PROJECT DETAILS
CLIENT: NBA FLAGSHIP STORE - NYC MARKET: RETAIL
SQFT: 25,000
SCOPE: INTER OR/EXTERIOR
LOCATION: FIFTH AVENUE, NEW YORK
YEAR: 2015
CLIENT BRIEF:
The NBA sought to create an iconic retai dest nation on Fifth Avenue that wou d serve as the u timate experient al shopping venue for basketbal fans The des gn needed to seamlessly b end h stor ca league memorab l a w th cuttingedge technology, creating an mmersive, mu ti-dimens ona exper ence across three floors The facade was to be a striking architectural statement, engaging passersby and showcasing real-time game content, while the inter or required distinct environments that evoked various aspects of the NBA exper ence.
RESPONSIBILITY:
Facade:
Prepared and presented multip e facade design opt ons for client and design director review
Guided facade design through al stages from concept to construction
Coordinated w th vendors for glass, exterior wood tones, and door samples
Created deta led drawings for construct on documentat on
Performed construction administration and coordinat on for facade mplementation
Interior:
Focused on enhancing customer exper ence through nnovative design solut ons
Uti ized advanced rendering and animation techniques to bring design concepts to ife
Col aborated close y with cross-functional partners and the NBA brand team to ensure design al gnment w th brand ethos
Contr buted to the creation of distinct environments, inc uding locker roomnsp red spaces and memorab lia showcases
Project-Wide:
nvolved from program level through schemat c des gn to construct on adm n strat on
Assisted in integrating state-of-the-art technology, inc ud ng interact ve touchscreens and v deo-game k osks
Supported c ient presentat ons, articulating des gn intent and nnovative features
KEY ACHIEVEMENT:
Pioneered the use of AR/VR techno ogy n client meetings, creating immers ve exper ences that al owed stakeho ders to v sua ize and interact with the proposed design strategy. This nnovative approach s gn f cant y enhanced c ient buy-in and streamlined the approval process, setting a new standard for des gn presentat ons n retai arch tecture
PROJECT DETAILS
CLIENT: COOLMESS
MARKET: RETA L / EXPERIENTIAL
SQFT: 7,500
SCOPE: INTER OR / BRANDING
LOCATION: NEW YORK, NEW YORK
YEAR: 2016
CLIENT BRIEF:
Coo Mess sought to create a unique retai concept centered around the ce cream-mak ng experience, targeting tweens and their parents The v sion was to des gn a fun, modern space that encourages experimentat on and socia izat on The environment needed to be p ayful and energ zing, whi e sti l mainta n ng a sense of calm to appea to both chi dren and adu ts. The des gn had to reflect the ice cream-making process itse f, from a c ean base to vibrant, messy finishes
RESPONSIBILITY:
Brand & Experience:
Col aborated w th c ients to deve op brand ident ty through spatia design
Created user exper ence strategy considering mu t ple audiences: chi dren, parents, and staff
Des gned "Instagrammab e" moments throughout the space, pioneering soc al med a-driven design
Developed customer journey mapping for d fferent user groups
Design Deve opment & Techn ca Imp ementation:
Led co or pa ette deve opment and custom furn ture design, focusing on younger demograph cs
Managed vendor se ect on, materia choices, and safety requirements for young users
ntegrated branded e ements and coord nated l ghting des gn throughout the space
Created cl ent presentations and v sua izations from concept to construct on
Project-Wide:
nvolved from concept deve opment through construct on comp etion
Supported c ient presentat ons and stakeho der engagement
Contr buted to award subm ssion documentat on
KEY ACHIEVEMENT:
Created an award-w nning dest nation retail experience (2017 Shop! Design Awards – Gold Award, Restaurant Fast Food) that successfu ly p oneered the integration of social media-worthy des gn moments with functional, ageappropr ate spaces The project set new standards for exper ent a retai design targeting young demographics.
PROJECT DETAILS
CLIENT: SNAPCHAT (Tenant) / CAPSTONE REALTY (Deve oper)
MARKET: RETA L / POP-UP
SQFT: 3,000
SCOPE: INTER OR / EXTERIOR
LOCATION: NEW YORK, NEW YORK
YEAR: 2016
CLIENT BRIEF:
Two-fold project invo v ng the preparat on of a white box reta l space for Capstone Realty and the design of an experient al pop-up store for Snapchat
The pop-up aimed to showcase Snapchat s newly re eased smart glasses in an innovat ve, attention-grabbing env ronment. The design needed to be bold and s mple, a owing the product to be the focal point wh le creat ng an engaging customer experience.
