAry 2008 Nano Technology Sales Room Golf Competition

INVITATION

2008 18 VOlT NANO TechNOlOgy lAuNch

Arden Championship Course

or Spa Treatment / Fishing

16/10/07 15:02:37

John F Kelly

DEWALT 2005 - 2008 Printed invitation, large-scale graphic banners and exhibition space for Dewalt’s annual conference.

John F Kelly

THAMES WATER 2005 - 2008 Large-scale graphics, implementing recent brand colours, tone-of-voice and photography, for the reception area at Thames’ headquarters in Reading.

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SAY

HI

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About hostelling international

your trip Top tips for You will find a host of information about this region on www.hihostels.com, including hints and tips from travellers just like you! Check it out to find…

• Country profiles and maps • Hostel details, facilities, photos, maps and more • Customer reviews and hostel ratings • Tips and advice from other travellers about what to see, where to eat and what to do • Free downloadable HI hostel guides • HI Member discounts around the world

www.hihostels.com

PUErTO MAdrYN

Hostelling International is the only global network of Youth Hostels - 4000 safe, standards-assured HI Hostels in 90 countries. HI Hostels are open to all, enabling people of all nations, ages and cultures to share experiences and learn more about themselves, each other and their surroundings.

savings with hi membership!

HI Members save on accommodation costs at HI Hostels. And HI Membership opens the doors to discounts all around the world – check out www.hihostels.com for the full story.

hi hostels & the environment HI Hostels adhere to the HI Environmental Charter, taking great care to operate HI Hostels in ways sympathetic to the environment - please support this during your stay.

hi hostels and world heritage HI works closely with UNESCO and other organisations to support world heritage sites and cities where HI Hostels are located.

IONAL FOR POSIT ONLY PURPOSES

El CHAlTéN CAlAFATE TOrrES dEl PAINE PUNTA ArENAS TIErrA USHUAIA dEl FUEgO

Locations with a HI Hostel Locations of interest Hostelling International, © Hostelling International 2009. Registered Charity No. 1117014. are registered trade marks the Hostelling International Hut & Tree logos and Youth Hostel Hostelling International. of Hostelling International/IYHF. HI HOSTELS is a trade mark of

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John F Kelly

HOSTELLING INTERNATIONAL 2008 - 2010 After a successful proposal and pitch Mousetrap were chosen as the agency to work on HI’s brochures, annual report and various merchandise. This is an example of a ‘Map Brochures’ we created.

SAY

HI

TO THE WORLD

SAY

w.hihostels.com!

Book your stay at ww a whole trip • One booking covers osit dep 5% • Pay just hostel reviews • Customer ratings and travellers ow fell from tips Top • tel guides • Download FREE hos and planning tools

w.hihostels.com!

Book your stay at ww a whole trip ers cov king boo • One osit • Pay just 5% dep hostel reviews • Customer ratings and ellers trav ow fell from • Top tips tel guides • Download FREE hos and planning tools

Enjoy a world of adventure with HI – wherever your gap-year takes you!

Enjoy a world of adventure with HI – wherever your gap-year takes you!

Hostelling International is the only global network

Hostelling International is the only global network of Youth Hostels: 4000 safe, standards-assured

of Youth Hostels: 4000 safe, standards-assured HI Hostels in 90 countries. Meet people of all nations, ages and cultures, share experiences and friendship. Save money with HI Membership.

HI Hostels in 90 countries. Meet people of all nations, ages and cultures, share experiences and friendship. Save money with HI Membership.

Registered Charity No. 1117014.

Registered Charity No. 1117014

celebrating 100 years of hostelling

SAY Hostelling International Hostelling International is the only global network of Youth Hostels - 4000 safe, standards-assured HI Hostels in 90 countries. HI Hostels are open to all, enabling people of all nations, ages and cultures to share experiences and learn more about themselves, each other and their surroundings.

HI Hostels are ideal for individuals, families and groups.

celebrating 100 years of hostelling

www.hihostels.com

HI

TO THE WORLD

Hostelling International is a non-governmental, non-profitmaking organisation recognised by UNESCO. Our vision is to promote intercultural exchange, social learning and the care for the environment by making HI Hostels the best, most welcoming and inspiring places for young travellers to stay.

