Diploma in seo and digital marketing john academy

2/23/2018

Diploma in SEO and Digital Marketing - John Academy

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Diploma in SEO and Digital Marketing ( 1 REVIEWS ) 

644 STUDENTS

Description: SEO or Search Engine Optimization is an essential part of marketing strategy. This strategy is used to ensure your …

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£279.00 £17.00

1 YEAR LEVEL 3 - DIPLOMA

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Diploma in SEO and Digital Marketing - John Academy

COURSE BADGE COURSE CERTIFICATE

95

NUMBER OF UNITS

2

NUMBER OF QUIZZES

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2 DAYS, 15 HOURS

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CURRICULUM

REVIEWS

Description: SEO or Search Engine Optimization is an essential part of marketing strategy. This strategy is used to ensure your business or organization’s position in the digital market.

Through this course, you will learn both SEO and digital marketing. If you learn about SEO, you will also learn how to optimize your digital marketing strategies to put your business on top of the online community. So what are you waiting for? Start your digital marketing journey now and be more successful.

Who is the course for?

Employees of the business industry and other businessmen who want to learn how to become pro table through Digital Marketing.

People who have an interest in Digital Marketing and how to e ectively communicate with their potential clients.

Entry Requirement: This course is available to all learners, of all academic backgrounds.

Learners should be aged 16 or over to undertake the quali cation.

Good understanding of English language, numeracy and ICT are required to attend this course.

Assessment: At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know Welcome back! Can I help you whether you have been successful. with anything?

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Diploma in SEO and Digital Marketing - John Academy

Before sitting for your nal exam, you will have the opportunity to test your pro ciency with a mock exam.

Certi cation: After you have successfully passed the test, you will be able to obtain an Accredited Certi cate of Achievement. You can however also obtain a Course Completion Certi cate following the course completion without sitting for the test. Certi cates can be obtained either in hardcopy at the cost of £39 or in PDF format at the cost of £24.

PDF certi cate’s turnaround time is 24 hours, and for the hardcopy certi cate, it is 3-9 working days.

Why choose us?

A ordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; E cient exam systems for the assessment and instant result; The UK & internationally recognised accredited quali cation; Access to course content on mobile, tablet or desktop from anywhere anytime; The bene t of applying for NUS Extra Discount Card; 24/7 student support via email.

Career Path: The Diploma in SEO and Digital Marketing course will be very bene cial and helpful, especially to the following careers: Businessman Marketing and Promotions Specialist Marketing Manager Product Creator Sales Manager Sales and Promotions Specialist Top Executive.

COURSE CURRICULUM

SEO Basics

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What Is Search Engine Optimization?

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01:00:00

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Search Engines That Use SEO

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01:00:00

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01:00:00

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Using SEO In Website Text

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Diploma in SEO and Digital Marketing - John Academy

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Using SEO For Google Ads

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01:00:00

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Using SEO For Article Marketing

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01:00:00

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Using SEO In Press Releases

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00:30:00

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Using Longtail Keywords

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00:30:00

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Using Google To Discover The Best Keywords

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00:30:00

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SEO For Video Ads

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00:30:00

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SEO In Photos

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00:30:00

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Blogging With SEO Marketing

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01:00:00

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Using A SEO Company

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01:00:00

SEO Techniques

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Introduction to SEO

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00:30:00

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Improve Engagement to Improve Rankings

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01:00:00

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Make Your Existing Pages Longer

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00:30:00

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Focus on YouTube SEO

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00:30:00

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Improve Site Speed

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00:30:00

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Focus on Topics Instead of Keywords

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00:30:00

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Build Backlinks

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00:15:00

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Reporting and Analytics

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00:30:00

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Technical Optimization

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00:30:00

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Diploma in SEO and Digital Marketing - John Academy

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Local SEO and Listings

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00:30:00

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Guest posting

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00:30:00

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E ective Seo Tools

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01:00:00

Digital Marketing

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Sales and Marketing

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00:30:00

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How Internet Marketing Works

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01:00:00

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How To Make Money With Internet Marketing

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01:00:00

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What is A

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00:30:00

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Competition in Internet Marketing

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00:30:00

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Researching in Internet Marketing

