Media Kit
2013
#1 SOURCE of information for and about men.
GENERAL
CONTACTS Ronan Gardiner Publisher (212) 808-1429 ronan.gardiner@rodale.com
Eric Hunter Associate Publisher, Integrated Marketing (212) 573-0352 eric.hunter@rodale.com
Randi Siegel Advertising Director (212) 573-0345 randi.siegel@rodale.com
Chris Peel Advertising Director (212) 808-1716 chris.peel@rodale.com
Cory Rotkel National Digital Ad Director (212) 573-0326 cory.rotkel@rodale.com
Ayelet London Magazine Production Manager (212) 808-1485 ayelet.london@rodale.com
Karen Ferber Advertising Finance Manager (212) 297-1513 karen.ferber@rodale.com
New York Ronan Gardiner 733 Third Avenue, 10th Floor New York, New York 10017 Tel (212) 808-1429 Fax (212) 949-9455 ronan.gardiner@rodale.com Chicago Erin Donohoe, Colleen McGee Rodale Inc. 65 East Wacker Place, Suite 1101 Chicago, Illinois 60601 Tel (312) 726-0365 Fax (312) 726-8185 colleen.mcgee@rodale.com erin.donohoe@rodale.com Dallas Craig Weinbrenner Jameson Weinbrenner Company 13140 Coit Rd. Suite 300 Dallas, Texas 75240 Tel (972) 669-1663 Fax (972) 783-1718 craig@jwwinc.com Detroit Mary Meyers Rodale Inc. 3250 West Big Beaver Road, Suite 233 Troy, MI 48084 Tel (248) 637-1353 Fax (248) 637-6669 mary.meyers@rodale.com Los Angeles Richard Keech Rodale Inc. 880 Apollo St., Suite 239 El Segundo, California 90245 Tel (310) 615-4567 Fax (310) 615-0867 richard.keech@rodale.com San Francisco Andrew Kramer Kramer Media 1700 Montgomery Street, Suite 130 San Francisco, California 94111 Tel (415) 439-4601 Fax (415) 956-8380 andrew@kramermedia.biz Northeast John Kearon 733 Third Avenue, 10th Floor New York, New York 10017 Tel (212) 808-1448 Fax (212) 949-9455 john.kearon@rodale.com
Southeast John Peasley Peasley & Partners 1095 Chasewood Trail Alpharetta, Georgia 30005 Tel (770) 664-5342 Fax (770) 664-1328 peasleyandpartners@earthlink.net Canada Mark Boxer Tel (416) 368-6800 ext. 110 Fax (416) 368-6806 markb@glam.com Italy Angelo Careddu Oberon Media Via Andegari, 18 20121 Milano, Italy Tel +39 02 87 45 43 Fax +39 02 87 64 58 angelo@oberonmedia.com France Fabio Lancellotti Def & Communications 48, Boulevard Jean Jaurès 92110 Clichy, Paris, France Tel +331 47307180 Fax +331 47300189 fabio.l@wanadoo.fr Digital Jennifer Fields Canada Tel (416) 368-6800 x122 Fax (416) 368-6806 jenniferf@glam.com PR Nora Garrity Senior Director of Communications Tel (212) 808-1676 Fax (212) 573-0546 nora.garrity@rodale.com Mary Whitlock Senior Publicist Tel (212) 573-0510 Fax (212) 573-0269 mary.whitlock@rodale.com
MISSION Statement
men’S HealtH iS tHe
#1 SouRce oF inFoRmation FoR and about men.
It’s the brand for active, successful, professional men
who want greater control over their physical, mental and emotional lives. we give men the tools they need to make their lives better through in-depth reporting covering everything from fashion and grooming to health and nutrition as well as cutting-edge gear, the latest entertainment, timely features and more.
With 40 editions worldwide, Men’s Health is the world’s largest men’s magazine.
A POWERHOUSE BRAND that
moves minds and moves products
ADVERTISING
2013 RATES ADVERTISING
Men’s Health is the #1 source of information for and about men. We give men the tools they need to make their lives better. With 40 editions worldwide, Men’s Health is the world’s largest men’s magazine brand.
Run of Book Page $205,570 ⅔ Page $160,345 ½ Page $127,455 ⅓ Page $88,400 Covers 2nd Cover 3rd Cover 4th Cover
$246,685 $238,465 $269,300
NOTE: All rates gross
Billing Information Bills are rendered on the on-sale date of issue, to be paid net 30 days. At the discretion of the Publisher, new advertisers may be required to provide acceptable credit references or cash with an order.
Rate Base:
1,800,000
For more information, please contact Ronan Gardiner at ronan.gardiner@rodale.com or 212.808.1429 or your Men’s Health sales representative.
ADVERTISING
across all categories
Advertising Category Breakdown Jan—Dec. 2012
5%
11%
direct response
1% travel
apparel + accesories
1% home + Garden
ADVERTISING
3%
technology
9%
entertainment
12%
automotive + accesories
7%
jewelry + Watches
17%
11%
4%
toiletries/grooming
footwear
food/ beverages
8% retail
10%
drugs/medical
1%
business/financial
Source: Jan-Dec 2012 PIB
Production SCHEDULE 2013 Men’s Health Advertising Production Schedule
ADVERTISING
PRINT AD CLOSE
PRINT FILES DUE
DIGITAL EDITION AFFIRM/ STATIC FILES DUE
Jan/Feb 2013
October 24
November 1
November 7
March
December 11
December 14
January 4
January 2
February 5
April
January 16
January 23
January 28
February 4
March 12
May
February 21
March 4
March 11
April 16
June
March 27
April 3
April 8
April 15
May 21
July/August
May 1
May 8
May 13
May 20
June 25
September
June 12
June 17
June 24
July 1
August 6
October
July 17
July 24
July 29
August 5
September 10
November
August 21
August 29
September 3
September 9
October 15
December
September 25
October 2
October 8
October 14
November 19
October 23
November 1
November 6
November 18
December 24
ISSUE
Jan/Feb 2014
March 1
*This issue may be available in home and/or on newsstand 1-2 weeks prior to the on-sale date.
PRINT INSERTS DUE
ON-SALE*
November 15
December 25
Production Specs
2013 Men’s Health Advertising Specs
Magazine trim size is 8” x 10⅞”. Line Screen: 150. Safety: Keep live matter ¼” from trim and gutter. Standard Size Advertisements
Live Area
Trim
Bleed
Full Page 7.5” x 10.375” 8” x 10.875” 8.25” x 11.125” Spread 15.5” x 10.375” 16” x 10.875” 16.5” x 11.125” ½ Page Horizontal Spread 15.5” x 4.75” 16” x 5.25” 16.5” x 5.5” ½ Page Horizontal 7.5” x 4.75” 8” x 5.25” 8.25” x 5.5” ½ Page Vertical 3.375” x 10.375” 3.875” x 10.875” 4.125” x 11.125” ⅔ Page Vertical 4.5” x 10.375” 5” x 10.875” 5.25” x 11.125” ⅓ Page Vertical 2.25” x 10.375” 2.75” x 10.875” 3” x 11.125” ⅓ Page Square 3.875” x 3.875” 4.375” x 4.375” 4.625” x 4.625”
Material Requirements
Hard Copy Proofs
Electronic advertising file delivery available at www.adshuttle.com. Send 4/C SWOP proof directly to printer (see shipping information) or agree to waive proof in Ad Shuttle. Please do not send backup file on disk after posting to Ad Shuttle. OR, send material on disk, along with SWOP proof directly to printer (see shipping information). E-mailing files is not acceptable.
