Jewellery News India SEPT-OCT 2021 Digital Edition

Visit us at

II

P R E M I E R E

2021

S H O W

15th-19th September 2021 Bengaluru Intl Exhibition Centre

BENGALURU

Hall # 5 Stall # 5Y051 II

307, Kasturi Vandana Complex, Phatak Road, Nr Dharam Kata, Bhayander (E), Thane Mob : 099209 86460 | Email : designerpghosh@gmail.com Branch Off: Santragachi Garage Bus Stop, Holding #31, Word # 47, Howra, Kolkata | Mob. 099035 71507

GRAPHITE TOKAI CARBON CO.LTD. JAPAN QUALITY : ISOSTATIC

MANUFACTURERS AND EXPORTERS OF CONSUMABLES FOR FOUNDRY & JEWELLERY INDUSTRIES

GRAPHITE CONSUMABLES FOR JEWELLERY INDUSTRIES.

PERFECT GRAPHITE & ELECTRICALS Office : 304, Sunflower, Green Home Complex, Satpati Road, Palghar (West), Maharashtra - 401 404 Factory : Plot No.25, Survey No.463/4, Hissa IV, Chintupada, Mahim Village, Palghar 401 404

S. GANAPATHY - Cell: +91 98690 13607 / 84593 65706 Email: perfectgraphite@outlook.com

Metal is not valuable as your Emotions,

Make YOUR Moments memorable with us.

II

P R E M I E R E

2021

15th-19th September 2021 Bengaluru Intl Exhibition Centre

BENGALURU S H O W

Hall # 5 Stall # 5Z 019 II

Vishal : 91 98198 93990

GRAVO

MIRACLE

CNC MACHINE FOR FLAT SURFACE ENGRAVING CUTTING AND FACETING

CNC Machine for All types Miracle (Illusion / Tikli) Plate

RAJARAM DIES MAKER MANUFACTURES & EXPORTER OF: All Types of Machinery For Gold & Imitation Jewellery

SHINO VERTICAL CNC MACHINE FOR BALL

DESIGNO CNC MACHINE FOR BANGLE, RING & PENDANT 8, 9, and 10 axis machine

SHINO HORIZONTAL CNC MACHINE FOR BALL

102-103 Veena Dalwai Industrial Estate, Near Ajit Glass Factory, Oshiwara, S.V. Road, Jogeshwari (W), Mumbai - 400 102 Tel: 2678 0464 I Telefax : 2678 1493 I Fax : 6694 9530 I Mr. Jayesh : 9820569201 Email : sales@rdmmachinery.com I purchase@rdmmachinery.com | Web: www.jewellerycuttingmachine.com

II

PUBLISHER NOTE T E A M O F S Y N E R G Y Former Group Publishing Director : Mrs. L. T. Jain Chief Executive Director : C. T. Jain Editorial Managing Editor : L. T. Jain Assistant Editor : Pakshal Rathod Associate Editor : Shubhangi K. Advertising Sales Director Rakesh Jain Cell: 9820668237 Production: Production Manager : Manoj Jain Designer : Dnyanesh Panchal Advertising Admin : Roshni Lokhande Photo Researcher : Jay Kumar/ Paresh Printer : Jayant Printery Marketing & Circulation Subscription : Roshni 022- 2205 6821 +91 81044 62293 Representative : George S. Shripal Jain Sudhish Gupta Advisory Board : Gautam Banerjee, Sanjay Jogwani Hulasiben M., Amrut Rathod, T. M. Jain

REGD.NO. MAHENG/2003/12324 Copyrights C.A. Publication does not take any responsibility for unsolicited material. The editor do their best to verify and give accurate information published, but do not take responsibility for the information. The contents of this publication are believed to be correct at the time of going to the press. We do not accept responsibility for error in the information given.

Published By

P R E M I E R E

2021

S H O W

EXCLUSIVE

Indian gold dealers hope for festive jolt to quiet market

P

hysical gold demand across top Asian hubs was largely muted this week as a rebound in domestic prices kept buyers at bay, while dealers in India pinned their hopes on an upcoming festival season to bring in more customers.

Local gold futures were trading around 47,100 rupees per 10 grams on Friday, recovering from a four-month low of 45,662 rupees touched last month.

As a result, retail demand was quite weak across the country for the last few days as prices were going up, said a Mumbaibased bullion dealer with a private bank.

Dealers charged premiums of up to $2 an ounce over official domestic prices – inclusive of 10.75% import and 3% sales levies – unchanged from last week.

“Festival season is approaching. Jewellers could start purchases if prices remain stable for the next few days” said another Mumbai-based bullion dealer.

In China, premiums narrowed slightly to $1-$5 an ounce over global benchmark spot prices, compared with last week’s $3-$6 premiums.

“Demand in China remains moderate as customers wait for prices to come down,” said Peter Fung, head of dealing at Wing Fung Precious Metals.

In Hong Kong, premiums of $0.80-$1.80 were charged as rising COVID-19 cases and resultant lockdowns hurt jewellery demand.

In Singapore, premiums ranged from $1 to $1.50 per ounce, and according to Brian Lan, managing director at dealer GoldSilver Central, customers took advantage of higher prices to sell more gold.

In Japan, gold premiums stayed in a $0.25-$0.50 range, Tokyo-based traders said.

C. A. Publication 607, Girgaum Road, Opp. Wadia Fire Temple, Mumbai - 400 002. India Tel : 91 22 22056821 | 91 22 2205 8834 Email: info@jni.co.in | Web: www.jni.co.in

34

JNI@Sept.-Oct.’2021

II

CONTENT

P R E M I E R E

2021

S H O W

EXCLUSIVE

WHAT’S INSIDE VOL: 21 / ISSUE: 1 | SEPT-OCT’2021

IIJS Premiere 2021 to help achieve GJ Export target of USD 42 billion in FY 2022

#38

Hon’ble PM Narendra Modi sets USD 400 bn target for the Indian Export Sector

Cover Courtesy

#58

|

jewellerynewsindia/

|

jewellerynewsindia/

|

Jewellery News India

|

Jewellery News India

|

www.jni.co.in

|

|

FOLLOW US ON

|

In a rst, Vogue India and the NDC come together for an exclusive, online only Diamond Festival

GJ industry to felicitate the Indian Winners of Tokyo Olympics 2020

|

#56

#44

#76

‘You Are Gold’ campaign launched

Kiran Gems sends care packages to Flood-hit Konkan Towns

|

#66

#93

|

info@jni.co.in

|

designer@jni.co.in

|

#90

|

MAIL US ON

Hon’ble CM of Gujarat, Shri Vijay Rupani inaugurates the 46th Edition of IGJA

GJEPC’s ‘The Artisan Awards 2021’

GET YOUR JNI COPY AT

II

P R E M I E R E

#120

#123

2021

S H O W

15th-19th September 2021 Bengaluru Intl Exhibition Centre

BENGALURU

Parekh Ornaments launches "Vintage Hearts" 36

Shraddha Kapoor looks resplendent in a cabochon-cut ruby plastron necklace

by Narayan Jewellers

Hall # 1A Stall # 1A 038 I JNI@Sept.-Oct.’2021

II

LEAD NEWS

P R E M I E R E

2021

S H O W

EXCLUSIVE

IIJS Premiere 2021 to help achieve GJ Export target of USD 42 billion in FY 2022

T

he GJEPC in association with World Gold Council, organised the IIJS Premiere 2021 roadshow at New Delhi. It witnessed the participation of leading jewellery Retailers , Manufacturers and trade associations from Delhi and neighbouring areas. IIJS Premiere 2021, one of Asia’s leading Gem & Jewellery trade exhibitions, will be held at Bangalore International Exhibition Centre from 15th–19th September, 2021. It is the rst time that the show is held outside Mumbai, in Bengaluru at the Bangalore International Exhibition Centre (BIEC).

The roadshow was attended by Mr. Suresh Kumar, Jt. Secretary, Ministry of Commerce & Industry; Colin Shah, Chairman, GJEPC; Mr. Somasundaram PR , Regional CEO , World Gold Council; Mr Ashok Seth, Regional Chairman, Northern region, GJEPC; and Mr Mansukh Kothari, Convener, Events, GJEPC. The objective of the roadshow was to increase participation from smaller towns across the country which will lead to stronger trade relationships and larger volumes of business transacted.

Speaking on the occasion Mr.

Ÿ IIJS Premiere 2021 Roadshow held in Delhi Ÿ IIJS Premiere 2021 to further boost the gem and jewellery

exports . Trade show to be organised in Bangalore International Exhibition Centre from 15th–19th September, 2021 Ÿ World Gold Council (WGC) launches The Retail Gold Investment

Principles (RGIPs) Suresh Kumar, Jt. Secretary, Ministry of Commerce & Industry said, “The industry has an export target of USD 42 billion for FY 2022, and considering the current momentum of exports, I am condent the industry should be able to achieve the same.”

GJEPC Chairman Colin Shah said, “The nancial year has started on a positive note with Q1 recording a growth of 8.46% to Rs. 67265.66 Crore as compared to the prepandemic year 2019. The month of July 2021 also recorded a growth of 27% to Rs. 24881.52 Cr compared to FY 2019. With IIJS Premiere 2021 in September, it will further boost the sentiment of the industry. It is an opportunity for

“These Principles are designed to set the bar for product providers across the global retail gold market and further encourage retail investors to place their trust in gold. The RGIPs will provide high-level, best practice principles for providers of all kinds of retail gold investment products and, through their adoption, ensure the highest levels of fairness, transparency and integrity is instilled across the market”.

Somasundaram PR, Regional CEO, India, World Gold Council

38

buyers to restock their inventory before the start of the festive season.”

On this occasion, World Gold Council, the associate partner of GJEPC for organizing the roadshow, launched ‘Swarna Adarsh Abhiyaan’ inspired by The Retail Gold Investment Principles (RGIPs). Somasundaram PR, Regional CEO, India, World Gold Council said, “These Principles are designed to set the bar for product providers across the global retail gold market and further encourage retail investors to place their trust in gold. The RGIPs will provide high-level, best practice principles for providers of all kinds of retail gold investment products and, through their adoption, ensure the highest levels of fairness, transparency and integrity is instilled across the market”. It is envisaged that the adoption of best practices will lead to greater trust, beneting customers and product providers alike, creating value and driving demand across the industry.”

Commenting about the IIJS Premiere 2021, Mansukh Kothari, Co-convener, Events, GJEPC, said,

JNI@Sept.-Oct.’2021

II

LEAD NEWS

P R E M I E R E

“It is the rst time that the show will be held outside Mumbai, in Bengaluru at the Bangalore International Exhibition Centre (BIEC). Shifting to another city has not affected the participants’ enthusiasm, and we have 1300+ companies for approximately 2500 stalls at the show. As always, safety and security will be of

utmost priority at the show” All registrations for the latest edition will be processed online.

Since this is the GJEPC’s rst inperson trade show after the lockdown, it will follow all COVID19 protocols to ensure safety. All event attendees would be required to follow covid safely protocols as

2021

S H O W

EXCLUSIVE per the Karnataka Government’s norms. A vaccine certicate is compulsory and RTPCR Report (48 hrs) is needed for attendees who have taken their rst dose. For double vaccinated attendees, an RTpcr test is not required.

E-commerce Policy for GJ sector at an advanced stage: Piyush Goyal

P

iyush Goyal, Hon’ble Minister of Commerce & Industry, Consumer Affairs & Food & Public Distribution and Textiles, Govt. of India met Export Promotion Councils (EPCs), Commodity Boards and Authorities today at Trident Hotel, Nariman Point, Mumbai to discuss measures to enhance and increase exports. Union Minister set a target of USD 1 Trillion for Merchandise Exports and announced Policy Measures to Boost Exports.

Colin Shah, Chairman, Gem & Jewellery Export Promotion Council touched upon the immediate measures needed to boost exports from the sector, which included: ECGC Coverage of G&J Exports; Introduction of Diamond Imprest License in FTP; Introduction of Repair Policy in FTP; Withdrawal of 2% Internet Equalisation Tax; Announcing of E-commerce Policy for G&J with RMS by Customs; Allowance of Property Transfer at SEZ; FTA with USA; FTA with Canada; FTA with Australia; FTA with UAE with lowering of import duty on gold; Announcement of Shopping Festival by Govt. with GJEPC and ITPO as organisers; Non-availability of duty-free Gold/Silver to exporters; Duty Drawback to be made online to streamline duty benet delivery of raw material to exporters; Granting ¹ 50 crore each for Mega Common Facility Centres (CFCs) in Surat and Mumbai; and Providing RMS facility to exports under $50000 for G&J sector at Customs.

Responding to Chairman’s presentation, Mr. Goyal said, “Ecommerce for gems and jewellery is

40

l Sectoral Shopping festival, especially for gems and

jewellery, which is high in value l Property transfer policy at SEZ is also at advanced

stage of implementation

“New places shall be built in Seepz for newer units to come in and also to move existing units into new places,” he said. “About Rs 50 crore will be spent for setting up common services centre facilities and roughly Rs 200 crore for refurbishing and rebuilding in the Seepz.” already under discussion at an advanced stage and we will shortly be nalising that with the Ministry of Finance. Also, the space transfer policy for SEEPZ and the denotication, partial or full, for SEZs is also at an advanced stage at the Ministry of Commerce in consultation with the Ministry of Finance. These issues will be sorted very quickly. Sectoral Shopping festival, especially for gems and jewellery, which is high in value, should be organised” Thanking the Union Minister Piyush Goyal, Chairman of GJEPC Colin

Shah, Said, “Meeting Piyushji has been a learning experience every time. His emphasis to focus on quality and bringing simple and transparent reforms would go a long way in growing the exports of the country manifold. I would like to thank Piyushji for considering our demands for increasing the exports of gems and jewellery. The Ecommerce policy would be a turning point for the industry; I am sure we would not only achieve our target of $44 billion exports this year, but also meet our target of $69 billion G&J exports in the next few years.”

JNI@Sept.-Oct.’2021

II

LEAD NEWS

P R E M I E R E

Rajiv Pandya, president, Seepz Gems and Jewellery Manufacturing Association, said several units were facing space constraints and could not expand owing to policy restrictions, which did not allow space transfer. “When a unit moves out, another unit desirous of taking over the space for expansion cannot do so because of policy restrictions. The government has promised to do away with such constraints,” he said.

2021

S H O W

EXCLUSIVE

Pandya said jewellery sales were seasonal and they need work for slack periods, which would help them retain labour and remain competitive.

The association also raised the issue of high premiums.

Union minister Piyush Goyal announces Rs 200 crore for internal expansion of Seepz The Centre will spend Rs 200 crore on the refurbishment and rebuilding of Seepz, India’s oldest exportoriented zone in Andheri (east).

Another Rs 50 crore will be used to create a common services centre.