Registered Charity No. 1117014

www.hihostels.com

HI

TO THE WORLD

celebrating 100 years of hostelling

SAY Hostelling International Hostelling International is the only global network of Youth Hostels - 4000 safe, standards-assured HI Hostels in 90 countries. HI Hostels are open to all, enabling people of all nations, ages and cultures to share experiences and learn more about themselves, each other and their surroundings.

HI Hostels are ideal for individuals, families and groups.

celebrating 100 years of hostelling

www.hihostels.com

HI

TO THE WORLD

Hostelling International is a non-governmental, non-profitmaking organisation recognised by UNESCO. Our vision is to promote intercultural exchange, social learning and the care for the environment by making HI Hostels the best, most welcoming and inspiring places for young travellers to stay.

Registered Charity No. 1117014.

www.hihostels.com

John F Kelly

HOSTELLING INTERNATIONAL 2008 - 2010 Further promotional work for HI included these adverts, one was for the 2010 gap-year guidebook, the other for the huge World Youth and Student Travel Conference.

save money witH sHip! Hi member card to: Use your HI Membership st 10% on • Enjoy savings of at lea e at HI Hostels worldwid ts accommodation cos , mber discounts on travel • Claim exclusive HI Me wide rld wo re mo ch mu d an e retail, museums, cultur for the full story!

See www.hihostels.com

book your s

tay at www.hihostels.com!

• One booking covers a whole trip • Pay just 5% deposit • Customer ratings an d hostel reviews • Top tips from fellow tra vellers • Download Free hoste l guides and pla

nning tools

At least

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HOSTELLING INTERNATIONAL 2008 - 2010 HI’s Preferred Access promotional items were produced in the new look. These are (biz card sized) Promo Cards, Stickers of various sizes and reversable Tent Cards.

Hello!

Bonjour! ¡Hola!

Olá!

Ciao! こんにちは

reception ‘hello!’ sign

’ Hola!’

HI es otra manera de decir

www.hihostels.c om

front

back

‘goddag!’

‘Jambo!’ ‘czesc!’ njour!’ ‘bo !’ era lim ‘ka u!’ ho i ‘ne

’ Hola!’

co nti au té es nil juv e erg

ue s

www.hihostels.com

‘goddag!’

‘Jambo!’ ‘czesc!’ our!’ ‘kalimera!’ ‘bonj ‘nei hou!’

Alb

stickers

s

HI es otra manera de decir

pens & pencils

John F Kelly

HOSTELLING INTERNATIONAL 2005 - 2008 A further phase in the project was to show how a new tagline could be translated into four key languages from everything to trade-shows, hostel reception areas and promtional items.

IR Racing Car

Builds 3 fun IR Cars with music and sound effects. 93 parts.

Mechanical Box

10 exciting models to build.

120 parts including pinions, cranks, mechanisms and gears.

Available online Ref: 000000

£00

.00

30 Model Set

Builds 30 motorised models including a lawnmower, helicopter and quad. 352 parts.

Available online Ref: 000000

Available online Ref: 000000

Tuning RC Carbon Style Car

£00.00

3 RC vehicles to build with lights and cool sounds. Stickers and other accessories included. 190 parts.

Available online Ref: 000000

£00.00

£00.00

Super Construction Set

Builds 25 motorised models with various movements. Handy case for storing parts.643parts.

Available online Ref: 000000

£00.00

All sets build one model at a time

John F Kelly

MECCANO 2008 - 2010 This half page advert appears in the Toys R Us Christmas catalogue. The product codes and prices are completed by the Toys R Us studio.

Meccano Mechanical Box 10 fun models to build with colourful parts. includes pinions, cranks, mechanisms & gears.

120 parts. Age range 4yrs+

000-000 £xx.xx

Meccano large Metal Robots Discover the personality of the different robots that are easy & fast to build. 100 parts. 1 model supplied. colours may vary. Age range 8yrs+

000-000 £xx.xx

Meccano Build & Play Helicopter Builds 4 fun models. Flexible & strong parts with fun colours. Includes screws, bolts & stickers. 109 parts.

Age range 4yrs+

000-000 £xx.xx

Meccano Red Hot Racer Meccano model set Builds 15 exciting models & includes flexible cable to create movements.

252 parts. Age range 8yrs+

000-000 £xx.xx

Builds 2 fully functional Remote Control vehicles with many tuning accessories.

Requires 3 x AA & 1 x 9V (order 1x203-6267 & 1x203-8566).

168 parts. Age range 8yrs+

000-000 £xx.xx

all sets include tools & instructions, all sets build one model at a time

John F Kelly

MECCANO 2008 - 2010 This half page advert appears in the Tesco Christmas catalogue. The product codes and prices are completed by the Tesco studio.

