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Ticketmaster Brand Guidelines | Version 1.0 | December 2017


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Ticketmaster Brand Guideline

Version 1.0

Time to glow.


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CONTENTS 1

Brand Identity System

1.0 Our Logo

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1.1 Clear Space + Sizing

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1.2 Color Palette

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1.3 Logo Color Variations

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1.4 Typography 12

2 Applications

1.5 Incorrect Usage

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1.6 Supporting Elements

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1.7 Photography

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2.0 Stationery System

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2.1 Apparel

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2.2 Billboards + Posters

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2.3 Social Media

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2.4 Mobile Application

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Ticketmaster Brand Guideline

1. BRAND IDENTITY SYSTEM

Version 1.0


Brand Identity System

1.0 Our Logo In order to give ticketmaster a bright, bold, and trustful identity. The new ticketmaster’s logo includes two characteristics. There are the graphic of a seat and highlighted letter ”t”. 1. Seat Graphic When costumers buy tickets from ticketmaster’s app or website, they always choose a seat from a seat map. The idea of the graphic of a seat is that ticketmaster always provide the best seat for costumers. 2. Highlighted “t“ In every concert or activities, the audiences are always facing to the light, which comes from the stage. Therefore, the higlighted letter “t“ is represent the audiences who enjoy the moment of the concerts or activities.

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Ticketmaster Brand Guideline

Version 1.0

Brand Identity System

1.1 Clearspace Always abide by the rules of clear space when when using the logo. It is important that no other visual elements interfere with the logo clear space so that the ticketmaster is clearly visible on all collateral.

Stacked Logo (Primary)

Horizontal Logo (Secondary)

X = the height of


Brand Identity System

Minimum Size Always use the two references provided at below right for applying the ticketmaster logo in the smallest size according to the media you plan to work in.

Stacked logo (Primary) minimum size for usage for printing media

0.9 inch

minimum size for usage for digital media

64 pixels

Horizontal logo (Secondary) minimum size for usage for printing media

0.9 inch

minimum size for usage for digital media

90 pixels

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Ticketmaster Brand Guideline

Version 1.0

Brand Identity System

1.2 Color Palette Always abide by the rules of clear space when when using the logo. It is important that no other visual elements interfere with the logo clear space so that the ticketmaster is clearly visible on all collateral.


Brand Identity System

Primary Colors

White RGB: 255/255/255 CMYK: 0/0/0/0 HEX: #ffffff

Pantone 7683 C RGB: 67/119/187 CMYK: 77/49/0/0 HEX: #4376ba

Pantone 801 C RGB: 0/170/223 CMYK: 87/0/6/0 HEX: #00a9df

Secondary Colors

Pantone 2025 C RGB: 244/157/95 CMYK: 0/47/66/0 HEX: #f49c5e

Pantone 7455 C RGB: 54/93/146 CMYK: 85/62/19/4 HEX: #365d91

Pantone 2117 C RGB: 51/67/143 CMYK: 93/80/7/0 HEX: #34428e

Pantone 275 C RGB: ㄉ23/37/63 CMYK: 100/85/44/51 HEX: #16243f

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Ticketmaster Brand Guideline

Version 1.0

Brand Identity System


Brand Identity System

1.3 Logo Color Variations Always abide by the rules of clear space when when using the logo. It is important that no other visual elements interfere with the logo clear space so that the ticketmaster is clearly visible on all collateral.

Preferred Version on white

Acceptable Version on blue

Limited Version on dark blue

1 Color on black

1 Color on white

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Ticketmaster Brand Guideline

1.4 Typography Typefaces help express brand personality and perform specific functions.

Version 1.0

Brand Identity System

Avenir Headlines - Avenir 85 Heavy ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890$#%@&;:!? Sub Headlines - Avenir 65 Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890$#%@&;:!? Body text - Avenir 55 Roman ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890$#%@&;:!? Web - Arial Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890$#%@&;:!?