Union minister for commerce and

industry Piyush Goyal, speaking at a meeting with export promotion councils, commodity boards and export development authorities, said space would be created in Seepz for more units.

The Santacruz Electronic Export Processing Zone (Seepz) was set up on May 1, 1973, as a uni-product EPZ solely for manufacture and export of electronic items. In 1987-

88, the government permitted the manufacture and export of gem-andjewellery items. Seepz was one of the three export processing zones converted into a special economic zone in November 2000.

Govt. mobilizes Rs 31,290 crore from Sovereign Gold Bond Scheme: FM

T

he government has collected Rs 31,290 crore from Sovereign Gold Bond (SGB) Scheme since its launch in 2015, Finance Minister Nirmala Sitharaman informed Parliament on Monday.

With the main objective to develop an alternate nancial asset and as an alternative to purchasing/holding of physical gold, the SGB Scheme was notied by the Government of India on November 5, 2015, Sitharaman said in a reply in Lok Sabha.

“The response of public on the SGB scheme has resulted in the collection of Rs 31,290 crore since 2015-16,” she said.

Talking about features of the scheme, the Finance Minister said these bonds are issued on payment of Indian rupees and is denominated in grams of gold.

Bonds are issued on behalf of the Government of India by RBI, and have a sovereign guarantee.

“The bonds are restricted for sale to resident Indian entities. The investment limits are presently 4 kgs per scal year, for individuals and Hindu Undivided Family (HUF) and 20 kgs per scal year for trusts

42

and similar entities. The ceiling will be counted on nancial year basis and will include the SGBs purchased during the trading in the secondary market,” she said.

The ceiling on investment will not include the holdings as collateral by banks and nancial institutions, she added.

She further said “interest payable on these bonds are half-yearly and are at the rate of 2.5 per cent per annum. Interest on the bonds is taxable as per the provisions of the Income Tax Act. The capital gains tax arising on redemption of SGB to an individual has been exempted.”

Meanwhile, the Sovereign Gold Bond Scheme 2021-22 Series V or the fth tranche opened for subscription from Monday till August 13 with a settlement date of August 17, 2021.

The issue price of the bond during the subscription period has been xed at Rs 4,790 per gram.

Replying to another question, Sitharaman said the total debt burden of the government during

2020-21 stood at Rs 1,19,53,758 crore (provisional) or 60.5 per cent of GDP (Rs 1,97,45,670 crore).

“Towards overcoming the debt burden, government’s focus is to reduce scal decit from 6.8 per cent of GDP in BE 2021-22 to below 4.5 per cent of GDP by 2025-26. Debt consolidation through increasing buoyancy of tax revenues through improved compliance, increased receipts from monetisation of assets including public sector enterprises and land are the additional steps involved,” she said.

The strategy of reducing debt involving reduction of scal decit, increasing buoyancy of taxes through improved compliance and increased receipts from monetisation of assets, including public sector enterprises and land ensures repayment capacity of the Government of India, she added.

JNI@Sept.-Oct.’2021

II

LEAD NEWS

P R E M I E R E

Hon’ble PM Narendra Modi sets USD 400 bn target for the Indian Export Sector

2021

S H O W

EXCLUSIVE

l The g&j sector is one

of the 4 core sectors contributing to 60% of India’s merchandise exports l Current G&J export accounts for USD 37.4 billion l Aims to achieve the target of USD 44 billion in FY 2021-22

I

ndia’s Prime Minister Narendra Modi held a virtual interactive meeting with Heads of Export Promotion Councils (EPCs), Chambers of Commerce, and Indian Missions abroad along with stakeholders of the trade and commerce sector of the country on 6th August, 2021.

The purpose of the interaction was to provide a focussed thrust to leverage and expand India’s merchandise exports to $400 billion in 2021-22.

Hon’ble Prime Minister Narendra Modi said, “India has immense potential which if tapped, can create ‘global champions’ across core sectors. The g&j sector is one of the 4 core sectors contributing to roughly 60% of merchandise exports which can scale up to rising international demand by investing in technology and research. As the sector shows strong signs of recovery in the rst four months of the scal, it is crucial now to showcase a resilient and Aatmanirbhar Bharat.”

GJEPC has set up an ambitious target of raising export gures of the Gems and Jewellery sector to

44

USD 44 bn in FY 21-22. The exports in 2019-20 was at USD 37.4 billion.

At the address, the Indian Ambassador to Beijing, H.E Vikram Misri said that India can set an example of diamond exports to China by emphasizing on increasing the volumes.

H. E Pavan Kapoor, the Indian Ambassador to UAE also pointed out about healthy gem and jewellery exports to UAE which has the potential to improve further.

pillars of ‘Make in India’, ‘Cluster Development’ and ‘Atmanirbhar Bharat’. This is done to position India as the ‘global hub’ for g&j that will cover the entire supply chain starting from raw material to nished jewellery including technology. The latest strategy adopted will be multidimensional and ensure a cascading effect for steadfast growth.

Colin Shah, Chairman, GJEPC said, “I believe that our Hon’ble Prime Minister addressed the export sector at an ideal time.

“India has immense potential which if tapped, can create ‘global champions’ across core sectors. The g&j sector is one of the 4 core sectors contributing to roughly 60% of merchandise exports which can scale up to rising international demand by investing in technology and research. As the sector shows strong signs of recovery in the first four months of the fiscal, it is crucial now to showcase a resilient and Aatmanirbhar Bharat.”

The GJEPC, Government, Trade, regulatory authorities will be working together to formulate a common approach under the 3

After the pandemic, there was a need to boost the morale and condence of the sector. The PM has set a target of $400 billion

JNI@Sept.-Oct.’2021

II

LEAD NEWS

P R E M I E R E

2021

S H O W

EXCLUSIVE bring in policy reforms that would make the sector competitive on the global front. We have requested them to further the ease of doing business, provide adequate nancial support through banks, rationalisation of taxation and SEZ policies to make this sector a hub for FDI and manufacturing outsourcing by the world. This support will help bringing India at par with our competitors such as China, Thailand, Vietnam, and Turkey.” merchandise exports in 2021-22 and I am sure we all from gem and jewellery sector will work to play a positive role in achieving it.”

“There is an increasing recovery rming up at several export destinations including the US and Europe. We have a tremendous local network, and it is a great

phase to extract potential for the benet of our economy. With the encouragement of our honourable PM and support of the Indian government, we are condent that Indian exporters will be able to perform to achieve the target set for this nancial year.”

“We have appealed to the Govt. to

“The industry will come together and contribute to fulll the global demand. The plan is to build the skill & technology infrastructure, frame policies to promote the gem & jewellery industry. Another key parameter will be to ease doing business in SEZ’s especially for large projects.”

Visitor registration for IIJS 2021 reaches fever pitch

R

egistration for IIJS Premiere 2021, which is being held in Bengaluru for the rst time, is in full swing. This time due to Covid restrictions and considering the safety of the visitors, the registration process is completely online and there won’t be an on-thespot registration facility.

Visitors need to visit https://registration.gjepc.org/single_v isitor.php to register.

Being the rst mega gem & jewellery show since the onset of the pandemic, GJEPC is visiting cities and towns across the country to invite retailers for the show, and making them aware of the precautionary measures taken for their safety and spreading awareness about the benets of visiting the show. GJEPC has already held road shows in Cochin, Bangalore, Hyderabad; and in the coming days, it is planning to target Delhi, Ahmedabad, Chennai, Coimbatore, Chandigarh, Lucknow, Indore and Raipur.

46

As a visitor to IIJS 2021, one needs to keep few things in mind: Ÿ

One dose vaccine Certicate (Compulsory)

Ÿ

RT-PCR Report (48 hrs prior).

(GJEPC has the right to check with ICMR) Ÿ

No RT-PCR Test required for Double Vaccinated Individuals

Ÿ

All visitor registration Online Only

Ÿ

No on-site visitor registration

Ÿ

Access your E-badge only on GJEPC App after completion of successful Online Registration Procedure.

Colin Shah, Chairman, GJEPC, says, “We are keenly looking forward to the rst important gem & jewellery show since Covid struck.

As restrictions are easing out in most parts of the country, we are expecting pent-up demand for gems

and jewellery in the upcoming festive and wedding seasons, and IIJS Premiere 2021 would be an opportunity to full the sourcing needs of all retailers.

“I am sure that manufacturers have come up with new and innovative designs as per the preferences of consumers. Overall, the mood is positive, and everybody is looking forward to transact business in a safe and conducive environment. I request our trade members to visit IIJS 2021 and make it a grand success!”

JNI@Sept.-Oct.’2021

II

P R E M I E R E

2021

S H O W

15th-19th September 2021 Bengaluru Intl Exhibition Centre

BENGALURU

Hall # 3B Stall # 3Q036 | 3Q038 3Q040 | 3Q042

II

INDUSTRY AROUND

P R E M I E R E

2021

S H O W

EXCLUSIVE

Hallmarking scheme becoming a grand success: Director General, BIS

H

allmarking scheme is turning out to be grand success with more than 1 crore pieces of jewellery hallmarked in a quick time” – said Director General BIS while addressing a Press Conference on the subject of progress being made in the Hallmarking in India . He said that more than 90000 Jewellers have also registered in same time period. He said that the scheme had been a grand success because of their support and cooperation, which is reected in the fact that the number of registered jewellers has increased to 91,603 and that of the jewellery pieces received for hallmarking and hallmarked since 1st July, 2021 to 20th August to One crore Seventeen lakhs and One crore Two lakhs respectively.

The number of jewellers, who sent their jewellery for hallmarking increased from 5145 during 1st July to 15th July increased to 14,349 during 1st August to 15th August, 2021; and 861 AHCs started hallmarking as per the HUIDbased system. Dwelling upon the issue of the pace of hallmarking, DG, BIS said that there has been gradual and satisfactory increase in the pace of

48

hallmarking.

meetings.

During the fortnight 1st July to 15th July, 2021, 14.28 lakh pieces were hallmarked, but this number increased to 41.81 lakh during 1st August to 15th August. In a single day, on 20th August, 2021, 3 lakh 90 thousand jewellery pieces were hallmarked. He added that there should not be any problem in hallmarking 10 crore pieces of jewellery in a year, which is the estimated number of jewellery pieces to be hallmarked if the hallmarking became mandatory across the country. DG, BIS also refuted the claim by some that the existing capacity of AHCs in 256 districts was not enough to meet the demand. He shared the data that out of 853 AHCs which received jewellery during the fortnight 1st August to 15th August, 2021, only 161 got more than 500 pieces per day, and more than 300 AHCs received less than 100 pieces per day. Hence, there was a lot of underutilised capacity in the country.

After the launch of mandatory hallmarking, an Advisory Committee was constituted to recommended measures for smooth implementation of the mandatory hallmarking. This Committee had six meetings and submitted its report to the government a few days back. The last meeting with the stakeholders was held on 19th August, 2021 in

He said that the functioning of the AHCs was being reviewed regularly and they have been instructed to follow the FIFO principle. Proposal has also been submitted to DoCA for enhancing the reach of AHCs. He said that government had been accessible and sensitive to the demands of the jewellery industry and shown an exemplary sense of appreciation and accommodation of their genuine demands. Hon’ble Minister, Consumer Affairs constituted a High-level Expert Committee before the scheme of mandatory hallmarking was launched, and the committee had three

which representatives of manufacturers, wholesalers, retailers, consumer groups, AHCs, all of them participated. He said that the call for strike by ácertain sections of the jewellery industry, therefore, was highly uncalled for.

He added that in the stakeholders meeting on 19th August, 2021, representatives of several organisations had condemned the idea of strike by some.and extended full support to the HUID-based hallmarking scheme. Sharing details of the steps taken by the government to accommodate the genuine demands of the jewellery industry, DG, BIS underlined following facts:

1. Hallmarking made mandatory only in 256 districts having an AHC 2. HUID was limited to AHC level, to start with, and to be implemented at the jewellers

JNI@Sept.-Oct.’2021

II

INDUSTRY AROUND and consumers level after the new system settles down fully.

3. Registration process was made simpler and registration fee waived.

4. 20, 23 and 24 carats of gold jewellery allowed for hallmarking.

5. Indian standard amended to allow hallmarking of small mixed lots of same purity.

6. Software improved to allow handing over of jewellery at the AHC level too.

7. Help Desk created at the Headquarters and Branch Ofces and 300 Awareness Camps held so far.

8. Advisory Committee had n in-depth review of the issues concerning hallmarking and submitted its report to DoCA. Replying to queries, DG, BIS claried, that it was a complete misinformation that BIS was tracking the Bt-B movement of jewellery and jewellers were required to upload the details of sales on BIS portal. There is NO SUCH requirement in on behalf of Jewellers.

He emphasised that the scheme had been a grand success and after having hallmarked more than one crore pieces of jewellery, it made no sense to be talking about the postponement or withdrawal of the scheme. He reiterated that HUID-based hallmarking was a win-win situation for everyone, as it brings about transparency in the functioning of the industry, ensures consumers’ right to get right stuff for their money and obviates the chances of Inspector Raj. He appealed to the members of industry to extend their full cooperation in the implementation of the scheme and desist from strike and such activities, as Government was fully committed to address their genuine demands.

50

P R E M I E R E

2021

S H O W

Govt says no impact of jewellers’ strike against gold hallmarking rules EXCLUSIVE

T

he Centre govt said there was “no impact” of a nationwide strike called by a “very small section of jewellers” against gold hallmarking rules. However, 350 associations and federations including All India Gems and Jewellery Domestic Council (GJC) which supported the strike said they received a “strong response” as most shops barring big corporates remained shut for the day.

“The strike called by a very small section of jewellers has had no impact,” the Consumer Affairs Ministry said in a statement. The said call of strike was itself based on “untenable grounds” and “an attempt was made to misinform fellow jewellers” about the various provisions of the hallmarking scheme,

President Pankaj Arora, in a letter, claimed that the strike had a “partial effect.”

“Particularly few of the big jewellery traders and corporate jewellers remained closed. Since there was no justication for the strike, the jewellery traders across the country rejected the strike,” he said.

Arora further said “some big and corporate jewellers do not want the government to know their business activities (and) have given a call of strike due to their vested interests”.

On the contrary, big corporate jewellery showrooms like Tanishq, Kalyan Jewellers, Malbar Gold and Diamonds, PC Jewellers — remained opened on Monday as per the photos released by the ministry.

The ministry released photos of some jewellers’ shops which remained open in different parts of the country.

PP Jewellers, Heera Panna Jewellers, Talwarsons Jewellers, Lalchnd, Epari Sadashiv Jewellers, Caratlane also remained opened as per the photos released by the ministry.

According to the ministry, gold hallmarking is being adopted by a record number of consumers each day. More than 1 crore pieces of jewellery have been hallmarked in few weeks.

it said. “As expected, the misguided attempt by these limited set of persons to disrupt the normal functioning of jewellery business today has failed miserably,” it added.

