Diploma in SEO and Digital Marketing - John Academy

8/7/2018

Diploma in SEO and Digital Marketing - John Academy

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Diploma in SEO and Digital Marketing  ( 2 REVIEWS ) 

760 STUDENTS

Description: SEO or Search Engine Optimization is an essential part of marketing strategy. This strategy is used to ensure your …

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£279.00 £17.00

1 YEAR

https://www.johnacademy.co.uk/course/diploma-in-seo-and-digital-marketing/

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Diploma in SEO and Digital Marketing - John Academy

LEVEL 3 - DIPLOMA COURSE BADGE COURSE CERTIFICATE

95

NUMBER OF UNITS

2

NUMBER OF QUIZZES

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2 DAYS, 15 HOURS

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HOME

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CURRICULUM

REVIEWS

Description: SEO or Search Engine Optimization is an essential part of marketing strategy. This strategy is used to ensure your business or organization’s position in the digital market. Through this course, you will learn both SEO and digital marketing. If you learn about SEO, you will also learn how to optimize your digital marketing strategies to put your business on top of the online community. So what are you waiting for? Start your digital marketing journey now and be more successful.

Who is the course for?

Employees of the business industry and other businessmen who want to learn how to become pro table through Digital Marketing.

People who have an interest in Digital Marketing and how to e ectively communicate with their potential clients.

Entry Requirement: This course is available to all learners, of all academic backgrounds.

Learners should be aged 16 or over to undertake the quali cation.

Good understanding of English language, numeracy and ICT are required to attend this course.

Assessment: https://www.johnacademy.co.uk/course/diploma-in-seo-and-digital-marketing/

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Diploma in SEO and Digital Marketing - John Academy

At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful.

Before sitting for your nal exam, you will have the opportunity to test your pro ciency with a mock exam.

Certi cation: After you have successfully passed the test, you will be able to obtain an Accredited Certi cate of Achievement. You can however also obtain a Course Completion Certi cate following the course completion without sitting for the test. Certi cates can be obtained either in hardcopy at the cost of £39 or in PDF format at the cost of £24.

PDF certi cate’s turnaround time is 24 hours, and for the hardcopy certi cate, it is 3-9 working days.

Why choose us?

A ordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; E cient exam systems for the assessment and instant result; The UK & internationally recognised accredited quali cation; Access to course content on mobile, tablet or desktop from anywhere anytime; The bene t of applying for NUS Extra Discount Card; 24/7 student support via email.

Career Path: The Diploma in SEO and Digital Marketing course will be very bene cial and helpful, especially to the following careers: Businessman Marketing and Promotions Specialist Marketing Manager Product Creator Sales Manager Sales and Promotions Specialist Top Executive.

COURSE CURRICULUM

SEO Basics

https://www.johnacademy.co.uk/course/diploma-in-seo-and-digital-marketing/

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Diploma in SEO and Digital Marketing - John Academy

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What Is Search Engine Optimization?

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01:00:00

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Search Engines That Use SEO

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01:00:00

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Using SEO In Website Text

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01:00:00

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Using SEO For Google Ads

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01:00:00

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Using SEO For Article Marketing

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01:00:00

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Using SEO In Press Releases

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00:30:00

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Using Longtail Keywords

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00:30:00

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Using Google To Discover The Best Keywords

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00:30:00

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SEO For Video Ads

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00:30:00

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SEO In Photos

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00:30:00

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Blogging With SEO Marketing

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01:00:00

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Using A SEO Company

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01:00:00

SEO Techniques

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Introduction to SEO

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00:30:00

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Improve Engagement to Improve Rankings

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01:00:00

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Make Your Existing Pages Longer

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00:30:00

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Focus on YouTube SEO

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00:30:00

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Improve Site Speed

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00:30:00

https://www.johnacademy.co.uk/course/diploma-in-seo-and-digital-marketing/

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Diploma in SEO and Digital Marketing - John Academy

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Focus on Topics Instead of Keywords

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00:30:00

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Build Backlinks

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00:15:00

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Reporting and Analytics

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00:30:00

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Technical Optimization

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00:30:00

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Local SEO and Listings

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00:30:00

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Guest posting

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00:30:00

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E ective Seo Tools

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01:00:00

Digital Marketing

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Sales and Marketing

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00:30:00

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How Internet Marketing Works

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01:00:00

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How To Make Money With Internet Marketing

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01:00:00

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What is A

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00:30:00

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Competition in Internet Marketing

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00:30:00

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Researching in Internet Marketing

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01:00:00

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Desperate Niches

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00:30:00

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Pro table Niches

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00:30:00

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Clickbank

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00:30:00

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What is Tra

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00:30:00

liate Marketing

c?

https://www.johnacademy.co.uk/course/diploma-in-seo-and-digital-marketing/

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Diploma in SEO and Digital Marketing - John Academy

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Tra

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Article Marketing

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Paid forms of Tra

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Paid forms of Tra

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c vs. Relevance

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00:30:00

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01:00:00

c–1

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01:00:00

c–2

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01:00:00

Search Engine Optimization

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00:30:00

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Search Engine Optimization 2

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00:30:00

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Best SEO Practice

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02:00:00

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Blogs – WordPress

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01:00:00

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Blogs – WordPress II

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03:00:00

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Email Marketing I

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00:30:00

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Email Marketing II

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01:00:00

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Internet Marketing Strategy I

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01:00:00

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Your own website vs free options online I

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00:30:00

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Your own website vs free options online II

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01:00:00

Email Marketing

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Introduction to Email Marketing

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00:30:00

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Using Email Marketing Software

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00:30:00

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Building Email Lists by Quantity

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00:30:00

https://www.johnacademy.co.uk/course/diploma-in-seo-and-digital-marketing/

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Diploma in SEO and Digital Marketing - John Academy

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Building Email Lists by Quality

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00:30:00

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Crafting an Email

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01:00:00

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Analyzing and Tracking Your Email Marketing Strategy

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00:30:00

Facebook Marketing Basics

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Introduction to Facebook

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00:15:00

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Why You Should Care

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00:15:00

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Setting up a Facebook Page

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00:30:00

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How to Get More Likes for Your Facebook Page

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00:30:00

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Facebook Advertising

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00:30:00

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How Much Does Facebook Advertising Cost?

