Joanie Cahill EMAIL: JOANIEDESIGN @ GMAIL.COM
PHONE: 504.214.5505 ADDRESS: 1907A GREENWOOD AVENUE, AUSTIN, TEXAS 78723 URL: WWW.CAHILL-MEDIA.COM
» TOP 5 STRENGTHS
» EXPERIENCE
Brand architecture/strategy Event driven marketing
GRAPHIC DESIGNER St. Edward’s University | Austin, TX
Publication design
AUGUST 2010–PRESENT
Photo shoot art direction
Responsible for concept and strategic alignment of university communications for external and internal audiences. Perform targeted market research to inform concepts. Production of a range of work including publications and print campaigns (books, magazines, brochures, posters, postcards), advertising, web/email design, social media visuals and content, event design, presentations, direct mail, and brand styleguides. Maintain parameters and problem-solve to remain within budgets. Work with ad agencies, printers, photographers and other outside vendors and freelancers. Direct photo shoots. Oversee press checks. Perform web updates. Promote strong and consistent marketing of the St. Edward’s mission and brand.
Identity research and development
» EDUCATION Loyola University, New Orleans Bachelor of Arts Graphic Arts, 2005
» SKILLSET ABILITIES
Art Direction Print Design and Production Web Design Event & Environmental Design Communications Strategy Brand Strategy Social Media Strategy Metrics Analysis Illustration Photography SOFTWARE
Adobe Creative Suite InDesign Illustrator Photoshop Dreamweaver
CREATIVE DIRECTOR Bona Dea Gluten Free | Austin, TX JUNE 2013–PRESENT
An entrepreneurial opportunity to co-own a gluten free flour and baking mix start-up company helping those who are gluten intolerant, giving me the chance to design from an ownership perspective. Creation of an identity system, marketing collateral, event and tradeshow signage, social media presence, and packaging for all Bona Dea products. PR and Event Promotion. Art direction and styling of product photo shoots. Products are sold in Whole Foods, Fresh Plus and Rivercity Market. ART DIRECTOR Eat & Drink Austin Magazine | Austin, TX APRIL 2009–MAY 2010
Responsible for design and layout of the magazine from concept to press, maintaining deadlines, creative integrity, budgets, and exceeding client expectations. Development of brand strategy, creation of all print and web based materials, and focused ad design for all clients. Development, design and maintenance of website and social media presence. On-site custom photo shoots for every client and article. Clients included Maudie’s Tex Mex, The County Line, Iron Cactus, and Dripping Springs Vodka.
After Effects Acrobat Bridge
Microsoft Office Suite Excel Powerpoint Word
LEAD GRAPHIC DESIGNER Coffee News Publications | Austin, TX JUNE 2006–APRIL 2009
Responsible for design and production of weekly news publication from concept to execution. Ad and layout creation, and supervision of all print production. Pre-press and press checks of over 65,000 papers a week. Excelled in a high-pressure work environment with tight weekly deadlines.
WEB
CMS - Wordpress, Drupal
GRAPHIC DESIGNER Perceptive Sciences Corporation | Austin, TX
Email - MailChimp, Emma, Ennect, etc.
SEPTEMBER 2005–MAY 2006
Social Media - Facebook, Twitter, Instagram, YouTube, etc.
Worked with national clients in print, web, branding, UX, and packaging design. Clients included Nokia, Diebold, and Tipping Point (now HP software).
HTML/CSS, Javascript