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2011 | ®

What’s Online  Experience the action of an Edmonton Capitals baseball game.

edmonton, alberta

EMPHASIS ON THE ENVIRONMENT Locals go green any chance they get

WELCOME ALL Newcomers marvel at multiculturalism

Grand Illusions

Galleries, public art exhibits thrive here sponsored by Edmonton Economic Development Corporation

2011 edition | volume 5


th anniversary issue Edmonton, Alberta co nte nt s F e atu r e s

14 22

14 emphasis on the Environment Locals go green at any chance they get.

18 bright ideas Edmonton is a hub for scientific research and medical advancements.

22 welcome all Newcomers marvel at multiculturalism.

d e pa r tm e nt s 10 Almanac 26 Business Overview 28 Biz Briefs 30 Chamber Report 31 Economic Profile 32 Image Gallery 38 Local Flavor 40 Education 42 Arts & Culture 45 Health & Wellness 46 Sports & Recreation 48 Through the Lens 49 Community Profile

on the cover Photo by Brian McCord

Art Gallery of Alberta

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What’s Online Photos

See more photos in our online photo gallery Get the inside scoop from our photographers’ blog


What’s Online Experience the action of an Edmonton Capitals baseball game.


EMPHASIS ON THE ENVIRONMENT Locals go green any chance they get

WELCOME ALL Newcomers marvel at multiculturalism

Grand Illusions

Galleries, public art exhibits thrive here SPONSOREd by EdMONTON ECONOMIC dEVELOPMENT CORPORATION

Digital edition Easily share articles and photos on Facebook, Twitter or via e-mail

Facts & Stats


Real estate

Dig deeper with in-depth data on industries, schools and more

Get a moving glimpse at favorite local places and attractions

Learn about the local housing market and get started finding your place



Edmonton , Alberta Project Manager mitch kline Proofreading Manager Raven Petty Content Coordinator Jessica Walker Staff Writer Kevin Litwin Copy Editors Lisa Battles, Jill Wyatt Contributing writers Lynsey Franks, carson o’shoney Media Technology Director Christina Carden Senior Graphic Designers Laura Gallagher, Jessica Manner, Janine Maryland, Kris Sexton, Candice Sweet, Vikki Williams Media Technology Analysts Chandra Bradshaw, lance Conzett, Michele Niccore, Marcus Snyder

Digital Edition

Photography Director Jeffrey S. Otto Senior Photographers Jeff Adkins, Brian McCord Staff Photographers Todd Bennett, Antony Boshier Web Content Managers John Hood, Kim Madlom Web Design Director Franco Scaramuzza Web Designer Leigh Guarin Web developer i Yamel Hall Ad Production Manager Katie Middendorf Ad Traffic Assistants Krystin Lemmon, Patricia Moisan

Edmonton Welcomes All

I.T. Director Yancey Bond Regional Sales Manager Chris Sweeney Sales Support/Community, Business, Custom Rachael Goldsberry Senior Accountant Lisa Owens Accounts Payable Coordinator Maria McFarland


Accounts Receivable Coordinator Diana Guzman Office Manager/Accounts Receivable Coordinator Shelly Miller Sales Support Manager Cindy Hall



color imaging technician Alison Hunter

efore moving to Edmonton, Sarah Stephens was hesitant about the harsh winters, but when the snow fell she was relieved to find a buzz of activity, despite the icy temperatures.

Chairman Greg Thurman

Moving to Edmonton Stephens moved to Edmonton in the fall of 2009, and says that the move from her previous home in the UK to Canada has been an easier transition than anticipated. “People living in Edmonton come from many different countries and backgrounds,” she says, adding that “this diversity is explored and celebrated in Edmonton, a true reflection of the phrase stating Canada to be a ‘mosaic’ of different nationalities, rather than a ‘melting pot.’” With so many supporting organizations for newbies to the area, Sandy Mowat, a local high school teacher and president of Edmonton’s Newcomers’ Club, says that many newcomers she has met are smitten when they first arrive, especially if its during the sunny summer months when they can take in all the organic

President/Publisher Bob Schwartzman Executive Vice President Ray Langen Senior V.P./Sales Todd Potter, Carla Thurman Senior V.P./Operations Casey Hester Senior V.P./Client Development Jeff Heefner V.P./external communications Teree Caruthers V.P./Custom Publishing Kim Newsom V.P./Visual Content Mark Forester V.P./Content Operations Natasha Lorens

fare, green space, weekly markets and the plethora of day-trip opportunities.

Newbie News

The Lifestyle “Edmontonians rise to the challenge of a long winter beautifully,” Mowat says. “They are the most enthusiastic hockey fans, they love live theatre, they love their restaurants and mostly they love their river valley. There is a collegiality here as people stick together to face the cold. It makes it a friendlier place.” Veronica Kastrukoff, public relations director of the Newcomers’ Club and a newcomer herself, moved to Edmonton from Ontario two years ago and says, “There is so much to do here, whether it be inside or outside, no one can say they are bored in Edmonton.”

For more information about the Edmonton Newcomers’ Club, including a list of community activities, an events calendar, membership information and more, visit the website at www.edmonton

Support Networks Aside from the Newcomers’ Club, there are other groups and support networks that prevent newcomers from falling through the cracks. “The City of Edmonton recognizes the importance of social inclusion and social

A jeongja, a traditional korean pavilion, at the Royal Alberta Museum


I M AG E S E D M O N T O N . C O M



V.P./Sales Charles Fitzgibbon, Herb Harper, Jarek Swekosky Controller Chris Dudley Content Director/Travel Publications Susan Chappell Content Director/Business Publications Bill McMeekin Marketing Creative Director Keith Harris Distribution Director Gary Smith Executive Secretary Kristy Duncan Human Resources Manager Peggy Blake Receptionist Linda Bishop

Images Edmonton is published annually by Journal Communications Inc. and is distributed through the Edmonton Economic Development Corporation and its member businesses. For advertising information or to direct questions or comments about the magazine, contact Journal Communications Inc. at (615) 771-0080 or by e-mail at For more information, contact: Edmonton Economic Development Corporation 4th Floor, World Trade Centre, 9990 Jasper Avenue Edmonton, AB Canada T5J 1P7 Phone: (780) 424-9191 • Fax: (780) 426-0535 Visit Images Edmonton online at ©Copyright 2010 Journal Communications Inc., 725 Cool Springs Blvd., Suite 400, Franklin, TN 37067, (615) 771-0080. All rights reserved. No portion of this magazine may be reproduced in whole or in part without written consent. Member

The Association of Magazine Media Member

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HAVE A BLOG OR WEBSITE? Embed the digital magazine in your site to add compelling, local information.

