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Reach a quality, targeted audience in the NY DMA • Daily Readership: 2,107,704 • Average Age: 47.1 • Adults 25-54: 65.0% • Male/Female ratio: 65%/35% • College educated (1+ years): 58.5% • Married: 44.6% • Employed: 74.4% • Average HHI: $122,392 • Average Home Value: $527,817 Circulation
The New York Post has experienced a +4% increase in total circulation over the past two years
525,000
522,871
520,000 515,000 510,000 505,000 500,000
501,501 2010
2012
Source: Scarborough 2012 (II); Base = NY DMA; ABC Publisher’s Statements ending 9/30/10 and 9/30/12
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Demographics - Sunday • Sunday Readership: 1,313,587 • Average Age: 50.1 • Adults 25-54: 58.1% • Male/Female ratio: 51.5%/48.5% • College educated (1+ years): 61.2% • Married: 50.0% • Employed: 72.8.% • Average HHI: $119,071 • Average Home Value: $574,499 Circulation
The New York Post has experienced a +28% increase in total Sunday circulation over the past two years
450,000
434,043
400,000 350,000
339,673
300,000 250,000 200,000 0
2010
2012
Source: Scarborough 2012 (II); Base = NY DMA; ABC Publisher’s Statements ending 9/30/11and 9/30/12
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Page Six ®
Emily Smith
ASHTON Kutcher is being asked to pay a sixfigure sum to a blonde who claims she had sex with him on the same day he and wife Demi Moore celebrated their sixth wedding anniversary. Sara Leal, 23, is preparing to tell the story of how she hooked up with“Two and a Half Men” star Kutcher, 33, at the Hard Rock Hotel in San Diego last Friday, following a boozy night with his guy friends, according to a report on thedirty.com. Now Leal [photo, facing page] has met with Beverly Hills lawyer Keith Davidson, who represented former Betty Ford worker Dawn Holland after she complained Lindsay Lo
han attacked her. Holland dropped her claim after settling with Lohan’s camp, reportedly for $25,000. A source told us, “Sara is talking to multiple media outlets for a deal. She wants $250,000, but the offers haven’t been as high. What she really wants is to get a payoff from Ashton. She has reached out to Ashton’s team.” Whether Kutcher, 33, can rescue things with Moore, 48, is not known. The pair spent their anniversary on Sept. 24 apart and — both pro lific tweeters — have remained silent. Kutcher’s lawyer Marty Singer, and a man ager who reps both stars, refused to comment. Kutcher was in San Diego and partied with
No ‘shame’ in their game
actor Danny Masterson at Fluxx nightclub on Friday, where Leal is alleging he had sex with her at his hotel, according to thedirty.com. Moore, at a New York event on Monday, ap peared thin and gaunt and refused to do inter views. She and Kutcher were last pictured together on her Twitter feed in July. But re cently Moore’s posts have been darker. On Sept. 23, she quoted a Greek philosopher, writ ing, “When we are offended at any man’s fault, turn to yourself & study your own failings. Then you will forget your anger.” On Monday she posted a picture of her face with her eyes closed, and the words, “I see through you.”
esmith@nypost.com
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Stephanie Smith ssmith@nypost.com
Tara Palmeri
tpalmeri@nypost.com
Big market loss
FlashCity
ERIN Burnett is off the market! The brainy beauty, who has gar nered male fans on Wall Street with her financial reports at CNBC, has been flashing a dia mond ring as she promotes her new CNN show, “Erin Burnett OutFront,” which premieres on Monday. Burnett stepped out with her fiancé, Citigroup exec David Rubulotta, at a launch party for the show at the Museum of Arts and Design at Columbus Circle on Tuesday, where she was feted by Piers Morgan, Anderson Coo per, Joy Behar, Ali Velshi, Jef frey Toobin, Pat Kiernan, Ken Jautz, Mark Whitaker and Jona than Wald. Burnett gushed that Rubulotta proposed last month.
Did Leal steal Demi’s man? Sara Leal of San Diego says she shared a night of passion with married man Ashton Kutcher iwhen he was away from his wife (see item, facing page).