John F Kelly

SKILLBOND 2010 - 2019 Large-scale graphics and stands on two sites for this bi-annual trade show; DTS 2010. Product silhouettes, striking statements and a visual interpretation of the quantity of products offered were used to convey the brand values.

AM CAD/Ch on t e! road

A completely fresh approach to CAD/CAM production

Skillbond and AmannGirrbach proudly present

CAD/CAM On The Road!

CAM A hands-on demonstration of the latest in CAD/ technology covering Scanning & Milling, ants Milling Zirconia, Wax & PMMA, Milling Impl culator! and using a Virtual ArtiVerifiab le CPD hours!

Open | Easy | Versatile www.amanngirrbach.com

Supplier of the world’s best brands +44(0)1494 448474

CadCamOnTheRoadBannerAW.indd 1

sales@skillbond.com

Supplier of the world’s best brands +44(0)1494 448474

www.skillbond.com

sales@skillbond.com

www.skillbond.com

21/01/2011 15:07

John F Kelly

SKILLBOND 2010 - 2019 Banner stands and invitation to a hands on training session for the latest in CAD/CAM technology as provided by key partner and manufacturer AmannGirrbach.

Argen dental alloys

The Argen Corporation Argen is the largest dental gold producer in the United States and the largest in the world. In servicing the dental industry over the past 50 years, we have built our reputation on honesty and integrity. We now distribute to over 100 countries throughout the world.

Argen’s manufacturing facility is unparalleled for production of dental alloys. From weighting tolerances of hundredths of a gram to microscopic analysis confirming homogeneous alloys, attention to detail permeates the entire process. Using advanced vacuum metallurgy techniques and continuous casting fabrication methods, alloys of uncompromising quality are produced.

Alloy makers to the world

Argenco Y+

Alloy makers to the world “Argenco Y+ is a type III / IV, yellow colour economical casting alloy.”

Argen is the largest dental gold producer in the United States and one of the two largest in the world.

GoldTech BIO 2000 The patented GoldTech BIO 2000 offers the reliability of a PFM and the esthetics of all-ceramics with 99.7% gold for unsurpassed beauty and biocompatibility.

Argenco 75M

Composition Au

Pd

Ag

2.0%

34.9%

30.0%

Ir

Zn

In

B

Ca

<1.0%

3.0%

30.0%

<1.0%

<1.0%

A Type III High Noble Yellow crown and bridge alloy with micro-fine grain structure.

Recommended for inlays, onlays, full cast crowns and short span bridges.

Technical Data The Original 65SF The patented Original 65SF provides unsurpassed reliability, proven strength, ease of use and compatibility with virtually every regularfusing porcelain.

Argedent 90 The rich, beautiful gold colour of Argedent 90 allows for warm lifelike restorations, ideal for short to medium span bridgework and is compatible with most major porcelains.

Type

Melting Range

Vickers Hardness DPN

Density gm/cc

Yield Stress MPa (0.2% offset)

Elongation %

S

H

S

H

S

H

180

180

296

296

4

4

Solders Solder

Argesol 720

Argesol Lo

Laser Wire

Maxibond 2 Maxibond 2 is a silver-free economical alloy containing palladium. Its superior properties facilitate the fabrication of all types of crown and bridgework.

Modulus of

Elasticity MPa sheets Keep your °Ctechnical data 1040-1120 51,000 10.5 organised here

III / IV

Laser Wire

Assay & Refining Argen Assay & Refining guarantee a maximum precious metal return, fast turnaround and prompt payment. For more details email: refining@skillbond.com.

Gold Coins A full range of precious coins are available including the American Eagle, Canadian Maple Leaf, GOld Panda, Krugerrand and Credit Suisse in one and half ounce weights.

Jewellery Alloys Not recommended

Designer alloys include 10kt, 14kt and 18kt in Yellow, Regal Yellow, White, Vanilla, Green, Rose and Black. Argen’s white-gold alloys do not require rhodium plating.

*Note the colour of this card in no way represents the colour of the alloy.

Skillbond Direct Limited

8 The Valley Centre Gordon Road High Wycombe Bucks HP13 6EQ UK

Tel +44 (0)1494 448474 Fax +44 (0)1494 430924

sales@skillbond.com www.skillbond.com

www.skillbond.com

John F Kelly

SKILLBOND 2010 - 2019 Argen dental alloys presentation folder, with information on the company and products. As there are over 70 alloys available there is also an area to contain a selection of data sheets to make the presentation more specific.