DO MORE THAN JUST READ ABOUT IT Experience the community through video and find links to other sites for additional information.

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All or part of this magazine is printed on recycled paper containing 10% post-consumer waste.

Please recycle this magazine

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Welcome to Edmonton An introduction to the area’s people, places and events

The Eyes Have It

Oil and Sand Edmonton is the closest major city to Alberta’s Oil Sands, which is the second largest crude oil reserve in the world – second only to Saudi Arabia. The oil sands are located in three areas in northeast Alberta covering less than 140,200 square kilometres, containing proven oil reserves of 171 billion barrels. That is enough oil to meet Canada’s current oil demand for almost 400 years. The most common extraction method is through the use of steam, which thins and separates oil from the sand so it can be piped out without digging.

Edmonton is home to more than 60 art galleries and public art exhibits, with the Art Gallery of Alberta being the largest and most prestigious. The huge gallery reopened in January 2010 after a large renovation project, and once again is displaying exhibits of contemporary and historical art from Alberta and around the world. The Art Gallery was founded in 1924 and maintains a collection of more than 6,000 objects. It features three floors of premiere exhibition space, as well as the City of Edmonton Terrace, the Singhmar Centre for Art Education, Zinc restaurant and Ledcor Theatre.

The Club Scene The goal is to drive it long and straight at Victoria Golf Course, which is Canada’s oldest city-run course. It was first developed in 1896 before the City of Edmonton was even founded, and its prime river valley location offers an excellent backdrop of the Legislative Assembly of Alberta and University of Alberta buildings. Other venues in Edmonton include private facilities such as Edmonton Petroleum Golf & Country Club and Derrick Golf & Winter Club, and public venues such as Pioneer Meadows, Rundle Park and Twin Willows.


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Fast Facts n The city of Edmonton covers 699.8 square kilometres – larger than Chicago and Toronto.

Welcome, Everyone

n More than 50 ethnic groups are represented in Greater Edmonton, with nearly 500 places of worship.

Avenue of Nations is an area just northwest of downtown Edmonton that features shops, restaurants and services that represent many different nationalities. The neighborhood has relatively low rents and is centered around 107th Avenue from 95th Street to 116th Street. It showcases a smorgasbord of ethnic shops reflecting the cultures of Africa, China, Japan, Italy, Latin America, Poland, Ukraine and Vietnam. Meanwhile, nearby 96th Street has more than 16 churches and is featured in Ripley's Believe It or Not.

n Edmonton is a leader in the TV and film industry. More than 150 shows and movies have been produced in the city’s studios over the years.

Edmonton At A Glance What’s Online  Legal

Bon Accord

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St. Albert

Beginnings Edmonton, named after a town in England, was incorporated as a city in 1904 and became Alberta’s capital in 1905.

Fort Saskatchewan 21


Big Lake Isle Lake 16


Sherwood Park Stony Plain

Wabamun Lake

Spruce Grove


City of Edmonton

60 759






New Sarepta







Cooking Lake



For More Information Edmonton Economic Development Corporation 3rd Floor, World Trade Centre 9990 Jasper Ave. Edmonton Edmonton, AB Canada T5J 1P7 Phone: (780) 424-9191 or (800) 661-6965 Fax: (780) 917-7668




Take a virtual tour of Edmonton, courtesy of our award-winning photographers, at

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Location Edmonton is in central Alberta, with British Columbia and the Rocky Mountains to the west, Saskatchewan to the east and Montana to the south.

St u

Population (2009 Estimate) Edmonton: 782,439 Greater Edmonton: 1,155,400


Yukon Territory Pigeon Lake

Northwest Territories British Columbia

Newfoundland and Labrador Nunavut





Prince Edward Island Saskatchewan

Ontario Nova Scotia New Brunswick

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Welcome to the Gateway of St. Albert

• 148 Newly Renovated Rooms • Eight Handicap Rooms • Four Extended Stay with Full Kitchen • Eight Air Tub Rooms • Eight Business-Class Rooms • Guest Laundry • Saltwater Swimming Pool • C/W Water Slide and Hot Tub • Exercise Room • Licensed Restaurant (Family) • Banquet and Conference Space for 400 (complete with break-out rooms)

156 St. Albert Trail • St. Albert, AB T8N 0P5 (780) 459-5551 •


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Cast Party It started in 1982, so the Edmonton International Fringe Theatre Festival will celebrate its 30th anniversary in 2011. The theatrical celebration occurs every August and is the largest and longestrunning festival of its kind in North America. Performance spots in the festival are so coveted that participants are determined by a lottery system. The festival is headquartered in Old Strathcona, which has numerous permanent theatres such as Walterdale Playhouse, TransAlta Arts Barns, Varscona Theatre and Catalyst Theatre. During the festival, the streets and alleys of the neighbourhood are filled with street performers along with masked or costumed actors promoting their plays.

Photo Courtesy of Brian J. Gavriloff

Room to Vroom Edmonton City Centre Airport becomes more than jets and helicopters whenever the Honda Indy Edmonton car race roars into the city. The race is part of the IndyCar Series and is staged at the airport on a temporary 3.1544-kilometre winding road course. The 95-lap event has undergone many name changes since its debut in 2005, including the West Edmonton Mall Grand Prix, Rexall Grand Prix of Edmonton and the Rexall Edmonton Indy. In 2010, Honda Canada Inc. became title sponsor of the race.

FRESH and Green If you are planning a conference or big meeting, hosts can find good information through Edmonton’s FRESH program. This is a new initiative by Edmonton’s hospitality industry that addresses changing needs in conference planning, while assisting those who wish to add environmental and cultural components to their events. FRESH offers tools to help make your conference a green event, including an eco-report card, sustainable event planning guide and sustainable event planning tips. Many FRESH events are held at Shaw Conference Centre, which has an excellent reputation as a green meeting venue.