Meanwhile, the ministry also released letters of jewellers’ bodies — All India Jewellers and Goldsmith Federation (AJGF), Swanakaar Sabha, Gems and Jewellery Manufacturer Association Organisation (GJMA), Sarva Swarnkaar Samaj Netrutva Vikas Sanstha which opposed the strike and supported the Hallmarking Unique ID (HUID) system.

For instance, AJGF National

“A great many associations of jewellery business have also voiced their concern and opposition to idea of going on strike,” it said.

Asserting that gold hallmarking is in the interest of both consumers as well as businesses, the ministry reiterated that it has always been open to constructive suggestions that will help in implementation of mandatory gold hallmarking that has come into force from June 16 in a phased manner.

“Vested interests who fear for the end of decades old opaque and possibly business practices should come forward with open heart and embrace the change like others,” it added.

JNI@Sept.-Oct.’2021

II

INDUSTRY AROUND

P R E M I E R E

GJ Exports continues on an upward trajectory,

2021

S H O W

EXCLUSIVE

records a growth of 27% to Rs. 24881.52 Cr in July compared to the pre-pandemic year, 2019 Ÿ Studded Gold

Jewellery Exports record a growth of 70.69% Ÿ Cut and Polished

diamond exports register a growth of 60.98%

T

he gem and jewellery exports continue to be on an upward trajectory. The overall gross exports of Gems & Jewellery recorded a growth of 26.77% to Rs. 24881.52 Cr (18.11% in dollar terms

to US$ 3367.53 million) in the month of July 2021 as compared to Rs. 19627.37 Cr. (US$ 2851.15 million) in July 2019 (prepandemic).

The overall gross exports of Gems &

Jewellery witnessed a growth of 12.26% to Rs. 92147.17 Cr (6.04% in dollar terms to US$ 12.55 billion) during April 2021 to July 2021 as compared to Rs. 82083.05 Cr. (US$ 11.84 billion) during the same period in April to July 2019.

Colin Shah, Chairman, GJEPC said, “Exports growth is majorly attributed to the renewed consumer sentiments especially in USA with the recent announcement of Covid 19 Stimulus Package of US$ 1.9 trillion to speed up the United States’ recovery from the economic and health effects of the Covid-19 pandemic.”

“With the continued recovery in global markets, rise in disposable income of consumers, forthcoming festive season at domestic and international markets, we are expecting the exports to grow further in the coming months. We are optimistic that our agship show, IIJS Premiere in September and IGJS in Dubai in October would further improve the sentiment in the global market.” adds Colin Shah.

Cut & Polished Diamond exports have registered a growth of 60.98% to Rs. 16648.71 Cr (50.50% in dollar terms to US$ 2260.48 mn) in July 2021 as compared to Rs. 10342.25 Cr. (US$ 1501.97 mn) in July 2019.

52

JNI@Sept.-Oct.’2021

II

INDUSTRY AROUND Cut & Polished Diamond exports have recorded a growth 34.13% to Rs. 62390.23 Cr. (27.08% in dollar terms to US$ 8522.34 mn) during April 2021 to July 2021 as compared to Rs. 46515.91 Cr. (US$ 6706.03 mn) during April to July 2019.

“Continued recovery in key export markets like USA, China and Hong Kong, restocking of inventory etc. have been the major reasons for the positive export growth of diamonds.” adds Colin Shah.

Gold Jewellery Export is showing a decline of 25.99% to Rs. 5063.68 Cr. (decline of 31.45% in dollar terms to US$ 681.13 mn) in July 2021 as compared to Rs. 6841.85 Cr. (US$ 993.64 mn) in July 2019.

During the month of April 2021 to July 2021, Gold Jewellery export is showing a decline of 34.44% to Rs. 17844.99 Cr (decline of 38.46% in dollar terms to US $ 2415.33 mn) as

P R E M I E R E

compared to Rs. 27220.36 Cr. ( US$ 3924.61 mn) for the same period of April to July 2019.

Plain Gold Jewellery Export is showing a decline of 68.99% to Rs. 6352.41 (decline of 70.93% in dollar terms to US $ 858.83 mn) April 2021 to July 2021 as compared to Rs. 20487.40 Crores (US$ 2954.12 mn) during the same period of April to July 2019.

Studded Gold Jewellery Export registered a growth of 70.69% to Rs. 11492.58 Crores (60.38% in dollar terms to US $ 1556.50 mn) during April 2021 to July 2021 as compared to Rs. 6732.96 Crores (US$ 970.48 mn) during the same period of April to July 2019.

Silver Jewellery Export is showing a growth of 184.22% to Rs. 6246.12 Cr. (166.03% in dollar terms to US$ 843.04 mn) during April 2021 to July 2021 as compared to Rs. 2197.61 Cr. (US$ 316.89 mn) in the

2021

S H O W

EXCLUSIVE same period of April to July 2019.

“Silver jewellery exports have continued to be buoyant on account of the exports of silver jewellery studded with diamonds and shift in preferences of consumers in international markets from expensive precious metal - gold base jewellery to relatively lower priced precious metal base i.e. silver.”

Coloured Gemstone Exports is showing a decline of 11.71% to Rs. 637.47 Cr. (decline of 17.17% in dollar terms to US$ 86.14 mn) during April 2021 to July 2021 as compared to Rs. 721.99 Cr. (US$ 104 mn) during April to July 2019.

However, after a continuous decline for several months, colour gemstone have shown positive export growth of around 40 % in July 2021 in comparison to July 2019.

Safety First at IIJS Premiere 2021

I

IJS Premiere 2021, the agship show of GJEPC, will be held in a safety cocoon in Bangalore for the rst time from 15th to 19th September 2021, owing to the venue constraints in Mumbai.

per person will be maintained as per Government norms Ÿ

Covid-19 Precautionary measures at the show:

IIJS Premiere, the most coveted show of the Indian gem and jewellery industry, is eagerly awaited by the entire fraternity after a year marked by pandemicrelated lockdowns. IIJS is expected to give the required traction to their jewellery business with buyers coming from across the country to full their sourcing needs.

Ÿ

Periodic Sanitization & Disinfection of frequent contact areas

Ÿ

Covid-19 prevention kits to be provided to all Visitors/Exhibitors

Ÿ

Facility of Rapid Tests for Covid-19 available at the show

As the threat of Covid is still a cause for concern, GJEPC is making sure that all the Govt. protocols and safety measures are followed, to create a safe and secure environment for exhibitors and visitors to network and conduct business.

Ÿ

Isolation room with doctors at the venue

Ÿ

First aid booths in each of the halls

Ÿ

Special Covid-19 response team at the show

Ÿ

Highest level of hygiene standards to be maintained in the entire exhibition area

Ÿ

Mandatory thermal scan & hand sanitisation at entry

Covid-19 Guidelines to be followed as per Karnataka Government Norms: Ÿ

A single vaccine dose is mandatory to visit the show

Ÿ

A Covid-19 Negative Report (RT-PCR Test) is compulsory for visitors and exhibitors who have taken only 1 Dose of Vaccine to visit the show.

Ÿ

Aarogya Setu App Mandatory

Ÿ

Social Distancing guideline of 3.25 square metres

54

Moreover, this time, as part of its precautionary measures, GJEPC has introduced E-Badge, which can be accessed on GJEPC app after the completion of successful online registration.

For more details on IIJS Premiere 2021, visit https://gjepc.org/iijs-premiere/

JNI@Sept.-Oct.’2021

II

NEWS FLASH

P R E M I E R E

2021

S H O W

GJ industry to felicitate the Indian Winners of Ÿ India concluded its Tokyo Olympics 2020 best-ever performance in the

EXCLUSIVE

G

JEPC on behalf of Indian Gem & Jewellery industry will felicitate all the medal winners, the true gems of India, who participated at the Tokyo Olympics 2020. The Council will honour the winners with specially designed ne jewellery brooches.

Colin Shah, Chairman, GJEPC, said, “The Indian gem and jewellery industry has always encouraged and honed exceptional talent to become world leaders. Talented exporters from our sectors have helped India to grow as one of the largest export sectors in the

the industry, will honour them with designer Bejewelled Brooches. I’m sure that their triumph against the odds will be an inspiration for the coming generation of athletes!”

The Council has commissioned the winners of its annual design competition, The Artisan Awards 2021, to conceptualise the brooches for the Olympians, whose achievements have brought glory to India on the global stage.

Vipul Shah, Vice Chairman, GJEPC, commented, “The industry has always believed in encouraging and supporting the future of our

Olympics with a trail of 7 medals, including a Gold Ÿ G&J industry

congratulates all the winners for their tremendous efforts in representing India globally that will bet the stature of the Olympians. We wish them the very best for the future.”

India recorded its best ever Olympic medal haul of seven. Javelin thrower, Neeraj Chopra became the second Indian to win an individual Gold in the Tokyo Olympics 2020.

The 23-year-old is a Subedar with 4 Rajputana Ries in the Indian Army, who had earlier won a historic gold in the junior world championships in 2016, and Under20 world record of 86.48m along with winning in the 2018 Commonwealth Games and the Asian Games.

country. In the same spirit, we identify with the personal journey of each athlete and their determination that has made them excel on the world stage and portray India in the best light. We salute their spirit of Aatmanirbharta, their belief in themselves to bring glory to the nation.

“The gem & jewellery industry congratulates all the victorious Olympians – the Real Gems of India – who shone bright at the Tokyo Games. The Council, on behalf of

56

country and this felicitation expresses our admiration of the Indian winner of Tokyo Olympics 2020 and their efforts. They have made our country proud by competing in the highest level of sports championships.”

Milan Chokshi, Convener, Promotions and Marketing, GJEPC, said, “What the Indian athletes have achieved in Tokyo Olympics 2020, is exceptional. To honour them, we have roped in three winners of The Artisan Awards 2021, to design brooches

India has sent its largest-ever Olympics contingent this year with 127 athletes. Ravi Kumar Dahiya (Wrestling-57kg) and Mirabai Chanu (49 kg Women) won a silver medal, while PV Sindhu (Women’s Singles Badminton), Lovlina Borgohain (Women’s Welterweight Boxing), Indian Men’s Hockey team and Bajarang Punia (Wrestling) bagged the bronze medal for the country in Tokyo Olympics 2020.

The Gem & Jewellery Industry is extremely proud of the Indian contingent and wishes all the athletes the best of luck for their future.

JNI@Sept.-Oct.’2021

II

NEWS FLASH

P R E M I E R E

In a first, Vogue India and the NDC come together for an exclusive, online two days, only Diamond Festival Over this first-of-its-

2021

S H O W

EXCLUSIVE

V

ogue India, the country’s leading fashion, beauty, luxury and lifestyle multimedia brand and the Natural Diamond Council, the denitive destination for natural diamonds have come together for the rst time to curate a virtual Diamond Festival, on August 20 and 21, 2021. This collaboration will bring to you the best of diamond jewellery—from what’s trending in natural diamonds, to what’s inside a modern millennial’s jewellery box to the rise of gender-neutral diamond jewellery. This virtual festival promises to be your onestop for all things diamonds.

The Vogue India X Natural Diamond Council Diamond Festival (The Online Edit) will pull

together experts from across the globe including Lucia Silvestri, jewellery creative director at Bulgari to Francesca Cartier Brickell, author of The Cartiers.

Actor Aditi Rao Hydari shares her personal relationship with jewellery, while dynamic stars Alaya F and Malavika Mohanan will talk about their rst diamond jewellery purchases. Hear what Sabyasachi Mukherjee has to say about telling India’s stories.

Vogue’s international editor-atlarge, Hamish Bowles, marketing executive and jewellery connoisseur, Kaustav Dey, supermodel Nidhi Sunil and jewellery designer to the stars, Hanut Singh, weigh in on the rise of ungendered jewellery. Tune into a power-packed panel with Francesca Cartier Brickell, the Maharani of Baroda Radhikaraje Gaikwad and jewellery and art curator Amin Jaffer to know more about the relationship between royals and their diamonds.

The two-day festival is set up to be a jam-packed schedule of learning. Whether you’re in the business of jewellery, a purveyor and wearer of beautiful things, or simply an aesthete who enjoys knowing more about the

58

kind virtual Diamond festival will bring together industry experts and conversations focused on all things diamonds. history of natural diamonds, this will be a festival to tune into.

“We, at the Natural Diamond Council believe in expanding the reach of the ‘Natural Diamonds Dream’ among young consumers.

The jewellery festival will unveil different facets of the timeless diamonds with every conversation lined up and am happy to have such industry stalwarts from across the globe on board with us.

This collaboration featuring eminent personalities coming together for a two day festival is another milestone in our journey.”Richa Singh, Managing Director, Natural Diamond Council- India & Middle East “Who doesn’t love diamonds? And who better than the world’s most foremost experts - from historians to jewellers to tell us the stories behind every carat? This two day festival, promises to sparkle,” Priya Tanna, editor in chief, Vogue India For news and conversations about the #VogueNDCDiamondFest #VogueXOnlyNaturalDiamonds, visit https://www.vogue.in/microsite/dia mond-jewellery-festival/

JNI@Sept.-Oct.’2021

II

SHORT NEWS

P R E M I E R E

India’s International Bullion Exchange to be launched in October

I

ndia’s International Bullion Exchange began its pilot run at a soft launch today. The Exchange is scheduled to formally go live with an ofcial launch on 1st October.

“The International Bullion Exchange shall be the gateway for bullion imports into India, wherein all the bullion imports for consumption shall be channelised through the Exchange,” the Ministry of Finance said here today.

participants on a common, transparent platform for bullion trading,” the Ministry said.

India’s gold market is historically linked to the Dubai gold souk.

Most of India’s big gold and gold jewelry importers have a presence in the Dubai gold souk and the

2021

S H O W

EXCLUSIVE

emirate is a major source for gold re-exports to the Indian market.

“The new Exchange will be a place for efcient gold price discovery, assurance of quality, and a platform for greater integration with other segments of the nancial market to help establish India’s position as a dominant gold trading hub in the world,” the Ministry’s statement said.

The International Financial Services Centre (IFSCA) in Gandhinagar, capital of Gujarat state, will be responsible for the International Bullion Exchange.

Injeti Srinivas, Chairperson of the IFSCA, launched the pilot run of the Exchange today.

India is one of the biggest goldbuying markets in the world because of the social importance of the yellow metal for many centuries. “The new Exchange is expected to bring all the market

Jewellery among top categories fuelling consumer demand this festive season

I

ndians have a tendency to save money throughout the year and then spend most of it, if not all, during the festive season.

The season is, therefore, known as Indian economy’s saviour. Despite concerns around the third COVID wave, experts have observed a positive consumer sentiment and, as a result, an increase in overall ad spends across media channels.