That’s Amurri
the crew headed to Lavo, where the club provided Amurri with a tiara and the whole party with pink feather boas. They also en joyed an elaborate cake baked in the shape of a diamond ring on a
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ANNA Faris candidly revealed that she bedded a total of five guys before marrying her husband, “Moneyball” star Chris Pratt, in 2009. “I’m at five,” the star said at a screening of “What’s Your Number?” “Don’t you think five is kind of low? I’m 34!” During a prescreening in terview Tuesday night with Marie Claire editor Joanna Coles, Faris added, “I’m not a very good lover. I’m so nervous about my sexuality.” In the film, Faris plays an unluckyinlove woman who frets she’ll never find Mr. Right after learning the average woman sleeps with 10.5 men before finding “the one,” and she’s bordering on 20. “I think 20 is kind of low,” she Download told Coles. “Shouldn’t it be like 70?” Faris — who now! was recently hailed by Tad Friend in the New Yorker as the future of female comedy — also said that she doesn’t read reviews. “I try not to ™ read [them],” she said at the Joseph Urban The atre. “The bad ones really cling. And I’m lucky that I’ve been part of a lot of poorly received Available on the movies, so I’m immune. ‘Scary Movie 4’ was a bril App Store liant movie. I’m shocked it didn’t get nominated.”
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Away game FORMER Knick David Lee is briefly back in town, and hosted a dinner to celebrate his girlfriend Sabina Gadecki’s birthday. Lee, now playing for Oakland’s Golden State Warriors, and 15 friends toasted actress Gadecki with Champagne at Meatpack ing restaurant Beaumarchais on Monday. But he was overheard saying they could not make it a late night, as Gadecki had to catch an early flight Tuesday to finish work on her upcoming movie “Freaky Deaky,” starring Christian Slater.
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It’s Thursday, Thursday ... THURSDAY is the new Saturday and Westway in Chelsea is the “New Best Club,” according to the night life connois seurs at Paper Magazine. Night Life Awards host Wendy Williams accepted the award for best night of the week to party, on behalf of Thursday, at the Hiro Ballroom yesterday. Swizz Beatz, Andre Balazs, Estelle, Andrew WK and Ja son Derulo presented awards to the movers and shakers of New York’s night life scene. Le Bain’s Ian Bradley took the title of best doorperson. Mary J. Blige also performed at the Hennesseysponsored bash for luminaries including Chris Benz, Paul Iacono, Michael Musto, Bevy Smith, Luigi Tadini and Peter Davis.
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KIM Kardashian gave an emotional speech about losing her father to cancer at Denise Rich’s Angel Ball. The reality star told the crowd at Cipriani Wall Street about her father Robert who died aged 59, weeks after being diagnosed with esophageal cancer eight years ago, “Not a day goes by when I don’t think about him.” She continued, “I wish we knew a little more about the disease,” she said. “My dad didn’t really want to tell anyone he was sick. He wouldn’t even tell his parents he was sick. He didn’t tell them until like a week before he passed away. He was the kind of guy [who] never wanted to go to the doctor to see what was wrong, because he hated doctors — sorry, all the doctors out there.” Mon day’s event, which raised $3.3 million for Gabri elle’s Angel Foundation for Cancer Research, honored supermodel Naomi Campbell and her boyfriend Vladislav Doronin, Dr. Khalid Bin Jabor AlThani, of the Qatar National Cancer Society and artist Romero Britto. Campbell said, “My own mother was treated for breast cancer and is thankfully now in remission due to the amazing work of the cancer research charities and incredible doctors here in the United States.” Guests who dined and danced the night away included Clive Davis, Tommy Hilfiger, Stephen Baldwin, exGov. David Paterson, Eric Schmidt, jeweler Lorraine Schwartz, Princess Madeleine of Sweden and Natalie Cole.
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THE NEW MONCLER SHOP ON 3
Bunny hop TODD EBERLE—who recently joined the evergrowing list of lucky people who can say they’ve had drinks chucked at them by Lindsay Lohan—was safe from attack ing celebs Monday night. The photographer was taking photos of winners at the Na tional Arts Awards, including conceptual artist Jenny Holzer. Guests could also get pics taken, for a tidy $2,000 donation to Americans for the Arts. Winners included Gabourey Sidibe and Frank Stella. Sol Lewitt’s art decorated Cipriani 42nd Street and Jeff Koons designed golden balloon bunny sculptures as prizes. Eberle, who has the new book “Empire of Space” out, says he will one day do a book of portraits he’s shot at the Arts awards over the past decade.