Latest products

Laboratory Features

InnovatIon & technoLogy

株式会社 ノリタケ デンタルサプライ

News

dental gy lo techno n you ca trust

Skillbond Noritake Newsletter | Issue one | Winter 2010 8 The Valley Centre | Gordon Road | High Wycombe | Bucks | HP13 6EQ

News News

News

case study Full Zirconia Restoration By hiroyuki Kito

浩之鬼頭

Hiroyuki Kito graduated in March 2003 from The Osaka Ceramic Training Centre in Japan and has worked as Chief Dental Ceramist at Cusp Dental Research, Inc. New York accumulating clinical-case experiences for six years. Recently, Hiroyuki returned to Japan and started working for Noritake Dental Supply Co. Ltd. Besides research and analysing works, he has also been working as an official Instructor of Advanced Porcelain Courses.

The higher the patient’s demand for aesthetics, the greater the increase in PFZ (Porcelain Fused to Zirconia) restorations. The die information and knowledge about the coping materials are important key factors in this process. Here is a case which outlines this process: Metal Core + Coloured Noritake Coping KATANA KT13. The case shows the influence and importance of recognizing die colour:

FIGURE 13

FIGURE 3

FIGURE 4

2. Shade-taking.

3. Although there is a lack of space for the porcelain, repreping was not performed as this would reduce the stability and support of the restoration.

FIGURE 5

FIGURE 6

FIGURE 15

14. Application of the mixture of A3.5B + OB White (1:1) instead of OBA3.5 in order to keep the value - which might be lowered due to the metal core.

PST Series

FIGURE 17 16 colours

FIGURE 7

6. Positioned on the white die after coping adjustment.

FIGURE 8

FIGURE 9

Paste Opaque Modifier

Translucent

4 colours

Body

10g each

4 colours

Enamel

Add-on

2 colours

Translucent

Modifier

11 colours

Cervical

16. Cut back.

Opaque Modifier

17. Application of and E3.

6 E2 colours

6 | Noritake News Issue one

8. Coping positioned on the coloured die. The colour of the die is seen through. Application of CZR PRESS Shade Base Stain to mask the die colour and to adjust the chroma.

www.skillbond.com

sales@skillbond.com

6g each 3g each

1 colour

16 colours 3 colours 10g each

4 colours

18. Application of E3 + Luster “LT Natural” (2:1) for incisal area 2 colours and CV-1 + Luster “LT Natural” in the central area.

Modifier

1 bottle 1 piece

Paste Opaque Liquid FIGURE 21 Forming Liquid

1 copy

Paste Opaque Brush

2 pieces

Modifier Brush

1 piece

Colour Combination Table

1 piece

Technical Instructions

1 copy

19. After baking.

FIGURE 23

repeated baking of the entire span with minimal risk of cracking. It is compatible with precious, semi-precious, non-precious and silverfree

22. Characterising “Crack Line” and other effects with Internal Stains.

11 colours 10ml 20ml

1 bottle 1 bottle

CZR - PRESS Trial H Kit

CZR - PRESS Trial H Kit

CZR - PRESS Trial H Kit

CZR - PRESS Trial H Kit

CZR - PRESS Trial H Kit

EX-3 n Colour Full Kit PST Including n colour Paste Opaque FIGURE 24 EX-3 Full Kit PST

Including Paste Opaque (normal colour)

EX-3 Full Kit Including Powder Opaque

23. Characterising Enamel with Luster “Sun Bright” and the mixture of E1 & E2 (1:1).

24. Luster “Incisal Aureola”on the incisal edge and LT0 as an overlay.

dental technology dental technology you canyou trust can |7 trust

+44 (0)1494 448474

CZR - PRESS Trial H Kit

21. Additional build-up required for all-ceramic restoration.

20. Colour check with Shade Guide.

to other dental porcelains because its coefficient of thermal expansion (CTE) remains stable during repeated bakings. Therefore, when making a long span bridge, each unit may be precisely customized with

Noritake products used in the case study

4 colours

1 bottle

remarkably easy. Its outstanding features are made possible because of its very fine particle size. Noritake Super Porcelain EX-3 is superior

check list

8 colours

10ml

FIGURE 20

29. Left lateral view after cementation.

16 colours

20ml

FIGURE 22

9. Coping fired after 1st application of CZR Press Shade Base Stain A3 (one-degree lighter).

Add-on

28. Glaze finish. Completion on the model.

FIGURE 18

Base Paste (POBA)

alloys for metal-ceramic protheses. Its fluorescence is ideal and it is highly resistant to silver-induced greening. This combination of features makes Noritake Super Porcelain EX-3 an ideal choice for porcelain restorations.

