05
BA (Hons.) GRAPHIC DESIGN
LEVEL
Module Code
Outcomes
OUGD504
BRIEF TITLE The Brief – Mutton Quad
Considerations
Produce a well - constructed and timeless identity for a restaurant in East - London, revolving around a typographic theme.
The brand must work seamlessly over both print and web. Every element of the company should be considered, with every part of the business. From dishwasher to manager.
Concept/Proposition Through both print and web, a recognisable brand (that works seamlessly over either platform) using a particular typographic term. The finished product should reflect your knowledge of typography, with applied skills.
Ways in which the restaurant can be promoted and advertised. A way the restaurant can set itself apart from other competing independent restaurants.
The restaurant must set itself apart from other independent restaurants in it’s area. Background Every aspect of food is now critiqued, through TV & Social Media. There has been a rise in appreciate of fine dining, as well as dining with an experience. “Food & drinks can make any occasion successful”. Target Audience Young professionals between 21-30. Creatives that work / live in the area. Those who enjoy a more experiment and independent form of dining.
Mandatory Requirements -
Research & Development Design Sheets Prototypes Design Boards Final Outcomes
Tone of Voice
Deliverables
Formal Stylish
A mimum of 5 printed / physical outcomes. Web / App Proposals A minimum of 5 further mockups / proposals.