With the economy now showing signs of recovery, digital, print and television ad revenues have also witnessed revival, after declining by almost 20 per cent in 2020. A recent Dentsu International report reveals that ad spend is expected to grow by 10.8 per cent in 2021, to reach $9 billion.

The festive season kickstarts with Onam and Raksha Bandhan, and

60

advertisers have already launched multiple promotional campaigns.

Brands across categories, like Kalyan Jewellers, Amazon India, Cadbury Celebrations, Vivo, Tanishq, among others, have launched festive campaigns to tap on the positive consumer sentiment.

Brands are also planning to make the most of this period, since the COVID situation is currently under control and consumers are

now ready to indulge in spending.

Experts predict that the season is likely to boost demand, leading to a collective jump of about 50-60 per cent in festive ad spends this year.

As a result of the change in consumer habits caused due to the pandemic, a major part of the ad spends has moved to digital. Ecommerce is among the major ad spend drivers on digital. A number of direct-to-consumer brands have cropped up, and several traditional brands have also taken the D2C route.

Some categories that will see increased demand include automobile, home appliances, jewellery and consumer durables.

Industries, like hospitality, events, and travel & tourism, are also likely to witness signicant revival.

JNI@Sept.-Oct.’2021

II

SHORT NEWS

P R E M I E R E

Hallmark hurdle for Kolkata’s gold hub needed to implement a scheme of this kind,” Dey said.

“The new marking system also leads to wastage,” he added.

A

mid pandemic panic, caratage has proved to be a bigger concern. Even as the city’s gold hub at Bowbazar is yet to recover from the economic slowdown, the implementation of new BIS Regulations in June requiring a mandatory hallmark certication for gold jewellery and artefacts - has further jeopardised jewellery businesses.

“Bowbazar has been Kolkata’s gold hub for centuries. However, because of the Covid restrictions, the market has remained devoid of its usual hustle and bustle. The introduction of mandatory hallmarking has further slowed down business,” said Bablu Dey, working president of Swarna Shilpa Bachao Committee.

Gold hallmarking is a certication of the purity of the precious metal to safeguard buyers against lower caratage. The BIS has been running a hallmarking scheme for gold jewellery since April 2000.

However, it had always been voluntary.

“We welcome and support the scheme of mandatory hallmarking.

However, the registration process has been made online without updating the BIS portal and without considering that smaller jewellers do not have the kind of infrastructure or technology

62

Chandrakanta Roy Chowdhury, a partner of MP Jewellers, said: “Lower footfall, sketchy policies and the pandemic have paralysed the jewellery sector that is, till date, the government’s biggest revenue earner. We can only hope to see some good sales in the future. But now that seems to

2021

S H O W

EXCLUSIVE

be a distant proposition.” Partha Roy of JK Roy Jewellers also said the new model would make things difcult for small jewellers.

Dey said the uncoordinated implementation of the hallmarking regime has dashed the hopes of improved business in the festival and wedding seasons. The gold industry has reached out to the government with suggestions. “The government should implement the hallmarking scheme as per the recommendations of the NITI Aayog Report titled ‘Transforming India’s Gold Market’, which was nalised and submitted in February 2018 after in-depth consultations with various stakeholders,” Dey said.

With Pollution Control Board notices, AHC staff stand to lose jobs

E

ven as gold jewellery merchants continue to face several hurdles in the HUID (hallmark unique identication number) process, the TSPCB notices to shift the assaying and hallmarking centres (AHCs) to the outer ring road (ORR) have come as another major blow to the jewellers as hundreds of employees stand to lose their jobs.

Most jewellery merchants employ workers skilled in dealing with gold jewellery and from different states like Kerala, West Bengal, Telangana and AP. “Trust is an important and key component in working at an AHC. Over 1,000 to 1,500 employees are working in 29 AHCs in the twin cities of Hyderabad and Secunderabad and they will be

unemployed due to the notices,” said a gold jewellery merchant.

Further, transporting the ornaments to the ORR faces the risk of thefts. “It is our responsibility to return the jewellery to the customer safely with the hallmark and we are not in a position to take such huge risks,” said the owner of an AHC at Pot Market in Secunderabad.”The government can implement the GO 20 with amendments instead of issuing notices, which is creating a problem,” said a gold merchant in Panjagutta. The Indian Association of Hallmarking Centres also demanded the central government to make an amendment to GO 20 issued in 2013 by the industries and commerce department.

JNI@Sept.-Oct.’2021

II

SHORT NEWS

P R E M I E R E

GJEPC’s Rough Gemstones Show in Jaipur begins ‘Ruby’ Phase

2021

S H O W

EXCLUSIVE

T

he second phase of GJEPC’s third edition of the India Rough Gemstone Sourcing Show (IRGSS) was inaugurated on 16th August 2021. The rst phase was held from 28th July 2020 to 12th August, 2020, when rough emeralds were displayed by a Zambian company. The 2nd phase is showcasing rough rubies from Mozambique. The event was inaugurated by Shri Vikas Kumar Jeph, Additional Commissioner of Customs, Jaipur, in the presence of, Shri Nirmal Kumar Bardiya, Regional Chairman, GJEPC and Shri Vijay Kedia, Convener of Coloured Gemstones Panel, GJEPC, and other committee members of the Council.

Bardiya said, “India is a major centre for cut and polished gemstones. Due to the pandemic,

exporters are not able to travel overseas to procure rough gemstones which are prime raw material for them. I am thankful to the mining companies participating in IRGSS as it fullls the sourcing needs of our exporters.”

Kedia said, “In the rst phase of the ongoing exhibitions, which started on 28th July rough

IIJS Premiere 2021 rst physical road show held in Kochi

T

he GJEPC organised its rst physical road show postCovid in Kochi to create an awareness about the return of its agship event, India International Jewellery Show (IIJS) Premiere 2021, slated from 15th to 19th September at the Bangalore International Exhibition Centre (BIEC) in Bengaluru.

64

The Council organises road shows to invite local jewellers from other states (and countries) to experience India’s world-class production capabilities and expertise in jewellery manufacturing.

The dignitaries present at the Kochi road show were (pictured here, from left) Adv. Abdul Nazar,

emerald was displayed by a Zambian company. In the second phase, rough rubies are being displayed by a mining company from Mozambique. The exhibition will conclude on 20th August, 2021.

I express my gratitude to customs for their support for seamless clearance of goods that were imported by the exhibitors. GJEPC will be organising more such exhibitions in the future.”

State Treasurer, All Kerala Gold & Silver Merchants Association (AKGSMA); Mansuk Kothari, CoConvener, National Exhibitions, GJEPC; K. Surendran, State General Secretary, AKGSMA; Dr. B. Govindan, State President, AKGSMA; C.V. Krishnadas, State Working General Secretary, AKGSMA; Somasundaram PR, Regional CEO, World Gold Council; Roy Palathra, State Working President, AKGSMA; P. V. Jose, Director, PVJ Endeavors; and Varghese Alukka, MD, Jos Alukkas.

GJEPC’s road shows are positioned to increase participation from smaller towns across the country, with the hope that increased response from these areas will lead to greater trade relationships and larger volumes of business transacted from these destinations.

IIJS Premiere returns on 15-19 September in Bengaluru.

JNI@Sept.-Oct.’2021

II

SHORT NEWS

‘You Are Gold’

P R E M I E R E

2021

S H O W

EXCLUSIVE

campaign launched

to Allure Youth towards Gold Jewellery

T

he World Gold Council today unveiled a multi-media campaign in partnership with Gem & Jewellery Export Promotion Council (GJEPC) to increase awareness, relevance and adoption of gold jewellery amongst young Indian consumers. The integrated campaign that will be rolled out in two phases through 2021, aims to attract millennials and gen-Z by building a meaningful context of the role of gold jewellery in their contemporary expressions.

Deriving from insights that indicate an opportunity to increase resonance for gold amongst the youth in the country, the ‘You are gold’ campaign aims to evoke emotions and creative selfexpressions through heart-warming stories of celebratory moments. The campaign attempts to ingrain gold in the millennial culture through relevant stories that revolve around relationships and milestones that deserve to be cherished with gold.

The essence of the campaign - every moment that makes you, YOU, deserves to be celebrated with gold is captured effectively with the phrase ‘You are gold’. The campaign infuses a modern meaning in the classic narrative of gold, creating a new age culture that respects and embraces tradition but reinterprets it in contemporary ways – akin to the true millennial approach. The rst burst of campaign will span for six weeks, followed by a second burst in October-November, coinciding with the festive period.

Somasundaram PR, Regional CEO, India, World Gold Council said, “Gold jewellery has always been at the centre of celebrations of the most cherished moments in life. For the millennials, this horizon has expanded to embrace moments of self-expression and individuality, marked by spontaneity. It is time

66

for the narrative of gold jewellery to evolve and align with the changing mindset of the Indian consumers.

Millennials represent a sizeable demographic segment and they are redening India’s consumption story. The idea behind this campaign is to reinforce the relevance of gold jewellery in a meaningful way by demonstrating its contemporariness and versatility, it tells the story of today’s millennials and inspires them to celebrate their most treasured life moments with gold.”

Colin Shah, Chairman, GJPEC said, “Gold jewellery ticks all the right

boxes for today’s value-conscious and image conscious young women.

The “You are Gold” campaign aims to appeal to their hearts and minds and will hopefully make gold jewellery a relevant means of selfexpression. Its purpose is to make gold jewellery an extension of her personality. The campaign celebrates the Indian heritage and craftsmanship but with a contemporary twist - something that will be cherished by millennials and Gen Z as future heirlooms. The campaign would bring alive the modernity and versatility of gold to consumers reinforcing the value of gold.”

The commercial has been directed by an award-winning Indian lm director and producer Shoojit Sircar.

The creative partner for the campaign is McCann Worldgroup and the media partner is Motivator, GroupM McCann Worldgroup Mumbai spokesperson said, “The campaign ‘You are Gold’ we have envisioned for World Gold Council is a very today’s, modern narrative. It all stemmed from a beautiful challenge. How do we make the millennials fall in love with gold!

The campaign therefore attempts to nd a role for gold in the millennial culture. Inspiring, short stories take a fresh approach on relationships

and moments. It celebrates the new meaningful milestones in a millennial’s life. This campaign will leave you with a lingering image of beautiful and cherished moments.

The moments that deserve to be celebrated with gold”.

It is an integrated multi-media campaign with multiple lms that will be released one-by-one across different channels over the next few months. The media mix includes television, digital, social and OTT platforms (for example, Disney+ Hotstar) to ensure the campaign reaches, inspires and resonates with the millennials and Gen Z audiences.

JNI@Sept.-Oct.’2021

II

SHORT NEWS

P R E M I E R E

Jaipur airport gets India’s 7th express cargo clearance terminal

J

aipur became the 7th international courier terminal in India with the inauguration of the Express Cargo Clearance System (ECCS) on 9th August by Shri. M. Ajit Kumar, Chairman, Central Board of Indirect Taxes and Customs (CBIC). Representatives from the GJEPC were present on the occasion.

The ECCS facility provided by Jaipur Customs is a time-saving measure that will facilitate imports and exports, especially gems and jewellery e-commerce, an objective that the GJEPC has been actively pursuing with the Government.

The Micro, Small & Medium Enterprise (MSME) sector will especially benet in importing and exporting parcels through ECCS, as the courier facility is a fully

2021

S H O W

EXCLUSIVE

automated system based on minimal testing and ensures extremely speedy clearance, making it much cheaper and faster than the presently available import-export cargo system, according to the Commissioner of Customs, Jodhpur.

Speaking at the launch function, Deputy Commissioner, Shri. Aniruddha then gave a brief introduction of this newly launched ECCS and its importance for Jaipur’s gems and jewellery business.

At present, apart from Jaipur, there are six other international courier terminals functioning at Delhi,

Mumbai, Bangalore, Ahmedabad, Cochin and Chennai. With the addition of Jaipur to this list, Shri.

Ajit Kumar congratulated Jaipur Customs for opening up new possibilities for the gems and jewellery sector, handicrafts, textile and readymade garment industry and e-commerce sector.

Signet Rolls out new name for Piercing Pagoda Brand retailer has with both its new and long-held customers, its innovative customer experiences and omnichannel growth strategy.

S

ignet Jewelers said its rapidly growing, affordable ne jewellery and piercing retailer, Piercing Pagoda®, is ushering in a bold new chapter in its 50-year evolution with the testing and introduction of a new master brand name, “Banter™ by Piercing Pagoda®.”

The company said the new name reects the personal relationship the

68

Banter™ by Piercing Pagoda® has plans to roll out the name to its more than 500 US locations, digital and social media channels. Already, one-fth of existing locations are testing the new Banter by Piercing Pagoda name in cities including New York, Chicago, Los Angeles, and Seattle.

Kecia Cafe, President, Banter by Piercing Pagoda, said, “Our new Banter by Piercing Pagoda name is full of energy, invoking the excitement of playful conversation, like the adrenaline of a new piercing or piece of jewellery. Our customers are ercely individual, creative

people who inspire us to reject labels and celebrate our unique identities each day.

“Guided by our Inspiring Brilliance strategy, our passionate team draws inspiration directly from our customers to continually evolve our product offerings and our connected commerce experiences so that we’re there for them whenever, wherever and however they choose to shop with us.”

The brand had its strongest quarter ever in Q1 FY22 and in FY21 completed its sixth consecutive year of positive same-store sales growth amid stable merchandise margins.

This year alone, Banter by Piercing Pagoda has more than 135 stores on track to deliver $1 million in sales, with plans to open up to 100 additional locations in FY22 in regional malls, where data-driven analyses show opportunity.

JNI@Sept.-Oct.’2021

II

SHORT NEWS

P R E M I E R E

HK Jewels’ Kisna Brand Forays into Gold Jewellery with OROKRAFT launch

K

isna Diamond Jewellery, a leading Indian diamond jewellery brand by HK Jewels, celebrated its 17th anniversary on 14th July with the launch of its rst gold jewellery brand OROKRAFT, marking its foray into gold jewellery. On the occasion, Kisna also unveiled three new diamond jewellery collections: Ghoomer, Desire Luxury, and Uphaar, which have been designed in keeping with current retail industry demands.

Kisna also commemorated the milestone by organising a virtual event with its employees and stakeholders. The event was inaugurated by Ghanshyam

2021

S H O W

EXCLUSIVE

Dholakia, Founder and Managing Director, Savji Dholakia, Founder and Chairman, and hosted by Parag Shah, Director, Kisna Diamond Jewellery, and attended by a total of 850 attendees consisting of distributors, retailers, employees, etc.

future. He also insisted that everyone should follow his example and work towards nature conservation and restoration for the benet of coming generations.