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Jennifer Aniston drops the rocker look she’s been sporting with Justin Theroux for a bit of glam at Elle’s Women in Hollywood Tribute.
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Manhattan teacher Julie Warning, on 26, was caught on film canoodling with a park bench one of her pupils, and Eric Arty, 18, she’s now under the investigation by o f Department Education.
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“No, seriously, my hair is better than yours.” “The Ides of March” stars George Clooney and Ryan Gosling engage in friendly debate at the Oscar hopeful’s LA premiere.
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‘Wives’ mingle with reality “MOB Wives” star Karen Gravano and show creator Jenn Graziano mixed with a murder suspect last week at Mr. Chow. They were photographed on Sept 21. with Manuel “Manny” Pinero, wanted for questions in the stabbing of Christopher Adames in the early hours of Monday outside Ju liet Supperclub, a popular haunt on the VH1 reality show. Karen, notorious for being the daughter of mob chief Salva tore “Sammy the Bull” Gravano, told us she met promoter Manny, “in a club,” adding, “I don’t have a personal relation ship with him.” Graziano said she was asked by a “Grey Goose brand ambassador” to pose with Manny and a bottle and then tweet the photo. The “Mob Wives” duo seemed comfortable in the pic with Manny, who the NYPD have identified as a sus pect in the fatal stabbing of the 23yearold and is still missing. Graziano told us “I don’t want to be associated with Manny. He’s not a friend of mine. I don’t know him like that.”
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Bachmann’s cash crunch
WILL Michele Bachmann make it to Iowa? Insiders are whispering that the Tea Party ® darling’s financials are grim and she may be out of the race before she makes it to the Iowa caucus in February, even though she has a strong base in the state. Sources tell us say Bachmann’s skeletal staff are holding their collective breath until the deadline to disclose her fund raising report on Oct. 15. Meanwhile, we hear a computer ven dor has called her campaign headquarters threatening to shut down the power due to an outstanding bill. Sources say she had about $400,000 at the beginning of September, but also stacks of bills. “She does not like to ask for money. She should have been focusing on big donors about three months ago,” a source said. “She’s only cultivated low dollar donors with di rect mailings and that’s hurt her.” But at a rally in Virginia yes terday, Bachmann declared that she does not intend to back out of the race. “We intend to be the comeback kid in this race,” she said. Her rep said, “None of that is true.”
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Sweet smell of success
“MODERN Family” star Ty Bur rell (above) is just as sharp in real life. While partying with castmates Eric Stonestreet and Jesse Tyler Ferguson at Vegas’ Haze Nightclub at Aria, he was asked by a waitress if they needed anything else, aside from Champagne. A spy tells us Ty replied, “We’d love a hotair bal loon, gogo dancers, sparklers and a private performance from Cirque Du Soleil . . . Can you make that happen?” The waitress said, “I’m on it!” Despite not getting his wish list, Burrell celebrated late into the night.
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IT was a theatrical and fragrant turnout Wednesday night for Marc Rosen’s “Glamour Icons: Perfume Bottle Design” book launch at the Palm Court at the Plaza. Guests included MGM actresses Arlene Dahl (the author’s wife), a nimble Jane Powell, who once danced with Fred Astaire and came with fifth husband Dickie Moore, a cheery Liza Minelli, 80 yearold model Carmen Dell’Orefice (with a camera crew in tow) composer and pianist Michael Feinstein, and socials, including Mario Buatta, Cornelia Guest, Wilbur and Hilary Ross, art patron Beth Rudin De Woody, Geoffrey Bradfield, Somers Far kas and author Barbara Taylor Bradford.
