SIX KEYS TO SUCCESS For women musicians
WIJSF was founded in March 2007 by Dr. Joan Cartwright whose experience as a 40-year veteran of the stage led to her understanding that women musicians were severely marginalized in the male-dominated music industry. This awareness led Dr. Cartwright to pursue her doctorate in business administration/ marketing that revealed, over six years of research, data collection, and writing, that women could succeed by using six essential business skills:
1. 2. 3. 4. 5. 6.
Branding Marketing Networking Teamwork Negotiation Accounting
This section features submissions from members of WIJSF, Inc. to provide insight into the ways in which these women reached higher levels of success in their music businesses. Each skill is previewed from excerpts of Women in Jazz: Music Publishing and Marketing by Dr. Joan Cartwright. 9 - MusicwomanMagazine.com