RESPONSIBILITY:
Exterior Innovat on:
Conceptua ized and imp emented a 7-story branded banner activation on vacant upper f oors
Researched NYC bu ld ng codes to ensure feasibi ity of large-sca e env ronmenta graphics
Transformed bui ding vacancy nto market ng opportun ty, maximizing brand v sib lity
Created street presence that extended beyond ground-floor retai footprint
Store Design:
Led overal des gn concept focusing on m n mal ntervention to h gh ight product
ntegrated digita nterfaces showcas ng rea -time user content
Des gned around central vending machine disp ay, creat ng a theatr ca product exper ence
mplemented new storefront system enhancing street-leve presence
Project Leadership:
Served as main des gner, managing c ient re ationships w th both Capstone Realty and Snapchat
Led presentat ons to key stakeholders, inc ud ng Snapchat's founder
Coordinated between bui ding owners, brand team, and city off cia s
Oversaw technica documentation and construct on adm n strat on
KEY ACHIEVEMENT:
Successful y transformed a vacant bui d ng nto Snapchat s first phys ca reta l presence, notably creat ng an innovat ve 7-story branded beacon in Manhattan The design so ution max mized brand v sibi ity wh le ma ntaining a minima ist ground-floor retai experience, estab ishing a new benchmark for pop-up retai arch tecture and environmenta graphics in NYC.
PROJECT DETAILS
CLIENT: CONFIDENT AL CONSULTING FIRM
MARKET: HOSP TALITY / WORKPLACE
SQFT: CONFIDENT AL
SCOPE: INTER OR
LOCATION: NEW YORK, NEW YORK
YEAR: 2020
CLIENT BRIEF:
A leading consu t ng firm sought to create a revo utionary headquarters that would attract and retain top ta ent wh le re magining the traditional workp ace mode The v sion ca ed for b end ng cl ent and employee spaces, incorporat ng flex ble work arrangements, and creat ng compe ling destinat ons throughout the bui ding. The space needed to ref ect the firm's forward-th nking approach wh le maintaining a strong connection to its urban context
RESPONS B LITY:
Dest nation Arch tecture:
Conceptua ized and designed multip e destinat on spaces across f oors, creat ng a dynamic workplace journey
Developed innovat ve amenity hubs that b end retai and workplace experiences
Created nteractive connect ng stairs that promote movement and spontaneous co laboration
ntegrated sustainable design e ements, ncorporating biophil c features throughout amen ty spaces
Design Innovation:
Led the design of vertical connect ons between f oors, focusing on employee engagement
Des gned f ex ble workspaces that support various work styles and team sizes
mplemented green spaces and natura e ements to enhance workplace wel being
ncorporated interact ve d gital e ements at key touchpoints
Technical Imp ementation:
Uti ized detailed 3D modeling to va idate design so utions
Coordinated comp ex mechanical and structural requirements for nterconnecting stairs
ntegrated sustainable systems and materia s throughout
KEY ACHIEVEMENT:
Successful y des gned nnovative vert ca connections and amenity spaces that transformed a mu ti-floor workp ace into an interconnected ecosystem. The integration of biophi ic elements and nteractive features created compel ing destinat ons that effectively drew employees back to the office, sett ng new standards for post-pandemic workplace des gn
PROJECT DETAILS
CLIENT: FORD FOUNDATION
MARKET: WORKPLACE / CULTURAL
SQFT: 30,000
SCOPE: INTER OR RENOVATION
LOCATION: NEW YORK, NEW YORK
YEAR: 2018
CLIENT BRIEF:
The Ford Foundation sought to renovate their icon c 1968 headquarters wh le preserving its architectural her tage The m ssion-dr ven redesign needed to transform the workplace and publ c spaces to promote inc usivity and accessibi ity, wh le respecting the bu ld ng s landmark status. The renovation aimed to create a more open, co laborat ve environment that could serve both as headquarters and as a cultura destination for the pub ic and nonprof t organ zations
RESPONS B LITY:
Historic Preservation & Innovation:
Col aborated w th Design Princ pal Edward Wood on preservation-sens tive design so utions
Curated materia and furn ture se ections that respected the bui ding's historic character
Led the selection and imp ementat on of off ce partit on systems for private offices and conference rooms
ntegrated modern workp ace solut ons whi e maintaining architectura ntegrity
Art & Nature Integration:
Worked w th c ient s art col ection to activate nterst t a and gather ng spaces
Contr buted to the redesign of the conic atrium and courtyard spaces
Assisted in expanding the public-private outdoor space footprint
Coordinated w th andscape designers on enhanced greenery mplementation
Visua izat on & Cl ent Communication:
Created deta led renderings and fly-through an mations
Developed employee exper ence visua izat ons incorporating art p acement
Produced presentat ons for Landmarks Preservat on Commission reviews
Supported stakeho der engagement through v sual storytel ing
KEY ACHIEVEMENT:
Contributed to an AIA COTE Top Ten Award-winning renovat on (2020) that successfu ly modernized an architectura icon while preserv ng ts historic integr ty. The project successfu ly ba anced preservation requirements with contemporary workplace needs, creating an nclusive env ronment that serves both publ c and private functions
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