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Emphasis on the

Enviro 14

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Locals go green at any chance they get, be it through preservation, innovation or recreation

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Story By Lynsey Franks Photography By Brian Mccord & jeffrey S. otto


dmonton is truly a gold mine of green. There is space to breathe here. In the pristine river valley there is untouched landscape and vast open parks where the “ribbon of green” holds so much potential. Green Space The city is built around the North Saskatchewan River where there is much urban waterfront, a space that is largely preserved for public trails, parks and promenades, and is the largest urban green space in North America. A local group called the River Valley Alliance has high hopes for the recreational expansion of the valley. With the slogan “to preserve, protect and enhance,” the alliance hopes to create a large stretch of municipal parkland, extending trails from Devon to Fort Saskatchewan along the meandering river. Throughout the city, it is calculated that there are 830 parks, 338 playgrounds and 40 off-leash dog parks, the most green space per capita in North America. Innovations of Green These are just some of the many green initiatives that are being actively pursued in Alberta’s capital city of independent thinkers. What the city is most widely recognized for is the Edmonton Waste Management Centre (EWMC), a site that consumes 233-hectares of space aides in the diversion of 70 percent of waste to the local landfill. By means of material recovery, composting, e-waste and demolition recycling, and various bio stations, the facility’s goal is to divert 90 percent of waste from the landfill by 2013. According to a study done by the City of Edmonton in 2008, EWMC has “developed a way to turn the gas produced from landfills into enough energy to light thousands of homes.” Referred to by the centre as Landfill Gas Recovery, the EWMC notes that one tonne of organic waste can produce 125 cubic metres of methane, “the energy equivalent of one barrel of oil.”

Green Developments Brian Scott, marketing, technology and research director with the Albertabased development consultant group Communitas is helping Edmonton to become an increasingly net-zero community. As of 2007, all new city-owned buildings (including renovations of existing ones), must be designed and constructed to be LEED (Leadership in Energy and Environmental Design) certified. Communitas is working on a project that is being planned to be LEED Silver, net-zero and affordable called Station Pointe Greens, of which Scott says is “our most ambitious sustainable development with a 220-unit apartment development currently being planned. “The city is setting a standard that will hopefully help the adoption of and raise the profile of the LEED certification process,” Scott says. “I have heard from other consultants that in some jurisdictions, energy efficient commercial buildings can in fact cost no more – and sometimes in fact less – to build than a standard design.” Another project that has been built under LEED Silver certification guidelines is the Centennial Garage, a city building that consumes 331,000 square feet and is home to more than 250 city buses, but is surprisingly energy efficient. Equipped with a solar panel wall, a white non-reflective roof, constructed with recycled materials and water-saving measure, this vast undertaking sets a precedent for others to follow. Finally, going green means to carpool, take public transit or commute by means of self-propulsion. Edmonton makes it easy for its citizens to make a greener choice with its transit system. ETS currently operates 14 kilometres of rail track with 37 electric rail cars, moving more than 74,000 passengers daily. And with more than 6,200 bus stops throughout the city, there is no excuse not to hop aboard.

Previous spread: Condos on the north bluff of the River Valley Clockwise from top: The LRT trolley makes it’s way across the High Level Bridge; ETS buses are housed in the Centennial Garage, which was built using LEED guidelines; Edmonton Waste Management Centre

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Bright Ideas Edmonton is a hub for scientific research and medical advancements

Story By Lynsey Franks Photography By brian mccord


rom biotechnology to nanotechnology, clean energy, information technology and health sciences, Edmonton studies, analyzes, decodes and invents some of the most sophisticated scientific works in those fields. The Academics Considered to be a centre for research, Edmonton is cultivating some of the most ingenious breakthroughs at some of the world’s most innovative companies and centres of research in Canada. This research is not only vibrant, but is actively supported in such an academic society. The most forward-thinking academics have brought the University of Alberta to a caliber all its own. Attracting some of the best professors and students from all over Canada and beyond, the University of Alberta is one of the top-funded research universities nationwide, and has many national, international and provincial research awards to warrant the funding.

Edmonton Research Park Neil Kaarsemaker, the manager at Edmonton Research Park, says the facility is globally recognized for fostering “economic diversification of the Edmonton region through the development, attraction and retention of targeted technology-based companies.” The facility encompasses 50 research firms, all with access to applied research resources of Alberta Innovates Technology Futures, a platform that provides technical services and funding support to those researchers. “We seek to create a dynamic and growing innovation community within Edmonton Research Park that supports the efforts of our partners in the Edmonton Capital region,” Kaarsemaker says. In Medicine People from all over the country come to Edmonton for specialized treatments with Alberta Health Services. According to a 2008 study conducted by the City of Edmonton,

Cara Ellis works on a glucose-stimulated insulin secretion assay on human islets at the Alberta’s Diabetes Institute.

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85 Size of Edmonton Research Park in acres

1,500 Number of people employed at Edmonton Research Park

23,400 Size of Alberta Diabetes Institute in square feet

the capital city is considered “one of the largest, highest-rated health regions in Canada and is known around the world for ground-breaking innovations and advances in medicine.” The Alberta Diabetes Institute is the largest free-standing building dedicated to the disease, and works toward prevention, better treatment and an eventual cure. Home to more than 200 researchers and members of the Edmonton Protocol Team, the building is also host to 35 labs. In May 2000, the Edmonton team made successful islet cell transplan­ tations on patients with type-1 diabetes, essentially freeing patients from the need for daily injections of insulin. The University of Alberta Hospital is considered “one of Canada’s leading clinical, research and teaching hospitals,” specializing in cardiac sciences (the Mazankowski Alberta Heart Institute), neurosciences, organ and tissue transplant, and a state-of-the-art burn unit. The facility is also home to the Stollery Children’s Hospital, a fullservice pediatric unit, and the Institute for Reconstructive Sciences in Medicine, which is recognized worldwide through vast research and reconstructive technologies to the human body.

Left: Advanced Technology Centre at Edmonton Research Park Right: Researchers work in a lab at the Alberta Diabetes Institute.