In his speech, Savji Dholakia spoke of his vision to spread happiness while doing business, and expressed a desire to see all his retailers be empowered to sell at least 500 kg gold in the near

Kisna unveiled a Trend Book showcasing jewellery trends of the industry for the year 2021-2022 to help its associated retailers to keep abreast of the latest trends and consumer tastes.

Fancy Colour Diamond prices rise 0.2% In Q2

T

he Israel-based Fancy Color Research Foundation (FCRF) said the prices of fancy colour diamonds across the board increased by 0.2% during Q2 2021.

Blues (0.4%) and Pinks (0.3%) led the increase, while Yellows rose by 0.1%, as opposed to the slight decrease in the previous quarter, the Q2 2021 Fancy Color Diamond Index (FCDI) showed. The price rise follows a 0.3% overall price increase in Q1 2021.

“As retail in the US, Asia and Europe copes with the new realities and constraints of a Covid-economy, we are still seeing supply shortages in the fancy colour diamond segment that provide pricing stability.

Inventories are still at a

70

historically low level for this product,” said Oren Schneider, FCRF Advisory Board member and CEO of Circa.

The 1-carat Fancy Pinks were the highest climbers in the Pink category (2.2%), while 10-carat Fancy Pinks showed a downturn in price, decreasing by -1.1%.

The 1.5 and 2-carat Blues, in all saturations, showed the highest increase (1.3%), with Fancy Blue 1.5 carats rising by 1.7% and Fancy Intense Blue 1.5 carats rising by 2.2%. Meanwhile, 3 and 5 carats in all saturation levels slightly declined by -0.2% and -

0.1%, respectively.

Most segments performed better in Q2 compared to Q1. The most prominent increase was in 5 carat Fancy Vivid Yellow (+1.3%). Fancy Vivid Yellow in the 10-carat category were a close second highest climber by 0.9%, while 10carat Fancy Yellow presented a drop of -2.1%.

JNI@Sept.-Oct.’2021

II

CSR

P R E M I E R E

2021

S H O W

Gem and Jewellery Sector’s CSR initiatives touch thousands of lives

EXCLUSIVE

Gem and Jewellery Export Promotion Council compiles a book titled ‘Jewellers For Hope’ showcasing the public-spirited side of the sector A $36 billion industry, it employs over 4 million in India and supports child education, tribal education, relief and assistance for Army martyrs’ families The Jewellers for Hope charity gala dinner has contributed Rs 5 crore to 11 NGOs

T

he Gem & Jewellery Export Promotion Council (GJEPC) has launched the book Jewellers For Hope – With Hearts of Gold, a compilation of corporate social responsibility (CSR) activities undertaken by the gem and jewellery trade in India. It highlights the magnitude of social work collectively undertaken by the gem and jewellery industry for the benet of society.

The sector accounts for approximately $36 billion in exports and employs over 4.3 million people, thus contributing immensely to the India growth story. Its community outreach spans child education, tribal education, relief and assistance to

Army martyrs’ families, animal welfare. The industry collectively and at the individual level, has made signicant contributions to other causes like girl child education, sanitation, cancer treatment, the rescue of trafcked children, the provision of articial limbs to the needy, etc. The industry has also played a crucial role in providing relief to those affected by the COVID19 pandemic and its initiatives have touched thousands of lives.

GJEPC Chairman, Colin Shah said: “Jewellers for Hope With Hearts of Gold is the only known compendium of the philanthropic activities undertaken by our industry for the betterment of society. These noble initiatives conducted in an individual capacity or jointly reveal a little-known and rarely

publicised side of the Gem & Jewellery trade. At GJEPC, it was imperative that this expanse of good work that the industry engages in is documented. The book is a humble attempt by Council to chronicle some of these

contributions. We hope that these short stories go a long way towards generating more goodwill for the Gem & Jewellery community at large and leave a lasting, positive impression about the industry in the minds of the younger

“Jewellers for Hope - With Hearts of Gold is the only known compendium of the philanthropic activities undertaken by our industry for the betterment of society. These noble initiatives conducted in an individual capacity or jointly reveal a little-known and rarely publicised side of the Gem & Jewellery trade. At GJEPC, it was imperative that this expanse of good work that the industry engages in is documented. The book is a humble attempt by Council to chronicle some of these contributions....

72

JNI@Sept.-Oct.’2021

II

CSR

P R E M I E R E

The GJEPC established the Gem & Jewellery National Relief Foundation (GJNRF) in 1999, to provide relief to the victims affected by natural calamities. Jewellers for Hope, the charity dinner, was yet another initiative by GJEPC, launched in 2014, to mobilise the entire industry from manufacturers, traders to miners and retailers, to raise funds for organisations that are doing exemplary work in the eld of education and health, or empowering women and marginalised sections of society. So far, the Jewellers for Hope charity dinner has contributed Rs.5 crore to 11 NGOs.

generation.”

“I believe that these initiatives will inspire many more members to emulate the seless “act of giving” for the betterment of the society.

Together we can empower communities and collectively help in nation building”, added Colin Shah

Swasthya Ratna and Swasthya Kosh are two important GJEPC initiatives that offer quality health care of choice to all gem and jewellery workers. Swasthya Ratna is a group mediclaim scheme for employees of Council member companies,

2021

S H O W

EXCLUSIVE while Swasthya Kosh is a health care fund which pays 75% of the health insurance premiums of the unorganised workforce.

In 2020, the industry was paralysed because of the pandemic lockdowns and subsequent mass migration of workers. The GJEPC allocated a substantial amount to help disadvantaged workers as well as contributed to the PM Cares Fund. In Covid times, the industry has gone above and beyond in an effort to lift marginalised workers out of a dire situation as well as provided relief to entire communities in remote regions.

GJNRF & GIA Inaugurate refurbished Trauma Centre at Nair Hospital

S

anjay Kothari, Chairman, Gem & Jewellery National Relief Foundation (GJNRF) and Apoorva Deshingkar, Sr. Director – Sales, Gemological Institute of America (GIA) India, unveiled the refurbished trauma centre at Nair Hospital in Mumbai on 29th July.

is our ‘karmabhoomi’ (place of work). Until now, during natural calamities our activities at the individual and collective level were focused in various other parts of India.”

GJNRF and GIA supported the renovation of the trauma centre that was completed at a cost of Rs.60 lakh (~$80,682). The facility, which admits 10-15 patients daily, contains a fully equipped operation theatre, a dialysis bed, and ICU department.

Sanjay Kothari said, “This time round we have tried our best to support hospitals in Mumbai as it

74

JNI@Sept.-Oct.’2021

II

CSR

P R E M I E R E

Kiran Gems sends care packages to Flood-hit Konkan Towns

2021

S H O W

EXCLUSIVE

K

iran Gems has stepped up to help rebuild the lives of people in the oodaffected towns of Chiplun and Mahad in the Konkan region in southern Maharashtra.

The Kokan region has been devastated by continuous heavy rainfall since 20th July, 2021. The situation was compounded by high tides that caused many areas to be submerged, causing damage to the property and livelihood of people there.

Dinesh Lakhani, Director, Kiran Gems appealed for wider support to the stranded ood victims. He said, “Let’s all get together and show our unied strength for the people in ooded areas of Kokan. Pray for everyone in distress.”

Rajesh Lakhani, Director, Kiran Gems, added, “We rmly believe that business should never be separated from society, they exist for each other. It is the core of our company philosophy which gives equal importance to people, planet and prot.”

Kiran Gems has dispatched trucks with essential kits containing a total of 16 items, including emergency rations and crucial items required for immediate sustenance, such as biscuits, water, footwear, clothes, warm blankets, towels, candles, matchboxes and cleaning essentials among others.

Aisshpra Jewellery brand Vaccinates entire staff

J

ewellery brand Aisshpra Gems & Jewels, based in Gorakhpur, UP, said that its staff and management were now fully vaccinated. The company operates a total of eight jewellery retail stores in northern India and has more than 500 employees.

of our clients and our team is very important to us. The moment vaccines were made available, we have been working towards getting our team vaccinated and nally,

we are proud to say, we are 100% vaccinated. We hope we will inspire brands around us to prioritise vaccination for their teams as well.”

The company has been actively conducting social awareness and pro-vaccination campaigns through the pandemic. It also supported its staff by ensuring full payouts even when retail operations were on standstill during the lockdown.

Vaibhav Saraf, Partner, Aisshpra Gems & Jewels, said, “The safety

76

JNI@Sept.-Oct.’2021

II

CSR

P R E M I E R E

BDB Vaccinates daily wage assorters; makes Vaccination mandatory for entry from September onwards

2021

S H O W

EXCLUSIVE

T

he Bharat Diamond Bourse (BDB) Committee has decided to vaccinate the ‘daily wage assorters’ community or ‘Chuttaks’, who play an important role in the diamond trade. A special rate of Rs.100 ($1.34) is being charged for this service and the balance amount is funded by the World Federation of Diamond Bourses (WFDB), the Gem & Jewellery National Relief Foundation (GJNRF) and BDB. The BDB Committee also decided that from 1st September 2021 onwards anybody entering BDB will have to be at least vaccinated with the rst dose; if not he/she will have to carry a negative RT-PCR report not older than 15 days, which will be made mandatory. From 1st January, 2022, only those who are fully vaccinated will be allowed to enter the Bourse to carry out daily activities.

BDB has been providing Covid vaccination facilities to all its

members as well as industry members outside the complex.

BDB President Anoop Mehta said, “Bharat Diamond Bourse has always strived to support the country during adversities and calamities. During this ongoing pandemic too BDB is supporting the ‘Chuttak’ community to come to the bourse premises and get vaccinated.”

Mehul Shah, Vice President, BDB,

added, “I wholeheartedly thank Yoram Dwash, President WFDB, and Sanjay Kothari, Chairman, GJNRF and other donors for having supported this drive to help the ‘Chuttak’ Assorters... It has been our sincere effort to bring together as many industry members who are directly and indirectly associated with the trade to avail of the vaccination facility organised by the Bharat Diamond Bourse.”

$75k LGD charity auction to benet Jewelers for Children

V

irtual Diamond Boutique (VDB) and International Gemological Institute (IGI) have partnered with Jewelers for Children to host the rst-ever international lab-grown diamond (LGD) charity auction. Over $75,000-worth of loose LGDs and LGD jewellery, all with veried grading reports from IGI, will be auctioned off to the highest bidder.

The digital auction will take place during Las Vegas Jewelry Market Week with bidding opening in advance of the shows on 16th August and closing during the JFC “Facets of Hope” dinner on Sunday night, 29th August.

All bids can be submitted through the digital auction

78

app created and powered by VDB for JFC. Proceeds generated from auction sales will benet the JFC charity partners, including Elizabeth Glaser Pediatric AIDS Foundation, St. Jude Children’s Research Hospital, National CASA Association, Make-A-Wish America, Make-A-Wish International, Santa-America Fund, and Organization for Autism

Research.

“We are delighted that the labgrown diamond community has come together to benet children,” said David Rocha, executive director of JFC. “Because we were unable to hold in-person events in 2020, VDB developed a fabulous digital auction app. Our virtual auction event held on the app last year proved very popular, and we’re thrilled to now be able to offer this lab-grown diamond event as an option for those who may not be attending market week in Las Vegas or have other commitments at that time. This auction presents an opportunity that ts into everyone’s schedule.”

JNI@Sept.-Oct.’2021

II

CSR

P R E M I E R E

2021

S H O W

EXCLUSIVE

NDC Thanks diamond consumers in latest campaign

T

he Natural Diamond Council (NDC) with the support of the Responsible Jewellery Council (RJC) launched a new consumer campaign titled, ‘Thank You, By the Way’. The campaign’s target is consumers who now more than ever before want to know where their products come from, and the impact their purchases have on producing countries and local communities.

The omnichannel campaign features a variety of engaging sustainability facts about the natural diamond industry, highlighting both the socioeconomic and community benets. The series of nine creative executions will debut across the NDC’s social media channels this week, with a dedicated page on Only Natural Diamonds (www.naturaldiamonds.com/thank you ). The campaign can be seen in print in the upcoming Couture edition of Women’s Wear Daily, and those attending both JCK and

Couture are encouraged to visit the NDC’s booth to view the full campaign.

“This isn’t a new topic for the diamond industry,” said David Kellie, CEO of the Natural Diamond Council. “For the last two decades the industry has been doing this work, putting sustainability at the forefront of

everything they do. But now more than ever, consumers have an appetite for it, they want to know the impact of what they are buying, and how their purchases are contributing to the regions and communities producing them.

Through this campaign, we would like to thank our consumers for their trust and support in doing good around us.”

Signet Launches Signet Love Inspires Foundation

S

ignet Jewelers established its Signet Love Inspires Foundation whose primary focus areas are support for underserved women and children, and social change advocacy. These causes are directly aligned with Signet’s mission to enable all people to Celebrate Life and Express Love, and its Purpose – Inspiring Love.

The Signet Love Inspires Foundation already has provided grants in 2021 to non-prot organisations such as the Equal Justice Initiative, The Trevor

80

Project and Jewelers for Children.

“Our Purpose is Inspiring Love.

It’s based on a fundamental belief we hold dear: the more love there is in the world, the better the world is for all of us,” said Signet

Jewelers CEO Virginia C. Drosos.

“We formally established governance for the Signet Love Inspires Foundation with a Board of Directors, Ofcers and Grant Committee, along with a robust work plan. Our established governance structure enables us to measure impact at every level and communicate progress and results regularly in line with our Environmental, Social and Governance-related Three Loves: Love for All People, Love for Our Team, and Love for Our Planet and Products.”

JNI@Sept.-Oct.’2021

II

INSTITUTIONS

P R E M I E R E

GIA India’s knowledge Webinars attended by 6,500 Trade Members “GIA has been the pioneer of gemmological research for many decades, and we are happy to share our knowledge with the trade. It is overwhelming to witness participation and positive response from the trade. We will continue to offer such webinars to help the trade stay informed and engage consumers confidently.”

2021

S H O W

EXCLUSIVE

IGI Certies The Largest Lab-grown Diamond Produced In India

G

IA India held more than 60 knowledge webinars since May 2020 that were attended by nearly 6,500 members of the industry including manufacturers, wholesalers, traders, retailers and professionals – from 550+ cities across India.

The complimentary webinars have covered a variety of gemmological topics like ‘Navratna’, ‘Introduction

The square emerald-cut LGD has been graded ‘Excellent’ by IGI.

to Laboratory-Grown Diamonds’, ‘April Birthstone: Diamond’, ‘September Birthstone: Sapphire’, ‘November Birthstones: Topaz & Citrine’, ‘The Big 3 – Ruby, Sapphire and Emerald’ and many more.

Sriram Natarajan, Managing Director of GIA India, said, “I feel pleased to see the trade’s continued interest in learning and believe that GIA webinars could be of great help to them without disrupting their businesses. I’m condent that more and more professionals will take advantage of these Knowledge Webinars. GIA remains committed to sharing knowledge for the benet of the trade, and ultimately, the consumer.”

