City Yoga Presentation

BRAND IDENTITY & PRODUCTS

Business Name: City Yoga Book Created by: Joanne Haugh

CONTENTS 03 Moodboard 04 Brand Colours 05 Colour Combo Do & Don’ts 06 Logo 07 Logo Combo’s 08 Fonts 09 Yoga Reception 10 Yoga Studio 11 Office Stationary 12 Promotion Products 13 Products Board & Brand 14 Budget

Moodboard

Creative Direction

While coming up with ideas for City Yoga, I searched for images that reflected the company line of:

“A calm within a busy city life.”

This Moodboard represents a tranquil setting of feeling at peace underneath the sky, giving a sense of calm within the City.

Purple evokes spirituality and introspection orange to represent energy and vitality Blue to signify calmness and balance

Hex #58337a

C=80 M=92 Y=15 K=4

R=88 G=51 B=122

H=271 S=59 B=48

Hex #ea9e8e

C=6 M=47 Y=40 K=0

R=234 G=158 B=142

H=10 S=39 B=92

Hex #004770

C=99 M=69 Y=32 K=18

R=0 G=71 B=112

H=202 S=100 B=44

Hex #020203

C=91 M=79 Y=62 K=97

R=2 G=2 B=3

H=217 S=42 B=1

Hex #fffef5

C=0 M=0 Y=6 K=0

R=255 G=254 B=245

H=54 S=4 B=100

Together they create a palette that aligns with the holistic and serene aspects of Yoga practice. Black and white symbolise balance, clarity and the union of min and body.

Brand Colours

Do and Do Not’s of colour combinations

safe to combine these colours with eachother. when it comes to having a varitation online.

Not safe to combine these colours with eachother. As the colour contrast is not enough to be viewed online for those that have colour blindness or sight difficulties.

Sample Sample Sample Sample Sample Sample Sample Sample Sample Sample Sample Sample Sample Sample Sample Sample Sample Sample Sample Sample Sample Sample Sample Sample Sample Sample Sample Sample Sample Sample do Combine Don’t Combine Sample Sample Sample Sample Sample Sample Sample Sample Sample Sample Sample Sample White #ffffff Black #000000 Do Combine Don’t Combine

City has a strong foundation so it has bulk and more straight lines to represent city buildings

Primary Logo

Yoga is more curved to represent the flexibilty that yoga gives to people when they stretch.

Secondary Logo Letter Mark Favicon

A person sitting to represent the people and the arms stretched in the air to show that they are having a good time in the classes.

The c straightens at the top to act like a idicator of where the buiness is located in the city.

Colour VAriations of the City Yoga logo so can see what works with what colour and how it would look like. should it be any other colour or multiple colours at once, safe bet would be to use either the pure black logo or the pure white logo variation.

Logo Combos

Primary Font

Encode sans Narrow - Bold

Headers & Titles

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

Secondary Font

Subheadings

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

1234567890

Supporting Font

Body Text

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

HEADER & Titles

SUBHEADING Subheadings

Body Text Body Text Body Text Body

BODY TEXT BODY TEXT BODY TEXT

Body Text Body Text Body Text Body

BODY TEXT BODY TEXT BODY TEXT

Body Text Body Text Body Text Body

BODY TEXT BODY TEXT BODY TEXT

City Yoga - First Day

It starts with a stretch

Welcome to the beginning of a transformative journey, where each breath is an opportunity for growth and each stretch a step towards self-discovery. Today marks the inaugural day of our yoga studio.

Osaka Aubrey

Either a metal or arcylic lightbox to be behind the reception desk. Cy would best represent the front of house as the bold letters allow for for more light to be shown and when the light isn’t on the letter would still be viewable for customers to understand.

Yoga Recption, wall image

can be either painted or wallpapered onto the ceiling so when night time classes are on that the customers can see the night sky when doing their stretches. To give that sense of calm within the city.

This sky is however printed onto a sheet of fabric that can either be automatically round out or in, by an awing machine, in the morning to have a nice sky to be viewed while doing morning excerises, or manually rolled in or out to be on hooks on the wall.

Yoga Studio, wall image x2

Notepad:

Some people like to have a physical piece of paper to write their to do list on, so it’s on view within their work space or can be stuck somewhere else like the breakroom.

Pens:

Ties in with the ceiling of the yoga studio as well as a company pen with logo colour variations.

Office Paper:

Along with the Favicon it has different positions to do with yoga and relates back to the yoga studio company.

Office Stationary

Limited ediotionMeditation pillow: It provides comfort and support for the spine, hips and kness. promotes proper alignment and helps to prevent discomfort or strain, allowing relaxation qnd hone concentration on poses/exercises.

Yoga blanket: is very versatile in that it can be folded to act like a pillow, similar to the mediation pillow. to practice their poses/exercise upon, or can even provide warmth and comfort when just need a moment to relax and regulate.