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Welcomes All Newcomers marvel at multiculturalism

Story By Lynsey Franks Photography By jeff adkins & Brian Mccord


efore moving to Edmonton, Sarah Stephens was hesitant about the harsh winters, but when the snow fell she was relieved to find a buzz of activity, despite the icy temperatures. Moving to Edmonton Stephens moved to Edmonton in the fall of 2009, and says that the move from her previous home in the UK to Canada has been an easier transition than anticipated. “People living in Edmonton come from many different countries and backgrounds,” she says, adding that “this diversity is explored and celebrated in Edmonton, a true reflection of the phrase stating Canada to be a ‘mosaic’ of different nationalities, rather than a ‘melting pot.’” With so many supporting organizations for newbies to the area, Sandy Mowat, a local high school teacher and president of Edmonton’s Newcomers’ Club, says that many newcomers she has met are smitten when they first arrive, especially if its during the sunny summer months when they can take in all the organic

fare, green space, weekly markets and the plethora of day-trip opportunities.

Newbie News

The Lifestyle “Edmontonians rise to the challenge of a long winter beautifully,” Mowat says. “They are the most enthusiastic hockey fans, they love live theatre, they love their restaurants and mostly they love their river valley. There is a collegiality here as people stick together to face the cold. It makes it a friendlier place.” Veronica Kastrukoff, public relations director of the Newcomers’ Club and a newcomer herself, moved to Edmonton from Ontario two years ago and says, “There is so much to do here, whether it be inside or outside, no one can say they are bored in Edmonton.”

For more information about the Edmonton Newcomers’ Club, including a list of community activities, an events calendar, membership information and more, visit the website at www.edmonton

Support Networks Aside from the Newcomers’ Club, there are other groups and support networks that prevent newcomers from falling through the cracks. “The City of Edmonton recognizes the importance of social inclusion and social

A jeongja, a traditional korean pavilion, at the Royal Alberta Museum

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cohesion in building a prosperous future and promoting equality and well-being,” says the Edmonton Multicultural Coalition for Equity in Health and Well Being in a social study. For support, guidance, help with the language barrier and advice in any area, newcomers and immigrants can visit the Office of Diversity and Inclusion, the Edmonton Immigrant Services Association, the Alberta Association of Immigrant Serving Agencies and the Edmonton Mennonite Centre for Newcomers. “I initially joined a walking group to meet people and then heard about the Newcomers Group,” Stephens says. “The Newcomers members were so friendly and we were all in the same boat because we had moved to Edmonton from elsewhere in Canada or from another country.” Culture and Opportunity To get a more personal look into Edmonton beyond face value, the City of Edmonton in partnership with the Edmonton Economic Development Corporation initiated the website as a platform to “uncover the essence of Edmonton” where lifelong residents, newcomers and visitors can share their tales and experiences in the city. The deeper you dig into the northern community, the more substance you will find. Among the many ethnic communities and neighbourhoods represented here, “there are many restaurants that specialize in cuisines other than Alberta beef,” Mowat says. These restaurants are celebrated at the annual Heritage Festival, a venue that celebrates more than 60 ethnic communities in Edmonton via the cuisine. “Recently, one of my favourite columnists, Scott McKeen, described Edmonton as ‘a kitschy concoction of subcultures, ethnicities, histories, neighbourhoods and philosophies,’” Mowat says. “I couldn’t have said it better.”

Clockwise from top left: Little Italy; Flags at Edmonton’s Avenue of Nations; Chinatown; The Gate of Happy Arrival in Chinatown; New Asian Village restaurant

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Big Business Retail, Energy and Innovation Define Local Economy

Story By Lynsey Franks Photography By Jeff adkins


dmonton’s economy is strong and robust, with the sectors of retail, energy and technological innovation drawing both the most attention and continued investment. Retail A city ideal for the shopaholic, there are enough boutiques, stores and shopping malls to satisfy even the most diligent shopper. If you haven’t heard of the largest shopping mall in North America and fourth largest in the world, you can now say that you have. It’s not difficult to get lost in this 48-block complex, host to more than 800 stores, 100 eating establishments and 5.3 million square feet. Don’t forget to stop and wave to the sea lions and leaping lemurs that currently occupy featured enclosures. Southgate Centre is located in South Edmonton and was once the largest shopping centre in Edmonton. After an expansion in 2009, the 165-store mall is modern and accessible. Westmount Centre, City Centre Mall, the Old Strathcona District and 124 Street are all buzzing with shoppers, café goers and busied urbanites on to their next venture. 26

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Energy There is more to Edmonton than just gallivanting from shop to shop. The city lives up to its “Oil City” nickname, not only because it’s home to the NHL Edmonton Oilers hockey team, but also because there is a large population of people employed in the energy sector. The Athabasca Oil Sands Corp. is a publicly held oil company in northern Alberta. The Capital Power Corporation, headquartered in Edmonton, employs roughly 1,100 people in the field of power generation from a diverse range of energy sources. There is also a prominent green energy sector in Edmonton, an area that is expanding and providing leadership. Green energy solutions are being talked about at Green Edmonton, an activist group with the slogan, “How to live green, here.” Banking, Real Estate and Construction The head offices for both ATB Financial and the Canadian Western Bank are located in Edmonton, among many other financial institutes. The Edmonton-based architectural consulting company Stantec helps to plan everything from engineering to surveying to project management.

Another notable local company, PCL Construction, is the largest contracting organization in Alberta. Technology and Innovation A large group of techies live in Edmonton, some of whom spend their days working diligently on the latest video games at BioWare, a Canadian electronic entertainment company that is recognized for video games such as Mass Effect 2 and Dragon Age. Others spend their days working for IT companies such as IBM Centres for Solution Innovation. Transportation In a city of nearly 800,000 people, the Edmonton Transit System is efficient, especially with the recent expansion of the LRT in 2009 and 2010. For travellers outside of the city, the Edmonton International Airport provides service to more than 50 destinations worldwide.

What’s Online  Pay a visit to the business section at to learn more about Edmonton’s business climate.