7. Die coloured with gold in order to recreate the actual tooth condition.

Paste Opaque

3 colours

The fabrication procedures for Noritake Super Porcelain EX-3 are

5. Margins checked for accuracy.

FIGURE 29

It is important to match the colour of the die to the final shade of the restoration as close as possible.

16 colours

Technical Instructions

4. Copings on the model. Shade A.35 is the final shade.

Noritake coloured Zirconia coping - KT13 - is selected to increase the value of the die which is a darkened metal core.

26. Checking to maintain ideal contours.

FIGURE 28

15. Application of A3.5B.

Enamel

Opaque Liquid FIGURE 19 Colour Combination Table

FIGURE 26

25. Surface finishing, forming shape and creating surface texture.

12. Copings positioned on the model.

Body

Forming Liquid

FIGURE 25

EX-3 n Colour Full Kit PST

FIGUREOpaque 16

Cervical

1. Pre-operative situation. Patient’s request is to restore the right central incisor and two laterals.

11. Coping fired after 2nd application of CZR Shade Base Stain A+. At this stage, the die colour should be masked 80%.

The remaining 20% will be covered by OB, Body, Enamel & Translucent porcelains applied on this Shade Base Stain.

EX-3 n Full Kit PST Full Kit (Powder Opaque)

FIGURE 2

FIGURE 12

FIGURE 14

13. Application of the mixture of A3.5B + CV-2 + CV-2 (mixing ratio 2:1:1) on the cervical area.

FIGURE 1

Product Feature

EX-3 for an ideal choice FIGURE 10 FIGURE 11 ions. rat to res in ela porc

10. Coping fired after IS A+ around the margin area to avoid the “white margin”.

News

CZR - PRESS Trial H Kit

|5

John F Kelly

SKILLBOND 2010 - 2019 Cover and selected pages from a newsletter to promote the Japanese product Noritake and its benifits to our customers retaining a hint of Japanese styling.

8 | Noritake News Issue one

EX-3P

www.skillbond.com

sale

the marke the marke the marke the marke the marke the marke the marke

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91 415 500 491 412 914

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the marketing agency

the perfect partnership

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the perfect partnership

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john the marketing agency

kelly

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johnk@tmamarketing.co.uk mob: +44 (0)7985 560 237

the marketing agency

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www.tma-marketinggroup.com

- Business Cards (front & back)

Copyright © TMA 2007 All design and artwork is subject to the UK laws of copyright g.co.uk arketin

www.tmamarketing.co.uk

am www.tm Five Horseshoes House Remenham Hill Henley-on-Thames Oxfordshire RG9 3EP

tel: +44 (0)1491 415 500 fax: +44 (0)1491 412 914 email: info@tmamarketing.co.uk

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TMA The Ideas People Limited Registered Office: 5 Harley Place London W1G 8QD Registered in England No. 2691306 VAT No. 578 2704 11

60mm 16mm

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Five Horseshoes House Remenham Hill Henley-on-Thames Oxfordshire RG9 3EP

the marke

tel: +44 (0)1491 415 500 fax: +44 (0)1491 412 914 email: info@tmamarketing.co.uk

car park & reception

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TMA stationery and signage - Large Banner

www.tma-marketinggroup.com Copyright © TMA 2007 All design and artwork is subject to the UK laws of copyright

John F Kelly

TMA/ 2005 - 2008 Suite of stationery, signage and company brochure.

how does my money get spent?

Dacorum Borough Council Tax

FoR

2009 2010 DBCCouncilTax D1.indd 2

Important information for payers A-Z of useful numbers and contact details This leaflet explains how we have worked out your Council Tax and what you’ll get for your money.