Men’s Health requires one (1) proof. All proofs must be an offset press proof made to SWOP specifications, or an off-press proof made according to the manufacturer’s SWOP Application Data Sheet using a SWOP Certified Proofing System. • All proofs must contain a color control bar in order to be considered an acceptable SWOP proof and be clearly marked with available job information and proofing system identification. • All color proofs should be in exact register. • All proofs must be at 100% of final size. The publisher cannot be held responsible for the reproduction quality if the proofing requirements are not met or if materials are submitted past closing date. If the supplied proof is not SWOP compliant and/or is unacceptable for press-side color guidance the customer will be notified and a new proof will be requested.
Digital File Formats Accepted File Formats: PDF/X-1a:2001, vers 1.3 General File Requirements: File to contain only 1 page or 1 spread. The page size must be consistent from page to page. Pages must be created to include bleed when required. All required trapping should be done prior to creating the file. Include quality control patch (color bars) outside bleed dimension. All marks (trim, bleed, center) should be included in all colors. PDF/X-1a:2001 File Requirements: File must be PDF/X-1a:2001 Compliant. Scanned images must be high resolution (300 dpi), CMYK (no spot colors, RGB, LAB, or ICC color profiles).
Production Costs The 15% commission will be forfeited if we produce your ad or re-create your digital file to meet press compliance.
Production Specs/ Due Dates For all ad specifications and material due dates contact: Robin Rothrock (610) 967-8003 robin.rothrock@rodale.com
Shipping information Ship reproduction materials clearly marked with Men’s Health on mailing label to: Pat Brown Quad/Graphics Imaging Men’s Health Magazine 1900 West Sumner Street Hartford, WI 53027 (262) 673-1284
Production Specs
2013 Men’s Health Advertising Gatefold Specs Trim
Standard Size Advertisements
Live Area
Bleed
Outside/Inside Cover Gate Leaf
6.875” x 10.375” 7.375” x 10.875” 7.625” x 11.125”
C2 with Gate (anchor page) 7.25” x 10.375” 7.75” x 10.875” 8” x 11.125” Color Bar/ROB, page 1 (supplied by Publisher)
.5 before trimming .375 after trimming
Pages
Final Trim
4-Page Body Gate
pages 1 & 4 (anchor)
7.75” X 10.875”
pages 2 & 3 (gateleaf)
7.375” X 10.875”
6-Page Body Gate
pages 1 & 6 (anchor)
7.75” x 10.875”
pages 2 & 5
7.5” x 10.875”
pages 3 & 4 (gateleaf)
7.125” x 10.875”
Material Requirements
Hard Copy Proofs
Electronic advertising file delivery available at www.adshuttle.com. Send 4/C SWOP proof directly to printer (see shipping information) or agree to waive proof in Ad Shuttle. Please do not send backup file on disk after posting to Ad Shuttle. OR, send material on disk, along with SWOP proof directly to printer (see shipping information). E-mailing files is not acceptable.
Men’s Health requires one (1) proof. All proofs must be an offset press proof made to SWOP specifications, or an off-press proof made according to the manufacturer’s SWOP Application Data Sheet using a SWOP Certified Proofing System. • All proofs must contain a color control bar in order to be considered an acceptable SWOP proof and be clearly marked with available job information and proofing system identification. • All color proofs should be in exact register. • All proofs must be at 100% of final size. The publisher cannot be held responsible for the reproduction quality if the proofing requirements are not met or if materials are submitted past closing date. If the supplied proof is not SWOP compliant and/or is unacceptable for press-side color guidance the customer will be notified and a new proof will be requested.
Digital File Formats Accepted File Formats: PDF/X-1a:2001, vers 1.3 General File Requirements: File to contain only 1 page or 1 spread. The page size must be consistent from page to page. Pages must be created to include bleed when required. All required trapping should be done prior to creating the file. Include quality control patch (color bars) outside bleed dimension. All marks (trim, bleed, center) should be included in all colors. PDF/X-1a:2001 File Requirements: File must be PDF/X-1a:2001 Compliant. Scanned images must be high resolution (300 dpi), CMYK (no spot colors, RGB, LAB, or ICC color profiles).
Production Costs The 15% commission will be forfeited if we produce your ad or re-create your digital file to meet press compliance.
Production Specs/ Due Dates For all ad specifications and material due dates contact: Ayelet London (212) 808-1485 ayelet.london@rodale.com
Shipping information Ship reproduction materials clearly marked with Men’s Health on mailing label to: Pat Brown Quad/Graphics Imaging Men’s Health Magazine 1900 West Sumner Street Hartford, WI 53027 (262) 673-1284
Best Life Specs
2013 Best Life Advertising Specs Ad Close: August 1
Material Close: August 8
Inserts Due: August 14
On-Sale: September 24
Magazine trim size is 8 ¼” x 10⅞”. Line Screen: 133. Standard Size Advertisements
Live Area
Trim
Bleed
Full Page
7.75” x 10.375”
8.25” x 10.875”
8.5” x 11.125”
⅔ Page Vertical
4.687” x 10.375”
5.187” x 10.875”
5.437” x 11.125”
½ Page Vertical
3.5” x 10.375”
4” x 10.875”
4.25” x 11.125”
½ Page Horizontal
7.75” x 4.937”
8.25” x 5.437”
8.5” x 5.687”
½ Page Horizontal Spread
16” x 5.125”
16.5” x 5.437”
16.75” x 5.687”
⅓ Page Square
4.687” x 5.187”
5.187” x 5.687”
5.437” x 5.937”
⅓ Page Vertical
2.25” x 10.375”
2.75” x 10.875”
3” x 11.125”
Spread
16” x 10.375”
16.5” x 10.875”
16.75” x 11.125”
Material Requirements
Hard Copy Proofs
Electronic advertising file delivery available at www.adshuttle.com. Send 4/C SWOP proof directly to printer (see shipping information) or agree to waive proof in Ad Shuttle. Please do not send backup file on disk after posting to Ad Shuttle. OR, send material on disk, along with SWOP proof directly to printer (see shipping information). E-mailing files is not acceptable.
Men’s Health requires one (1) proof. All proofs must be an offset press proof made to SWOP specifications, or an off-press proof made according to the manufacturer’s SWOP Application Data Sheet using a SWOP Certified Proofing System. • All proofs must contain a color control bar in order to be considered an acceptable SWOP proof and be clearly marked with available job information and proofing system identification. • All color proofs should be in exact register. • All proofs must be at 100% of final size. The publisher cannot be held responsible for the reproduction quality if the proofing requirements are not met or if materials are submitted past closing date. If the supplied proof is not SWOP compliant and/or is unacceptable for press-side color guidance the customer will be notified and a new proof will be requested.
Digital File Formats Accepted File Formats: PDF/X-1a:2001, vers 1.3 General File Requirements: File to contain only 1 page or 1 spread. The page size must be consistent from page to page. Pages must be created to include bleed when required. All required trapping should be done prior to creating the file. Include quality control patch (color bars) outside bleed dimension. All marks (trim, bleed, center) should be included in all colors. PDF/X-1a:2001 File Requirements: File must be PDF/X-1a:2001 Compliant. Scanned images must be high resolution (300 dpi), CMYK (no spot colors, RGB, LAB, or ICC color profiles).
Production Costs The 15% commission will be forfeited if we produce your ad or re-create your digital file to meet press compliance.
