Images Marshfield, WI: 2010

2010 | IMAGESMARSHFIELD.COM ®

What’s s e Online Video tour of the historic Upham Mansion

MARSHFIELD, WISCONSIN

Destination: Downtown Beautification, improvements drive business to city center

CITY OF SUSTAINABILITY Community efforts power progress toward energy independence

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2010 EDITION | VOLUME 3 ®

What’s On Online nl MARSHFIELD, WISCONSIN

PICTURE PERFECT We’ve added even more of our prize-winning photography to the online gallery. To see these photos, click on Photo Gallery.

RELOCATION

CO NTE NT S F E AT U R E S 4 DESTINATION: DOWNTOWN

Considering a move to this community? We can help. Use our Relocation Tools to discover tips, including how to make your move green, advice about moving pets and help with booking movers.

FACTS & STATS

Marshfield has been hard at work peeling back the years and polishing downtown to its original charm.

6 CITY OF SUSTAINABILITY Community efforts power progress toward energy independence.

10 TASTE TOKYO AND BEYOND

Go online to learn even more about:

Marshfield has a variety of restaurants that offer international fare and flair.

• Schools • Health care

D E PA R TM E NT S

• Utilities • Parks • Taxes Images Marshfield is published annually by Journal Communications Inc. and is distributed through the Marshfield Area Chamber of Commerce & Industry and its member businesses.

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FOR MORE INFORMATION, CONTACT: Marshfield Area Chamber of Commerce & Industry 700 S. Central Ave. • P.O. Box 868 • Marshfield, WI 54449 Phone: (715) 384-3454 • Fax: (715) 387-8925 www.marshfieldchamber.com VISIT IMAGES MARSHFIELD ONLINE AT IMAGESMARSHFIELD.COM ©Copyright 2010 Journal Communications Inc., 725 Cool Springs Blvd., Suite 400, Franklin, TN 37067, (615) 771-0080. All rights reserved.

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Almanac: a colorful sampling of Marshfield culture Portfolio: people, places and events that define Marshfield Business Feature Biz Briefs Chamber Report Sports & Recreation Education Arts & Culture Health & Wellness Community Profile: facts, stats and important numbers to know

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Member Marshfield Area Chamber of Commerce & Industry EDITOR JESSY YANCEY ON THE COVER DOWNTOWN MARSHFIELD PHOTO BY J. KYLE KEENER

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I M AG E S M A R S H F I E L D . C O M

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Almanac

Where the Wild Things Are

A Fair To Remember Ever heard of cricket-spitting?

This unusual competition brought the national spotlight to the Central Wisconsin State Fair, which draws 100,000-plus to Marshfield each year beginning the Wednesday before Labor Day. Other fair events included an NTPA-sanctioned truck and tractor pull, petting zoo, a train ride through the fairgrounds and live entertainment such as country star Craig Morgan. Activities were staged at a variety of venues, including cattle judging at the World’s Largest Round Barn.

As for the cricket-spitting, the competition was divided by age, and two winners were a father and son who spit their crickets more than 22 feet and 10 feet, respectively.

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Eighty years have passed since the official dedication of Wildwood Park & Zoo in July 1930, though the zoo was around more than 20 years before then.

Today, the Marshfield attraction is one of the largest municipal zoos in Wisconsin. Spanning 60 acres, Wildwood Zoo is home to more than 200 animals. Visitors can enjoy a drive-by viewing of grizzly bears, buffalo, timber wolves and other large animals. If you prefer to pedal, you can bike the trails that surround the zoo and park area.

The zoo is open seven days a week but is closed on holidays; admission is free.

Downtown Days During the last weekend in July, thousands descend upon the closed-off streets of downtown Marshfield for Hub City Days, where activities include concerts, crafts, and an antique car and tractor show. What’s more, grill masters compete in a pork cook-off, and a brewfest tent features dozens of craft beers – perfect for a hot July afternoon.

The festival, organized by Main Street Marshfield, got its name from the city’s nickname, which stems from its history as a train hub. See for yourself what the hubbub is all about at the seventh annual event on July 31, 2010.

MARSHFIELD

The Governor Lived Here Step back in time at Upham Mansion.

The home of former Wisconsin Governor William Henry Upham has been restored to Victorian-era glory.

The mansion, built in 1880, features period furnishings as well as a rose garden with plant species dating back to the Roman Empire.

The North Wood County Historical Society uses the mansion for displays, research and activities. The downtown building also serves as the setting for the annual Dairyfest’s Pie and Ice Cream Social in June, the Fall Festival in October and several other events.

Upham Mansion is open Wednesdays and Sundays from 1:30 to 4 p.m.

Fast Facts Q The 29th annual Dairyfest takes place in Marshfield June 4-6, 2010.

What’s Online e Peek into Upham Mansion’s past in a quick video at imagesmarshfield.com.

Q Marshfield is the largest city in Wood County, but a small part of the city also extends into Marathon County.

Marshfield At A Glance Marshfield

POPULATION (2008 ESTIMATE) Marshfield: 19,239 Marathon County: 134,735 Wood County: 76,680 LOCATION Marshfield is in the center of the state of Wisconsin at the intersection of state highways 97 and 13. The city is just north of where state Highway 13 meets U.S. Highway 10.

BEGINNINGS Marshfield was named after John J. Marsh of Haverhill, Mass.

He was one of the original proprietors of the town site.

Q Demographics Daily ranked Marshfield and Wood County No. 20 on its list of America’s Dreamtowns.