7/2/09 19:34:35

John F Kelly

DACORUM BOROUGH COUNCIL 2008 - 2010 Pitch for the 2009 Council Tax Leaflet, three options were submitted and this is my favourite. The images are placed inside a cut-out of the map shape of Dacorum borough and treated to appear like illustrations to give the leaflet a friendly tone of voice.

dens: action against homelessness

everyone needs DENS, Bury Lodge, 1 Queensway, Hemel Hempstead, Herts HP1 1HT

tel: 01442 262274 email: office@dens.org.uk Registered Charity No 1097185 Company No 4610820

shelter, safety and support Mayor’s Charity of the Year 2009-2010

www.dens.org.uk

06/10/2009 10:48

how does dens help the homeless of dacorum? dAy centre , • Open 3 days a week as a Drop in Centre providing lunch, advice and activities only • Open 2 days a week by appointment sessions for one to one support and training niGht shelter ion • Emergency overnight accommodat in safe surroundings • Open 365 nights a year ion • Provides an evening meal, accommodat l and breakfast, along with fundamenta resettlement support and advice Move-on AccoMModAtion • Longer term housing option for Night 30 Shelter clients who have reached the in night limit and have actively engaged lives trying to make improvements to their ndent • Provides a stepping stone into indepe rt living whilst still receiving vital suppo from DENS Key Workers

how can you help?

ProPerty services ssion • DENS first Social Enterprise is a progre from the Move-On Accommodation, skills providing further housing, training s and potential employment opportunitie for clients

resettleMent suPPort of the • This support service underpins all projects that DENS provides r who • Each client is assigned a Key Worke provides one to one support in all areas people • This support empowers homeless to achieve permanent and positive ds changes in their lives, moving towar independent living distriBution services as non• Stores and distributes items such and perishable food, clothing, toiletries well as small household items to DENS, as area other agencies in the Dacorum

volunteerinG & • Opportunities include promotion fundraising, client work, distribution, administration and practical work.

For more information please visit www.dens.org.uk MAke A donAtion • Through JustGiving at www.justgiving.com/dens/ to: • Send a cheque made payable to DENS Bury lodge, 1 Queensway, hemel hempstead hP1 1ht by • Set up a monthly standing order ate on requesting a Standing Order Mand signing by or ed the response form attach up to JustGiving as above Gift Aid in • Charities can reclaim an extra 25% tax on every eligible donation by a

UK taxpayer if you • When you donate please indicate m would like Gift Aid to apply and confir er that you are a UK taxpay sPreAd the Word work • Help others become aware of the your of DENS by showing this leaflet to friends and family

Gifts in kind • For a full list of welcome items please on go to www.dens.org.uk and click the Harvest or Christmas List on the home page non• Welcome items include clothing, well perishable foods and cosmetics, as as raffle and auction prizes everyclick.coM • This is an internet search engine that — donates half of its revenue to charity x every time you use the search, appro 2p is donated to your chosen charity • Adopt Everyclick.com as your new search engine • Go to www.everyclick.com/ click densactionagainsthomelessness and of on ‘make homepage’ at the top right every this web page, so you can help DENS time you search the web corPorAte PArtnershiP ring with • Benefits of your company partne and DENS could include staff development s motivation, team building opportunitie and good PR • For more information email 4 office@dens.org.uk or call 01442 26227

www.dens.org.uk 06/10/2009 10:48

100246 DENS8ppDLPromo AW.indd

2

John F Kelly

DENS 2008 - 2010 DENS promotions were in need of a facelift as they had begun to be neglected. The torn paper, skyline and realistic polaroids give a sense of what the charity is all about - homelessness ultimately.

-2+11< VPLWK

John F Kelly

JOHNSON & JOHNSON 2005 - 2008 Fitter and Faster themed annual conference. Large-scale graphics, slides for projection, table settings and name badges were among the graphical elements produced.

TUNING INTO A NEW

REALITY

Customer Development 2006

CHANGING

John F Kelly

JOHNSON & JOHNSON 2005 - 2008 Tuning-In themed annual conference. Large-scale graphics, slides for projection, table settings and a short animated movie were among some of the graphical elements produced.

Holidays and sHort Breaks 2010

37

ay Parks UK Holidlous coastal with fabu ons locati

Visit us online at www.park-resorts.com ParkResort2010Cover D3.indd 1

16/06/2009 17:10

Holy Island

Book onrkli-resnorets.com www.pa ! it’s easy

North East Alnwick Gardens

Seahouses

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Quisque ante. Pellentesque eget arcu sed neque molestie commodo. Proin lobortis. Ut scelerisque vestibulum nisi.

Sed diam. Pellentesque tortor.

North East – Introduction

Whitley Bay

North East

Around the region

Lorem ipsum dolor sit amet, consectetur adipiscing elit.