Production Specs/ Due Dates For all ad specifications and material due dates contact: Robin Rothrock (610) 967-8003 robin.rothrock@rodale.com
Shipping information Ship reproduction materials clearly marked with Men’s Health on mailing label to: Pat Brown Quad/Graphics Imaging Men’s Health Magazine 1900 West Sumner Street Hartford, WI 53027 (262) 673-1284
Supplied Insert specs 1/8" HEAD TRIM
MAGAZINE TRIM SIZE: 8" X 10 7/8" FURNISHED SIZE: 8 1/4" X 11 1/8"
Page Size (without trims): 8" X 10 7/8" Final Furnished Size (including trims): 8 1/4" X 11 1/8" Minimum Stock Weight: 60 #
Binding: Perfect. Jogs to the foot Please keep live area 1/4" from head/foot/gutter/face
1/8" FACE TRIM
1/8" GRIND OFF
Maximum: Please contact production
1/8" FOOT TRIM
Bluelines reflecting final spec, creative and instructions Ayelet London Rodale Inc. 733 Third Avenue New York, NY 10017 Tel (212) 808-1485 Fax (212) 573-9928 ayelet.london@rodale.com
Shipping Instructions Bart Gende Quad/Graphics N61 W23044 Harry’s Way Sussex, WI 53089-2827 Tel (414) 566-2234
Packaging Requirements Skid Minimum: 46" x 36" Maximum: 48" x 40" Product must be secured, banded, and wrapped. All product must be accompanied by a detailed Packing List and Bill of Lading. Each skid and/or carton should be clearly marked on all four sides with the following information: • Count per lift/carton • Total count per skid • Total number of pieces and the number of impressions for roll stock and/or fanfold • Description of piece • Key code • Title and issue of magazine
Deliveries must be preceded by a scheduled appointment with Quad/Graphics Inventory Department Tel (414) 566-2898, and include the issue job number. 2013 Quad Job Numbers: Jan/Feb 2013 B200TH0 March B3031M0 April B3031N0 May B3031P0 June B3031R0 July/August B3031T0 September B3031U0 October B3031V0 November B3031W0 December B3031X0 Jan/Feb 2014 B3031Y0
1/8" GRIND OFF
Reply Card specs
Minimum Size: 4" face to backbone Maximum Size: Trim size If not full size (not having a head or face trim taken), then the max size would be 1/4" short of final trim. Contact production with specific sizes. Grind-off and Foot: 1/8" Perf: 1/2" from binding edge Binding: Perfect. Jogs to the foot Please keep live area 1/4" from trim. Minimum Weight: 7 pt. card stock Maximum Weight: 12 pt. card stock Business Reply Cards must meet postal specifications.
1/8" FOOT TRIM
Bluelines reflecting final spec, creative and instructions Ayelet London Rodale Inc. 733 Third Avenue New York, NY 10017 Tel (212) 808-1485 Fax (212) 573-9928 ayelet.london@rodale.com
Shipping Instructions Bart Gende Quad/Graphics N61 W23044 Harry’s Way Sussex, WI 53089-2827 Tel (414) 566-2234
Packaging Requirements Skid Minimum: 46" x 36" Maximum: 48" x 40" Product must be secured, banded, and wrapped. All product must be accompanied by a detailed Packing List and Bill of Lading. Each skid and/or carton should be clearly marked on all four sides with the following information: • Count per lift/carton • Total count per skid • Total number of pieces and the number of impressions for roll stock and/or fanfold • Description of piece • Key code • Title and issue of magazine
Deliveries must be preceded by a scheduled appointment with Quad/Graphics Inventory Department Tel (414) 566-2898, and include the issue job number. 2013 Quad Job Numbers: Jan/Feb 2013 B200TH0 March B3031M0 April B3031N0 May B3031P0 June B3031R0 July/August B3031T0 September B3031U0 October B3031V0 November B3031W0 December B3031X0 Jan/Feb 2014 B3031Y0
Key ADVERTISERS
adVeRtiSinG
Key ADVERTISERS
adVeRtiSinG
Spring
2013 EDITORIAL
25th Anniversary Year! Every month we’ll feature a special “guy list” of tips, insights and products
JANUARY/FEBRUARY 2013
SEPTEMBER 2013
NEW YEAR, NEW YOU! Our perennially popular get-back-in-shape
GUIDE TO STYLE: WHY CLASSIC MATTERS Our fall style
issue is full of the nutrition, weight-loss and workout information our readers have come to rely on.
guide examines what makes a classic a classic. This tribute to quality, practicality, and tradition will offer up the top labels’ latest improvements to the clothes and outerwear men have depended on for decades.
BEST & WORST CITIES FOR MEN Where are men healthiest, happiest, and most satisfied?
FIX YOUR FUTURE The successful man is one who plans ahead. In
MARCH 2013
this forward-looking feature, we provide everything guys in their 20s, 30s, 40s, 50s (and beyond) need to know to make their bodies, their relationships, and their money last until their dying gasp—a long, long time from now.
THE REDESIGN ISSUE The world’s largest men’s magazine receives a visual overhaul that will excite readers and thrill advertisers. From a tweaked cover to a reimagined back page, a redesign that’s been a year in the making unveils a sharper, cleaner, look.
GUIDE TO STYLE: THE BEST RIGHT NOW! As the weather breaks and wallets open, our popular flip-cover guide directs readers to “The Best.”
OCTOBER 2013 ADVENTURE TRAVEL Men live for their adrenaline moments: When danger and skill come together to put everything on the line, and see what prevails. This special editorial section focuses on life-changing sports and experiences, and the gear that makes it not only thrilling, but survivable.
APRIL 2013
DENIM GUIDE
THE BIG-MONEY ISSUE We bust through the fog of financial advice to reveal clear principles and simple advice from the country’s top moneymen (and women!).
NOVEMBER 2013
A MAN’S HOME To make the most of his biggest investment, we present a guide to the building, remodeling, landscaping, and sprucingup that gives a man great satisfaction—and monetary payoff.
MAY 2013 DRIVEN: THE MEN’S HEALTH CAR PACKAGE The greatest de-stressor known to man is to hop in the car and drive. In that spirit, we present dedicated automobile editorial that helps guys build their passion, enjoy it safely, invest in it wisely.
YOUR BEACH-READY BODY THE BEST SUPPLEMENTS FOR MEN
JUNE 2013 THE GUY FOOD GUIDE Our annual celebration of the glories of food, guy-style.
9th ANNUAL GROOMING AWARDS Here’s what the well-groomed man will stock his cabinet with this year—the best in creams, lotions, scrubs and scents. And how to use them correctly!
JULY/AUGUST 2013 AN AMERICAN SUMMER A fact- and fun-filled package on how men can make the most of their precious summer months, from the most exciting destinations to the smartest health and exercise tips. THE BEST OVER-THE-COUNTER MEDICINES FOR MEN Editorial is subject to change and at the sole discretion of the Men’s Health editors.
THE 25TH ANNIVERSARY ISSUE A spectacular collector’s edition that’s been a quarter-century in the making. This special issue will be jam-packed with amusing looks back, forward-looking journalism, life-altering advice, and irresistible lists. The top 25 exercises, meals, career tips, wardrobe must-haves, health recommendations—and more. Plus celebrity endorsements of the lifestyle that changed men’s attitudes toward health, nutrition, and fitness. 125 BEST FOODS FOR MEN
DECEMBER 2013 THE 11th ANNUAL TECH GUIDE Holiday shopping couldn’t be easier with our flip-cover guide. Our annual edition showcases the cool stuff guys crave, from sports gear to life-changing electronics.
MANLIEST RESTAURANTS IN AMERICA Our third annual tribute to the rib-smokingest, burger-flippingest, guy-friendliest restaurants in the nation—a hot topic of debate on TV and radio.