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01:00:00

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Desperate Niches

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00:30:00

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Pro table Niches

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00:30:00

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Clickbank

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00:30:00

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What is Tra

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00:30:00

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Tra

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00:30:00

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Article Marketing

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01:00:00

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Paid forms of Tra

c–1

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01:00:00

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Paid forms of Tra

c–2

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01:00:00

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Search Engine Optimization

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00:30:00

liate Marketing

c?

c vs. Relevance

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Diploma in SEO and Digital Marketing - John Academy

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Search Engine Optimization 2

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00:30:00

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Best SEO Practice

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02:00:00

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Blogs – WordPress

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01:00:00

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Blogs – WordPress II

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03:00:00

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Email Marketing I

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00:30:00

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Email Marketing II

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01:00:00

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Internet Marketing Strategy I

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01:00:00

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Your own website vs free options online I

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00:30:00

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Your own website vs free options online II

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01:00:00

Email Marketing

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Introduction to Email Marketing

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00:30:00

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Using Email Marketing Software

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00:30:00

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Building Email Lists by Quantity

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00:30:00

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Building Email Lists by Quality

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00:30:00

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Crafting an Email

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01:00:00

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Analyzing and Tracking Your Email Marketing Strategy

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00:30:00

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00:15:00

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00:15:00

Facebook Marketing Basics

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Introduction to Facebook

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Why You Should Care

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Diploma in SEO and Digital Marketing - John Academy

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Setting up a Facebook Page

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00:30:00

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How to Get More Likes for Your Facebook Page

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00:30:00

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Facebook Advertising

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00:30:00

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How Much Does Facebook Advertising Cost?

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00:30:00

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Marketing on Facebook

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01:00:00

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Create a Content Calendar

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00:15:00

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Understanding Edge Rank & the Art of Engagement

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00:15:00

Twitter Marketing

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TWITTER FOR BUSINESS

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00:15:00

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TOP TWITTER TIPS

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00:15:00

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TWITTER IS

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00:15:00

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BUSINESS TERMS

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00:15:00

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WHY USE TWITTER FOR MARKETING

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00:15:00

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TWITTER MARKETING BASICS

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01:00:00

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TWITTER METRICS

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00:30:00

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YOUR BIO

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00:15:00

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WHEN TO TWEET

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00:15:00

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BUILDING YOUR COMMUNITY

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00:15:00

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GENERATING LEADS

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00:15:00

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Diploma in SEO and Digital Marketing - John Academy

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REAL-TIME TWITTER MARKETING

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00:15:00

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ENGAGEMENT

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00:15:00

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TWETIQUETTE (TWEETING ETIQUETTE)

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00:15:00

Pinterest Social Marketing

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Introduction

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00:30:00

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How to Use Pinterest

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01:00:00

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How to Win the Hearts of the Target Audience on Pinterest

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01:00:00

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Understanding Pinterest Etiquette

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00:30:00

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Marketing Strategies to Build Your Brand and Your Followers

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02:00:00

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Monetizing Pinterest through Market Hunting

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01:00:00

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Pinterest Tools to Use in Your Marketing Arsenal

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00:15:00

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Conclusion

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00:15:00

Google Adwords

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Bene ts of online advertising and AdWords

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00:30:00

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Choosing a campaign type

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00:30:00

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Measure your results

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00:30:00

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01:00:00

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02:00:00

Blogging

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Introduction

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The Anatomy Of A Pro table Blog

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8/10

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Diploma in SEO and Digital Marketing - John Academy

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Quick & Easy Optimization

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00:30:00

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Extending Your Blog’s Functionality

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00:15:00

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Turbocharged Pro t Strategies

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01:00:00

Recommended Reading

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Successful Search Engine Marketing

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00:00:00

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Digital Marketing Handbook

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00:00:00

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00:30:00

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00:30:00

Mock Exam

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Mock Exam- Diploma in SEO and Digital Marketing

Final Exam

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Final Exam- Diploma in SEO and Digital Marketing

COURSE REVIEWS

4   1 ratings

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 9/10

2/23/2018

5 STARS

Diploma in SEO and Digital Marketing - John Academy

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SEO AND DIGITAL MARKETING

  Great source of information and expanding on ones knowledge – Some of the information was a little outdated and would be ve-stars if courses were up to date.

“Exam” needs reviewing for it’s grammar and question, but apart from that It was a great course. Highly recommended if you have the spare time to learn something new.

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