• Alnwick Castle - Harry Potter territory!

Dunoon oo o on

M90

A82

North East parks M77

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• Lindisfarne & the holy gospels

Crimdon Dene

elementum odio. Morbi a lorem in metus vehicula auctor.

• Seahouses harbour & village

Whitley Bay

Vestibulum imperdiet eleifend elementum. Quisque

• Alnwick Gardens & tree house

Sandy Bay

egestas aliquam consectetur. Cras id dui in augue

• Newcastle Quayside & galleries

Church Point

• The Metro Centre shopping

Cresswell Towers

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Loch Lomond & The Trossachs

Glasgow Glas Gla Gl s

Edinburgh Edinb Edin Edi nb b M8

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p128 A76

A698

M74

A68

p132 A77 Galloway

p132

Dumfries es es

A7

Cheviot Hills

p136

Cresswell Towers Church Point

Newcastle wc castl ca a ast e

Sandy Bay Whitley Bay

Crimdon Dene

124

Call our hotline on 0871 200 2010

Visit us online at www.park-resorts.com

ParkResort2010Regional D3.indd 1-2

125 16/06/2009 17:13

John F Kelly

PARK RESORTS 2008 - 2010 2010 Brochure pitch, two options were submitted and this was the preferred version. As well as a new look for 2010 there is also a fun element - spot the starfish, once submitted correct guesses can win a prize.

Fun Fun Fun!

? can you spot altogether how many “Wild Sid’s”

Wild

Sid!

Blue Dolphin 17/12/2009 10:27

Welcome to Blue Dolphin! historical Scarborough Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque malesuada rutrum orci pharetra feugiat. Duis vestibulum augue sit amet diam cursus faucibus dictum quam rhoncus. Donec interdum tortor a metus feugiat pulvinar.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque malesuada rutrum orci pharetra feugiat.

Duis vestibulum augue sit amet diam cursus faucibus dictum quam rhoncus. Donec interdum tortor a metus feugiat pulvinar. Nulla et ante enim. Vestibulum vestibulum urna a odio venenatis imperdiet. Nullam vitae erat odio. In hac habitasse platea dictumst. Donec id nibh sapien.

Vestibulum at turpis sed tellus mollis congue. Maecenas erat leo, varius hendrerit imperdiet eget, congue ac ipsum.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque malesuada rutrum orci pharetra feugiat. Duis vestibulum augue sit amet diam cursus faucibus dictum quam rhoncus.

Have fun!

Did you know?et, am Lorem ipsum dolor sit consec tetur adipiscing ada elit. Quisque malesu rutrum orci!!!

Whitby North York Moors

A171

Blue Dolphin

Scarborough A170

Filey A165

A64

Bridlington A166

York A1079

A614

Beverley

2

3

2010WildSideGuideD1.indd 3-4

17/12/2009 10:27

John F Kelly

HAVEN 2008 - 2010 Much needed update for kid’s ‘Wildside Guides’ - fun/quiz books for holidaying children. The opportunity arrose to introduce the character “Wild Sid” derived from the title of the publication!

tui travel plc entertainment proposal

TEDProposalD2b.indd 1

20/10/2009 13:42

tui travel plc entertainment proposal

“successful venues are not born from standardisation. they must be specific to their target audience.”

in making this outline proposal for the operation and management of aylesbury Waterside theatre, hQ theatres is seeking to draw from its experience of venue management over the past twenty five years. in particular the company has built up a strong local, national and international reputation at Wycombe swan since 1992. recent independent research in high Wycombe rated customer satisfaction as up to 97%. a best value performance review at the beck theatre reported that 100% of respondents would either recommend or strongly recommend the beck to others, while 95% thought that the quality of service was either good or very good. hQ theatres has placed particular emphasis on programme quality and balance and, in that process, expanded the range of the programme that normally would be available to a venue of similar scale, in its geographical location. We have found willing partners to support this expansion; broadening and deepening the artistic ambition and choice

