
1 minute read
Project 4
from Process Book 2023
by JoeChurchill
Character Logomarks
This project had us taking a popular movie, picking two characters, and building logomarks for each. First step was movie selection, I reached back to the aughts for Kill Bill. Then I selected the Beatrix Kido (aka the Bride) and O-Ren Ishii for the two characters.
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Word maps
Kiddo’s word maps focused on alias, her sword and her motherhood. There were quite a bit of linking thoughts between the base words.
O-Ren’s word maps drew from her call sign, being a gang leader, orpan, assasin, and her sword. It’s interesting how orphan and gang leader never really linked up.
Mood boards
The mood board for Beatrix Kiddo my initial feelings were muted earthy tones since every outfit she wore in the film eventually was soaked in blood.


O-Ren Ishii’s mood board really tried to focus on the color scheme from the cherry blossoms and the color of her code name in the movie, cotton-mouth.

Sketches
For Kiddo’s sketches I really was focused on the continual motion and the way the katana almost made a K. This informed the rest of the logomark work.



For O-Ren’s sketches I bounced around from bonsai, to cherry blossoms, to assasin/snake, positive and negative themes until finally hitting on the monogram.

pregnant, decided to boss, Bill, decided sent the rest of of heart and heavily on the Crazy 88s, a gang run flourishes were added typeface selected, stripe. The colors became soiled with Assassin Squad and a how clean and The typeface, capture the elegance into the logo itself the cherry blossoms