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64 97 13

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MARATHON

Abbotsford 73

29

Greenwood

29

Stratford

153

Spencer

73

Granton

39

153

97

CL ARK Neillsville

Edgar

Colby

Junction City

Marshfield 10

Auburndale

PORTAGE

Arpin 13

WOOD 13

Wisconsin Rapids 54

Nekoosa

FOR MORE INFORMATION Marshfield Area Chamber of Commerce & Industry 700 S. Central Ave. P.O. Box 868 Marshfield, WI 54449 Phone: (715) 384-3454 Fax: (715) 387-8925 www.marshfieldchamber.com

MARSHFIELD

Q The Marshfield Middle School building is on the National Register of Historic Places.

What’s Online e Take a virtual tour of Marshfield, courtesy of our awardwinning photographers, at imagesmarshfield.com.

Q Marshfield is home to the world’s largest round barn.

Q Each year, 15,000 people from around 30 countries visit Marshfield’s Jurustic Park, an unusual attraction featuring iron sculptures.

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Destination: Downtown WELCOME TO THE NEW OLD MARSHFIELD

STORY BY MICHAELA JACKSON | PHOTOGRAPHY BY J. KYLE KEENER

B

rick paths guide your steps along the flowerpotlined street, dotted with inviting park benches and old-fashioned lampposts in the shadow of impressive storefronts.

Welcome to the new old Marshfield.

The historic Wisconsin city has been hard at work peeling back the years and polishing downtown to its original charm.

After much preparation, a $9 million street beautification project and a matching grant façade improvement effort kicked off in the spring of 2009. Today, the fruits of the revitalization are visible not only in the quaint, appealing environment, but also in the increased foot and motor traffic to the downtown area.

“We just brought back an atmosphere that we were missing for a long time,” says Denise Sonnemann, director of Main Street Marshfield, an economic development program focused on downtown revitalization and historic preservation.

“Downtown was, you know, you drive through it to get from point A to point B. We wanted it to be more of a destination.”

Since the reopening of downtown, which was essentially

“Downtown is basically the pulse of what happens in a city.

It’s what makes the city unique.” closed off while the street and storefronts underwent the transformation, the new look has been a boon to small business owners. Not only have loyal customers returned, but new visitors are also venturing downtown to see the change for themselves. The allure of the upgrades, combined with the tendency to shop closer to home during an economic downturn, means Marshfield’s downtown business owners are experiencing a surge of interest.

“I think a lot of the big chains are struggling right now, but if you look at the little stores, the small businesses, they’re doing OK because they don’t have all the financial pressure,” Sonnemann says. “It’s also more laid back. Everybody that goes to the big stores, they don’t take the time to relax and window shop. That’s something that happens in the downtown, because there are so many unique stores and you want to go to all of them. Whereas, if you just go to Walmart, they have everything, and you kind of miss out on all that.”

The renewed interest in downtown this project has created is not only a welcome side effect of this successful project but also a catalyst that helped get the project off the ground.

“I think the downtown is basically the pulse of what happens in a city,” Sonnemann says. “It’s what makes the city unique.”

Restoring downtown builds pride in a community, according to Jason Angell, director of planning and economic development for the city of Marshfield. That pride is manifested in bustling streets. The more people head downtown, the more businesses want to be a part of the marketplace, attracting even more people, and the cycle continues upward. The revitalization project kick-starts that cycle, he says.

“In order to attract businesses downtown or individuals downtown, the first thing you’ve got to do is get them to at least look at your building, so a facelift was definitely needed,” Angell says.

To get shop owners in the spirit of change, the city offered a matching grant program for historic façade restoration. The program received so much interest that it quickly exhausted its $50,000 budget – and was given an additional $100,000 by the city council.

Roughly 10 businesses have taken advantage of the offer so far, with costs ranging from $3,000 to almost $100,000.

“We’ve been extremely pleased with the program, and we really hope that we can continue this program for many years to come and expand it to other areas of the community, outside just the downtown,” Angell says. “We hope that it’s something that will spark overall community redevelopment in the areas that need it.”

The newly renovated South Central Avenue in downtown Marshfield

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MARSHFIELD

More Insight Contact Main Street Marshfield to learn about walking history tours of downtown, downtown happenings and upcoming events, faรงade grant applications, and much more: Main Street Marshfield 222 S. Central Ave. Suite 205 Marshfield, WI 54449 Phone: (715) 387-3299 Fax: (715) 387-2286 www.mainstreet marshfield.com

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J. KYLE KEENER

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MARSHFIELD

Sustainability

City

COMMUNITY EFFORTS POWER PROGRESS TOWARD ENERGY INDEPENDENCE

STORY BY CAROL COWAN

I

n Marshfield, it’s easy being green – and getting easier every day. Thanks to efforts spearheaded by the Sustainable Marshfield Committee, the city has joined the ranks of Wisconsin Energy Independent Communities.

To qualify for this innovative partnership between the state and its cities, Energy Independent Communities voluntarily agree to adopt the goal of getting 25 percent of their electricity and transportation fuels from renewable sources by the year 2025. Marshfield had already started down that road when it was chosen as one of 10 pilot communities to be awarded a 25x25 Grant from the Wisconsin Office of Energy Independence. The majority of the $28,750 grant was designated for creating a plan to reach that goal.

Amy Peterson, a LEED-accredited planner with MSA Professional Services, has been helping draft the formal plan that will energize the city’s efforts going forward. “Buildings are the biggest energy users in our communities, so the first thing we will be looking at is retrofitting buildings to make them more energy efficient,” she says. “Receiving the 25x25 Plan Grant really puts Marshfield at the forefront of A cord at Marshfield Utilities is used to charge the batteries of the company’s hybrid electric bucket truck.