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OSCARNOMINATED director Darren Aronofsky walking out of NYU’s Tisch Hall after addressing media investment guru Amir Malin’s film class . . . ELLEN Barkin and boy toy Sam Levinson snuggling at the Woodstock Film Festival where the couple’s “Another Happy Day” screened and Barkin received an acting award . . . “THE Moun taintop” stars Samuel L. Jackson and An gela Bassett dining at Orso at separate tables, with Nathan Lane, ICM’s Toni Howard and John Lahr in the house . . . KIM, Khloe and Kourtney Kardashian with Scott Disick and son Mason at the Children’s Museum of Manhattan.
pile of fancy pillows. The next day, the ladies lounged at Tao Beach, spies said. A tarot card reader came by to give readings to the bridetobe — who wore a leopardprint bikini with orange trim — and her crew. The daugh ter of Susan Sarandon, Amurri is marrying former soccer pro Kyle Martino. The wedding date has been kept under wraps.
31, 2012 thursdAY, mAY
L LATE CITY FINA
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Back in the MTA THE future Mrs. Paul McCart ney (above) was more concerned with buses than wedding bells at Tuesday’s MTA board meeting in Manhattan. Nancy Shevell de murred when asked about their upcoming nuptials, saying, “I don’t want to discuss that at the MTA.” But the chic brunette — the chair of the transit agency’s bus com mittee — did brighten up when we congratulated her on her impend ing wedding. “Thank you!” Shevell told The Post’s Jennifer Fermino. “I appreciate that. Thank you.”
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EVA Amurri and nine gal pals hit Las Vegas for the “Californica tion” star’s bachelorette party over the weekend. Friday night,
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MICHAEL Fassbender’s performance in Brit director Steve McQueen’s “Shame” has been the talk of the film festival circuit, and the ex plicit movie, which also stars Carey Mulligan, is set to make waves at the New York Film Festival Oct. 7. The “XMen: First Class” star plays a sex addict who sleeps his way across Man hattan in various creative lo cations. One of Fassbender’s encounters is with two babes played by burlesque stars Calamity Chang and DeeDee Luxe. Chang gave us a behindthescenes tale. “Steve and Michael both made the situation very comfortable and not awk ward,” she said. “Having two bottles of hard liquor helped too.” She added there was nothing between her and her costars. “It was fullon nudity, all three of us,” Chang said. “And we asked Steve to play mood music so it wasn’t just three people in a room moaning and heavily making out. So Steve put on ‘Love to Love You Baby,’ the extended remix.” Film fans at the Toronto and Venice festivals were impressed by more than just Fassbender’s acting. Chang would only say of the fullfrontal scenes, ”he’s quite . . . blessed. ;)”
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Blonde claims Ashton affair
New York Post, Thursday, September 29, 2011
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Street style. Zoe Saldana demonstrates how to chicly sidestep Manhattan traffic.
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Mechanical Requirements Printing Format
Tone Reproduction Guidelines
Printing: Web offset four-color process Print sequence: Cyan, Magenta, Yellow, Black Dot shape: Square/Euclidian Screen Ruling: 100 LPI Image Resolution: 200 DPI Screen Angles: C=75, M=15, Y=90, K=45 Ads that are submitted in RGB will not be processed.
