Communications, Storytelling, & Community Architect
Summary Experience
Joe P. Krcma
1 (971) 421-8808
joepkrcma@gmail.com
30 Second Video Summary
Accomplished marketing professional with a track record of driving customer success, building strong client relationships, and scaling business growth. Skilled in account management and strategic consulting, I create tailored, data-driven solutions that exceed performance goals. Experienced with startups and large enterprises, I am passionate about fostering customer loyalty, increasing revenue, and turning prospects into long-term partnerships.
Current Joe Makes | Communications & Video Creator Portland, Oregon
• Developed high-impact video content to showcase design software capabilities, driving a 47% increase in social media subscribers (Instagram +8K, YouTube +10K).
• Closed sponsorship deals with Fortune 500 companies through strategic content partnerships, increasing brand awareness by 20% in just one month.
• Generated 1.3 million views on YouTube through public speaking events and video content targeting architecture enthusiasts and design professionals.
• Led workshops for University of Portland’s Entrepreneurial Ventures, coaching students on brand storytelling, sales, and marketing strategies.
2021-2023 The Bartlett, University College London | Community Manager London, UK
• Coordinated outreach and engagement of a multi-program integration event for the International London Festival of Architecture, which brought in over 2000 participants.
• Led New Student Orientation and Faculty engagement initiatives, successfully on-boarding over 1000+ individuals.
2019-2021 Barclays Bank | Communications Engineer & Content Creator London, UK
• Collaborated with students, universities, startups, mid-sized, high-growth, and large corporations to develop 30+ prototypes ranging from engineering, fashion, product design, and bio/medical devices. This increased sales by £100K
• Provided weekly content metric reports to C-level executives and engineering team. Created an 8 part video tutorial series and trained high level leadership on internal communications and effective video storytelling, converting the 10 person team to be fully remote.
• Upskilled 100 colleagues on topics such as Web 3.0, Design Led Thinking, IoT, advancements in Additive/Subtractive Design, Artificial Intelligence, and team building skills. This led to a 24 part virtual video series over 2 months.
• Conducted 80+ in-person and online events including hackathons, meetups, and skills-building sessions for universities, students, entrepreneurs, and businesses.
• Introduced the public to equipment and software modeling for designing prototypes during weekly open house/lab tours. Successful outcomes were the formation of 2 companies and increased office rent space of £7000/month
2015-2018 Robosavvy | Communications & Content Manager London, UK
• Oversaw global marketing, integrating CRM systems in collaboration with video content, podcast, design, IT, web and data analytics to grow the customer base by 30% and gained annual sales from £3 million to £4 million
• Created workshops, tutorials, and Maker Labs at universities, companies, hospitals, and museums which enhanced customer experience resulting in 30% increase to website landing page.
• Presented telepresence robots to clients including Bloomberg, BBC Top Gear, Amazon’s The Grand Tour, and Paramount Pictures which converted to profits of £500K
• Orchestrated and appeared on BBC’s The Apprentice (“Robots” Season 13, Episode 3) while negotiating strong terms for the company leading to free national TV publicity.
Communications, Storytelling, & Strategic Growth Architect
Education 2021-2023
2009-2010
2004-2008
Skills
Joe P. Krcma
1 (971) 421-8808
joepkrcma@gmail.com
30 Second Video Summary
University College London | The Bartlett School of Architecture
Masters of Architecture (M. Arch) Design For Manufacture | London, UK
Northwest Film Center | Portland Art Museum
Video Production Filmmaking & Animation | Portland, Oregon
University of Portland | Pamplin School of Business Bachelor of Business Administration (BBA) Major: Marketing & Management
Marketing Strategy, Solution Oriented, Customer Journey, Project Management, Content Strategy, Relationship Building, Partnership Development, Thought Leadership, Cross-Functional Collaboration, Brand Positioning
Software Design: Adobe CC Suite (Premiere Pro, Photoshop, Illustrator, InDesign), Final Cut Pro, CapCut, DaVinci Resolve, Canva, Autodesk, Rhino/Grasshopper, Aspire, Squarespace, Wix
Other: Magento CRM, Mailchimp, Google Suite, Microsoft, Zoom, Slack, Salesforce, Miro
Social Media
Storytelling
Joe Makes | YouTube Channel
I utilize my YouTube channel as a platform to create evergreen educational content, share projects I’m creating, and foster a maker community engagement through marketing content and instructional tutorials. (110 Videos, 10K Subscribers, 2 Million Views)
Awards
• Barclays “Outside The Box Thinker” Award (London, 2021)- 80,000 Person Corporation
• International Space Station 3D Design (NASA, 2017)
• “English for Speakers of Other Languages” University of Cambridge (Shanghai, 2011)
• Eagle Scout (2004)
Hobbies Travel (6 continents & 44 countries), Scuba Diving, Volunteering at The Oregon Food Bank
Nationalities Triple Passports: USA, Italy (European Union), United Kingdom