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J. KYLE KEENER

J. KYLE KEENER

sustainability in the state and places the city in the running for other competitive grants.”

Already in the works is the Energy Efficiency Conservation and Block Grant, through which federal monies distributed by the Wisconsin Department of Commerce could funnel up to $225,000 into Marshfield to replace lighting, windows and HVAC systems in municipal buildings. The city also has applied for the $500,000 EPA Climate Showcase Communities Grant, which would fund an energy manager for the city, among other things.

“Of course, none of this would be happening without the passion of the Sustainable Marshfield Committee and the support of the city,” Peterson adds.

Powered by the efforts of Sustainable Marshfield, achievements to date include Natural Step sustainability training for city officials; Marshfield Utilities’ purchase of a hybrid truck; energy audits of municipal buildings, businesses and homes; passage of green legislation; 3,000 8

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compact fluorescent light bulbs given out to the community; the first annual Green Living Expo; and a new fire station that is being built to LEED-certification standards.

“We’re pretty young as a group,” says Marty Anderson, chairman of the Sustainable Marshfield Committee, which officially launched in September 2007, “but we’ve already achieved some significant successes. I’ve been amazed.

“We held our first Green Living Expo on Oct. 3, 2009.

We wanted to focus on giving people tangible ways to implement sustainable practices into their everyday living.

The community has responded positively, and we’ve had very strong support from the city leadership.”

Jim Benson, energy and water conservation coordinator for Marshfield Utilities, uses a thermal imaging camera and a computer program to conduct energy audits and generate reports detailing the ways homeowners can make their dwellings more energy efficient.

“With just a small amount of promotion, Jim is booked MARSHFIELD

Energy Audits With Jim WHAT FACTORS INTO A MARSHFIELD UTILITIES ENERGY AUDIT?

solid,” Anderson adds. “Marshfield Utilities will probably have to hire one or two more Jims.”

And Marshfield’s efforts are spreading. Sustainable Marshfield has delivered presentations throughout central Wisconsin and served on several advisory panels for other communities. Wisconsin Rapids-based Energy Composites Corp., a manufacturer of components for wind energy and other clean technologies, is working with the National Energy Research Laboratory and the Department of Energy to develop a certified training program for wind-energy component workers. The first such program in the world, it will be offered at Mid-State Technical College and will likely serve as a model for industry certification throughout the country.

J. KYLE KEENER

TODD BENNETT

When Jim Benson, energy and water conservation coordinator for Marshfield Utilities, goes out to conduct an energy audit for a homeowner, he looks at a number of factors.

First, he takes into consideration the year the home was built and its directional orientation.

He does an inventory of appliances – what brands and how old they are.

And he comes armed with a few essential tools.

“I use a thermal imaging camera, and, starting at the exterior, I look for cracks in the foundation.

I check the windows to see whether they have single or double panes. I check the door seals, the heating system, insulation, water-heater temperature.

I have a form that I fill out as I go,” he says.

Once he has collected the data, he uploads it into a computer program that calculates the lowcost and no-cost measures the homeowner can take to reduce energy costs and consumption. He then provides a comprehensive report to the homeowner, along with pictures of the problem spots.

Some easy fixes? “Sealing cracks at the sill plate is very effective,” Jim says. “Caulking and weather stripping around windows and doors and covering windows with plastic film in the winter are easy to do. Installing extra insulation is also very simple.

The vast majority of fixes are simple and low cost.”

If you’re prepared to invest a little more, Jim suggests considering new appliances. “Appliances that are 10 years old or older are generally 50 percent less efficient than new Energy Star appliances,” he says.

To find out more, visit Marshfield Utilities online at www.marshfieldutilities.org/homenergyaudits.

– Carol Cowan

Clockwise from top left: Energy auditor Jim Benson uses a thermal imaging camera; Mid-State Technical College’s solar panels; Marshfield Utilities’ hybrid electric truck

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Local Flavor

Taste Tokyo and Beyond MARSHFIELD DINERS HAVE A WORLD OF INTERNATIONAL CUISINE CHOICES

M

arshfield may have a population of just 19,000, but eating out can feel like traveling the globe.

The city has a variety of restaurants that offer international fare and flair.

For example, fans of Mexican food can frequent places such as El Mezcal and El Jalapeno, while those who prefer Italian can visit Gianeselli’s to order a fresh plate of Chicken Parmesan or butternut squash lasagna.

Meanwhile, China Chef gives the city a flavor of the Far East, as does the menu at the popular Royal Tokyo Teppanyaki & Steak House, which is located in a historic train depot.

“When I first opened my restaurant in May 2001, I thought it was time for Marshfield diners to experience another variety of different cuisine,” says Hui Kiew Law, owner of Royal Tokyo.

“I decided to establish the teppanyaki style of cooking here in Marshfield, with teppanyaki being another word for hibachi. It features top chefs cooking the meals on a grill right in front of the customers, and the diners seem to love the theatrics as much as the food.”

Law says his restaurant struggled during its first couple of years due to construction on Veterans Parkway that made it difficult for motorists to access Royal Tokyo.

“However, once the roadwork was finally completed, people got to know us and helped spread the word about our fine reputation,” he says. “Now we have an excellent location, and the historic train station building makes my business even more interesting than it already is.”

Menu options include rib-eye steak, filet mignon, lobster, shrimp, scallops and chicken. Royal Tokyo is only open for dinner from 4:30 to 9 p.m. Tuesday through Sunday.

“Marshfield diners have quite a few interesting international cuisine options to choose from,” Law says. “We at Royal Tokyo are pleased to be part of it all.”

