Creating a Powerful Vision

CREATING A POWERFUL VISION If It's Complicated, It Shouldn't Be

WHAT IS A VISION STATEMENT? • Well crafted vision statements are at the heart of any successful company. A vision statement reveals what a company wants to achieve in the long term.

• A vision statement provides a complete information to the stake holders, partners and employees about the meaning and purpose of the business. A vision, quite simply, is a picture of what success will be at a particular time in the future.

• It answers an array of questions like What does our organization will look like? In which areas we’ll invest the resources?

WHAT A GOOD VISION STATEMENT SHOULD BE • A Powerful Vision Statement should be: 1.

Vision should be short.

2.

Vision statement should be meaningful.

3.

Vision statement should be realistic and informative.

4.

Vision statement should be align with the values of the company.

5.

Do not use words that are open to interpretation like “company will provide maximum benefits”. Here you can’t define the actual mean of “maximum”

HOW TO CREATE A POWERFUL VISION STATEMENT • In order to Create a Powerful Vision Statement, do following things: 1.

Define your organization’s existence.

2.

Outline the core values of the business.

3.

Think, where you want to be in the future, what you want to achieve in future.

4.

Write your vision statement, share it with your organization and get the feedback.

5.

Re-write the vision statement for your company and review it with a Business Coach.

CHECKLIST TO MAKE SURE YOUR VISION STATEMENT IS TRULY A VISION STATEMENT • Here’s the checklist to make sure your vision statement truly is a vision statement: 1.

Vision statements are at least five years in nature or longer.

2.

Vision statement will always be in future tense.

3.

It will be directional.

4.

It will be descriptive so that people can get a clear idea about the purpose of the business.

VISION STATEMENT EXAMPLES • “Our vision is to create a better every-day life for many people.” – IKEA

• “To become the world’s most loved, most flown, and most profitable airline.”

– Southwest Air

• “Bring inspiration and innovation to every athlete* in the world. (*If you have a body, you are an athlete.)” – Nike