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CONTENTS 01/02 / PERSONAL BRANDING 03/04 / STATIONERY & collateral BRANDING 05 / WEB DESIGN 06 / APPAREL 07 / CLIENT WORK / LOGO DESIGN 08 / CLIENT WORK / PRODUCTION LABEL DESIGN 09/ CLIENT WORK / WEB DESIGN 10 / CLIENT WORK / TRI-FOLD BROCHURE 11 / CLIENT WORK / EDDM BROCHURES 12 / CLIENT WORK / INDOOR ADVERTISEMENT 13 / CLIENT WORK / PUBLICATION ADVERTISEMENT 14 / CLIENT WORK / PUBLICATION ADVERTISEMENT 15 / CLIENT WORK / OUTDOOR ADVERTISEMENT 16 / CREDITS / CONTACT


I N S P I R AT I O N

JOHN CLIFF ALVAREZ This personal brand is inspired by the philosophies and symbolism found in the ancient tradition of Alchemy.

STRUCTURE The concept involves three triangles representing the alchemical Three Primes (Body, Soul, and Spirit), modifying them to resemble my initials “J”, “C”, and “A”, then joining them within a circle that represents the unification of all things. In the end, a sigil representation of myself is formed.

“J”

“C”

“A”

“CIRCLE”

“SIGIL”

Body

Soul

Spirit

Unity

The Self

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CO N F I G U R AT I O N I use a different set up of this sigil in a variety of ways depending on the application.

TYPOGRAPHY

GOTHAM GOTHAM

GOTHAM LIGHT

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%&/()=?

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%&/()=?

GOTHAM BOOK

GOTHAM THIN

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%&/()=?

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%&/()=?

COLOR

PALETTE

The color palette is black and white, which serves as the perfect choice to represent the balance between both the alchemical philosophy of light and dark, and the minimalistic and clean graphical design of the overall identity.

BLACK

WHITE

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A P P L I C A T I O N / STATIONERY & COLLATERAL BRANDING

SiGIL SILVER STAMPED COLLATERAL Found on folders and most envelopes. 03


A P P L I C A T I O N / STATIONERY & COLLATERAL BRANDING

SiGIL BUSINESS CARD Black business card with Spot UV sigil in a clean minimalistic format.

SiGIL RUBBER STAMP For approval and validation of official documents. 04


A P P L I C A T I O N / WEB DESIGN

WEBSITE concept Conceptual site design continuing with brand’s minimalistic approach.

MOBILE SITE CONCEPT Conceptual site design seen through mobile devices. 05


A P P L I C A T I O N / APPAREL

SiGIL T-SHIRT Black T-shirt with personal branding in white.

SiGIL HOODIE Charcoal hoodie with personal branding in white. 06


CLIENT

W O R K / LOGO DESIGN

Gisholt Shipping, Inc.

Insurance group of florida

Baha placemat advertisement

jdfx makeup

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CLIENT

W O R K / PRODUCTION LABEL DESIGN

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CLIENT

W O R K / WEB DESIGN

Gisholt Shipping, Inc. www.gisholt.com

JDFX MAKEUP www.jdfxmakeup.com

Insurance group of florida www.igofl.com 09


CLIENT

W O R K / TRI-FOLD BROCHURE

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CLIENT

W O R K / EDDM BROCHURES

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CLIENT

W O R K / INDOOR ADVERTISEMENT

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CLIENT

W O R K / PUBLICATION ADVERTISEMENT

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CLIENT

W O R K / PUBLICATION ADVERTISEMENT

14


CLIENT

W O R K / OUTDOOR ADVERTISEMENT

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CO N TAC T

JOHN

CLIFF

A LVA R E Z

I L LU ST R ATO R GRAPHIC

&

DESIGNER

J O H N C L I F FA LVA R E Z . C O M J O H N C L I F FA LVA R E Z @ G M A I L . C O M

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John Cliff Alvarez Graphic Design Portfolio  

New Graphic design portfolio showcasing both personal and clientele design work.

John Cliff Alvarez Graphic Design Portfolio  

New Graphic design portfolio showcasing both personal and clientele design work.

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