AwIDE RANGE of Topics Editorial Category Breakdown Jan—Dec 2012
editoRial
11%
HealtH/medical Science
8%
8%
SPoRtS RecReation/Hobby
miScellaneouS
14%
1%
SelF HelP/ RelationSHiPS
tecHnoloGy
4%
3%
tRaVel/ tRanSPoRtation
3%
17%
enteRtainment/ celebRity
beauty + GRoominG/ FitneSS FoR beauty
GeneRal inteReSt
7% FaSHion
6%
buSineSS/ PeRSonal Finance
Source: 2012 Hall’s Magazine Reports
18%
Food + nutRition
CIRCUlATION A Competitive Comparison ABC 12/31/2012
Men’s Health
RatebaSe
newSStand SaleS
total ciRc
bonuS ciRc
aVeRaGe annual Sub PRice
1,800,000
358,822
1,901,100
101,100
$24.26
aVeRaGe annual Sub PRice PeR iSSue
# oF timeS miSSed RatebaSe
$2.43
0
Details
450,000
38,645
456,666
6,666
$11.58
$1.16
0
esquire
700,000
80,453
710,627
10,627
$10.22
$0.93
0
GQ
925,000
162,738
947,511
22,511
$16.37
$1.36
1
2,500,000
161,499
2,543,563
43,563
$17.03
$1.55
0
Men’s Fitness
550,000
92,822
576,626
26,625
$17.81
$1.78
0
Men’s Journal
700,000
63,217
714,351
14,351
$14.77
$1.23
2
Maxim
#1onPERFORMER the Newsstand #1 HIGHEST PRICE Paid by Subscribers
Source: ABC/AAM 12/31/12
A Circulation Powerhouse Staying Strong in a Tough Market
Circulation
Maxim 2,543,563
MEN’S HEALTH 1,901,100 GQ 947,511
Subs/Newsstand
Men’s Journal 714,351
Maxim 94%/6% Men’s Health
Esquire 710,627
GQ 83%/17% Men’s Journal
Men’s Fitness 576,626
91%/9%
Esquire 89%/11% Men’s Fitness
Details 456,666
Subscription
81%/19%
84%/16%
Details 92%/8%
Newsstand
Source: ABC/AAM 12/31/12
Newsstand Vitality #1 Seller on the Newsstand
Circulation
COVER PRICE
358,822
$4.99
GQ
162,738
$4.99
MaxIM
161,499
$5.99
Men’s Fitness
92,822
$4.99
Esquire
80,453
$4.99
Men’s Journal
63,217
$5.99
Details
38,645
$4.99
MEN’S HEALTH
Source: ABC/AAM 12/31/12
Men’s Health DOMINANCE In a tough newsstand environment, sales averaged 358,822 in December 2012. That is leaps and bounds over the average newsstand sales of the following categories.
SettinG tHe SinGle coPy SaleS StandaRd
30% Over
275% Over
WOMEN’S SERVICE
SHELTER
tHe undiSPuted leadeR on newSStand
414% Over
MEN’S & EPICUREAN SPORTS TITLES
424% Over
845% Over
1005% Over
AUTO
TRAVEL
BUSINESS/ FINANCE
DETAILS MEN’S JOURNAL
5%
8% MEN’S FITNESS
10%
47%
ESQUIRE
11%
(Percentage marketshare)
SubScRibeRS know PRemium content wHen tHey See it, too
341% Over
GQ
19% Source: ABC/AAM 12/31/12
• #1 Highest price paid by subscribers — $24.26 — $6 more than our closest competitor • More than 40% of online subscribers commit to a two-year subscription • Paid subscriptions are up 5% year over year Sources: ABC/AAM 12/31/12
aliGn youR bRand witH tHe newSStand leadeR by contacting Publisher Ronan Gardiner at ronan.gardiner@rodale.com or 212.808.1429.
BOOKAZINE 2013
SCHEDUlE & SPECIFICATIONS
iSSue
ad cloSe
mateRialS due
SuPPlied inSeRtS due
on-Sale
TRAINING NUTRITION
DECEMBER 27
JANUARY 3
JANUARY 29
MARCH 5
ABS TRAINING GUIDE
MARCH 26
APRIL 2
MAY 1
JUNE 4
2014 TRAINING GUIDE
SEPTEMBER 24
OCTOBER 1
OCTOBER 29
DECEMBER 3
The following information specifies the size and type of file formats, proofs and media we accept, general guidelines and contact information: liVe
tRim
bleed
PAGE
6.5” x 8.625”
7” x 9.125”
7.25” x 9.375”
SPREAD
13” x 8.625”
14” x 9.125”
14.5” x 9.375”
Note – Gutter allowance per page .5”, total 1”
diGital ad SPeciFicationS: PdF/X1-a: 2001 files accepted. electronic file delivery available at www.adshuttle.com Or, send CD + proof directly to: Vicki Feulner, IsR Quad Graphics / MH Bookazine 56 Duplainville Road saratoga springs, NY 12866 P 518-581-4376 GeneRal File RequiRementS: • File to contain only 1 page or 1 spread. • the page size must be consistent from page to page. • Pages must be created to include bleed when required. • all required trapping should be done prior to creating the file. • Include quality control patch (color bars) within maximum dimension of ad file. • all marks (trim, bleed, center) should be included in all colors.
PdF/X-1a:2001 File RequiRementS: • File must be PDF/x-1a:2001 Compliant. • scanned images must be high resolution (300 dpi), • CMYK (no spot colors, RGB, LaB, or ICC color profiles), and saved in tIFF or ePs format. • all fonts must be included and be type 1 or 3 (no truetype). HaRd coPy PRooFS: • Men’s Health requires one (1) proof. Proofs must be an offset press proof made to sWOPspecifications, or an off-press proof made according to the manufacturer’s sWOP application data sheet usinga sWOP certified proofing system. • all proofs must contain a color control bar in order to be considered an acceptable sWOP proof and be clearlymarked with available job information and proofing system identification. • all color proofs should be in exact register. • all proofs must be at 100% of final size.
the publisher cannot be held responsible for the reproduction quality if proofing requirements are not met or if materials are submitted past closing date. If the supplied proof is not sWOP compliant and/or is unacceptable for press-side color guidance, the customer will be notified and a new proof will be requested. PRoduction contact: Robin Rothrock (610) 967-8003 robin.rothrock@rodale.com
AUDIENCE The Men’s Health brand is all about
CONSUMER ENGAGEMENT. Its undeniable credibility derives from
SUPERIOR SERVICE JOURNALISM.
