Project 3

Poster Design

In our latest project, we were tasked with developing a poster based on AIGA’s “Get out the Vote” campaign. We got to choose three quotes to create word maps and mood boards. The quotes I used to work on my maps were:

“Voting is the expression of our commitment to ourselves, one another, this country, and this world.”

— Sharon Salzberg

“We do not have government by the majority. We have government by the majority who participate.”

— Thomas Jefferson

“Someone struggled for your right to vote. Use it.”

— Susan B. Anthony

The world map and mood board that resonated the loudest in a small group was around the Jefferson quote, a lazy guy on a sofa, and an idea of a butt print. With the sofa butt print idea in hand, I began sketching out as many ideas as possible. Starting with a broken-down sofa, a confused puppy on the couch, and ending with a word spiral. Again, the butt-print idea moved forward toward the final design.

My red sofa, it’s a well-used sofa, the lip of the cushion just sort of falls off a cliff, and that’s what I chose to photograph. Considering our dogs believe this sofa to be theirs, getting them off to snap a photo was a significant challenge until I took a very low-angle shot. Using this picture to set off the text was fun! A lot of rough drafts, over the next week, went from black and white to a desaturated color pick, and even when I thought I was done, an idea to set the W off in the same style as another famous Jefferson document, the Declaration of Independence.