– Kevin Litwin Royal Tokyo Teppanyaki & Steak House’s Fried Bean Curd, top, and Royal Tokyo Roll

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MARSHFIELD

PHOTOS BY J. KYLE KEENER

Portfolio

Saint Joseph’s Hospital

That’s the Spirit SAINT JOSEPH’S EMERGENCY SERVICES TRANSPORT PATIENTS THROUGHOUT REGION

L

ook, up in the sky … and also on the roads.

In the winter of 1993, the Ministry Health Care network launched a new program called Spirit Medical Transportation Services and based its operation at Saint Joseph’s Hospital in Marshfield. Spirit, a ground and air medical transport service, has since added ground bases in the communities of Rhinelander, Weston and Woodruff.

Spirit’s mission is to provide a helicopter or ground ambulances to transport adult, pediatric, neonatal and high-risk obstetrical critical care patients to area medical centers that have been alerted about their arrival.

The service area includes all of central

MARSHFIELD

and northern Wisconsin.

“On average, the Spirit helicopter flies more than 600 missions a year, while the ground transport teams average more than 2,800,” says Terri Richards, executive vice president of Saint Joseph’s Hospital. “The crews are highly skilled teams who pay special attention to safety.”

One nurse and one paramedic make up the staff for the helicopter and each of the ground ambulances. Spirit crews transport patients to a variety of hospitals throughout the region, although high-risk newborns needing specialized care and treatment are almost always transferred to Saint Joseph’s Children’s Hospital. The Marshfield facility has the highest-level

neonatal intensive care unit in this part of Wisconsin.

“In each of our communities, we provide not only a service but fill a critical need,” says Monty Gallegos, regional director of Spirit Medical Transportation Services. “Today more than ever, many of our communities are strapped for resources, so we recognize that our presence fills many needs in a most compassionate manner.”

Gallegos points out that compassion is what all Spirit teams strive to provide.

“It’s about understanding the customer and always doing what is right,” he says. “The greatest strength of Spirit Medical Transportation Services is in its personnel.”

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Portfolio

Enrolling Right Along M

arshfield is a two-college town, home to Mid-State Technical College and the University of Wisconsin-Marshfield/Wood County.

Energizing the enrollment at MSTC are the five associate degree programs in renewable energy. Degrees offered are renewable energy specialist, energy efficiency technician, biorefinery technology, renewable electricity technician, and renewable thermal energy technician.

“Before gas went to $4 [per gallon], these programs were getting popular – but now they are very popular,” says Ron Zillmer, associate dean of the Technical & Industrial Division. “A lot of industries around Marshfield rely on natural resources and energy, so our college decided to focus a lot more on the environmental theme.”

Zillmer says graduates of these programs find jobs in industries that can involve wind turbines, fuel cell technology, solar water heating, waste wood boilers, solar panels, fluid processing and ethanol technology.

“Students can be hired not only as installers but as designers, salespeople, marketers and distribution specialists,” he says. “We carefully researched the renewable energy industry both nationally and internationally, and came up with these five programs that will remain vital and popular for students for years to come.”

And at UW-Marshfield/Wood County, the college has initiated a FastTrack program that focuses on the needs of the working professional. The program is structured so that students can begin a course at any date, attend classes one night a week and complete a course within five weeks instead of 15.

“Class offerings include introduction to business, composition, applied chemistry, public speaking, music appreciation, college algebra, accounting, business ethics and women’s studies,” says Melissa Lake, director of university relations at UW-Marshfield/Wood County.

“Students are required to attend class Tuesday evenings from 6-9:15 p.m., then enjoy the flexibility and convenience of learning online.”

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MARSHFIELD

TEAM Players M

arshfield Clinic and TEAM Cos. broke ground in September 2009 on a $15 million data center facility that will be housed within Mill Creek Business Park in Marshfield. TEAM is an Iowa-based data center and management company, and its Marshfield endeavor becomes the company’s fourth data-related building project in the Midwest.

Marshfield Clinic’s Cattails Software will be the first tenant in the data center. The software service provider offers commercial health care information technology for Marshfield Clinic as well as other clients throughout Wisconsin.

The data center construction project will be built in three phases, with Marshfield Clinic and Cattails Software ultimately using half of the building space being developed in Phase One. The other half of the 16,000-square-foot Phase One structure will be available for lease to other IT-based customers.

The other two phases will eventually see another 30,000 square feet added to the overall complex, with construction to occur whenever the need arises.

Mill Creek Business Park itself is located at the intersections of U.S. Highway 10 and state Highway 13, which makes it easy for tenants to access transportation corridors. The business park offers flexible zoning and multi-sized lots, and companies currently doing business at Mill Creek include Alliance Collections, Donnelley Marketing and Dental Crafters. – Stories by Kevin Litwin

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TEAM Cos. data center rendering

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STAFF PHOTO

Business

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MARSHFIELD

STORY BY MICHAELA JACKSON PHOTOGRAPHY BY NAME

Neighborhood

Shopping BUSINESS LEADERS TEACH COMMUNITY TO THINK ‘BUY LOCAL’

STORY BY MICHAELA JACKSON | PHOTOGRAPHY BY J. KYLE KEENER

M

arshfield may not be a sprawling metropolis, but the bustling city has plenty to offer in the way of goods and services, and a dedicated group of community leaders is out to convince everyone in town that shopping locally is the wave of the future.

Buy Local started, appropriately, with meetings at a corner table of the locally owned Blue Heron BrewPub. Today, businesses around town sport Buy Local window decals and posters, and a snazzy Web site has turned the concept into a full-blown movement.