West Edmonton Mall


Number of stores


Number of rides at Galaxyland, the world’s largest indoor amusement park

5.3 million Size in square feet of shopping, dining and play space


Number of American football fields that could fit inside West Edmonton Mall

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Biz Briefs Businesses – both large and small – that help define edmonton’s economic climate

Scorecard Business At A Glance

$91,475 Average household expenditures per year, Edmonton

$185 billion 2009 major projects, Edmonton Service Area

$239 billion 2009 major projects, Alberta Source: Statistics Canada, Alberta Finance and Enterprise, Edmonton Economic Development Corporation

ENBRIDGE Biz: Energy transporting Buzz: Enbridge is a leader in the safe and reliable delivery of energy in North America, and has been named one of the Global 100 Most Sustainable Corporations in the World. The company operates the world’s longest and most sophisticated crude oil and liquids transportation system. In recent years, Enbridge has expanded its green energy interests. 28

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ALBERTA INVESTMENT MANAGEMENT CORPORATION Biz: Investment portfolios Buzz: Alberta Investment Management Corporation, or AIMCo, manages funds for a diverse group of Alberta public sector investment partners, and deals with stocks, pensions, endowments and more. AIMCo creates portfolios that reflect the investment partners’ chosen risk and return profiles. QUANTIUM GROUP Biz: Computers Buzz: Quantium Group is a computer consulting, sales and service company for IBM and compatible computers. The company specializes in areas such as systems analysis, computer programming, electronic design, computer repair, and software instruction and consulting. Quantium offers services on computers, networks, printers, video displays and more. KMT HEPATECH Biz: Hepatitis research Buzz: KMT Hepatech provides research services to businesses that are in preclinical development of hepatitis C, hepatitis B and malaria therapeutics and vaccines. KMT actually uses mice with humanized livers that are infected with hepatitis or malaria, and remain infected over extended periods of time. This is the first non-chimpanzee animal model being used for practical testing of hepatitis therapies. SEEK YOUR OWN PROOF Biz: Video game Buzz: This Edmonton-based company has partnered with a huge recognizable brand – Discovery TV. Seek Your Own Proof is an online community for kids ages 8 and up, who are challenged to investigate science and history as secret agents. Unlike most online games for kids, the game engages kids both online and offline in real places like museums and historic locations.

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Economic Report Edmonton continues downtown revitalization


here are big plans for downtown Edmonton. Really big plans. It seems like every city official and anyone who loves Edmonton is interested in the revitalization of the downtown core. All eyes are on the north bank of the North Saskatchewan River, which is home to districts such as the Commercial Core, Government Centre, Warehouse District, McKay Avenue and Rice Howard Way. Edmonton Economic Development Corporation, the City of Edmonton as well as many citizens, businesses and nonprofit groups are focusing their


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energies into making the downtown area one of the most vibrant in the world. Yes, the world. “From EEDC’s perspective, our vision is to see Edmonton recognized as one of the top five mid-sized cities in the world,” says Ken Fiske, vice president of economic and tourism development with the Edmonton Economic Development Corporation. Fiske points out that Edmonton’s downtown has already been experiencing increased vibrancy in the last 10 years with more than 20 new residential high-rises constructed,

along with the first skyscraper in more than 20 years – the EPCOR Tower. “The City of Edmonton envisions a bold plan that includes the redevelopment of Jasper Avenue, Capital Boulevard from the Legislature to Grant MacEwan University, and West Rossdale,” he says. “Exciting proposals such as The Quarters, a new entertainment/arena district, and an expanded conference centre would further drive downtown’s world-class distinction.” In July 2010, the Edmonton City Council passed a Capital City Downtown Area Redevelopment Plan for the purpose of transforming the city’s downtown into a more vibrant, attractive, high-density, mixed-use and walkable area. City officials point out that downtown Edmonton already has a lot going for it, with the retail, restaurant and entertainment sectors experiencing more diversification in recent years. There has also been an expansion in the residential population base. Meanwhile, another downtown revitalization plan is being proposed by Edmonton Oilers owner Daryl Katz, who wants to see a proposed $1.5 billion, 18,000-seat hockey arena constructed. Katz envisions the arena to be surrounded by office buildings, hotels, parks, public art, sidewalk shopping, restaurants, a public plaza and more, and he plans to pitch in quite a bit of his own money for the project. “Downtown is a work in progress,” Fiske says. “We want to improve the livability of Edmonton, making it a more desirable place to live, work and do business.” Visit for more information about the City of Edmonton’s plans.  – Kevin Litwin

economic profile Business climate Oil and other natural resources are Alberta’s primary industries, and Edmonton companies are benefiting by supplying these projects with workers, supplies and services. Further growth in non-resource based industries, such as software development, technology and biomedical research, continues to diversify Edmonton’s economy.

location Edmonton is strategically located between one of the world’s largest oil reserves and the world’s largest consumer – the U.S. The region has the advantage of being the transportation and logistics hub for Alberta’s oil, gas and mining sectors.

Transportation Edmonton International Airport P.O. Box 9860 Edmonton, Alberta T5J 2T2 (780) 890-8900 Edmonton Transit System (780) 496-1611 Local Streets City maps are available from and the Edmonton Transit System. Pedway System An extensive system of pedways (above- and below-ground) connects most major downtown buildings to the underground transit. Taxis Taxi fare from the airport to downtown approximately $50. VIA Rail 12360 121 St. N.W. Edmonton, Alberta T5L 5C3 (888) 842-7245

Distance to other cities Calgary, 294 kilometres (184 miles) Jasper, 362 kilometres (226 miles) Banff, 404 kilometres (252 miles) Vancouver, 1,159 kilometres (720 miles) Seattle, 1,263 kilometres (785 miles) Salt Lake City, 1,727 kilometres (1,073 miles)

Canada 800 O-CANADA (780) 622-6232

Industrial Sites Edmonton Research Park researchpark

Economic Resources Edmonton Economic Development Corp. 9990 Jasper Ave. Edmonton, Alberta T5J 1P7 (780) 424-9191 (800) 661-6965 Downtown Business Association 10121 Jasper Ave. Edmonton, Alberta T5J 4X6 (780) 424-4085

Denver, 2,057 kilometres (1,278 miles)

Real Estate

Minneapolis-St. Paul, 2,037 kilometres (1,266 miles)

Pre-Owned Housing Statistics

Government Offices

Average Residential Selling Price

City of Edmonton (780) 496-8200 Province of Alberta (780) 310-0000 (toll-free within Canada)

$319,479 workforce Edmonton has an educated, entrepreneurial workforce of well over:

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Image Gallery

Downtown Edmonton’s Alberta Legislature Building Staff Photo


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The sun sets over Gallagher Park in downtown Edmonton. Photo by Jeff Adkins

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Image Gallery


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Edmonton city skyline Photo by Jeff Adkins

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Image Gallery

The fountain in front of City Hall Staff Photo


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Bison carpaccio served at the Hardware Grill in downtown Edmonton Photo by Jeffrey S. Otto

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Local Flavor

Getting Fresh Edmonton embraces Local, fresh foods The Edmonton food scene is characterized by an abundance of fresh foods from farmers markets and, when it comes to dining out, a growing “eat local” mentality from area restaurants. Edmonton’s many festivals help spread the word about the city’s fine dining options.