Manoj Singhania, Director – Education, GIA India, added, “GIA has been the pioneer of gemmological research for many decades, and we are happy to share our knowledge with the trade. It is overwhelming to witness participation and positive response from the trade. We will continue to offer such webinars to help the trade stay informed and engage consumers condently.”

82

T

he International Gemological Institute (IGI) certied a 14.6-carat laboratory-grown diamond (LGD), which is reportedly the largest gem-quality, laboratory-grown diamond (LGD) developed in India.

The VS2 clarity, F colour stone was manufactured using the Chemical Vapor Deposition (CVD) process

by Mumbai-based Ethereal Green Diamond LLP, a division of leading diamond manufacturer KARP Group.

“We are extremely happy to share that our technical expertise has been at par with global players and with such advanced technologies and methods, we look forward to creating more of such stellar creations,” said Hirav Anil Virani, Owner, Ethereal Green Diamond.

“India is on its way to become the heart and soul of the global gem and jewellery industry. Our artisans, technologies and the vision to become the best is what leads us. IGI is proud to be able to assist, guide and be an integral part of this journey,” said Tehmasp Printer, President and Managing Director, IGI India.

JNI@Sept.-Oct.’2021

II

INSTITUTIONS

P R E M I E R E

Gembridge unveils new charter, disclosure & listing policies

G

embridge, a colour gemstone digital trading platform, has introduced new policies for listing coloured gemstones, covering disclosure, ethical practices and responsible sourcing, to support online purchasing and improve transparency in the trade.

“This commitment to professional standards and transparent communication helps our Members better understand one another, which leads to better business,” said Helen Molesworth, Gembridge’s Head of Business Development.

“This will ensure more accurate information with regard to the sale of coloured gemstones listed on Gembridge – and the characteristics that make them unique. All our Members will be required to commit to these policies.”

The new standards ensure that the attributes of each stone are fully disclosed before transactions are

2021

S H O W

EXCLUSIVE

made online between trusted and vetted parties.

“Buying accurately catalogued stones via the internet opens up new opportunities for everyone, delivering global access to gemquality stones at affordable prices,” Helen continued.

“Ensuring that Members’ descriptions are honest, factual and accurate will give more people in our industry the condence to embrace the trend of digitalisation. By setting and maintaining standards across our platform, we help Members make more informed decisions.”

Gembridge has also produced a Charter that sets out the highest

possible ethical standards and best practice to support a responsibly managed supply chain. These clearly dened standards will support a marketplace that reects both the needs of gemstone dealers, and the expectations of their customers.

Presently a B2B platform, Gembridge plans to expand to B2C soon.

Sarine H1 Revenue +61% as India manufacturing activity picks up

S

arine Technologies Ltd. recorded revenue of $35.96 million for the six months that ended 30th June, 2021, an increase of 61% over the corresponding period last year. Net prot in H1 2021 surged to $12.6 million from $1.2 million in H1

2020, beneting from signicantly higher revenue and gross prot margin, which expanded due to economies of scale with increased overall sales and a favourable product mix, the company noted.

India accounted for 70% of Sarine’s total H1 2021 revenue. H1 sales in India grew 46% to $25.14 million.

H1 revenue from Africa, its second biggest market, more than tripled to $4.55 million.

During the period under review, a strong resurgence in manufacturing activities in India, which started

86

towards the end of Q3 2020 continued into 2021, Sarine said.

This recovery in rough diamond manufacturing was driven by strong demand for diamond jewellery, following the reopening of retail activities in key global markets in late summer 2020 and carrying over to a strong end of year holiday season in the US market and a buoyant Chinese New Year season in early 2021 throughout most of the Asia Pacic market.

The challenges and uncertainties of imminent lockdowns caused by the springtime resurgence of the Covid19 virus in India, kept most manufacturers operating throughout May and June, foregoing their summer vacations to meet demand for polished diamonds, it noted.

JNI@Sept.-Oct.’2021

II

P R E M I E R E

2021

INSTITUTIONS S H O W

EXCLUSIVE

GIA acquires rare set of

Books on Jade rst published in 1906. The 100 sets cost $100,000 to produce, equivalent to just under $3 million dollars today. Once the books were completed, the plates were destroyed and the type scattered, securing the works’ true rarity.

J

ade motifs often represent the ancient relationship between gems and humanity; they tell important stories and traditions.

These stories come to life in a rare, spectacular set of books, The Bishop Collection: Investigations and Studies in Jade, recently acquired by Gemological Institute of America (GIA).

Limited to just 100 copies, the twovolume set catalogues the massive private jade collection of Heber Reginald Bishop (1840-1902), a noted 19th century businessman and philanthropist. An avid collector of antiquities, jade was his last and most notable speciality. The collection began with Bishop’s purchase of the Hurd vase – one of the nest objects in jade that ever left China – from Tiffany & Co. in 1878. Bishop’s jade collection was donated to, and is still housed in, the Metropolitan Museum of Art in New York. The unique and comprehensive catalog documents this extensive collection and was published in 1906. The other 99 copies are in private collections, museums and libraries.

“The acquisition of The Bishop Collection marks a special moment in the institute’s legacy of

JNI@Sept.-Oct.’2021

procuring historic gemmological material that adds to our wealth of knowledge and is accessible to all,” said Susan Jacques, GIA president and CEO. “Mr. Bishop created his collection to share the wonder of jade and we are thrilled to take the important step of making both volumes of this incredible work available to researchers, gemologists and eventually the public.”

Set number 85 now resides at The Richard T. Liddicoat Gemological Library & Information Center at the GIA headquarters in Carlsbad, California.

GIA plans to create a high-quality, freely available digital version of the work, to be included in its digital archive for signicant works from the GIA Library, https://archive.org/details/gialibrar y It took more than three years to produce the 100 folios, which were

The two leather bound volumes contain 93 plates which include original watercolors by artist Li Shih-ch’üan, 36 lithographs, 31 copper plate engravings, 17 woodcuts and 28 research articles on every aspect of jade. Many specialists were involved with this work, including mineralogist and mineral collector George F. Kunz who was in charge of the mineralogical investigations and describes Dr. Robert Lilley as the editor of both volumes.

Printed on American hand-made paper, each book measures 25 x 19 inches (63 x 48 cm) when closed.

The combined weight of both volumes is 102 pounds (46 kg). The Bishop collection is recognised as the most complete assemblage of jade objects in the world.

87

II

NEWSMINE

P R E M I E R E

Israel polished diamond exports rebound on US, China demand

T

he Israeli diamond industry continued its impressive growth during July 2021, with major rises in all parameters, according to the latest report published by the Israel Diamond Controller in Israel’s Ministry of Economy and Industry.

Net import of polished diamonds in the rst seven months of the year totalled $1.63 billion, a rise of 145% over the same period in 2020. Net exports of polished diamonds in that period were $2.02 billion, an increase of 69% over the same period last year.

Total net rough imports from January to July 2021 stood at $1.15 billion, a rise of 158% over the same period in 2020. Total net exports of rough diamonds during that time rose 229% over the same period last year, reaching $1.05 billion.

During July net rough exports to the UAE amounted to $15.5 million, 11% of Israel’s total rough exports during the month. Net rough imports from the UAE during July totalled $23 million, about 15% of the total imported to Israel during the month.

2021

S H O W

EXCLUSIVE

Rio Tinto showcases nal Argyle Pink Tender in Antwerp

R

io Tinto’s nal Argyle Pink Diamonds Tender collection of rare pink, red, blue and violet diamonds is being showcased to connoisseurs, collectors and luxury jewellers in Antwerp, Belgium.

The Argyle Pink Diamonds Tender, an annual invitation-only event for the past 38 years, is widely considered to be the most anticipated diamond sale in the world, showcasing the pinnacle of Argyle’s production to an exclusive group of collectors, diamond connoisseurs and luxury jewellery houses.

Mining ceased at Argyle on 3rd November, 2020 and the 2021 Argyle Pink Diamonds Tender is the nal collection of the rarest diamonds from the nal year of Argyle operations.

Comprising 70 diamonds weighing 81.63 carats, the 2021 Argyle Pink Diamonds Tender has a record number of diamonds larger than one carat. The collection is headlined with Lot Number 1, Argyle Eclipse™, a 3.47carat diamond that is the largest Fancy Intense Pink diamond ever offered at the Tender.

Gem Diamonds sells Ghaghoo Mine in Botswana for $4 Million em Diamonds Limited has entered into a binding share sale agreement with Okwa Diamonds (Pty) Ltd for the sale of the Ghaghoo diamond mine in Botswana for $4 million.

G

GDB were $3.5 million and the loss attributable to GDB for the 12month period ended 31st December 2020 was $3.3 million. The purchaser will take over all assets and assume all liabilities of GDB.

Ghaghoo, which is wholly owned by Gem Diamonds Botswana Proprietary Limited (GDB), has been on care and maintenance since March 2017. As of 31st December 2020, the gross assets of

Clifford Elphick, Chief Executive Ofcer of Gem Diamonds, said: “This sale is in line with our strategic objective to dispose of non-core assets. Gem Diamonds

88

remains focused on optimising production and efciency at the Letšeng mine in Lesotho. On behalf of Gem, we wish the Okwa Diamonds team well for the future, and I would also like to thank the Government of Botswana for its assistance during the sale process.”

The Ghaghoo diamond mine in Botswana.

JNI@Sept.-Oct.’2021

II

P R E M I E R E

2021

NEWSMINE S H O W

EXCLUSIVE

New Diamond tracking service to identify Natural & LGD trace element signature

P

erth-based provenance verication technology expert Source Certain International (SCI) will partner with SCS Global Services and provide the company’s provenance verication technology for SCS’s newly formed Global Services Certication Standard for Sustainable Diamonds (SCS-007).

The standard establishes a leading benchmark of sustainable accountability, transparency and provenance assurance for the gemstone diamond industry, and is the rst unied framework for assessing natural and laboratorygrown diamonds.

The standard is the rst global ESG certication across any industry

including diamonds, mining, seafood or agriculture that has implemented scientic provenance verication technology to underpin its Chain of

Custody requirement.

SCI is providing the scientic provenance verication component, with its proprietary TSW Trace®

Lucara nds yet another +300-carater at Karowe

C

anadian miner Lucara Diamond Corp. recovered a 393.5-carat top white Type IIa gem quality diamond from its fully owned Karowe diamond mine in Botswana.

This makes it the 7th diamond greater than 300 carats to be recovered at Karowe in the year to date and the third gem quality +300-carat produced from the M/PK(S) unit of the South Lobe in 2021, along with the 341-carat (14th January, 2021) and 378-carat (26th January, 2021) top white gems recovered this year.

During the same production month a 156.2-carat top white gem quality diamond was also recovered from processing of M/PK(S) material.

Eira Thomas, CEO, said: “This recent recovery continues to demonstrate the strong and consistent resource performance of the South Lobe. The 393-carat and 156carat diamonds add to the collection of signicant diamond recoveries in 2021, as Lucara looks to ramp up construction activities for the proposed underground expansion at Karowe.”

The 393.5-carat top white Type IIa gem quality diamond discovered at Karowe diamond mine in Botswana. Photo: Lucara Diamond Corp.

JNI@Sept.-Oct.’2021

technology, which will form an essential part of the requirement for certication.

Stanley Mathuram, Executive VicePresident of SCS Global Services, said, “Our standard utilises SCI’s scientic provenance verication techniques and chemical proling to document a natural diamond’s or lab-grown diamond’s mine or lab of origin.”

SCI’s technology analyses the naturally occurring chemical and trace metal markers present in natural and lab-grown diamonds which allows the provenance of diamonds to be veried down to a mine or lab level.

Alrosa Remediated 1,306 ha of Land Resources in 2020

I

n 2020, Alrosa Group diamond mining companies remediated 1,306 ha of land where mining took place. This was done as part of a specially created programme.

Pine, larch and willow seedlings were planted and perennial cereals were sown on the Group’s former industrial sites. Remediation expenses amounted to RUB 129 million ($1.74 million).

Land remediation is a comprehensive process that includes technical and biological rehabilitation of land resources, including tailing dumps and water reservoirs, as well as restoration of land integrity after exploration.

In order to restore the territories’ environmental balance, Alrosa’s specialists sow them, analyse the biosphere and measure the plants.

Nadezhda Liss, Chief Specialist for Land Remediation and Resources Management at Alrosa, said, “Remediating lands where mining took place is a priority for Alrosa that gave rise to a dedicated programme through to 2026. In 2020, the company met its remediation commitments in full. We perform year-long monitoring to see how the planted trees are adapting to the soil. Last year, adaptability was at 85%.”

She also noted that remediation is considered complete only after a stable vegetation cover has formed.

Sometimes this process takes more than one year. In 2021, Alrosa plans to reintegrate 48% of used lands into the ecosystem.

89

AWARD & HONOR

Hon’ble CM of Gujarat, Shri Vijay Rupani inaugurates

II

P R E M I E R E

2021

S H O W

EXCLUSIVE

the 46th Edition of IGJA

T

he Gem and Jewellery Export Promotion Council (GJEPC) hosted the 46th India Gem and Jewellery Awards (IGJA), supported by GIA in India’s Diamond City, Surat. The award ceremony was inaugurated by Honourable Chief Minister of Gujarat, Shri Vijay Rupani alongside Guest of Honour, Shri C.R. Patil, Member of Parliament, GOI and Special Guest, Shri Kumar Kanani, Minister for Health & Family welfare and Medical Education, Government of Gujarat; Shri Colin Shah, Chairman, GJEPC; Shri Dinesh Navadiya, Chairman, Gujarat Region, GJEPC; and Shri Mansukh Kothari, Convener, Events, GJEPC and Shri

Sabyasachi Ray, Executive Director, GJEPC. The Honourable Chief Minister of Gujarat, Shri Vijay Rupani congratulating the winners said “The gem and jewellery industry showed its resilience despite the pandemic and enabled exports to quickly bounce back to pre-Covid levels. I am sure, the Gem & Jewellery sector will play a signicant role in helping achieve US$ 400 billion of merchandise exports target, the goal set by our Hon’ble Prime Minister Shree Narendra bhai Modi for the year 2021-22.”

“The Gems & Jewellery Park taking shape at Surat will become a worldclass centre for manufacturing to marketing and exports. Gujarat has

90

The ceremony was organized by the Gem and Jewellery Export Promotion Council in Surat The event celebrated the exporters for their exemplary performance across several categories in the gem and jewellery sector

attracted 40 per cent of total FDI received in India. It is time to develop and build the right infrastructure.” Rupani added.

Shri CR Patil, Member of Parliament said, “It is a great pleasure to reward all the winners for their contribution in the gem

“The Gems & Jewellery Park taking shape at Surat will become a world-class centre for manufacturing to marketing and exports.

