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2/15/2018

Advanced Digital Marketing Course - John Academy

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Advanced Digital Marketing Course ( 6 REVIEWS ) 

584 STUDENTS

Description: Digital marketing is promoting that makes utilization of electronic gadgets, for example, PCs, cell phones, tablets and game consoles …

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£249.00 £17.00

1 YEAR ADVANCED, LEVEL 2 - CERTIFICATE

https://www.johnacademy.co.uk/course/advanced-digital-marketing-course/

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2/15/2018

Advanced Digital Marketing Course - John Academy

COURSE BADGE COURSE CERTIFICATE

94

NUMBER OF UNITS

2

NUMBER OF QUIZZES

2 DAYS, 13 HOURS

HOME

 

CURRICULUM

REVIEWS

Description: Digital marketing is promoting that makes utilization of electronic gadgets, for example, PCs, cell phones, tablets and game consoles to connect with stakeholders. Digital marketing uses technologies or platforms, for instance, sites, email, applications and social media platforms. Transform your career with the specialized knowledge and skills to plan, implement, measure and evaluate digital marketing strategies, and, how these can add to building and supporting successful and coordinated digital marketing campaigns. By the end of this course, students will gain the skills and in-depth knowledge necessary to become a fruitful and professional digital marketer.

Who is the course for? Digital marketers who want to upgrade their knowledge and skills in digital marketing. Digital marketers to advance their career goal in digital marketing. Individuals who want to develop and implement online marketing projects. Start Ups. Students. Marketers. Web designers. Entrepreneurs.

Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the quali cation. Good understanding of English language, numeracy and ICT are required to attend this course. https://www.johnacademy.co.uk/course/advanced-digital-marketing-course/

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2/15/2018

Advanced Digital Marketing Course - John Academy

Assessment: At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your nal exam you will have the opportunity to test your pro ciency with a mock exam.

Certi cation: After you have successfully passed the test, you will be able to obtain an Accredited Certi cate of Achievement. You can however also obtain a Course Completion Certi cate following the course completion without sitting for the test. Certi cates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24. PDF certi cate’s turnaround time is 24 hours and for the hardcopy certi cate, it is 3-9 working days.

Why choose us? A ordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; E cient exam systems for the assessment and instant result; The UK & internationally recognized accredited quali cation; Access to course content on mobile, tablet or desktop from anywhere anytime; The bene t of applying for NUS Extra Discount Card; 24/7 student support via email.

Career Path: Advanced Digital Marketing Course is a useful quali cation to possess, and would be bene cial for the following professionals: Social marketing manager. Digital marketing specialist. Digital marketing executive. Digital marketing o cer. Digital marketing analyst. Digital client service. SEO leader. Much more. COURSE CURRICULUM

Digital Marketing

https://www.johnacademy.co.uk/course/advanced-digital-marketing-course/

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2/15/2018

Advanced Digital Marketing Course - John Academy

Introduction to Internet Marketing and Reputation Management

00:30:00

How to Optimize Your Site for Every Stage of the Buy Cycle

00:30:00

Build Impression on Your Site

00:30:00

Types of Link Building

01:00:00

Importance of Landing Pages

00:30:00

Di erence Between Internet Marketing and Online Customer Service

01:00:00

Concept Of A

01:30:00

About Of Google Analytics

01:00:00

Online Press Releases

00:15:00

How to Get Tra

00:30:00

Importance of Testing E-Mail Messages

00:15:00

What is Viral Marketing

01:00:00

What is EMail Marketing

00:30:00

Di erence Between Images and Video

00:15:00

How to Internet Marketing on Facebook

02:00:00

What is Search Engine Optimization(SEO)?

00:30:00

Understanding Search Results

00:15:00

How to Attract Customer on Your Product?

00:15:00

Time Makes Money

00:30:00

liate Programs

c from Twitter

https://www.johnacademy.co.uk/course/advanced-digital-marketing-course/

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2/15/2018

Advanced Digital Marketing Course - John Academy

How to Test a Landing Page

00:30:00

Best Web Writing

01:00:00

Ways to Use of Humor in You Internet Marketing

00:15:00

Coupon Codes

00:15:00

When to Pull the Plug

00:15:00

Search Engine Optimization

What Is Search Engine Optimization?