Brand Identity System

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Ticketmaster Brand Guideline

Version 1.0

Brand Identity System

1.5 Incorrect Usage Proper logo usage examples are shown on the preceding pages. Do not alter or modify the logo in any way. This page shows a variety of incorrect ways to use the logo. It is by no means a comprehensive list.

Do not rotate any part of logo

Do not change the proportions of the logo

Do not create the outline borders for graphic

Do not change the color arrangment of the logo


Brand Identity System

TICKETMASTER Do not create a vertical version of the logo

Do not put a gradiant or pattern on the graphic

Do not change type case

Do not chage the distance between graphic and type

Do not add a drop shadows

Do not change the color arrangment of the logo

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Ticketmaster Brand Guideline

Version 1.0

Brand Identity System

1.6 Supporting Elements The “Master Seat“ is the graphic from ticketmaster’s logo. It is a shape of a seat from seat map. It can represent we provide the best seat for costumers. The “Seat Stroke” is a simple and clean secondary graphic which use in the stationary system.

Preferred use photography in the graphic without outline

1. The “Master Seat“ Seat graphic or outline

Time to glow. Download now & buy verified tickets Available on the App Store and Google Play

www.ticketmaster.com

Acceptable use 0.5pt stroke graphic outline on photography


Brand Identity System

2. The “Seat stroke“ The curve from logo

Preferred use in stationery system

Acceptable rotate horizontally 1.

Adrian Herritt

Head Of User Experience

415 111 432 2432 www.ticketmaster.com info@ticketmaster.com 9348 Civic Center Drive, Beverly Hills, CA, 90210

2.

Do not use other stroke type

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Ticketmaster Brand Guideline

Version 1.0

1.7 Photography Ticketmaster photography represents a special moment for every audience. The imagery feels natural, enjoyed, and in the moment. We also want to show the diversity and inclusion of concerts or actives which ticketmaster provides.

1. Art direction: “Time to glow” concept -

The backside of audience + light Natural color without any filters Monochromatic color tone Show the glowing outline

Audience’s perspective

Brand Identity System


Brand Identity System

Performer’s perspective

2. Art direction: Moment -

The moment from performance Artist did not look at camera Close-in crop of performance Natural color tone

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Ticketmaster Brand Guideline

2. APPLICATIONS

Version 1.0


Applications

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2.0 Stationery

Adrian Herritt

Head Of User Experience

415 111 432 2432 www.ticketmaster.com info@ticketmaster.com 9348 Civic Center Drive, Beverly Hills, CA, 90210

9348 Civic Center Drive, Beverly Hills, CA, 90210

info@ticketmaster.com 9348 Civic Center Drive, Beverly Hills, CA, 90210

ticketmaster

800 745 3000 www.ticketmaster.com


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Ticketmaster Brand Guideline

Applications

Version 1.0

2.1 Apparel T-shirts

Tote bag

Cap


Applications

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2.2 Billboards + Posters

Posters

Billboard

Time to glow.

www.ticketmaster.com

Available on the App Store and Google Play

Time to glow. Download now & buy verified tickets

Download now & buy verified tickets

Download now & buy verified tickets Available on the App Store and Google Play

Time to glow.

www.ticketmaster.com

Available on the App Store and Google Play

Time to glow. Download now & buy verified tickets

www.ticketmaster.com

Available on the App Store and Google Play

www.ticketmaster.com


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Ticketmaster Brand Guideline

Version 1.0

2.3 Social Media Facebook Fan Page

Applications


Applications

2.4 Mobile Application Branding 1 / Applications - E-mail template

App icon + Screens

Web banner

Billboard bus stop advertising - mock up

Website banner

1.5 inches

Find a seat >

Favicon

www.ticketmaster.com

Ticketmaster: Time to glow. ticketmaster.com

7 inches

Time to glow.

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Contact Ticketmaster 9348 Civic Center Drive, Beverly Hills, CA, 90210 (800) 745 3000 Tickermaster Brand Team brand@ticketmaster.com

Rebranding project - Ticketmaster style guidelines  
Rebranding project - Ticketmaster style guidelines  
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