Test bank for international marketing 17th edition philip cateora john graham mary gilly

International Marketing, 17th

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Test Bank for International Marketing, 17th Edition, Philip Cateora, John Graham, Mary Gilly,

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Table of Contents

Part One

An Overview

1 The Scope and Challenge of International Marketing 2

2 The Dynamic Environment of International Trade 28

Part Two

The Cultural Environment of Global Markets

3 History and Geography: The Foundations of Culture 54

4 Cultural Dynamics in Assessing Global Markets 96

5 Culture, Management Style, and Business Systems 130

6 The Political Environment: A Critical Concern 170

7 The International Legal Environment: Playing By the Rules 198

Part Three Assessing GlobalMarket Opportunities

8 Developing a Global Vision through Marketing Research 230

Name Index 633

Subject Index 640