FOUR COLOR Catchlights/Non-Essential Whites Essential Whites
Formats Accepted The New York Post promotes the use of PDF/X-1a:2001 files. All PDF/X-1a files should be created using Acrobat Distiller. As with all supplied material, our specifications listed below need to betaken into consideration. Inquiries with regard to digitally transmitted material should be directed to the Ad Services team at 609-520-4777 (see page 2 for further detail). GCR Separation The New York Post requires the use of GCR (Grey Component Replacement) separation technique. Any inquiries regarding technical reproduction guidelines can be directed to the Ad Services Manager at 609-520-5125. Type Styles and Sizes, Reverse Panels, Rules Minimum 7 point. Single color reverse type minimum 8 point. Four color reverse type minimum 12 point. It is recommended you consider the quality of your advertisement by selecting the type most suitable. When reversing text out of multiple colors, a sans serif font is recommended, to avoid the text filling in on the press. Color text should also be sans serif. Minimum point size acceptable is 12 point. Similarly, weight of rules used needs to take into account color combinations and reverses. A minimum weight of 2 points is recommended for any rules made of, or reversing out of, more than one color. CLASSIFIED COLUMN WIDTHS Franctions 1 column 1 5/16” 2 columns 2 3/4” 3 columns 4 1/8” 4 columns 5 9/16” 5 columns 7” 6 columns 8 3/8” 7 columns 9 3/4” Double Truck Width 20 1/2” Page Depth 11”
Inches (deciamls) 1.312” 2.719” 4.125” 5.531” 6.938” 8.343” 9.75” 20.567” 11”
C M Y K 0% 0% 0% 0% 3% 2% 2% 0%
Mid-tones: Allow for 30% dot gain. Keep mid-tones open for newspaper stock (more than for magazine separations, to compensate for dot gain). Shadows: A maximum total shadow end density not to exceed 220%. Limit Cyan, Magenta and Yellow to 90% at the shadow end. Halftone Black limit is 80%. Unsharp masking should be increased to levels higher than normal to counter the softening effect experienced on newsprint. SPOT COLOR While spot color bookings are accommodated, all spot color material needs to be supplied as the equivalent process color separation. Under normal conditions we do not run PMS inks. Any variations to this need to be directed to the VP of Advertising. Note: These limits are for Halftone reproduction only. Display type and background tints can use solid colors, however large and heavy areas of color should allow for ink trapping by limiting CMYK to 90%. Total ink weight is not to exceed 220%. MONOCHROME Technical Reproduction Guidelines; Screen Ruling: 100 LPI. A: Catchlights 0%; Highlights 3% B: 0.70 density patch 50% (allow for 30% dot gain) C: Shadow 95% Unsharp masking should be increased to levels higher than normal to counter the softening effect experienced on newsprint. Transparencies The New York Post does not accept transparencies in PDF files. All transparencies must be flattened prior to submission. CLASSIFIED COLUMN WIDTHS Modular Units Inches Columns Full Page 66 6 3/4 Page 49.5 6 2/3 Page 44 4 1/2 H Page 32.25 6 1/2 V Page 33 3 Jr. Page 32.5 4 1/3 Page 22 2 1/4 Page 16.125 3 1/6 Page 10.75 2 1/8 Page 7.875 3 1/12 Page 5.25 2
Sizes 9.75” x 11” 9.75” x 8.25” 6.45” x 11” 9.75” x 5.375” 4.800” x 11” 6.45” x 8.125” 3.125” x 11” 4.800” x 5.375” 3.125” x 5.375” 4.800” x 2.625” 3.125” x 2.625”
New York Post
Mechanical Requirements Requirements for electronic delivery of advertising materials The New York Post promotes the use of PDF/X-1a files. All PDF/X-1a files should be created using Acrobat Distiller. The New York Post does not accept transparencies in PDF files and all transparencies must be flattened prior to submission using the PDF/X-1a Distiller options. The New York Post will accept PDF/X-1a:2001 files by the following means only: ADSEND This is a service provided by AdSend. Anyone not familiar with this service and would like additional info should contact AdSend at 609-642-1100 or go to their website at http://www.adsend.com. Fast Channel This is a website where you can upload your PDF file for a minimal fee charged by Fast Channel. For more info, call (617) 489-2990 or go to their website http://www.fastchannel.com.
ADTRANSIT.COM This service is provided by Ad Transit. New users must contact Ad Transit at 1-800-254-6533 for more information or go to http://www.adtransit.com. NYP AD Drop This is a free upload site. To upload your ad go to https://addrop.nypost.com/addrop/ Material deadlines To ensure quality reproduction of your material, the New York Post asks that the following deadlines are adhered to. This ensures all material can be put through our quality checks, and material re-supplied should there be any issue with meeting specification. All material must be in-house by 5 p.m. two days prior to the day of publication. If advertising material is supplied digitally, it is the responsibility of the supplier to generate a digital proof to New York Post specifications for client approval. A similar proof will be generated at the New York Post for internal quality control checks, and printerâ&#x20AC;&#x2122;s proofs. We do not accept responsibility for poor quality reproduction if files are not submitted correctly. For more information or assistance in preparing your ad please contact the Ad Services team at 609-520-4777.
Reservation/Artwork Deadline Day of Publication
ROP Display AD Reservations
Classified AD Reservations
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