“It is so easy to just hop in the car and go to a big mall somewhere and not realize that if you try to buy local first, everything that you can buy locally is going to improve Marshfield,” says Melissa Darr, a founding member

of Buy Local Marshfield. “We want to educate the consumers so they understand the benefit and the need for buying local. We need them to understand how the money they spend affects the community.”

The Buy Local team, along with committed volunteers and local businessowners, has gone door-to-door throughout a 22-mile radius of Marshfield, personally encouraging businesses that have not yet jumped on board to join the program, which is funded by the Marshfield Area Chamber of Commerce and Industry and the Marshfield Economic Development Association.

“We were the primary supporters to say, ‘Great idea. We’ll help you out as much as we can if you can get the program up and running,’” says

The Buy Local team supports shopping at places such as Founders Square, top, and Figi’s Outlet, bottom row, both located on North Central Avenue.

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MARSHFIELD, WISCONSIN CHECK

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VITALS

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... A Great Place to Grow a Business!

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Business

Wisconsin cheeses, sausage, fudge and preserves are just some of the locally sourced gifts sold by Figi’s Inc.

Scott Larson, executive director of MACCI. In the vein of buying local, the chamber also offers popular gift certificates, good at any Marshfield businesses, that bring in excess of $800,000 every year.

One area the Buy Local team and the chamber hope to improve is business-to-business interaction in Marshfield. “If someone is adding on and they need new windows, we want them to look for a Marshfield vendor to buy those windows,” says Darr, senior manager of quality assurance for Figi’s Inc., a mail-order food and specialty gift provider. “It’s really educating businesses, as well as a businessowner learning, ‘Why is that important?’”

Local businesses that have jumped on the Buy Local bandwagon are already seeing results. Figi’s Outlet, the storefront for Darr’s employer, has made connections with local food MARSHFIELD

“We want to educate the consumers so they understand the benefit and the need for buying local.” producers since the Buy Local effort got under way. The outlet is also enjoying new partnerships with local hotels to provide food-filled welcome baskets for guests. Figi’s customers are enjoying the fruits – or, more accurately, the cheeses – of Buy Local, as well.

“Just getting in that different merchandise has been truly amazing – customers tasting it and explaining to them about local dairy farmers and being able to support them,” says Ginger Jansen, a supervisor at Figi’s.

“I think it’s just opening the public’s

eyes, just seeing that sign, or the decals, or being able to put that on our product – that we’re getting it locally. Why not shop with us versus going out of the city? And why not bring more business back into our community?”

It’s a movement that Jansen feels has been a long time coming – and one she hopes is here to stay.

“I think it’s something that Marshfield has really needed,” she says.

“And in these times, staying local and supporting local business is crucial, especially for smaller communities.”

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Business

Biz Briefs BUSINESSES – BOTH LARGE AND SMALL – THAT HELP DEFINE COMMUNITY’S ECONOMIC CLIMATE

Scorecard BUSINESS AT A GLANCE

$1,013,092 Retail sales ($1,000)

$13,440 Retail sales per capita

$75,173 Accommodations and food service sales ($1,000)

5,500 Total number of firms

LANG FURNITURE Biz: bedroom furniture manufacturer Buzz: Established in 1966, Marshfield-based Lang Furniture is nationally renowned for its bedroom furniture collections. The familyowned company, founded by Jim Lang and now run by his two sons, produces Wisconsin-made furniture using high-quality raw materials.

Lang’s products, which include beds, desks, dressers, armoires and suites, retail in 41 states. www.langfurniture.net

TRADITIONS ON CHESTNUT Biz: kitchenware and cooking school Buzz: Jill and Charles McCauley’s efforts to help Marshfield residents buy local are twofold. Jill runs a kitchenware shop called Traditions on Chestnut, which doubles as a cooking school.

In 2009, her husband opened a sister business next door. Market on Sixth features a wide array of cheeses from Wisconsin and various wines “that you can’t find in the grocery store,” Jill says. www.traditionsonchestnut.com

TEXSAND DISTRIBUTORS Biz: frac sand processor Buzz: Texas-based TexSand is opening a new processing plant in Marshfield because the area has an abundant supply of frac sand, a form of natural sand with rounded grain structure.

TexSand buys sand from mining companies, then processes and distributes it primarily to energy service companies. The Marshfield plant will employ around 30-35 people. www.texsanddist.com

UNITED FCS Biz: financial services cooperative Buzz: The farmer-owned United FCS provides credit and financial management services to agricultural producers and other agribusinesses.

These services include mortgage and operating loans, crop and life insurance, accounting and tax services, and retirement planning. United FCS has 12 locations, including a new facility on North Central Avenue in Marshfield. www.unitedfcs.com

Source: U.S. Census QuickFacts

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Business | Chamber Report

Getting Down to Business CHAMBER’S PROGRAMS WORK TO GROW BUSINESS IN PRESENT, FUTURE

E

them and the greater community.”

By drilling down to specifics, the chamber is able to tackle a multifaceted topic, such as workforce development, and focus on one or two specific issues.

For example, it operates the Marshfield Area Human Resources Association, which provides a network for business and human resources professionals within the community to share information such as, for example, new issues in workers’ compensation.

The chamber also has gotten into the health-care arena with a career connections program designed to work with area hospitals and other medicalrelated businesses to provide on-the-job vocational training for students.

“The hope there is that not only will the business get some help, but the student workers will find an interest in these careers and get more vocational training, then come back to the area to find work,” Larson says.

Students also are front and center in the chamber’s outreach efforts to eight area school districts, as well as its participation in a statewide youth apprenticeship program that lets it connect high school juniors and seniors with local business partnerships for hands-on training in 17 different areas.

