Diploma in Digital Marketing - John Academy

8/15/2018

Diploma in Digital Marketing - John Academy

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Diploma in Digital Marketing ( 1 REVIEWS ) 

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Description: Beats Electronics – popularly known for selling headphones – spend ninety percent of their budget in marketing. That is …

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£247.00 £14.00

1 YEAR

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Diploma in Digital Marketing - John Academy

LEVEL 3 - DIPLOMA COURSE BADGE COURSE CERTIFICATE

75

NUMBER OF UNITS

2

NUMBER OF QUIZZES



2 DAYS

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HOME

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CURRICULUM

REVIEWS

Description: Beats Electronics – popularly known for selling headphones – spend ninety percent of their budget in marketing. That is why they have great sales year after year, and why they can sell their products at a high price for the brand alone. If you want to keep up with trends and reach billions of people with the ease of the internet, this CPD Certi ed Diploma in Digital Marketing course is for you.

The course is divided into multiple sections, wherein the rst section you learn about sales and marketing. You also learn about the nature of internet marketing, a liate marketing, competition, research and niches. You then move to the second portion of the course, where you discover more about tra c, article marketing and search engine optimization. Next, you look further into marketing using Blogs in WordPress, through emails and strategies towards internet marketing. Finally, you explore the possibilities of digital marketing using social media sites like LinkedIn, Twitter, Facebook, etc.

This course is going to help you understand the basic ideas behind digital marketing and discover more ways for you to spread your brand worldwide. Gain your accreditation today!

Who is the course for?

Businesses who want to take advantage of the internet in order to push for digital marketing Professional marketers looking to expand their knowledge in digital marketing

https://www.johnacademy.co.uk/course/diploma-in-digital-marketing/

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Diploma in Digital Marketing - John Academy

Entry Requirement: This course is available to all learners, of all academic backgrounds.

Learners should be aged 16 or over to undertake the quali cation.

Good understanding of English language, numeracy and ICT are required to attend this course.

Assessment: At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful.

Before sitting for your nal exam, you will have the opportunity to test your pro ciency with a mock exam.

Certi cation: After you have successfully passed the test, you will be able to obtain an Accredited Certi cate of Achievement. You can however also obtain a Course Completion Certi cate following the course completion without sitting for the test. Certi cates can be obtained either in hardcopy at the cost of £39 or in PDF format at the cost of £24.

PDF certi cate’s turnaround time is 24 hours, and for the hardcopy certi cate, it is 3-9 working days.

Why choose us?

A ordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; E cient exam systems for the assessment and instant result; The UK & internationally recognized accredited quali cation; Access to course content on mobile, tablet or desktop from anywhere anytime; The bene t of applying for NUS Extra Discount Card; 24/7 student support via email.

Career Path: Diploma in Digital Marketing is a useful quali cation to possess and would be bene cial for any professions or career from any industry you are in such as: Marketing and Promotion Specialists Entrepreneurs Sales Managers Marketing Managers https://www.johnacademy.co.uk/course/diploma-in-digital-marketing/

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Diploma in Digital Marketing - John Academy

COURSE CURRICULUM

Module 01

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Sales and Marketing

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00:30:00

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How Internet Marketing Works

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01:00:00

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How To Make Money With Internet Marketing

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01:00:00

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What is A

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00:30:00

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Competition in Internet Marketing

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00:30:00

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Researching in Internet Marketing

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01:00:00

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Desperate Niches

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00:30:00

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Pro table Niches

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00:30:00

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00:30:00

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00:30:00

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00:30:00

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01:00:00

liate Marketing

Module 02

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Clickbank

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What is Tra

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Tra

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Article Marketing

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Paid forms of Tra

c–1

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01:00:00

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Paid forms of Tra

c–2

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01:00:00

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Search Engine Optimization

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00:30:00

c?

c vs. Relevance

https://www.johnacademy.co.uk/course/diploma-in-digital-marketing/

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Diploma in Digital Marketing - John Academy

Search Engine Optimization 2

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00:30:00

Module 03

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Best SEO Practice

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02:00:00

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Blogs – WordPress

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01:00:00

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Blogs – WordPress II

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03:00:00

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Email Marketing I

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00:30:00

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Email Marketing II

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01:00:00

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Internet Marketing Strategy I

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01:00:00

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Your own website vs free options online I

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00:30:00

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Your own website vs free options online II

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01:00:00

Module 04

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What Are Niche Website?