01:00:00

Search Engines That Use SEO

01:00:00

Using SEO In Website Text

01:00:00

Using SEO For Google Ads

01:00:00

Using SEO For Article Marketing

01:00:00

Using SEO In Press Releases

00:30:00

Using Longtail Keywords

00:30:00

Using Google To Discover The Best Keywords

00:30:00

SEO For Video Ads

00:30:00

SEO In Photos

00:30:00

Blogging With SEO Marketing

01:00:00

Using A SEO Company

01:00:00

Email Marketing

https://www.johnacademy.co.uk/course/advanced-digital-marketing-course/

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2/15/2018

Advanced Digital Marketing Course - John Academy

Introduction to Email Marketing

00:30:00

Using Email Marketing Software

00:30:00

Building Email Lists by Quantity

00:30:00

Building Email Lists by Quality

00:30:00

Crafting an Email

01:00:00

Analyzing and Tracking Your Email Marketing Strategy

00:30:00

Facebook Marketing Basics

Introduction to Facebook

00:15:00

Why You Should Care

00:15:00

Setting up a Facebook Page

00:30:00

How to Get More Likes for Your Facebook Page

00:30:00

Facebook Advertising

00:30:00

How Much Does Facebook Advertising Cost?

00:30:00

Marketing on Facebook

01:00:00

Create a Content Calendar

00:15:00

Understanding Edge Rank & the Art of Engagement

00:15:00

Twitter Marketing

TWITTER FOR BUSINESS

00:15:00

TOP TWITTER TIPS

00:15:00

https://www.johnacademy.co.uk/course/advanced-digital-marketing-course/

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2/15/2018

Advanced Digital Marketing Course - John Academy

TWITTER IS

00:15:00

BUSINESS TERMS

00:15:00

WHY USE TWITTER FOR MARKETING

00:15:00

TWITTER MARKETING BASICS

01:00:00

TWITTER METRICS

00:30:00

YOUR BIO

00:15:00

WHEN TO TWEET

00:15:00

BUILDING YOUR COMMUNITY

00:15:00

GENERATING LEADS

00:15:00

REAL-TIME TWITTER MARKETING

00:15:00

ENGAGEMENT

00:15:00

TWETIQUETTE (TWEETING ETIQUETTE)

00:15:00

Instagram Marketing

What is Instagram?

00:15:00

Instagram for Business

00:15:00

Instagram & Community

00:15:00

Pinterest Social Marketing

Introduction

00:30:00

How to Use Pinterest

01:00:00

https://www.johnacademy.co.uk/course/advanced-digital-marketing-course/

7/10


2/15/2018

Advanced Digital Marketing Course - John Academy

How to Win the Hearts of the Target Audience on Pinterest

01:00:00

Understanding Pinterest Etiquette

00:30:00

Marketing Strategies to Build Your Brand and Your Followers

02:00:00

Monetizing Pinterest through Market Hunting

01:00:00

Pinterest Tools to Use in Your Marketing Arsenal

00:15:00

Conclusion

00:15:00

Google Adwords

Bene ts of online advertising and AdWords

00:30:00

Choosing a campaign type

00:30:00

Measure your results

00:30:00

YouTube Video Marketing

Create the Perfect YouTube Marketing Video: 5 Tips To Get it Right

00:30:00

YouTube Video Marketing Tips: Join the Community

01:00:00

Marketing Your Product On YouTube: 10 Reasons Why You Should Do It

00:30:00

YouTube Marketing Tips: Promoting Your Perfect Marketing Video

01:00:00

Unique Things You Can Do with Your YouTube Marketing Video

01:00:00

Using YouTube to Market Your Product: Should You Hire a Professional?

01:00:00

Niche Targeted Playlists: Boost Your YouTube Marketing Video

01:00:00

Promote Your Perfect YouTube Marketing Video For Free: Here’s How to Do It

00:30:00

https://www.johnacademy.co.uk/course/advanced-digital-marketing-course/

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2/15/2018

Advanced Digital Marketing Course - John Academy

Viral Marketing Tips for Your YouTube Video

01:00:00

Using Viral Content: Creating Your Perfect YouTube Marketing Video

02:00:00

YouTube Marketing Secrets-Promote Your Product or Business!

01:00:00

Use YouTube to Create Unlimited Sales for your Business

01:00:00

Choose Your Niche: An Important Step in Your YouTube Marketing Video

01:00:00

Using Viral Content: Creating Your Perfect YouTube Marketing Video

02:00:00

YouTube Marketing Tactics: Are These Products Helpful or Scams?

01:00:00

00:20:00

00:20:00

Mock Exam

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Mock Exam- Advanced Digital Marketing Course

Final Exam

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Final Exam- Advanced Digital Marketing Course

COURSE REVIEWS

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https://www.johnacademy.co.uk/course/advanced-digital-marketing-course/

9/10


2/15/2018

Advanced Digital Marketing Course - John Academy

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