MEET THE
MEN’SHEAlTH GUy ReSeaRcH
Wealthy & Wise Demographic Comparison
men’S HealtH total audience
2012 Fall MRI
12,359,000
Median age
39.5
Median HHI
$76,949
Median IeI
$48,553
Men
83.6%
Women
16.4%
Married
52%
single
48%
Graduated College Plus
37%
employed Full-time
64%
Professional/Managerial
28%
Own Home
66%
MEET THE
MEN’SHEAlTH GUy ReSeaRcH
Wealthy & Wise Demographic Comparison
Men’s HeALTH
Esquire
GQ
12,359,000
2,281,000
median aGe
39
median HHi median iei
Maxim
Men’s Fitness
6,494,000
8,617,000
7,758,000
44
34
33
37
$76,949
$70,434
$68,050
$68,532
$74,439
$48,553
$50,670
$43,433
$39,748
$46,176
men
83.6%
71.9%
74.7%
79.5%
88.9%
women
16.4%
28.1%
25.3%
20.5%
11.1%
maRRied
52.3%
41.6%
31.6%
42.5%
49%
SinGle
47.7%
58.4%
68.4%
57.5%
51%
GRaduated colleGe PluS
36.8%
44%
35.8%
23.5%
28.3%
emPloyed Full time
64.2%
52.7%
57.6%
60.9%
63.3%
PRoFeSSional/manaGeRial
28%
33.4%
29.6%
20.2%
23.4%
own Home
66%
54.3%
53.9%
58.6%
60%
total audience
2012 Fall MRI
MEET THE
MEN’SHEAlTH GUy ReSeaRcH
Desirable & Affluent Demographic Comparison men’S HealtH total audience
12,359,000
Median age
39
Median HHI
$76,949
Median IeI
$48,553
Men
83.6%
Women
16.4%
age 18-24
16.3%
age 18-34
40.9%
age 35+
59.1%
age 18-49
73.3%
age 25-49
57%
age 25-54
66.7%
Married
52.3%
single
47.7%
HouSeHold income $50,000+
69.5%
$60,000+
62.1%
$75,000+
51.2%
$100,000+
36%
indiVidual income
2012 Fall MRI
$40,000+
45.2%
$50,000+
35.7%
$60,000+
28.7%
MEET THE
MEN’SHEAlTH GUy ReSeaRcH
Desirable & Affluent Demographic Comparison Men’s HeALTH
Esquire
GQ
Maxim
12,359,000
2,281,000
6,494,000
8,617,000
7,758,000
39
44
34
33
37
Median HHI
$76,949
$70,434
$68,050
$68,532
$74,439
Median IeI
$48,553
$50,670
$43,433
$39,748
$46,176
Men
83.6%
71.9%
74.7%
79.5%
88.9%
Women
16.4%
28.1%
25.3%
20.5%
11.1%
age 18-24
16.3%
6.3%
21.4%
17.7%
19.5%
age 18-34
40.9%
31.3%
54.4%
57.2%
45.2%
age 35+
59.1%
68.7%
45.6%
42.8%
54.8%
age 18-49
73.3%
62.8%
82.5%
87.8%
81.1%
age 25-49
57%
56.5%
61.1%
70.1%
61.7%
age 25-54
66.7%
69.1%
68.1%
74.9%
68.6%
Married
52.3%
41.6%
31.6%
42.5%
49%
single
47.7%
58.4%
68.4%
57.5%
51%
$50,000+
69.5%
63.3%
63.5%
63.5%
67.9%
$60,000+
62.1%
57.2%
54.8%
56.4%
59.5%
$75,000+
51.2%
46.9%
45.9%
45.2%
49.6%
$100,000+
36%
33.8%
34.3%
28.4%
33.7%
$40,000+
45.2%
39.7%
38.8%
37.1%
42.7%
$50,000+
35.7%
32%
29.7%
28.4%
32.3%
$60,000+
28.7%
23.7%
24%
17.9%
25.7%
total audience Median
Men’s Fitness
HouSeHold income
indiVidual income
2012 Fall MRI
MEN’S HEAlTH GUyS PAy MORE FOR A
PREMIUM PRODUCT
Over $6 more than the closest competitor
ciRculation
Net Avg. Sub Price maGazine
FReq.
PeR coPy
annual
Men’s HeALTH
10x
$2.43
$24.26
maXim
10x
$1.78
$17.81
men’S FitneSS
11x
$1.55
$17.03
men’S jouRnal
12x
$1.36
$16.37
Gq
12x
$1.23
$14.77
detailS
10x
$1.16
$11.58
eSquiRe
11x
$0.93
$10.22
Source: ABC/AAM 12/31/12
OUR GUyS BOND wITH MEN’S HEAlTH ReSeaRcH
A Loyal and Involved Readership
coRe ReadeRS
2012 Fall MRI
Men’s HeALTH
Esquire
GQ
Maxim
Men’s Fitness
Read/looked into 3+ out of 4 issues
48.6%
46.1%
48.6%
48.8%
46.6%
Read/looked into 4 out of 4 issues
35.1%
35.9%
34.4%
35%
30.6%
where Read: in Home
38%
30.1%
35.5%
40.1%
36.6%
average Reading time (minutes)
37
34
34
34
36
average Reading days
2.2
1.8
2.1
2
2.3
Spent 3 or more days with magazin
27.9%
18.1%
26.7%
23.9%
28.4%
Publication Rating: one of my Favorites
21.8%
21.3%
24.1%
21.5%
18.6%
PSyCHOGRAPHICS ReSeaRcH
Who are Men’s Health Readers? men wHo aRe:
indeX
TeCH sAvvY- TeCH MoBILe Men If I find tech/elec. products I like I recommend them to others technology helps make my life more organized I enjoy reading about new technology products I advise others when buying techno/electronic products Before buying electronics I do as much research as possible among the first of my friends to try new technology products
175 194 179 184 181 192
nATuRAL LeADeRs I often find myself in a leadership position I like to lead others* People often come to me for advice before making a purchase Influentials I like being in charge of a group*
185 202 199 246 210
ADvenTuRe seekeRs- RIsk TAkeRs- eXPLoReRs adventure-seeking adventure and risk very important to me I am always looking for a new thrill* I often crave excitement* I like a lot of excitement in my life* Risk-taking is exciting to me I like doing things that are new and different
200 219 208 222 198 198
DRIven AnD AMBITIous I like trying new things* I strive to achieve a high social status status-achieving a higher social status very important to me ambition-aspiring to get ahead very important to me
192 184 223 194
TRenDseTTeRs- sTYLe ConsCIous I dress more fashionably than most people* I follow the latest trends and fashions* I like to dress in the latest trends and fashions* I’d pay more for product consistent with my image I want to be considered fashionable*
Source: 2012 MRI Spring, Based on Adults. * VALS Base
246 239 237 190 236
An EXClUSIVE Audience ReSeaRcH
Readership Duplication
a loyal and inVolVed ReadeRSHiP
men’S HealtH ReadeRS wHo do not Read… %comP
# oF ReadeRS
eSquiRe
93.5%
11,553,000
Playboy
92.9%
11,476,000
Gq-Gentlemen’S qRtly
83.8%
10,359,000
RollinG Stone
83.8%
10,354,000
maXim
80.4%
9,932,000
men’S FitneSS
60.8%
7,512,000
men’S PublicationS
2012 Fall MRI
An EXClUSIVE Audience ReSeaRcH
Readership Duplication Men’s HeALTH READERS WHO DO NOT READ…
# OF READERS
men’s Publications
esquire Playboy GQ-Gentlemen’s Qrtly Rolling stone Maxim
93.5% 92.9% 83.8% 83.8% 80.4%
11,553,000 11,476,000 10,359,000 10,354,000 9,932,000
Health Publications
Health Men’s Fitness
88.2% 60.8%
10,899,000 7,512,000
Sports Publications
ski Golf Magazine Golf Digest esPN the Magazine sports Illustrated
97.7% 93.1% 90.7% 75.4% 70.9%
12,076,000 11,510,000 11,214,000 9,322,000 8,760,000
outdoor Publications
Outside Outdoor Life Field & stream
95.5% 91.2% 91.1%
11,804,000 11,277,000 11,263,000
auto/Scientific Publications
Wired Road & track Popular science Popular Mechanics Motor trend
95.2% 92.1% 91.3% 89.1% 89.1%
11,769,000 11.384,000 11,286,000 11,010,000 11,011,000
Fortune Forbes Money time
93.7% 90.7% 88.2% 81.3%
11,55,000 11,215,000 10,899,000 10,046,000
Condé Nast traveler travel & Leisure Nat’l Geographic traveler
95.5% 93.2% 89%
11,798,000 11,521000 10,997,000
business Publications/ newsweeklies
travel Publications
2012 Fall MRI
%COMP
The 24/7
COMPANION for guys
MENSHEALTH.COM
MISSION Statement diGital
wHat iS menSHealtH.com? MensHealth.com is the premier online destination for guys interested in living a performance-driven life. The site is an ever-developing multimedia tool guys use to plan, troubleshoot and enjoy their lives — whether at home, in the office or during their leisure time. The centerpiece of a dynamic brand experience, MensHealth.com is a direct route to the hearts, souls and wallets of millions of American men. The site offers a variety of custom advertising sponsorship opportunities that link to highly engaging editorial platforms.
