Finals Project 4

Beatrix Kiddo, Kill Bill Concept Statement

Beatrix Kiddo is a former assassin who became pregnant, decided to get married, and leave the business. Her former boss, Bill, decided the only way out for Kiddo was for her to die and sent the rest of the assassin team to the wedding. Bill had a change of heart and left Kiddo alive in a coma. For the logomark I leaned heavily on the silhouette formed during a fight scene with the Crazy 88s, a gang run by O-Ren Ishii, inspiring the K form. Additional flourishes were added to the mark inspired by the striped jumpsuit. The typeface selected, AngieOpenProBlack, meant to mimic the jumpsuit stripe. The colors chosen play on the suit color from the film once it became soiled with blood and sweat.

Mockups

Over spring break this year, I started playing with Adobe Dimension instead of heading to Cabo. Trying to picture where this wordmark would work best. The first idea was a coffee shop, "Stare death in the face wide-eyed and slightly twitchy." But who wants another coffee brand? So I went with my second favorite life sustainer, craft beer. Working with the can model in Dimension may have been my favorite thing over spring break. There is something so satisfying about the way the tool treats decals. I came up with styles based on different movie themes for the brand. I then coordinated the colors to the dominant scene color and composition.

Black Mamba Lager

A finely balanced blend of roasted dark malt with revengeful hops. This deadly lager has an uncommonly smooth finish.

Exploding Heart IPA

Mind your technique when drinking this killer. A double-strength IPA bursting with blood orange juiciness.

Two Pines Red Ale

Sometimes in life, you need a do-over. This classicly styled red ale harkens back to wedding days at a small chapel with desert vistas that went just a little bit off the rails.

Bloodbath Sour

Eighty-Eight dead raspberries start this sour with a sweet punch, finished by a salty and sour kick at the end.