On the broader economic development front, the chamber always helps grow its existing businesses, but it also uses outside marketing efforts and the city’s strategic plan, developed in early 2008, to bring in new businesses and industry sectors that ensure the area’s continued viability.

“We see the chamber as a linchpin, and we want to be the predominant entity or organization dealing with economic development,” Larson says.

“It’s good for the community, and it’s the kind of service we need to be providing for our members.”

– Joe Morris

J. KYLE KEENER

ven as it works to enhance economic growth and development now, the Marshfield Area Chamber of Commerce & Industry has plenty going on to ensure a solid future as well.

The nearly 600-member chamber prides itself on customizing its programs and services to help not just business sectors but individual businesses within them. The organization is able to take a micro approach that’s very beneficial in many ways, says Scott Larson, executive director.

“We can refine what we’re doing for a particular member or particular group with a specific interest area,” Larson says. “We provide resources in workforce development, as well as economic and community development in general. We provide opportunities for networking and marketing for our members, but we also make sure that we’re offering advocacy services for

The Marshfield Area Chamber of Commerce & Industry staff

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Business | Economic Profile

MARSHFIELD ECONOMIC OVERVIEW Marshfield is home to the Marshfield Clinic Research Foundation, one of the nation’s leading medical care and research facilities that performs cutting-edge work in epidemiology, farm medicine, clinical research, human genetics and informatics.

ECONOMIC RESOURCES Marshfield Area Chamber of Commerce & Industry P.O. Box 868 Marshfield, WI 54449 (715) 384-3454 www.marshfieldchamber.com City of Marshfield 630 S. Central Ave., 6th Floor P.O. Box 727 Marshfield, WI 54449 (715) 387-6597 www.ci.marshfield.wi.us

TAXES

0.5%

Main Street Marshfield 222 S. Central Ave., Suite 205 Marshfield, WI 54449 (715) 387-3299 www.mainstreetmarshfield.com

Marshfield City Clerk 630 S. Central Ave., 5th Floor, P.O. Box 727 Marshfield, WI 54449 (715) 384-3636 Marshfield Police Department 110 W. First St. Marshfield, WI 54449 (715) 387-4394

INDUSTRIAL SITES Marshfield Air Business Park Marshfield East Industrial Park Mill Creek Business Park Norwood Industrial Park Yellowstone Industrial Park

County Sales Tax

5%

GOVERNMENT OFFICES

State Sales Tax

5.5% Total Sales Tax

TRANSPORTATION Greyhound Bus Lines 400 S. Central Ave. Marshfield, WI 54449 (715) 387-4030 www.greyhound.com Marshfield Bus Service 1507 N. Anton Ave. Marshfield, WI 54449 (715) 387-0101 (800) 380-1287 Marshfield Municipal Airport 400 W. 29th St. Marshfield, WI 54449 (715) 384-9385

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Marshfield Fire & Rescue Department 412 E. 4th St. Marshfield, WI 54449 (715) 486-2094 Marshfield Assessor’s Office 630 S. Central Ave. Marshfield, WI 54449 (715) 384-3856

MORE EO ONLINE imagesmarshfield.com om More facts, stats and community information, including relocation tools and links to resources.

MARSHFIELD

J. KYLE KEENER

Sports & Recreation

Jack Slominski, right, opened the golf course Mystique Meadows in 2005 with the help of his wife, Judy.

Strokes of Luck GREAT GREENS ABOUND FOR GOLFERS OF ALL LEVELS IN MARSHFIELD

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hether you just want to play around with your putter or do your best impersonation of Phil Mickelson on the PGA tour, Marshfield has greens galore.

For practice putts and mini golf with the kids, Legends Golf Center is focused on fun. For the more serious stroke fanatic, Marshfield Country Club, started in 1922, is a public course offering 18 beautifully manicured holes well suited for golfers at all levels of expertise. In 1965, PGA golf pro Darrell Acker Sr. purchased the property, and it’s still owned by the family today. Recent renovations include the MCC Grille, which serves food and beverages, and a new deck.

Also in Marshfield, River Edge Golf Course offers 18 holes overlooking the Yellow River with a driving range, pro shop, and bar and grill.

In nearby Stratford, Mystique Meadows, a nine-hole course that opened in 2005, is a dream almost two decades in the making. “It was my weekend hobby for about 18 years,” says owner Jack Slominski. “When other guys were going to parties, I rented a bulldozer and worked on my golf course.”

Though he claims he’s “not really much of a golfer,” Slominski bought an old farm with 20 acres, then added MARSHFIELD

80 more acres and built the entire course by hand (with help from a few friends and experts).

“I’ve hauled in a lot of the rocks myself and made waterfalls with stacked boulders,” he says. “I constructed all the 2-, 3- and 4-acre ponds on the place, carved them out myself, and designed the course around them. One of the most unique things about Mystique Meadows is that when you get in the middle of the course, you can only see two farmhouses.

No houses, no cars, no traffic. This is the country.”

The public course also boasts a new, all-glass clubhouse overlooking the greens with a custom-built waterfall pond in the back. Slominski has also outfitted the clubhouse with wildlife everywhere, including stuffed bears, elk, deer, moose and ducks.

Though he’s more likely to be found tinkering with the greens than joining a group of his members or regulars, Slominski enjoys his course in his own way. “I play once in a while, but I’m not very good at it,” he says. “My goal in life isn’t to golf. My goal is building a golf course and watching it develop – and I’ve had a lot of fun doing it.”