We have the resources and the experience to integrate your message seamlessly within our content in ways that will align your brand with our audience of active, affluent guys in every area of their digital life: mobile, video, community, downloads, photo slideshows, interactive tools, newsletters, articles, and any other format that allows them access timely and topical information — when they want it, and how they want it.
2013 Editorial
Menshealth.com 2013 Editorial Highlights NEW MONTHLY FEATURES THE MEN’S HEALTH INTERVIEW Our monthly long-form Q&A with a celebrity icon. 10 QUESTIONS To commemorate our 25th anniversary year, this monthly feature answers the 120 most essential questions guys have, 10 each month, across all our editorial pillars. THE BEST LIST The 10 coolest clothes, gear, gadgets, games, movies, tools, and general swag the editors of Men’s Health are craving each week. THE WORST LIST This new monthly feature reveals the top ten fails, from exercises that are shown wrong on TV to bad nutrition
JANUARY 2013: YOUR COMEBACK YEAR! In this microsite, we show guys how to stage their fitness, financial, health , and relationship comebacks. We also provide motivated men the tools to be healthier, happier, and more interesting.
advice we find online to the worst fashion faux pas. RIPPED! Our daily blog from the editors of Men’s Health. Not only will we hit guy news and pop culture, but also tell readers about album/movie releases, cool fitness festivals, crazy sporting events, new restaurant openings, inspirational quotations and more. GOOD, BETTER, BEST This new monthly feature hits all our editorial pillars: how to get a celeb’s outfit for less, the best tech at different price points, and more. INFOGRAPHIC: YOU ATE WHAT? This monthly forensic analysis of popular foods reveals not only the nutritional info (or lack there of) but also the percentages of natural and processed ingredients. SPRING 2013 GUIDE TO STYLE Everything you need to know about dressing and looking better this spring. SPRING 2013 STYLE BOOT CAMP We crash a local venue, invite 500 readers, and give them a crash course on style—everything from the workplace to more formal events, how to get a suit tailored, and more.
BELLY OFF With new diet and several exercise options, tracking tools, and a robust and supportive community, Belly Off! is more functional— and helpful—than ever.
NEW MH LISTS The 10 Best Home Gyms in America, The 20 Best Workout Montages, The 20 Hottest Sex Scenes Ever Written.
PLAYOFF CENTER We get our guys ready for the playoffs with party tips, a workout plan, star player profiles, and a hottest cheerleaders in the NFL photo gallery and poll.
APRIL
MEN’S HEALTH LIVING: 2013 UPGRADE This soft-branded site gives men everything they need to seize control of their homes. It also includes our Home Improvement Center: all the skills you need to know to be your own handyman. NEW MH LISTS The 10 Best Fat Loss Gyms in America, Protein: A Buyer’s Guide, The 15 Manliest Salads You Can Make.
FEBRUARY FITTEST CELEBRITY BODIES 2013 Don’t miss our annual slideshow of the fittest celebrities, men and women. This year, we’ll allow readers to re-rank our lists. VALENTINE’S DAY SURVIVAL GUIDE We help guys with the holiday they fear the most with a raft of tips: a gift finder tool, results of a survey of women, an interactive sentiment creator, and other content. Plus, our list of 50 Songs That Will Turn Her On. HITCHED! Our guide for guys mulling the biggest question they’ll ever ask. NEW MH LISTS The 10 Best Muscle Gyms in America, The 75 Most Important Moments in Fitness, The World’s 30 Hottest Runway Models.
MARCH 25 MOST POWERFUL PEOPLE IN HEALTH Our list includes everyone from government officials to celebrity trainers, and nutritionists to researchers. HOTTEST DIVORCEE BRACKET In an NCAA-style playoff bracket, readers vote on the world’s sexiest divorcees. RUNNING CENTER We relaunch our popular destination just in time for the weather to turn and runners to spring forth like mushrooms. PLUS: 15 Ways to Make Your Daily Run More Fun. ALLERGY CENTER With spring around the corner, we revamp and help out the sneeze-and-sniffle crowd with the latest research—and treatments—to tame your allergies. TRIATHLON CENTER Here’s your 6-week plan to your first triathlon, complete with training programs, a diet plan, and tips for shaving minutes on race day.
50 WORKOUT SECRETS FROM AMERICA’S BEST TRAINERS We pick the brains of dozens of top trainers and package their advice into this Workout Tip Hall of Fame. Plus: The Workout Tip Hall of Shame. DELTA FIT 2.0 Our all-new fitness microsite gets a makeover and some new features such as: streaming workouts, a story, community forum, badges, weight trackers, and daily challenges. GUY GOURMET RECIPE TOOL Now you can search our popular food microsite for your favorite recipes. They’ll be organized by different categories (15-minute, protein-packed, romantic) and ingredients. SPORTS INJURY CENTER We’ve got your quickest path back to the field or court with glossary of common injuries, symptoms, and treatments. NEW QUIZ CENTER We’ll bring back the best quizzes, add some new ones, and create a fun destination where guys can test themselves and see how they compare against others. MHU: GRAD SCHOOL Your guide to being out of college. Best cities for 20-somethings. Where to put your paycheck and how best to pay your bills. NEW MH LISTS The 10 Best Hamburger Joints in America, Secrets of America’s Best Bartenders, The Hottest Female Golfers.
MAY THE MEN’S HEALTH 100 The ultimate MH bucket list: 100 things every man must do before he dies—killer adventures, exercises, recipes, and more. MOTHER’S DAY SURVIVAL GUIDE Our guide will help men find the perfect gift for Mom. We’ll also run a slideshow of the hottest celebrity moms. HOW TO WIN AT ANYTHING From poker to parcheesi, badminton to basketball, this microsite is the complete guide to winning every time. THE VAGINA GUIDE This interactive tool reveals all of her pleasure points, and how to handle each one with aplomb. BARBECUE PIT BBQ tips and recipes minisite, just in time for outdoor cooking season. NEW MH LISTS 15 Inventions That Changed the World of Fitness, 50 Things No Man Should Ever Say
2013 Editorial
Menshealth.com 2013 Editorial Highlights JUNE YOUR PERFECT SUMMER 2013 We’ll talk to experts about the best places to go, beaches to visit (and avoid), and what you’ll want to wear— and drink—while you’re relaxing poolside. NATIONAL MEN’S HEALTH WEEK SPECIAL We spotlight the 10 most urgent health threats facing men. CONTEST: THE BEST SIX-PACKS IN AMERICA We team with sister-mag Women’s Health to find the best male and female six-packs in America. Nominate yourself, or a friend. Or take a look at the uploaded pictures and videos and vote for your favorites. NEW MH LISTS 20 Ways We’d Change Sex Education, The 25 Most Interesting Questions to Ask on a First Date.
FALL 2013 STYLE BOOT CAMP Everything from the workplace to more formal events, how to get a suit tailored, and so forth. HIKING & CAMPING CENTER Everything from tents to stoves to classic trails and organizing your first thru-hike to, yes, how to survive any backcountry emergency. NEW MH LISTS 10 Items of Clothing You Need to Retire, The World’s 25 Fittest Musicians (& The 20 Truest Things About Women Ever Sung).