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01:00:00

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The Role Of Visualization In Education

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00:15:00

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Identify Your Best Platform Or Software

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01:00:00

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Select A Web Host

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01:00:00

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Collect Your Site

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00:15:00

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Building A Content Rich Website

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00:15:00

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Build Backlinks

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00:30:00

https://www.johnacademy.co.uk/course/diploma-in-digital-marketing/

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Diploma in Digital Marketing - John Academy

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Use SEO, Multimedia And Social Sites

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01:30:00

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Use Analytics

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01:00:00

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Wrapping Up

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00:15:00

Module 05

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Introduction

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00:30:00

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Understanding the Value of Social Media Buzz and What It Can Do For Your Business

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01:00:00

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Developing a Winning Social Media Marketing Plan

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01:00:00

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Setup and Manage a Facebook Page That Works

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01:00:00

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Tweet Your Way to Online Prominence

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01:00:00

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Build Your Network with LinkedIn

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01:00:00

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Captivate Your Audience with YouTube

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01:00:00

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Conclusion

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00:15:00

Module 06

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Introduction to Email Marketing

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00:30:00

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Using Email Marketing Software

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00:30:00

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Building Email Lists by Quantity

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00:30:00

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Building Email Lists by Quality

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00:30:00

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Crafting an Email

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01:00:00

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Diploma in Digital Marketing - John Academy

Analyzing and Tracking Your Email Marketing Strategy

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00:30:00

Module 07

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Introduction to Facebook

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00:15:00

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Why You Should Care

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00:15:00

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Setting up a Facebook Page

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00:30:00

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How to Get More Likes for Your Facebook Page

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00:30:00

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Facebook Advertising

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00:30:00

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How Much Does Facebook Advertising Cost?

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00:30:00

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Marketing on Facebook

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01:00:00

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Create a Content Calendar

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00:15:00

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Understanding Edge Rank & the Art of Engagement

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00:15:00

Module 08

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TWITTER FOR BUSINESS

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00:15:00

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TOP TWITTER TIPS

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00:15:00

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TWITTER IS

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00:15:00

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BUSINESS TERMS

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00:15:00

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WHY USE TWITTER FOR MARKETING

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00:15:00

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TWITTER MARKETING BASICS

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01:00:00

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Diploma in Digital Marketing - John Academy

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TWITTER METRICS

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00:30:00

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YOUR BIO

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00:15:00

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WHEN TO TWEET

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00:15:00

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BUILDING YOUR COMMUNITY

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00:15:00

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GENERATING LEADS

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00:15:00

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REAL-TIME TWITTER MARKETING

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00:15:00

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ENGAGEMENT

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00:15:00

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TWETIQUETTE (TWEETING ETIQUETTE)

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00:15:00

Module 09

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What is Instagram?

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00:15:00

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Instagram for Business

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00:15:00

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Instagram & Community

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00:15:00

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00:00:00

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00:30:00

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00:30:00

Recommended Reading

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Recommended Reading: Diploma in Digital Marketing

Mock Exam

-

Mock Exam- Diploma in Digital Marketing

Final Exam

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Final Exam- Diploma in Digital Marketing

https://www.johnacademy.co.uk/course/diploma-in-digital-marketing/

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Diploma in Digital Marketing - John Academy

COURSE REVIEWS

4   1 ratings

5 STARS

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4 STARS 3 STARS

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1 STARS

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DIPLOMA IN DIGITAL MARKETING

  Lots of useful things, which I’d never heard of/ thought about before.

Possibly a little bit too much insight into Twitter.

I found that this module was quite repetitive.

Overall a useful course at a reasonable price!

Can’t wait to stick my certi cate up on the wall!

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£249.00 £14.00 303

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629 STUDENTS ENROLLED

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ABOUT We are a company who is best known for o ering awarding body accredited courses for anyone who wishes to take their professional life to the next level.  11 Floor, 15 St Botolph Street, London EC3A 7BB  020 3744 3990  info@johnacademy.co.uk CERTIFICATE CODE Enter Certi cate Code https://www.johnacademy.co.uk/course/diploma-in-digital-marketing/

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