Gujarat has attracted 40 per cent of total FDI received in India. It is time to develop and build the right infrastructure.”

and jewellery industry. I congratulate all the winners but also everyone who is a part of this sector for their perseverance towards making this industry grow.”

Speaking on the occasion, GJEPC Chairman, Shri Colin Shah said, “As an industry, we wish to work towards our Prime Minister’s vision and achieve the USD 400 Bn ambition. We are delighted that this nancial year has started on a positive note with Q1 recording a growth of 8.46% as compared to the same period of pre-pandemic year 2019. If we keep up this momentum, we can easily achieve our target of USD 43.75 billion exports this year. GJEPC has organized this ceremony to celebrate leading exporters for their

JNI@Sept.-Oct.’2021

II

P R E M I E R E

2021

AWARD & HONOR S H O W

EXCLUSIVE

dedication and hard work towards the sector. On behalf of the entire gem and jewellery industry, we wish that through the support of the government, our entire sector will continue to ourish. If we maintain this momentum, we will beat China and emerge as the leading exporting country. “ The selection criteria for the awards is based on export performances, value addition, employment generation and investment in R&D among other parameters, during the nancial year. In recognition of the business excellence demonstrated by companies that are helping to strengthen ‘Brand India’, the GJEPC not only felicitates industry players for their exemplary performance, but also recognizes entities such as banks and agencies supplying gold that play a key role in the growth of the diamond sector.

“GJEPC has taken special steps, with the support of the government, to facilitate the MSMEs such as setting up of Navratna Gallery, the Surat International Dia-trade Centre, skill training, education and awareness building. I am condent that, in the years to come, the industry will ourish and many more award winners will emerge.”

Shri Mansukh Kothari, Convener, Events, commented, “The 46th IGJA honours the high-achievers among the industry, those who are at the forefront of its emergence as a world leader. It recognises their role as a vanguard, leading from the front, raising the bar and encouraging others to excel as well.

GJEPC Vice Chairman, Shri Vipul Shah said, “India’s gem and jewellery export has bounced back to its pre-covid levels. This is a reection of the industry’s inherent strength and resilience. Credit for this goes to the entrepreneurs at the helm, leaders who combine ethics with enterprise, and to the millions of talented and highly skilled artisans whose contribution is important too. The industry has always cared for its workforce and did so through the difcult period last year too. It is tting that the IGJA recognises not just business achievements, but also important contributions such as the best CSR programmes, those who lead in terms of employment generation and tax compliance, the ones at the forefront of Digital Enterprise and of Innovation, etc.”

Shri Dinesh Navadiya, Chairman, Gujarat Region, GJEPC said,

JNI@Sept.-Oct.’2021

91

AWARD & HONOR

Kiran Gems wins esteemed IGJ award for the 12th consecutive year

K

iran Gems, the World’s Largest Manufacturer of Natural diamonds, has been recognized for its outstanding performance in 3 coveted categories of IGJ Awards. The year 2021 marked Kiran Gems’ 12th Consecutive win for ranking FIRST in the category of Cut & Polished Diamonds – Highest Turnover.

Highest Taxpayer Company for the 4th consecutive year and Best Digital

to our customers, bankers, vendors and Kiran family for their years of support. We appreciate the loyalty everyone has shown towards us. We aim at delivering “The Kiran Experience” to our Clientele through an unmatched bouquet of products and services of the highest quality, backed by the assurance of our worldclass manufacturing infrastructure, continuous appraisal and consistent innovation.

Kiran Gems’ Vice President, Varun Lakhani said, ‘We pride ourselves on providing our customers with the

Initiative at this prestigious event.

46th Edition of India Gem & Jewellery Awards///2019 was held on August 27’ 2021, in Le Meridien, Surat organized by the Gem & Jewellery Export Promotion Council of India. The Awards aim to recognize and felicitate the excellent, outstanding performances of India’s gemstone and jewellery exporters.

Chief Guest Shri Vijaybhai Rupani, Hon’ble Chief Minister of Gujarat, Guest of Honour Shri C. R. Patil – Member of Parliament, Govt. of India and Special Guest, Shri Kumar Kanani – Hon’ble Minister for Health & Family Welfare and Medical Education, Government of Gujarat graced the occasion and encouraged the awardees.

We are incredibly proud to have won this prestigious accolade for the 12th Consecutive Year. This achievement speaks volumes about the quality and integrity of our organization said, Shri Vallabhbhai Patel, Chairman, Kiran Gems Director, Shri Babubhai Lakhani said, Congratulations and thank you

92

II

P R E M I E R E

2021

S H O W

EXCLUSIVE

excellent quality of diamonds and are dedicated to improving the standards. Our customers’ requirements are at the heart of everything we do, and we are committed to continually push boundaries to cater to their every need. Kiran Gems’ Vice President, Ashish Lakhani said, ‘For us, excellence goes beyond size. We are the only large company globally to do 100% of planning and marking of rough diamonds on Sarine Machines.

And we were the rst to install AMS and M-Screen Machines’.

GIA virtually presents Gianmaria Buccellati Foundation Award he Gianmaria Buccellati Foundation Award for Excellence in Jewelry Design was announced virtually during GIA’s Knowledge Rocks Week: Spring Into Color.

Students and alumni gathered virtually for the celebration and announcement of the winner, Belle Sin Ting Wong, who earned her Jewelry Design certicate at the GIA Hong Kong school.

T

nalists from seven GIA campuses were evaluated by peers, faculty and ultimately by a panel of distinguished judges – including Shelly Sargent, curator of the Somewhere in the Rainbow collection; Victoria Gomelsky, editorin-chief of JCK Magazine; Alishan Halebian, owner and jewellery designer of Alishan; Alan Revere, award-winning jewellery designer, author and educator; and Remy Rotenier, owner and jewellery designer of Remy Rotenier.

More than 100 students competed to be nalists for the 2020 Gianmaria Buccellati Foundation Award for Excellence in Jewelry Design. The students’ designs were presented in their original, hand-rendered format, accompanied by statements identifying the materials used and the inspiration for each piece. The designs of nine

Belle Sin Ting Wong’s winning design was a brooch inspired by the Siamese ghting sh. “I wanted to raise attention to environmental awareness with this piece… If we continue our toxic living habits and don’t use sustainable products, we might be very close to losing these beautiful creatures and quicken the pace of global warming,” she said.

JNI@Sept.-Oct.’2021

II

2021

AWARD & HONOR

P R E M I E R E

S H O W

EXCLUSIVE

GJEPC’s ‘The Artisan Awards 2021’ showcase cutting-edge jewellery design and innovation

Ÿ Overwhelming

global response to the ‘Reinventing Vintage’ theme Ÿ 3 winners, 8

runners up from Indian and foreign designers

T

he Gem & Jewellery Export Promotion Council (GJEPC) concluded the 4th edition of The Artisan Awards, India’s premier jewellery design competition, on July 20 at Hotel Four Seasons in Mumbai.

Designers from India and overseas participated in the competition to showcase excellence and innovation in jewellery design.

The Artisan Awards celebrates the

highest levels of artistry through world-class pieces exhibited by designers. The theme for the latest edition was Reinventing Vintage.

The GJEPC received an overwhelming response from all

JNI@Sept.-Oct.’2021

over the world, including Japan, the US, Taiwan, Russia, Egypt, Abu Dhabi and Australia.

In all, 11 awards were given away as there was a tie in two of the three sub-categories.

The theme of competition, Reinventing Vintage showcased a spread of three jewellery eras from diverse cultures – Indian heritage was celebrated through the sub-theme Temple Jewellery;

Japanesque was a nod to Asian inspiration; and Victorian referenced the colonial past to create timeless yet modern silhouettes.

commented, “India is at the helm of jewellery business, that boasts of an exceptional designing and manufacturing talent pool that has created jewellery pieces adored and cherished across the world. The Artisan Awards celebrated the revival of the eternal design eras and may possibly chronicle the new design epoch thrust upon us by the pandemic.

The Artisan Awards are instituted to honour jewellery artistes, the hidden champions, who have the courage to think differently and break the mould. The thematic competitions put forth by the Council each year aims to make the Artisan a globally recognised award in the eld of jewellery design as the ultimate benchmark for creativity, innovation and design excellence.

Despite the lockdowns the world over, a total of 586 entries were received from national and international participants from Japan, USA, Taiwan, Russia, Egypt, Abu Dhabi, and Australia.

Colin Shah, Chairman, GJEPC,

93

II

AWARD & HONOR

Here are the winners of The Artisan Awards 2021:

P R E M I E R E

2021

S H O W

EXCLUSIVE

Navin Jashnani, Educationist, Visionary, Couture Jewellery Manufacturer, and one of the main architects of IIJS Premiere and IIJS Signature, received The Artisan Award for “Excellence in Jewellery Design” amidst thunderous applause.

VICTORIAN Winner

Floral Fantasy

Mismatched Earrings

First Runner-up

Designed by Namrata Bhardwaj;

Brooch designed by Koushik Mondal;

Manufactured by A’Star Jewels Pvt. Ltd.

Manufactured by Tanvirkumar & Company

Object of Desire

Soul Keeper

First Runner-up

Second Runner-up

Earrings designed by Sumit Baug;

Earrings designed by Lekshmi Raj;

Manufactured by

Manufactured by Walking Tree India Pvt.

Vintage Glamour JAPANESQUE Winner Earrings designed by Shrutika Shinde; Manufactured by KP Sanghvi Jewels P Ltd. Golden Melody First Runner-Up Earrings designed by Jatin Kohli; Manufactured by Anand Shah

Beautiful & Broken First Runner-up Earrings designed by Aasma Hossain; Manufactured by CVM

Shino Second Runner-up Earrings designed by Risha Kaushik; Manufactured by Sanskriti Jewels

94

JNI@Sept.-Oct.’2021

II

P R E M I E R E

2021

AWARD & HONOR S H O W

EXCLUSIVE First Runner-Up Bangle designed by Subir Das; Manufactured by Vasupati Jewellers India Pvt. Ltd. Shizen No Rakeun - TEMPLE Winner Earrings designed by Subhasis Bhowmik; Manufactured by EON Jewellery

Shubh Yatra Second Runner-Up Bracelet designed by Sushil Bhalerao; Manufactured by S.K. Seth Co. Jewellers Prana

BVC Wins The Coveted ‘Best Customs Broker’ of The Year Award by GJEPC

B

VC Logistics has been awarded the Best Customs Broker of the Year award at the 46th India Gem & Jewellery Awards (IGJA) 2019-20 organized by the Gems and Jewellery Export Promotion Council (GJEPC), the highest recognition for excellence in

the Gems & Jewellery industry. The event was held on August 27, 2021 in Surat and the award was facilitated by Shri Vijay Rupani, Hon. Chief Minister of Gujarat.

Since its inception, BVC has been a

JNI@Sept.-Oct.’2021

partner to the Gems & Jewellery industry, with logistics solutions for the entire value chain.

On this occasion, Mr. Bhavik Chinai, Group CEO, BVC Logistics said, “We’re honoured to receive this award from GJEPC and continue on our mission of setting global

benchmarks in stakeholder satisfaction. Winning this award for several years in a row is heartwarming and a big thank you to Team BVC for making this happen.”

The India Gem and Jewellery Award recognises industry players for their commendable performance by the leading exporters and for value addition besides facilitating the top importers and banks that are nancing the trade amongst others, during the scal year.

The event saw an impressive turnout of the crème da le crème of the gleaming industry of Gems and Jewellery along with prominent names from the social and political circles - Honourable Chief Minister of Gujarat, Shri Vijay Rupani alongside Guest of Honour, Shri C.R. Patil, Member of Parliament, GOI and Special Guest, Shri Kumar Kanani, Minister for Health & Family welfare and Medical Education, Government of Gujarat; Shri Colin Shah, Chairman, GJEPC; Shri Dinesh Navadiya, Chairman, Gujarat Region, GJEPC; and Shri Mansukh Kothari, Convener Events, GJEPC. Shri Sabyasachi Ray, Executive Director, GJEPC also attended the event and encouraged the winners.

95

II

OVERSEAS

Christie’s online Jewels auction fetches $5.12 Million

C

hristie’s second Jewels Online: Summer Sparkle sale that was held from 4th-18th August, achieved a total of $5.12 million. The sale attracted global participation from 28 countries.

Leading the sale was the spectacular 24.45-carat D colour, IF, Type IIa heart-shaped diamond pendant that sold for $2.01 million, the second highest price achieved for a jewel sold in an online sale at Christie’s.

Another top highlight was ‘The Summer Sunrise,’ a stunning Fancy Vivid Orange Yellow diamond ring of 9.83 carats, VS1 clarity that sold for $810,000.

P R E M I E R E

2021

S H O W

EXCLUSIVE

of 6.29 carats, D colour, IF that sold for $237,500; diamond earrings with each diamond weighing 5.01 carats and D colour that achieved $200,000; and an emerald-cut diamond ring of 5.06 carats, H colour that realised $56,250.

Additionally, the sale featured striking coloured diamonds in unique settings, offering fresh takes on traditional engagement rings such as a fancy orangy pink diamond ring that sold for $43,750 and a fancy intense pink diamond ring that realised $40,000.

Other sale highlights included classic diamond jewellery offered at no reserve, such as a diamond ring

The heart-shaped diamond pendant of 24.45 carats, D colour, internally awless, type IIA realised $2.01 million.

Dubai Gold & Jewellery Group & IGI enter strategic partnership

D

ubai Gold & Jewellery Group (DGJG) formally conrmed a strategic collaboration with International Gemological Institute (IGI), as the knowledge partner. The Memorandum of Understanding underlines scope for numerous ongoing collaborations and joint campaigns between the two partners for the upcoming two years. The new agreement will further emphasis the strong commitment of both in elevating consideration and facilitating Dubai as the jewelry destination of the world.

At the outset IGI will provide interactive seminars across a diverse range of topics for industry professionals and all DGJG members. Led by IGI Dubai instructors, training sessions on topics such as product and visual merchandising, jewellery design,

96

proposition within the industry, enabling solutions that maintains high standards for Dubai jewellery sector and ultimately improves the experience for jewellery shoppers in Dubai.”

As part of the collaboration, all marketing campaigns of DGJG will see IGI as part of the key partners.

the allure of ruby, emerald and sapphire, differences between natural, synthetics and simulants, and more will be available both online and in-person.

Commenting on the importance of this partnership Shaunak Shastree, Managing Director, IGI Middle East, said: “This progress in our association with DGJG is a testament to our joint ability to truly elevate our combined value

Commenting on signing of the agreement, H.E. Laila Suhail, Board Member & Chairperson – Marketing - DGJG and CEO, Strategic Alliance and Partnerships Sector DCTCM and Entities, commented, “DGJG is pleased to partner with IGI as we believe the shared vision of both organisations will add tremendous value to our trade members and consumers.”