OCTOBER THE FITTEST MEN OF 2013 We celebrate the fittest athletes, actors, entertainers and more.
JULY
THE 125 BEST FOODS FOR MEN: 2013 The average grocery store contains nearly 50,000 products. The next installment of our annual franchise will help guys run that gauntlet and make the smartest choices.
THE BEST SUMMER BEACH BODIES Summer beach body slideshow with a mix of perennial favorites and new additions.
MR. CLEAN This all-new self-help microsite will feature solutions for keeping your skin, hair, face, and body blemish-free and looking young.
MY MEN’S HEALTH REFRESH Refreshed items for deeper integration with the site include an internal “like” feature, so you can save your favorite articles, and the ability to customize the home page to match your interests.
NEW MH LISTS The 30 Most Interesting Men in the World, The NFL’s Sexiest Cheerleaders.
HOTTEST FEMALE ATHLETES 2013 We allow readers to vote the world’s sexiest female athletes up or down. 25 FITTEST SUPERHEROES & VILLIANS OF ALL TIME Just in time for Comic-Con, our list of superheroes with true super power. Who will be #1? NEW MH LISTS The 100 Best Sneakers for Men, 10 Cures We’ll (Probably) See By 2020.
NOVEMBER TECH LUST REFRESH Our popular microsite gets an upgrade—just in time for the holidays. THIS IS … MEN’S HEALTH SPORTS CENTER This microsite includes all the best advice we’ve ever given about sports—everything from performance to injury prevention. BEST WORKOUT SONGS OF 2013 Add these to your playlist right now!
AUGUST
BREWVEMBER Our third annual Brevember project teaches guys how to brew their own beer—with all proceeds going to a prostate cancer charities.
BEST STUDENT BODIES 2013 Our popular Facebook voting contest, this time themed with the college football season, and pitting the fittest men and women at specific schools against each other.
NEW MH LISTS Heroes of Health and Fitness, The 15 Hottest Sideline Reporters.
DIABETES CENTER The latest news and tips on identifying and dealing with this fast-growing disease.
DECEMBER
MEN & CARS 2013 Just in time for the 2014 model year. PLUS: The 25 Best New Cars for Men, The World’s 20 Most Epic Road Trips.
THE 12 DAYS OF CHRISTMAS GIFTS GIVEAWAY We give away 12 prizes during the first 12 days of December. We’ll run this giveaway on-site and via Facebook.
MANLIEST RESTAURANTS 2013 Our third-annual contest, done in conjunction with the Travel Channel, reveals the gastronomic hotspots men revere the most. NEW MH LISTS The 21 Most Beautiful Places to Run, Bike, and Climb Outdoors, The 100 Hottest College Women.
SEPTEMBER THE HOTTEST WOMEN OF 2013 We revisit the popular slideshow and update with some new faces, some new photos. THE DENIM GUIDE 2013 Corresponding with the print feature, we’ll give our online denim guide a facelift with all new tips, interviews, and slideshows. THE KINK CENTER We branch out from our typical topics and cover more “adventurous” subjects that people don’t really talk about in a smart, classy way. FALL STYLE GUIDE Everything you need to know about dressing and looking better next fall. Editorial is subject to change and at the sole discretion of the Men’s Health editors.
TECH LUST REFRESH Our popular tech microsite gets a full makeover, with new tools, slideshows, and features. PLUS: The 100 Best Gadgets for Men & 100 Best Gadgets of All-Time. THE HANGOVER CENTER This center reveals the home remedies that work, plus plenty of tips to prevent your predicament to begin with. NEW MH LISTS The Single List: The 50 Hottest Unattached Celebrities, The 20 Most Important Health Stories of the Year (That You Probably Missed).
Menshealth.com OVERVIEw
1
#
coRe Site cHannelS Fitness Health style Nutrition Weight Loss
Source of information for and about men Men’s Health Digital is the premier online destination for guys interested in living a performance-driven life. Updated daily, Men’s Health Digital properties provide our users with multiple distribution points to access our content. Our editorial is designed for a user-focused guy who seeks take-action editorial, how-to advice, and multiple interactive tools provided to him via sight, sound and motion, and more.
awaRdS & accoladeS tech Lust the Best Life Men’s Health News sex & Women Best List
2013 • min best of web General excellence 2012 • aSme nominationS two print • digital ellie for Personal Service • digital magazine awards Launch of the Year– iPhone edition
Source: Coremetrics January 2013
• #5 on the min online list of publications with high twitter follower gains
wHo’S tHat Guy? • Median HHI:
$82,500
• Median age:
33
• employed:
71%
2011 • aSme award winner Personal service • adweek Hot list
Source: ComScore February 2012, @plan Q4 2012
• ad age media Vanguard award “best Reader-Service website” Print-to-Digital
Social/mobile tHe comPetitiVe Set
1,235,505+
503,349+
menSHealtH.com
3,604,945
• Pinterest Uniques
273,043+
esPN.com
32,677,152
• 28 apps
sI.com
9,462,598
• 4+ million downloads to date
askmen.com
4,040,523
• eat this, Not that!, Men’s Health Workouts, Jimmy the Bartender, and more
esquire.com
2,285,698
Maxim.com
1,695,269
Heavy.com
1,583,218
GQ.com
1,477,800
Mensfitness.com
974,364
Details.com
277,378
menSHealtH.com @ a Glance • 12.6+ million monthly uniques • 107.3 million monthly page views • 38% of site visitors are on mobile devices Source: Coremetrics January 2013
source: Comscore February 2013 (3-month average)
MENSHEALTH.com
DIGITAL
A Direct Route To Men
traffic and Demographics
Reaching Affluent, Professional Guys
Traffic at a Glance
12+ 107+ 6.5 million uniques
million page views
minutes per session
Source: Coremetrics January 2013
Median Age
33
Median Income
$82,500
Age 25-54
56%
College Grad+
42%
Professional/Managerial
29%
Employed
71%
Source: ComScore February 2013, Nielsen @plan Q4 2012
Bona-Fide Market Influencers WHO DRIVE Purchase Decisions Buying Power Purchased Online (Last 30 days)
INDEX
INDEX
Credit Cards
308
Movie Tickets
223
Magazine/Newspaper Subscriptions
300
Stocks
221
Credit Reports
286
Music - Any
219
Home Electronics
272
Appliances/Housewares
218
Car Rental
263
High Speed Internet Access
208
Broadband Internet Access
258
Gardening Tools/Supplies
205
Video Games
255
Audiobooks
201
Cosmetics/Beauty Aids - Skincare
255
Insurance - Life
199
Music - Digital
254
Fitness & Diet Products
199
TV DVDs
251
Cosmetics/Beauty Aids - Hair Care
198
Computer Hardware
251
Computer Software - Web/Internet
197
Loans - Student
244
Photography Film/Equipment
197
Computer Software - Games
231
Toys/Non-Computer Games
194
Business/Office Supplies
228
E-Books
193
Personal Care Products - Shaving Needs
191
Computer Software - Educational 228 Auctions 226
Source: Nielsen @plan Q4 2012
04.10.13
Menshealth.com COMPETITIVE SET diGital MH.COM
ASKMEN.COM
DETAILS.COM
ESPN.COM
ESQUIRE.COM
GQ.COM
HEAVY.COM
MAXIM.COM
MENSFITNESS.COM
SI.COM
Comp %
Comp %
Comp %
Comp %
Comp %
Comp %
Comp %
Comp %
Comp %
Comp %
Uniques (Coremetrics)
12,640,140
Page Views (Coremetrics)
107,371,023
Uniques (Comscore)
3,459,517
3,604,144
186,550
26,855,602
2,516,845
1,272,281
1,654,723
1,778,564
1,052,858
9,642,853
Page Views (Comscore)
32,458,000
21,469,000
1,145,000
1,421,638,000
12,562,000
20,675,000
10,813,000
8,654,000
7,995,000
253,618,000
Average Age
37
34
32
39
41
37
36
42
36
45
Median Age
33
31
30
38
37
33
32
43
32
46
Average HHI
$76,986
$77,059
$59,550
$78,906
$80,122
$81,775
$74,449
$82,428
$76,436
$83,721
Median HHI
$82,500
$81,554
$54,931
$85,883
$86,444
$89,529
$75,294
$92,668
$81,516
$95,885
Married
46%
43%
46%
60%
54%
44%
55%
60%
56%
62%
Not Married
54%
57%
54%
40%
46%
56%
46%
40%
44%
38%
One+ Children
31%
31%
54%
45%
36%
30%
34%
33%
52%
39%
Professional/ Executive/ Managerial
29%
20%
46%
25%
26%
20%
19%
24%
47%
30%
Any College
77%
75%
88%
80%
83%
84%
77%
72%
83%
86%
College Grad/ Post Grad
42%
38%
64%
46%
48%
47%
38%
39%
42%
55%
Employed Full Time
58%
54%
66%
65%
64%
66%
57%
58%
66%
64%
Employed Full Time or Part Time
71%
68%
78%
76%
76%
75%
67%
70%
78%
74%
Source: Coremetrics January 2013 Comscore February 2013 Nielsen @ Plan Q4 2012
NEwSlETTERS MensHealth.com Newsletters provide timely, serviceable content on the latest fitness techniques, weight-loss ideas, relationship advice, health tips, and style news to users’ inboxes 5-days-a-week. Abs Diet
510,350
Belly Off!