– Danny Bonvissuto I M AG E S M A R S H F I E L D . C O M

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Education

Comprehensive Curriculums STUDENTS SCORE WITH ACADEMICS AND ATHLETICS AT MARSHFIELD’S PUBLIC AND PRIVATE SCHOOLS

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hen it comes to the next generation, Marshfield is paving the path to success.

The mid-size community offers both public and private educational resources comparable to cities far larger in terms of both academics and extracurriculars.

By the numbers, the Marshfield School District is no lightweight in the educational ring. Based on academic performance, the Marshfield High School is ranked No. 347 out of 27,000 schools nationwide. In the state, the school ranks second only to an International Baccalaureate high school in Milwaukee.

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The district as a whole consistently places first or second in the Wisconsin Valley Conference in terms of standardized test scores, well above the state average.

“The academic part of it, there’s no question that’s outstanding,” says Bruce King, superintendent of the Marshfield School District. “But the other part we’re very proud of is the diversity of opportunities for kids. We’ve been very fortunate in Marshfield to have a very supportive community, and as a result, we have not had to have the same level of cutbacks in programs and services that other schools have. We have a comprehensive co-curricular program.

You name the athletics and clubs and organizations, and we have it.”

In spring 2009, Marshfield High School beat out students from 300 schools in places such as San Diego, Massachusetts and other coastal locales to win the National Ocean Science Bowl championship.

“The national championship here,” King says proudly. “We’re sitting in the middle of rural, landlocked Wisconsin.”

The community’s private school options make the grade too. Marshfield Area Catholic Schools serves roughly 550 students from 6 weeks old through 12th grade. Due to its size, the system is extremely close-knit and very relationship-based, according to the Rev. Don Meuret.

“Being a smaller school, we have small class sizes, which means more attention paid to individual students,” says Meuret, a past president of the school system who acts as the intermediary between the area bishop and the school administration.

MACS is academically rigorous, with students scoring in the top percentiles of the Iowa Tests of Basic Skills, a national standardized test, and above the state average on ACT scores.

However, athletic activities and community services also serve as pillars of the system.

For example, Columbus Catholic High School is the second smallest school in its conference but offers 14 sports, while the largest schools offer only 10.

“Any Catholic school is required by our canon law to be a school of excellence, that we have to strive in every possible way,” Meuret says.

“There are tons of opportunities for the students.”

Ultimately, the graduates are the proof of both school systems’ success.

Marshfield students go on to top universities around the country, including many Ivy League schools, thanks to the all-important primary and secondary education they receive here. “Schools are the heart of our community,” King says. “We have a very, very strong program, and we’re happy with it, but we want to continue to improve it.”

– Michaela Jackson I M AG E S M A R S H F I E L D . C O M

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J. KYLE KEENER

Arts & Culture

New Visions Gallery at Marshfield Clinic

A Healthy Dose of Art LOCAL GALLERY FLOURISHES IN A SURPRISING SETTING

T

he picture of health has new meaning at Marshfield Clinic.

The well-known clinic prides itself on top patient care, but there is also something unusual about the unassuming medical center on North Oak Avenue – it doubles as home to a nonprofit museum and art gallery.

New Visions Gallery resides in a 1,600-square-foot space in the lobby of the Marshfield Clinic’s Marshfield Center location.

Since 1975, the gallery has been providing a delightful diversion for those awaiting procedures or appointments.

“It’s a unique setup, because we get a lot of visitors who would not normally venture out to an art gallery, as well as many who would, ” says Mary Peck, New Visions Gallery director.

Peck says Marshfield Clinic is committed to the philosophy that art can provide comfort and visual stimulation to patients, staff and visitors.

The gallery houses a variety of art, including Japanese prints, Haitian paintings, Aboriginal art and West African sculpture and masks. These permanent exhibits are located throughout the clinic and are open to the public.

In addition, rotating exhibits feature a variety of art forms such as national traveling exhibitions, noteworthy works on loan from private and public collections, and work from local artists and students.

“The student show gets a good response,” Peck says. “It showcases emerging local talent from students grades K-12.”

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Each summer the gallery organizes a national exhibit titled “Culture and Agriculture.” This yearly ag-themed display is popular because the subject matter is easy for the community to relate to, Peck says.

“The exhibit brings people in with a familiar theme and then shows them something they might not anticipate through the use of contemporary and unexpected media,” Peck says.

A volunteer board of directors and a team of more than 70 volunteers work to help make the gallery a success and participate in an annual fundraiser, Fun d’Arts, to help generate the funds needed to keep the gallery going. They are also involved with Marshfield Art Fair, held annually on Mother’s Day. The Gallery Shop lets visitors take a piece of the gallery home with them while helping fund the exhibits. Shoppers can purchase jewelry, pottery, woodenware, glass, journals, art reproduction cards and more, which are created by talented artisans from across the country.

New Visions Gallery also provides educational services to the community by offering guided school tours, lectures, demonstrations and workshops.

Through its educational offerings and conveniently located exhibits, the New Visions Gallery in the Marshfield Clinic provides an unexpected dose of culture to the thousands of people who walk through its hallways each day.

– Laura Gallagher MARSHFIELD

Health & Wellness

Health Care To Order PERSONALIZED MEDICINE MAKES STRIDES AT THE MARSHFIELD CLINIC

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hat if your doctor could type basic information about you into a computer and immediately tell you not only your recommended dose for a given medication, but also how your body is likely to respond?

Improper prescription errors could be avoided, you could be given the right drug the first time, and you could plan from the outset how to address any side effects that might occur.

In Marshfield, this level of customized health care is closer than you think.

