uPrep | Major Studio Project

ITEM 3

JODY WASLEY s5007247

MAJOR STUDIO PROJECT 3603QCA

Helping you prep easier!

uPrep helps make meal prepping easy. Simply follow the cues and you will find yourself a healthy meal that is balanced with all the right proteins, fixins and dressings.

1

product development.

Project Scope

In preparation for university this semester, I was surprised at how unaccessible aesthetic lunch containers were. It was difficult to find unique yet affordable lunch containers in Australia.

Therefore, It was my aim to create a unique solution for home-made takeaway. I wanted to encourage other people to see how easy it can be to construct healthy and tasty meals at home without the help of a recipe.

Process

Meal prepping was my inspiration.

Following the similar idea of levelling out protein, carbs and fats on a plate, I wanted to create cues on my product to help people proportion their ingredients appropriately.

I personally believe that searching for recipes is a timely process and people only get one recipe out of it at a time.

I wanted to create a variety of meal templates so that users can easily adapt the recipe to their leftover ingredients.

I chose jars because they are sturdy, accessible and BPA-free. Food tends to stay fresher in glass overtime.

products Overnight Oats Jar Treat Jar Snack Jar Salad Jar Mexi Jar Noodle Jar

2

branding.

clean, organised

logo development I wanted to convey a jar in my logo in order to connect the idea of uPrep and product.

final logo

colour palette

primary secondary

supporting

typography

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Coolvetica Regular

product icons Different icons and colours to help easily distinguish each type of jar. Logo is situated on inside of each lid.

STATIONERY

PACKAGING

packaging

INSERTS

Minimalistic cardboard packaging with “podium� design to show off the jar when user opens it. Top tightly fits into place and has sticker on back to seal. Inserts go inside the top half.

business card invoice letterhead

interior fitout In addition to the sales made online, there will uPrep popup stations situated in various homeware and accessory stores. Many of these stores have simple, contemporary shelving already in place so it is just a matter of bringing in uPrep stock to put on these shelves.

online presence The website is the main channel for people to buy and learn about uPrep products. There is also Facebook and Instagram to help promote and create traffic to the website.

home screen

about screen

product screen

product info screen

contact screen

facebook

social media Facebook and Instagram are the social media platforms of choice. uPrep will utilize imagery, FB promotions, sharing recipes and uploading short videos.

instagram

uPrep video A promotional video was made to show users how uPrep jars work. Simply put all your ingredients in, refridgerate and open when you’re ready to eat!

This video can be shown via Facebook, YouTube, the website or even TV.

watch here

3

cause-related marketing.

WHAT IS GOOD4U? uPrep and The Good Foundation has teamed up to create a series of cooking workshops under the program good4u. We believe cooking is an essential skill which not many millenials utilize these days. Thus, It is important for us to help educate young adults on how to cook, prepare and proportion meals effectively.

GOOD4U PRESS RELEASE PUTTING THE LID ON OBESITY Obesity has risen to 64% in Australian adults, thus it’s time to put the lid on bad eating habits for good. uPrep and The Good Foundation are working together in May to help young millennials take charge of what they eat.

From the same foundation that brought us Jamie Oliver’s Ministry of Food, a series of half-day workshops are being brought to various shopping centres along the Gold Coast. The Good4u project aims to educate millennials on how to portion meals, utilize leftover ingredients and get creative with healthy versions of their favourite meals – all in one jar.

Cooking is an important life skill that everyone should learn. Currently, our health is suffering as we rely too much on takeaways, snacks and readymade meals for our nutrition. With the help of uPrep jars, millennials will realise how easy and delicious “homemade takeaway” can be.

FOR IMMEDIATE RELEASE MAY 30, 2017

Designer and founder, Jody Wasley, believes that “… healthy eating should always be easy, quick and accessible to outside the home. Nobody wants to spend hours preparing meals for the week, thus uPrep offers a solution to those who want to create nutritious meals without the help of a recipe.”

What better way to promote this than teaming up with The Good Foundation, one of the leading health support foundations which encourages health improvement in communities all across Australia. Through this partnership, uPrep is able to make a positive impact on the growing issues of obesity and poor nutrition in our country. uPrep jars are already on the verge of replacing conventional meal preparation methods thanks to its minimal yet practical design. For millennials who want to save time, plastic, money and health, uPrep has the right solution. Head to www.uprep. com for more information on purchasing and meal preparation techniques.

EXCLUSIVE RECIPE BOOK An exclusive jar recipe book sold online and at good4u events. All profits go to The Good Foundation, which helps fund future workshops and goes towards battling obesity.

PARTNERSHIP LANDING PAGE

SOCIAL MEDIA

WEB ADS

POSTER

GOODIE BAG A goodie bag given out at good4u workshops. Includes a bag, notepad with a shopping list, social media cards, and a uPrep voucher to use online.

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