02 | WWW.teduk.com

for local audiences, whilst keeping prices down.We now seek to bring this expertise and knowledge to the running of aylesbury Waterside theatre with the aim of establishing it as a major large scale venue, as the premier venue in buckinghamshire. by working with local artists and societies we would aim to place aylesbury Waterside theatre at the fulcrum of a thriving arts community serving all of aylesbury vale district and its surrounding areas. hQ theatres believes that aylesbury Waterside theatre should be at the heart of its community and should encourage, develop and facilitate all levels of participation. We would look to work with some of the existing partners that currently use aylesbury civic centre and cultivate new relationships to support the development of a strong, attractive programme of events. We would use our extensive marketing resources and experience to extend the audience base with a particular emphasis on young people. hQ theatres is equally committed to developing the potential of our

staff, and utilising our commercial experience to drive costs down and income up. total customer experience is right at the top of our agenda. through hQ hospitality we offer diverse and innovative catering. our vision for aylesbury Waterside theatre involves branding the catering concept into a dynamic, contemporary operation responsive to all our customers’ demands, whether the setting is a banquet, a conference or the sale of a single drink. our dedicated in-house hospitality division can provide a hugely varied selection of food and drink that can even change with different performances.We try to source all our produce locally, conscious of the broad issues of sustainability and the interests of the local market. hQ hospitality also promotes and hosts its own events in all our venues examples are ‘murder mystery dinners’, ‘christmas parties’ and ‘comedian and curry nights’. We have identified catering and hospitality as one of the major areas in which hQ theatres would be willing to commit capital investment.

juliette leWis

TEDProposalD2b.indd 2-3

WWW.teduk.com | 03

20/10/2009 13:42

John F Kelly

TED 2008 - 2010 Proposal for entertainment contract with the Thomson Group.

TED required an eyecatching proposal to win a three year contract with Thomson. Performing figures were used to spell out the name TED.

tui travel plc entertainment proposal

TEDProposalD3b.indd 1

20/10/2009 13:41

tui travel plc entertainment proposal

“successful venues are not born from standardisation. they must be specific to their target audience.” in making this outline proposal for the operation and management of aylesbury Waterside theatre, hQ theatres is seeking to draw from its experience of venue management over the past twenty five years. in particular the company has built up a strong local, national and international reputation at Wycombe swan since 1992. recent independent research in high Wycombe rated customer satisfaction as up to 97%. a best value performance review at the beck theatre reported that 100% of respondents would either recommend or strongly recommend the beck to others, while 95% thought that the quality of service was either good or very good. hQ theatres has placed particular emphasis on programme quality and balance and, in that process, expanded the range of the programme that normally would be available to a venue of similar scale, in its geographical location. We have found willing partners to support this expansion; broadening and deepening the artistic ambition and choice

02 | WWW.teduk.com

for local audiences, whilst keeping prices down.We now seek to bring this expertise and knowledge to the running of aylesbury Waterside theatre with the aim of establishing it as a major large scale venue, as the premier venue in buckinghamshire. by working with local artists and societies we would aim to place aylesbury Waterside theatre at the fulcrum of a thriving arts community serving all of aylesbury vale district and its surrounding areas. hQ theatres believes that aylesbury Waterside theatre should be at the heart of its community and should encourage, develop and facilitate all levels of participation. We would look to work with some of the existing partners that currently use aylesbury civic centre and cultivate new relationships to support the development of a strong, attractive programme of events. We would use our extensive marketing resources and experience to extend the audience base with a particular emphasis on young people. hQ theatres is equally committed to developing the potential of our

staff, and utilising our commercial experience to drive costs down and income up. total customer experience is right at the top of our agenda. through hQ hospitality we offer diverse and innovative catering. our vision for aylesbury Waterside theatre involves branding the catering concept into a dynamic, contemporary operation responsive to all our customers’ demands, whether the setting is a banquet, a conference or the sale of a single drink. our dedicated in-house hospitality division can provide a hugely varied selection of food and drink that can even change with different performances.We try to source all our produce locally, conscious of the broad issues of sustainability and the interests of the local market. hQ hospitality also promotes and hosts its own events in all our venues examples are ‘murder mystery dinners’, ‘christmas parties’ and ‘comedian and curry nights’. We have identified catering and hospitality as one of the major areas in which hQ theatres would be willing to commit capital investment.

ricky gervais

TEDProposalD3b.indd 2-3

WWW.teduk.com | 03

20/10/2009 13:41

John F Kelly

TED 2008 - 2010 Proposal for entertainment contract with the Thomson Group.

TED required an eyecatching proposal to win a three year contract with Thomson. An unusual slab-serif typeface is used throughout to spell out the name TED and other headings.

John F Kelly

COOKSON 2005 - 2008 Web presence for the National Newspaper Cartoonist Bernard Cookson. See www.cooksonscartoons.com