589,301
Best Life
314,107
Daily Dose
597,674
Eat This, Not That!
891,319
Exercise of the Week
308,561
Girl Next Door
299,569
Guy Gourmet
9,439
MH Advertiser Reader Panel
2,322
MH Dad
74,719
MH Digital
145,395
Personal Trainer
589,799
The Style Siren
75,152
Total Newsletter Subscribers:
4,407,707
new in 2013 Getting Started with the Abs Diet Online Plan Men’s Health Personal Trainer – Getting Started
diGital
Key ADVERTISERS
Molson USA
diGital
Production Specs DIGITAL Unit
Dimensions
Size
Formats
Animation
Expandable
Leaderboard
728x90
40k Initial
.gif, .jpg, .html, .swf, Rich Media
3 Loops / 15 seconds
728x180
Wide Skyscraper
160x600
40k Initial
.gif, .jpg, .html, .swf, Rich Media
3 Loops / 15 seconds
320x600
Medium Rectangle
300x250
40k Initial
.gif, .jpg, .html, .swf, Rich Media
3 Loops / 15 seconds
450x250
Micro Bar (logo)
88x31
40k Initial
.gif, .jpg, .html, .swf, Rich Media
N/A
N/A
Half Page
300x600
40k Initial
.gif, .jpg, .html, .swf, Rich Media
3 Loops / 15 seconds
N/A
Pencil (pushdown)*
970x66
40k Initial
3rd Party Tag ONLY
3 Loops / 15 seconds
970x418
Floating Unit
550x480
100k Initial
3rd Party Tag ONLY
3 Loops / 15 seconds
N/A
Bumper Units
100x800
100k
Raw file (.eps, .psd)
N/A
N/A
Wallpaper/skin
1280x1024
100k
Raw file (.eps, .psd)
N/A
N/A
* Unit is available only on Homepage **All Units with audio should be user-initiated only. In-Banner video may play upon user interaction or mouse-over.
Creative Deadlines
• Rodale has final approval for all ad units with respect to editorial/ creative content.
state of campaign.
• Rodale Inc, has the right to remove an advertisement from its web sites at any time for any reason
•.gif, .jpg, .html – Must be submitted at least 3 business days prior to
•.swf/ Rich Media – Must be submitted at least 5 business days prior to state of campaign.
3rd Party Ad Tags
Rodale Inc allows for third party. Ad Ops requires standard third party tags such as IFrames or JavaScript. Third Party code must include clear instructions for trafficking.
Accepted Servers • Blue Streak • Atlas • Mediaplex • Interpolls • DART for Advertisers (DFA)
Micro Bar (logo) • No Animation, border, or white background • Must have “Sponsored by” text embedded into creative • Text Links: limited to 25 characters for headline, 125 characters for deck. (Homepage ONLY) • Subject to Rodale marketing review and approval
Flash • ActionScript 2.0 or below accepted • Flash must be submitted as a .swf file with an accompanying back up static .gif/.jpg for display to users who do not accept Flash.
• Mediamind (formerly Eyeblaster)
• Click-through must be parameterized in the .swf file using clickTAG. For instructions on implementing clickTAG, please go to the following link: http://www.google.com/support/dfp_sb/bin/ answer.py?hl=en&answer=79268
• EyeWonder
• Click-through URL must be supplied with each .swf unit.
• PointRoll
** All other servers must be approved by Rodale Ad Ops before submission
Float Unit
Guidelines
• Must have clearly recognizable close button
• Units must open up in a new browser window or tap
• All floating ads are capped at 1 per user session
• Floating ad units must have a clearly recognizable close button
• Must be 3rd party constructed and served
• All expanding units must be user initiated
• All creative will be sent back to agency/advertiser to fix, no make goods will be provided for a late start date due to creative that does not meet Rodale’s specifications.
Production Specs DIGITAL MensHealth Video
Bumper Unit / Wallpaper • Accept 3rd party tags • Creatives should be sent in two weeks prior to campaign start for QA • No Click-Through on Bumper Ad Units unless 3rd party served
Frequency • Video Channel – Pre-roll will run after every second video play
• ALL Bumper and Wallpaper units will need approved by Editorial and Ad Ops
• In-Page Player – Pre-roll will play before each video
Dynamic Logic
• Size : 480x360 (4:3) or 480x270(16:9)
• Advance notification/approval is required before running a user study on Rodale Inc. sites.
• Formats: FLV, .swf, .avi, .mov, .wmv, .mpeg
MensHealth Newsletter
• File size: 2 MB
Pre-Roll
• Length: 15 seconds Video Ads can be clickable (please provide a click-through URL with video)
Unit
Dimensions
Size
Animation
Creative Type
Leaderboard*
728x90
30KB
Static
.gif, .jpg
Served as a companion with the pre-roll (not all video players on Menshealth have this available)
Medium Rectangle
300x250
30KB
Static
.gif, .jpg
Rich Media:
300x250 Ad Unit
*Not available on Men’s Health Dad Newsletters
• All Newsletters have a 30KB creative size limit • Due to eNewsletter delivery system, we can serve only image files no flash • Rodale will accept click commands to track clicks; however impression data is only available through our Acxiom reporting. We are unable to accept tracking pixels at this time • Newsletter impressions, opens, and click reporting is available on the 4th business day of the following month. (Ad hoc requests honored when time permits.)
Formats supported: .swf, Flash player 8 and up Size: Initial Stream 40k No animation length/looping restrictions
For .jpg and .gif Max file size: 30k .gif files cannot be animated .jpg files must be non-progressive The player MensHealth uses, Brightcove automatically integrates an “Expand” button for the leave behind placement. When a user clicks “Expand”, the 300x250 unit displayed during the initial video pre-roll ad will reappear allowing further interaction by the user. The advertiser should not build in the Expand functionality; Brightcove provides this.