“We’re in the middle of nowhere,” says Catherine McCarty, Ph.D., M.P.H., principal investigator for the project.

“But here in rural Wisconsin, we are

MARSHFIELD

respected around the world as leaders because of what’s called a biobank that we have – the Personalized Medicine Research Project.”

In 2002, the project began with an effort to convince everyone at least 18 years old in 19 zip codes surrounding Marshfield to be a part of the biobank, which today contains DNA, plasma and serum samples for roughly 20,000 people. The database, which also draws information from medical records, is the largest population-based biobank in the nation.

With such highly sensitive information being stored, security and privacy are utmost priorities for project participants, says McCarty, herself a

member of the biobank.

The project covers two umbrellas of research: one studying how genetics predict a person’s response, good or bad, to a given medication; and two, how genes and environmental or personal exposures interact to increase the rise of development and progression of disease. Between the two research umbrellas, 20 different projects are under way at all different phases ranging from design to clinical testing.

The research includes work by everyone from epidemiologists to statisticians to health economists.

Ultimately, the goal is to provide information to physicians in a usable format.

“We have shared lab space with the clinical production lab, so it should be a seamless transition from research through to the clinical lab when it’s time to transfer from research to having the tests available clinically,” McCarty says.

The project also relies on a 20-member community advisory group, which includes members from dairy farmers to a state legislator, to discuss issues of importance to consumers.

“People chose to get involved, for the most part, for altruistic reasons.

People want to make a difference.

An individual, right here in central Wisconsin, can be involved in research that is potentially going to make this big of a difference for clinical care,” McCarty says. “It’s exciting to be a part of it in all aspects, and to feel like right here, in the middle of nowhere, we are making this impact on scientific discovery and, hopefully, sooner rather than later, on health-care delivery for everyone.”

– Michaela Jackson I M AG E S M A R S H F I E L D . C O M

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visit our

advertisers Central City Credit Union www.centralcitycu.com

Marshfield Clinic www.marshfieldclinic.org

Clearwaters Hotel & Convention Center www.clearwatershotel.com

Marshfield Savings Bank www.marshfieldbank.com

Felker Brothers Corporation www.felkerbrothers.com House of Heating Inc. www.lennoxdealer.com/houseofheating Innovative Machine Specialists Inc. www.innmacspe.com M&I Bank www.micorp.com Marshfield Area Catholic Schools www.marshfieldareacatholicschools.org

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Ministry Health Care www.ministryhealth.org Re/Max American Dream www.americandream-wi.com Roehl Transport Inc. www.roehl.net Schalow’s Nursery Inc. www.schalows.com The Boson Company Inc. www.bosonco.com

Marshfield Area Chamber of Commerce & Industry www.marshfieldchamber.com

MARSHFIELD

Community Profile

MARSHFIELD SNAPSHOT Marshfield has all the benefits of small-town living with the educational and health-care facilities of a much larger city.

It was ranked Best Place to Live in Wisconsin and 20th Best Place to Live in America by Demographics Daily.

WEATHER

2F January Low Temperature

21 F

Marshfield, WI 54449 (715) 387-2538 www.mstc.edu/marshfield.htm University of Wisconsin Marshfield/Wood County 2000 W. 5th St. Marshfield, WI 54449 (715) 389-6530 www.marshfield.uwc.edu

January High Temperature

58 F July Low Temperature

81 F July High Temperature

EDUCATION Overview Marshfield offers an excellent choice of public or private educational opportunities. The schools offer a safe, quality education and are among the highest rated schools in the entire country.

Educational Facilities Mid-State Technical College 2600 W. Fifth St.

Marshfield School District 1010 E. Fourth St. Marshfield, WI 54449 (715) 387-1101 www.marshfield.k12.wi.us Marshfield Area Catholic Schools 710 S. Columbus Ave. Marshfield, WI 54449 (715) 387-1177 www.marshfieldarea catholicschools.org

Saint Josephâ&#x20AC;&#x2122;s Hospital 611 Saint Joseph Ave. Marshfield, WI 54449 (715) 387-1713 www.stjosephs-marshfield.org

MORE ONLINE imagesmarshfield.com mars ars More facts, stats and community information, including relocation tools and links to resources.

HEALTH CARE Medical Facilities Marshfield Clinic 1000 North Oak Ave. Marshfield, WI 54449 (715) 387-5511 (800) 782-8581 www.marshfieldclinic.org

THIS SECTION IS SPONSORED BY

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Landscape Design/Build Brick Pavers Installation Complete Garden Center Serving Wisconsin Since 1965 10474 County Road A Marshfield, WI 54449 (715) 591-3478 Fax: (715) 591-5523 Toll-free: (800) 944-1985

Visit us at www.schalows.com

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Irrigation Installation Lawn Development Retaining Walls Construction A Member of Associated Landscape Contractors of America and Wisconsin Landscape Federation

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Ad Index 12 CENTRAL CITY CREDIT UNION

C2 CLEARWATERS HOTEL & CONVENTION CENTER

16 MARSHFIELD AREA CHAMBER OF COMMERCE & INDUSTRY

C4 MARSHFIELD CLINIC 28 FELKER BROTHERS CORPORATION

27 MARSHFIELD SAVINGS BANK

13 HOUSE OF HEATING INC.

28 MINISTRY HEALTH CARE

28 INNOVATIVE MACHINE SPECIALISTS INC.

C3 RE/MAX AMERICAN DREAM

26 ROEHL TRANSPORT INC. 28 M&I BANK 28 SCHALOW’S NURSERY INC. 22 MARSHFIELD AREA CATHOLIC SCHOOLS

28 THE BOSON COMPANY INC.