The “eat local” movement has swept across the country, and proves to be a priority for Edmontonians who want to help the environment and support local businesses. A group of Edmonton restaurants have committed to “Promoting, Preserving and Protecting Culinary Diversity” through becoming members of a group called Original Fare. The

restaurants are independently owned and operated and all share a passion for authenticity, social responsibility and culinary excellence. There are 18 member restaurants in and around Edmonton, all with a vast array of flavours. Noted as “the best restaurant in the prairies” by EnRoute Magazine, the Hardware Grill is located on Jasper Avenue and serves Canadian cuisine in a finedining atmosphere. In a restaurant

that has a view of the river valley and 500 different wine options, the warm gingerbread is just icing on the cake.

Food Festivals If you prefer to test your palate with a variety of cuisines, the Servus Heritage Festival serves up sampler-sized bites of 85 different ethnic foods. It’s just one of the many festivals in Edmonton, also known as Canada’s Festival City.  – Lynsey Franks

Left to right: Leva, a member of Original Fare; Angus beef tenderloin with beef stew potatoes, Chioggia beets, carrots and pearl onions with a horseradish creme fraiche at the Hardware Grill; Vegetables from a local farmers market


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photos by Brian M c Cord

Local Restaurants

Edmonton Region Farmers Markets With more than 11 farmers markets in the capital region of Edmonton, the summer months are a time of harvest and fresh flavour. With a fairly short growing season, farmers markets are busy places from June through September. The largest in western Canada is the St. Albert Farmers Market, the community attached to northwest Edmonton. You can count on the Old Strathcona Farmers Market for produce, handmade crafts and homemade cooking year round. This market takes place every Saturday, even in the winter. Edmonton’s original farmers market was the Rice Street Market, established in 1903. Its evolution has included a relocation to 104th Street downtown, and is now known as The City Market. With tasty baked goods and a renowned selection of farm-fresh products, the market has an urban atmosphere that is eclectic and friendly. For those living in west Edmonton, the Callingwood Farmers Market is the fastest-growing outdoor market, open every Sunday from May through October. Vendors sell arts and crafts, locally grown produce and meats, plants and homemade foods. For a list of other farmers markets, visit the Alberta Agriculture and Rural Development website at

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Bright Futures Ahead Edmonton Schools Provide Quality Education Edmonton area schools provide quality education throughout the continuum of learning, from a variety of public and private choices for students in kindergarten through 12th grade, to the highest degrees conferred at a selection of colleges and universities. Here is a sampling of Edmonton’s quality educational facilities:

Public Schools

Colleges and Universities

Parents and students take solace in the fact that Edmonton Public Schools emphasize choice. Be it program, community or learning environment, EPS recognizes the importance of meeting the changing needs of students. EPS is known internationally for this reason, and is a school system that offers curriculum to complement each individual student, from kindergarten through the 12th grade. Most notable is Victoria School of Performing & Visual Arts. It is the district’s only K-12 school that offers the International Baccalaureate Programme, an educational foundation that teaches “intellectual, personal, emotional and social skills to live, learn and work in a rapidly globalizing world.” The Victoria School is a blend of arts and academics, and has established partnerships with local art and business communities, providing an expanse of opportunities for students.

Furthering your education in Edmonton opens the door to a bright future. The most widely recognized institute is the University of Alberta, a school that is considered one of the world’s top research universities. Other post-secondary schools include Grant MacEwan University, once a community college that has now, after 40 years, earned its title as a university. The Northern Alberta Institute of Technology (NAIT) provides students with practical skills and technical training, and is the largest apprenticeship trainer in Canada. The King’s University College is a Christian university, but not a Bible college. The institute offers fully credited bachelor programs in arts and sciences, with a Christian perspective. The Concordia University College of Alberta is another option for Christian students and is a member of the Association of Universities and Colleges of Canada. In addition, the Taylor University College and Seminary is an evangelical post-secondary institution located in central Edmonton. Athabasca University offers courses to students around the world, providing educational opportunities at the university level. The University of Lethbridge also offers courses in Edmonton. There is a NorQuest Community College Campus as well, providing students with certificate or diploma programs in business, industry, services and more. The Antarctic Institute of Canada is also headquartered in Edmonton, a research institute in support of Antarctic studies in Canada. With more than 60,000 full-time post-secondary students throughout Edmonton annually, the city is truly a leader in education. – Lynsey Franks

Catholic Schools The Catholic schools in Edmonton have grown into their own school district. From the beginnings of a 23-student classroom, Edmonton Catholic Schools are now prominent. With 84 schools in total, the publicly funded Catholic education is easily obtainable for families interested in enrolling their children.

Francophone Schools If bilingualism ranks high in regard to your child’s education, The Greater North Central Francophone Education is the largest Francophone school district in Alberta, offering both Catholic and public education.


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Northern Alberta Institute of Technology photo by Brian Mccord

University of Alberta photo by jeff adkins

Grant MacEwan College photo by jeffrey s. otto

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Arts & Culture

Celebration of Diversity Variety of Culture Shines in Festivals, Arts, Theatre, Museums Edmonton’s cultural diversity is celebrated everywhere by millions of people. The Festival City hosts numerous celebrations that feature its many performance stages, museums and galleries.

The Festival City of Edmonton Edmonton holds more than 30 annual festivals that entertain up to three million folks every month of the year. The oldest festival is Capital Ex, which was formally known as Klondike Days due to Edmonton’s gold rush history. The 10-day festival attracts more than 700,000 people and consists of treats, rides, a parade and more.