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00:30:00

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Marketing on Facebook

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01:00:00

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Create a Content Calendar

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00:15:00

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Understanding Edge Rank & the Art of Engagement

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00:15:00

Twitter Marketing

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TWITTER FOR BUSINESS

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00:15:00

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TOP TWITTER TIPS

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00:15:00

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TWITTER IS

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00:15:00

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BUSINESS TERMS

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00:15:00

https://www.johnacademy.co.uk/course/diploma-in-seo-and-digital-marketing/

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Diploma in SEO and Digital Marketing - John Academy

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WHY USE TWITTER FOR MARKETING

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00:15:00

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TWITTER MARKETING BASICS

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01:00:00

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TWITTER METRICS

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00:30:00

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YOUR BIO

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00:15:00

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WHEN TO TWEET

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00:15:00

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BUILDING YOUR COMMUNITY

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00:15:00

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GENERATING LEADS

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00:15:00

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REAL-TIME TWITTER MARKETING

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00:15:00

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ENGAGEMENT

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00:15:00

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TWETIQUETTE (TWEETING ETIQUETTE)

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00:15:00

Pinterest Social Marketing

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Introduction

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00:30:00

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How to Use Pinterest

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01:00:00

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How to Win the Hearts of the Target Audience on Pinterest

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01:00:00

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Understanding Pinterest Etiquette

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00:30:00

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Marketing Strategies to Build Your Brand and Your Followers

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02:00:00

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Monetizing Pinterest through Market Hunting

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01:00:00

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Pinterest Tools to Use in Your Marketing Arsenal

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00:15:00

https://www.johnacademy.co.uk/course/diploma-in-seo-and-digital-marketing/

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Diploma in SEO and Digital Marketing - John Academy

Conclusion

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00:15:00

Google Adwords

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Bene ts of online advertising and AdWords

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00:30:00

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Choosing a campaign type

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00:30:00

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Measure your results

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00:30:00

Blogging

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Introduction

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01:00:00

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The Anatomy Of A Pro table Blog

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02:00:00

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Quick & Easy Optimization

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00:30:00

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Extending Your Blog’s Functionality

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00:15:00

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Turbocharged Pro t Strategies

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01:00:00

Recommended Reading

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Successful Search Engine Marketing

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00:00:00

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Digital Marketing Handbook

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00:00:00

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00:30:00

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00:30:00

Mock Exam

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Mock Exam- Diploma in SEO and Digital Marketing

Final Exam

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Final Exam- Diploma in SEO and Digital Marketing

https://www.johnacademy.co.uk/course/diploma-in-seo-and-digital-marketing/

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Diploma in SEO and Digital Marketing - John Academy

COURSE REVIEWS

3   2 ratings

5 STARS

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4 STARS 3 STARS

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2 STARS 1 STARS

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SEO AND DIGITAL MARKETING

  Great source of information and expanding on ones knowledge – Some of the information was a little outdated and would be ve-stars if courses were up to date.

“Exam” needs reviewing for it’s grammar and question, but apart from that It was a great course. Highly recommended if you have the spare time to learn something new.

COPY + PASTED INFORMATION, REPEATS & CONTRADICTS ITSELF SEVERAL TIMES, LARGELY BULKED OUT WITH FLUFF & THINGS LIKE "HOW TO SET UP A TWITTER"

  The rst module was relatively useful, after which it descended into teaching everyone how to suck eggs.

Spelling & grammar mistakes all over the material, and particularly the tests which were a complete mess.

One answer in the test required me to say “PRICELESS INFORMATION” instead of simply https://www.johnacademy.co.uk/course/diploma-in-seo-and-digital-marketing/

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Diploma in SEO and Digital Marketing - John Academy

“Information” – I mean, come on!!! (I should add that I passed the tests 1st time despite the numerous confusing elements, banal & trick questions. Won’t be paying £24+ just for a PDF certi cate though) Some of the module contents said “in our last e-mail we discussed…” which is obviously copy-pasted from someone’s mailing list and other freely available information. Lots of the content is from 2016 and is now out of date.

At one point we are told “include common spelling mistakes for your keywords & phrases” and in another we are told all spelling and grammar must be correct lest google demotes you for spam?? (I chuckled at being lectured about spelling & grammar by the fool who put this mess together) There are some heavy PDFs towards the end, some of which just restate all the same stu and others are just adverts for paid services.

Whole modules on the basics of Facebook, Twitter and Pinterest, nothing which can’t be found when setting up your account on these platforms -_SOME good stu and recommended for absolute beginners, anyone looking for advanced or current material should look elsewhere.

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Diploma in SEO and Digital Marketing - John Academy

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Diploma in SEO and Digital Marketing - John Academy

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760 STUDENTS ENROLLED

ABOUT https://www.johnacademy.co.uk/course/diploma-in-seo-and-digital-marketing/

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Diploma in SEO and Digital Marketing - John Academy

We are a company who is best known for o ering awarding body accredited courses for anyone who wishes to take their professional life to the next level.  11 Floor, 15 St Botolph Street, London EC3A 7BB  020 3744 3990  info@johnacademy.co.uk CERTIFICATE CODE Enter Certi cate Code

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