The Works Art & Design Festival attracts artists and patrons from around the world to see more than 200 exhibits. The Edmonton International Fringe Theatre Festival takes place each August in Old Strathcona. The event is of international proportion, and is the largest and longest-running event of its kind in North America. The Edmonton International Street Performers Festival is a

10-day event that showcases an international cast of jugglers, dancers, musicians and more. The Edmonton Folk Festival features live music with big names such as Van Morrison performing at the four-day event in Gallagher Park. For more music, the Edmonton Jazz Festival is a summer celebration of jazz talent. As for the remaining 27 festivals, you can check them out at

Capital Ex

Capital Ex

photo courtesy of northlands

10 Number of days the festival runs

747,660 Number of people in attendance in 2010

$1.6 million Value of prizes given away at the 2010 festival

July 22-31 Dates of the 2011 festival


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Old Strathcona

Francis Winspear Centre photo by Jeffrey s. otto

Edmonton Theatre The Citadel Theatre is located in the heart of downtown where shows such as Beauty and the Beast, A Christmas Carol and Sweeney Todd have been performed. The Mayfield Dinner Theatre runs year round and offers quality performances. At the Catalyst Theatre, award-winning productions such as Frankenstein have taken the stage. Edmonton has the most live theatre per capita in Canada and Old Strathcona has the most theatre in one area in Edmonton. In an enclave of approximately two square blocks, there are eight theatre companies performing out of four venues.

Edmonton Arts Organizations and Facilities A local organization called artsScene works diligently to ensure the future of the arts in Edmonton, and to promote a partnership between business and the arts. Not only are the works themselves of high calibre, the facilities are superlative. The Francis Winspear Centre is a world-class concert hall where the renowned Edmonton Symphony Orchestra regularly performs. The Northern Alberta Jubilee Auditorium provides an intimate and elegant setting for regular productions such as Broadway shows, the Alberta Ballet and Ukrainian Shumka Dancers. In the downtown core is the new Art Gallery of Alberta, a structure that is considered an architectural authority in the city. A grassroots arts community also flourishes here. The up-and-coming district, 124 Street, promotes the arts every spring and fall with the 124 Street Gallery Walk, a showcase of local artwork.

Museums If it’s an educational outing that you seek, take a tour of the Rutherford House, a Provincial Historic Site and home of Alexander Cameron Rutherford, Alberta’s first premier. The Aviation Museum exhibits antique bush planes, fighter jets, cargo aircraft and interactive displays. Stop into the Royal Alberta Museum for stories of the Head-Smashed-In Buffalo Jump and the fur trade. For the kids, the TELUS World of Science hosts school programs and has an IMAX theatre, the Star Theatre and rotating exhibits year round. During the summer months, go back in time to Fort Edmonton Park. Being the largest living history museum in Canada, the beautiful grounds will make you believe it’s the 1800s. – Lynsey Franks

For More Info Capital Ex The Works Art & Design Festival Edmonton International Fringe Festival Edmonton Folk music Festival Citadel Theatre Francis Winspear Centre TELUS World of Science

Art Gallery of Alberta

6,000 Works of art on display

85,000 Square feet of gallery space

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visit our

advertisers Canadian Western Bank Edmonton Economic Development Corporation Edmonton Eskimos Edmonton Oilers Hockey Club Enbridge Pipelines Inc. Grant MacEwan College Greater Edmonton Economic Development Team Norquest College PCL Construction Inc. Shell Canada LTD St. Albert Inn & Suites Stantec Consulting West Edmonton Mall Worley Parsons Canada


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Health & Wellness

University of Alberta Hospital photo by Brian M cCord

Breathe Easy in Edmonton Alberta Health Services Ensures the Best Quality Care Breathe easy knowing that Alberta health care has you covered. Alberta Health Services is a province-wide, fully integrated health system with more than 102 hospitals. Every Albertan is entitled to health-care programs and services. Right now 3.7 million Albertans are covered, making AHS Canada’s largest health-care provider.

The University of Alberta Hospital is one of Canada’s leading clinical, research and teaching hospitals. The facility treats 700,000 patients annually, bringing in patients from all over western and northern Canada. The hospital specializes in cardiac sciences at its Mazankowski Alberta Heart Institute, as well as neurosciences and organ and tissue transplant. The hospital's state-of-the-art burn unit, with more than 650 beds, is recognized nationwide. Home to the Stollery Children’s Hospital, the full-service

pediatric unit is considered a hospital within a hospital. In addition, Edmonton is home to the Royal Alexandra Hospital, one of Alberta’s largest and longest-serving hospitals. The Lois Hole Hospital for Women is located within the Royal Alexandra Hospital, a facility that opened in 2009 to improve access and services for women. Here, the hospital focuses on clinical care, research, health promotion and education, specializing in high-risk obstetrics and gynecological services.

There is also the Rutherford Health Centre, located in Ellerslie. The facility was created in response to growing populations in the community of Rutherford. In regards to acute care, the Misericordia Community Hospital has 259 beds and offers 24-hour care. Specializing in general medicine and surgery, it is also home to the Institute of Reconstructive Sciences in Medicine, a world-class facility for reconstruction of the face, head and neck.  – Lynsey Franks E d m o nto n


Sports & Recreation

From the Inside Out when it comes to fun, edmonton has it covered From stunning golf courses and ample parkland in its fertile river valley to multiple attractions and professional sporting facilities, Edmonton is a gold mine for recreational fun for the whole family.

Golf From simple courses to obstacle-heavy greens, Edmonton has no shortage of golfing opportunities. Victoria Golf Course, Canada’s oldest golf park, includes a driving range with an impressive view of urban Edmonton. The manageable fairway is perfect for beginners. Rundle Park Golf Course is a multifunctional green, serving amateur players who are just learning the game or experts wanting to sharpen their skills. The Riverside Golf Course is a challenging 18-hole course nestled along the North Saskatchewan River.

Victoria Golf Course


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Jeffrey S. OTTO

Parks With 22 parks, Edmonton boasts more urban parkland than any city in North America. The city’s main Ribbon of Green is spread throughout the North Saskatchewan River Valley and includes biking trails, skiing slopes, and a rich variety of animals and forests. For an outdoor retreat, Whitemud Park in the River Valley has access to biking trails and picnic sites.

The 160 kilometers of North Saskatchewan River Valley trails are designed for many modes of recreational travel, from inline skating to hiking.

Attractions With more than 300 animals and a multitude of events, Edmonton’s Valley Zoo provides entertaining information about wildlife conservation. The Muttart Conservatory is a botanical garden consisting of four pyramids that each represent a distinct ecosystem. Visitors can also discover up-and-coming artists displayed on the conservatory’s Art Wall. The John Janzen Nature Centre teaches both children and adults about the unique biological complexity of Edmonton’s urban river valley. The facility is a hands-on learning environment, complete with live animals and a functioning beehive.

Rush, and Edmonton Oil Kings of the Western Hockey League. The Castrol Raceway features a regulation-size drag strip and multiple tracks. Racing events such as the Rocky Mountain Nationals and the Oil City Cup are held at Castrol Raceway annually. The city’s professional baseball team, the Edmonton Capitals, play at TELUS Field, a 10,000-seat stadium. TELUS Field opened in

1995 and features an artificial turf infield and natural-grass outfield. Luxury suites are located on the ground level, near the action. The Honda Indy Edmonton race has been held in the city since 2005. Last year the course wrapped around a section of City Centre Airport, and drew thousands of fans who were treated to a dramatic finish.  – Glennese Patterson

William Hawrelak Park

63,317 Number of people at the Grey Cup game at Commonwealth Stadium in 2010

2 Commonwealth Stadium

Brian M c Cord

With seating for 60,000, Commonwealth Stadium has played host to the Edmonton Eskimos football team for 30 years. The stadium has also been used for international soccer matches and other sporting events. Clarke Field served as the site for Eskimos football games before the Commonwealth Stadium was built in 1978. Clark Field, which includes all the amenities for any sporting event, is now available for public use. Rexall Place is home to the National Hockey League’s Edmonton Oilers, the National Lacrosse League’s Edmonton

Jeffrey S. OTTO

Sporting Facilities

The stadium is the second largest in permanent capacity in Canada

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Through the Lens

Get the Story Behind the Photo Now that you’ve experienced Edmonton through our photos, see it through the eyes of our photographers. Visit to view our exclusive photographers’ blog documenting what all went in to capturing those perfect moments.

From Our Photo Blog: Edmonton Located in downtown Edmonton, the Art Gallery of Alberta is an 85,000-square-foot space designed by Los Angelesbased architect Randall Stout. The AGA features works from national and international artists and maintains a permanent collection of more than 6,000 pieces of Canadian art ranging from the late 1800s to the present, as well as a collection of international art focusing on British and American abstraction. AGA also has a gift shop, a fine-dining restaurant, and a café and espresso bar.

Posted by brian Mccord

More Online  See more favorite photos and read the stories behind the shots at High Life in Edmonton, Alberta


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$1,500 Shots at Characters Restaurant

Ad Index

8 Canadian Western Bank

2 Edmonton Economic Development Corporation

44 PCL Construction Inc.

C2 Shell Canada LTD

44 Edmonton Eskimos

30 Edmonton Oilers Hockey Club

12 St. Albert Inn & Suites

1 Stantec Consulting

4 West Edmonton Mall

C4 Enbridge Pipelines Inc.

29 Grant MacEwan College

12 Norquest College

6 Greater Edmonton Economic Development Team

29 Worley Parsons Canada

community profile Snapshot A vibrant prairie city located near the center of the province of Alberta in western Canada, Edmonton is Canada’s fifth-largest city, and the Edmonton metro area is the sixth largest in the country. The provincial capital, Edmonton offers a wide variety of places to go and activities to enjoy at any time of the year.

Protestant), Francophone, charter schools or private schools. For more information about education in Edmonton, visit

Local Utilities Climate Overview Edmonton experiences four distinct seasons. Snow cover characterizes winter from November through midMarch. Summers are generally dry and sunny. With about 2,300 hours of bright sunshine per year, Edmonton is one of Canada’s sunniest cities.

-12 C January average daily temperature

-6 C April average daily temperature

18 C July average daily temperature

6C October average daily temperature

time zone Mountain

Education Public education is free in Alberta to all Canadian citizens and residents until the age of 20. Attendance is mandatory from the age of 6 until 16. Students may attend public, separate (Catholic or

ATCO Electric 10035 105th St. Edmonton, Alberta T5J 2V6 (780) 420-7310 (800) 668-2248 ATCO Gas 10035 105th St. Edmonton, Alberta T5J 2V6 (780) 424-5222 Direct Energy Regulated Services-Electric P.O. Box 2427 Edmonton, Alberta T5J 2V6 (888) 420-3181 Direct Energy Regulated Services-Gas P.O. Box 2427 Edmonton, Alberta T5J 2V6 (866) 420-3174 Enmax (877) 571-7111 EPCOR P.O. Box 500 Edmonton, Alberta T5J 3Y3 (800) 667-2345

FACTS/STATISTICS Edmonton was ranked as the best Canadian city to do business by Canadian Business magazine in September 2006. Edmonton was the only Canadian city in the Top 10 “Cities of the Future” ranking by Foreign Direct Investment magazine in April 2007.

The Edmonton service area has the second-largest oil reserves in the world – second only to those of Saudi Arabia. Edmonton allocates more spending on infrastructure – 2.5 times per capita more than the average of other provinces. Edmonton has one of the lowest-cost class-A office space among major Canadian cities. And it offers an ideal corporate tax structure, with no provincial sales tax, capital tax or payroll tax.

Working in Edmonton Edmonton offers some of the best employment prospects in Canada in a variety of industry sectors because of its booming, sustainable economy. To search for opportunities in Edmonton, visit www. and check out the job bank. One of the requirements to work in Canada is a Social Insurance Number (SIN). Apply for a card at Social Development Canada at

living in edmonton Visit to find out more information about living in Edmonton from informative stories and videos by actual Edmonton residents.

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Images Edmonton, AB Canada: 2011  

The secret is out: Cosmopolitan cultural offerings, affordable housing‚ uncongested commutes and low taxes are drawing droves of young profe...

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