JNI@Sept.-Oct.’2021

INSTITUTIONS

II

P R E M I E R E

2021

S H O W

EXCLUSIVE

Technological Leaps in Jewelry

By J. K. DIAMONDS INSTITUTE OF GEMS & JEWELRY Life was simpler when Apple and Blackberry were just fruits.

However in the 21st century, it is impossible to envision a world without technology. From the moment we wake up to the time we fall asleep, we are constantly interacting and engaging with technology. Technology has played a crucial role in development of various elds such as science, governance, manufacturing, retail etc.

When the world is hopping on to the bandwagon of technological advancements, the jewellery sector too found its place in the dynamic and progressive world of technology. The jewellery industry has been embracing the use of cutting-edge technology to create the best designs and products for customers while creating opportunities for jewellers and business owners to carry out efcient trade. Here are some of them:

without having to resort to pricy molds and other techniques.

If you’re interested in learning CAD for jewellery design, you can sign up for our course here (CAD Jewelry Design Courses | CAD Jewelry Designing Courses in Mumbai (jkdiamondsinstitute.com)

Computer-Aided Manufacturing and 3D printing

Computer Aided Design The more complex a piece of jewellery is, the harder it is to design. Computer-Aided Design (CAD) software is used to design much of today’s jewellery. It allows designers to work quickly and easily create multiple iterations of a design. It also allows them to ‘cut and paste’ motifs across projects instead of drawing every time.

CAD also provides designers with the space to experiment using trial and error, which is not possible with hand drawn designs. Another way it helps designers is that, using CAD, one can zoom into the design to add details to small areas of the jewellery piece.

Earlier, manufacturers used to make rubber or wax molds of the original master model before producing the nal product. If some variations were needed on the molds, they had to create a new model from scratch. But today, using CAD software, variations can be made on an existing model and a new model can be printed on demand on a Computer-Aided Manufacturing (CAM) machine, such as 3D printers.

The demand for 3D printing technology is growing in leaps and bounds in jewellery manufacturing and retail.

More and more sellers are offering clients the opportunity to completely custom design and manufacture jewellery, allowing manufacturers to save labour and costs. There is greater quality control as well.

Be it a pearl necklace, an engagement ring or a fancy brooch, you can create your very own 3D printed jewellery now!

Using AI to grade diamonds Customizing jewellery for potential customers has also become possible with CAD. It is easier and more affordable to create designs while collaborating with customers on how the nal product should look like. It helps clients to picture what their purchase will look like

100

With technology quickly penetrating almost every nook and corner of our lives, it is not a surprise that articial intelligence-based (AI) grading technologies are being used to avoid an undesirable array of inaccuracies.

Grading diamonds with the human eye is not free of erring, which makes standardized grading a utopia. This

JNI@Sept.-Oct.’2021

II

P R E M I E R E

2021

INSTITUTIONS S H O W

EXCLUSIVE

the invention of the smart ring, which is worn on the nger like any other ring but it collects health-related data which the user can later review on a smartphone.

Imagine wearing earrings that give you all health-related information while ensuring you look fashionable!

Apart from health, smart jewellery such as rings and pendants can act as hands-free devices which help screen incoming calls, messages, emails, give important alerts and notications etc. There are some smart bracelets that are specically aimed at ensuring safety. Such luxury jewellery designs could have an emergency button on it which can send alerts if help is needed. It can also be equipped with GPS to direct help to the person.

Augmented Reality in retail is where AI comes in. Using AI grading for diamonds, it increases consumer condence as customers know that their diamonds have been objectively graded, and is free of human error.

We also offer courses in diamond grading. You can check them out here: Diamond Grading Courses | Learn Diamond Grading Ofine (jkdiamondsinstitute.com)

Laser Sintering An expensive technology but laser sintering can be the next biggest thing in jewellery manufacturing. Basically, it involves taking powdered metal (gold, silver, platinum etc.) and using a laser to sinter (melt) it layer by layer.

Any shape can then be drawn with the laser in three dimensions.

While this technology is still being developed, it has the potential to eliminate the need for a wax model or mold to be created before a piece of jewellery can be cast. This also means that one can go from a CAD model to the nished product in less time with a few mouse clicks.

When people go to jewellery shops, they are looking for that luxury item that ts them perfectly and looks perfect on them. An intrinsic part of that experience is being able to touch the jewellery product, see it up close in all its minutiae and try it on to see how it looks on you. It is hard to make people buy jewellery online without these parameters. This is where use of Augmented Reality (AR) has been a boon to jewellery sellers, especially in this pandemic.

AR in the jewellery industry allows people to shop from the comfort of their homes and choose their perfect piece from thousands of designs. Using AR can also help the jewellery retail space operate digitally. Customers can get the exact size and actually see how they look wearing the jewellery without physically visiting a store. AR apps can detect hands, ears, necks etc where the virtual piece of jewellery is to be placed and give you a clear picture of how you would look at it. Using this technology will help increase user interaction and engagement as well. In India, some jewellery stores have AR featured in the actual store as well for customers who don’t want to sit through the entire process of trying on jewellery and then choosing it.

Use of AR in jewellery design and production has potential to be a game-changer, where the designer and customer can sit in different locations yet make changes to design in real time, thereby encouraging a collaborative engagement between the two.

Social media and tracking tools

What’s more, each piece can be customized to the client’s needs and desires.

Smart jewellery

Social media marketing today plays a crucial role in reeling in customers for businesses, including those in the jewellery industry. Most of the population in the world lives on social media platforms like Instagram, Facebook, Pinterest etc. Jewellery sellers are moving into this space to attract more customers, provide product descriptions, interact with potential customers etc.

An essential component of selling jewellery is analyzing customer data and behaviour. A lot of retailers invest in systems like Google Analytics to understand what customers are looking for, the keywords they are searching for etc. Keeping up-to-date with today’s technological trends in jewelry is crucial to staying current and relevant in the industry. Keep watching this space for more insight on the trends of the jewelry For some time now, bangles and bracelets have existed as industry! iterations of smart jewellery in the market. The latest is We have smart refrigerators, smart washing machines in our homes and smart watches on our wrists but it is time to combine fashion and technology and herald the advent of: smart jewellery! That brooch you wear daily could actually be a health tracker giving you an accurate picture of your heart rate, blood pressure, the distance you walked for – all at a moment’s touch.

JNI@Sept.-Oct.’2021

101

II

INSTITUTIONS

P R E M I E R E

Fashion insight :

2021

S H O W

EXCLUSIVE

Men’s Jewellery

Dr. Neeru Jain Associate Professor, Jewellery Designer & Head Dept. Jewellery Designing The IIS University, Jaipur

J

ewellery and men’s accessories are no longer a needbased purchase. Nowadays, customers accessories to make a fashion statement. The growing need among young urban customers to express their uniqueness has set the stage for the entrance of many international as well as home-grown Indian companies into the evolving world of fashion accessories and jewellery. Along with this, many existing brands are expanding their range of men’s jewellery to meet the mounting demands of customers.

The men’s market has evolved at speed, with some countries more open to this than others, but there is healthy appetite for the men’s jewellery market and its ongoing progression, with designers testing and pushing boundaries and consumers adopting new styles.”

Men’s jewellery as any male accessory created in a jewellery factory or by a jeweller, specically, following types of men’s jewellery within the study: cufinks, cuff buttons, shirt studs, vest buttons, dress sets that consisted of the aforementioned items, collar buttons, tie pins and tie clasps, and rings. Pulling off man jewelry can be tricky and daunting at times. Which pieces to pair together, how much too much, how to keep it all is looking masculine, etc.

Jewellers are focusing on man’s as per increasing demand and popularity of Man so they are selling it through stores as well as on social media channels. Over Father’s Day our sales on men’s pieces did better than ever which shows there is denitely potential to grow this area of our brand more.”

Over the last few years men’s jewellery has become more and more popular. As one of the leading companies for men’s in the UK,USA, India and many more countries coming with probably the biggest collection, we have seen an increased interest in general and more retail shops taking the collection on. Further sales with our existing retailers have also been growing constantly over the years.

Jewellers have been pleasantly surprised by the growth in popularity of our men’s designs every year, especially in the lead up to wedding season and on Father’s Day. We have always offered a broad range of rings, tie pin, cufinks and bracelets. Continuing on with the layering and stacking trend, necklaces are also selling well for men’s suppliers, with modern interpretations of tags, gun metal hues, and silver chains of varying weights, lengths, and sizes, pulling in sales within this category.

ADD COLOURS: For men looking to adorn their everyday outts, a splash of colour is increasingly welcome. Whether a hint of rose gold or popular blue, or something more vibrant and unusual, male consumers are now turning to accessories to brighten up casual wear.

“Colour is starting to emerge more and more —it has noticed that a multi-colour items are more appreciated by men now a days earlier they prefer only black, gray, blue white coloured gems in their .When it comes to formal attire, good old fashioned cufinks are enjoying a revival, with consumers experimenting with more playful and personal designs. Experts are also noting a rise in men adding a second colour to designs, whether to nod to their partners

102

JNI@Sept.-Oct.’2021

II

P R E M I E R E

2021

INSTITUTIONS S H O W

EXCLUSIVE ring, or to add another dimension to a classic.

PERSONALISE THE JEWELRY: Customization are also increasing day by day, male customer’s are getting “personalization the jewellery according to their personality. They won’t like to buy already made . They are more focused on their attire, as well as on their look also.

Therefore their unique identity male customers are very specic for their jewellery and accessories and more interested in Customization . On the ne side, suppliers say men are sticking to white metals for wedding rings, whether white gold, palladium, platinum — or even silver in a bid to keep costs down.

Another consideration is the type of outt. You may be able to get away with certain types and amounts of jewelry with different looks. For example, earrings are not usually accepted when wearing a suit – but if you’re at the football game with the guys – go for it.

If you’re a guy who likes smaller watches, don’t wear bulky bracelets on the other wrist. It will make you look lopsided and uneven – again diverting Attention from the look as a whole. Each one of us has undertones in our skin that will look great with certain metals and textiles. The way that you determine what metal looks best on you is to try on pieces.

Let me be clear – jewelry is not feminine. There are certain styles that may be considered less masculine than others but to say that all are for the softer sex is simply not true. Let’s take a historical perspective for a minute.

I could go on forever but history has shown us that men worn it with condence and that sentiment will translate to everyone else.

It’s also important that you wear the size of jewelry that ts your body. There is no hard and fast rule to apply but here are some general guidelines:

JEWELRY STYLE: “Men’s wedding remains fairly traditional, with white metals still the most popular. We’ve even seen some demand for silver wedding bands for men who aren’t used to wearing and want to keep costs down as much as possible — which also allows them to be able to spend a bit more on the jewelry. Branded jewellers also have seen a steady lift in sales — particularly with these being bought as gifts.

In terms of style, men are sticking to more traditional wedding bands, but are enjoying experimenting with personal elements. However, for most gents, modied wedding ring elements tend to deviate on the safe side. It is all about trusting how it looks. Whether it is masculine, on trend, or goes with an individual’s style. Those with an interest in fashion and styling look up to inuencers all over the internet and media that are renowned for their style. If they see a valuable celebrity or inuencer in a certain style, they will trust that it is an investment or worth buying it.

The men’s articial collection is exclusively designed to address the requirements for all circumstances as per their increasing demand. Each of the pattern and design seeks inspiration from the varied aspects and allures men to instantly take up men’s fashion for their outt. This includes geometric designs, beaded collection, ethnic accessories etc.

A collection of mens designer that includes cufinks for men, rudrakshabraceletand gold plated chains for all purposes, be it casual, ofce wear, party, modern or ethnic.

TIPS TO DETERMINE JEWELLERY: As a man of style, many guys don’t wear jewelry because they’re not condent in it or they feel okward by wearing jewellery. That’s ok. All it takes is a bit of practice, but how?

You have to know how much jewelry is too much. There is an old saying that “jewelry is that last thing that you put on but the rst thing that you see.” Make sure that you tastefully accessorize with your outts, never be overaccessorizing.

Nothing should overpower your clothes. Each accessory should compliment the entire look.

JNI@Sept.-Oct.’2021

Jewelry is an enhancement to a man’s outt. Not wearing accessories is like having a steak without the seasoning.

The food can still be good, but the avor is enhanced when the correct (amount and type) of spices are added to it. It’s the same with accessories. Avoid these mistakes and don’t be afraid to experiment until you get comfortable with the right pieces that work for you. Remember, you can never go wrong with simple yet elegant pieces.

Men’s may represent a small percentage of the market, but it’s a sector that is increasingly growing and proving itself to be important to business.

“The men’s market has evolved at speed, with some countries more open to this than others, but there is healthy appetite for the men’s market and its ongoing progression, with designers testing and pushing boundaries and consumers adopting new styles.”

Buckley London is one of a number of brands to move into the men’s market over the last 12 months, with others set to increase their focus on this sector of the trade in the second half of the year.

“The marketing is important to make men aware to wear more ,” more education on how we can wear and style and how we can stack bracelets is needed. need to continue to create more visibility on a brand’s prole, taking advantage of all the social platforms and how we can be clever and condent with marketing, specically via celebrities, inuencers, Digital also plays an

103

II

INSTITUTIONS important role in this sector of the market as men look to inuencers for style guidance.

In the days where personalised is the hottest trend, men are wanting to indulge too, but they don’t have as much patience as women. They want an engraved ring, but they don’t want to wait too long for it to come back from the workshop, and they want a beaded bracelet which nods to their personality, but they don’t want to wait and collect beads one visit at a time, they want the whole piece instantly.

Furthermore, industry professionals say a lot of men’s purchases are actually made by women. Either women coming in store with a man to persuade them to invest in a piece, or going solo and purchasing jewels as gifts for the men in their lives. However, while the balance still airs on the side of females buying for males, men are growing in condence and retailers are seeing a lift in self-purchases.

Quite a lot of sales for men’s are still done by females, who buy their partners as gifts, however in the last few years this has changed and more men buy it for themselves. They want to be more fashionable and trendy. So things will be

P R E M I E R E

2021

S H O W

EXCLUSIVE more fashion driven, and they don’t only buy it for a special occasion.

Like other areas of the trade, customer service is very important when it comes to selling to men. Retailers need to be aware that stepping into a jewellers may feel embarrassing or intimidating for men, especially if they are looking for themselves. Therefore, it’s important to make them feel comfortable and valued. There is a decade worth of scientic research on this subject, which shows that there are observable differences in how men and women behave as shoppers. It’s clear, men and women think differently about shopping and will approach the act of shopping online in different ways.

The time has changed with men are increasingly choosing to wear jewelry that compliments their style and completes their look as well as good craftsmanship.

Signature Collection

by Kruti Jewels “ Very First and only Handmade Signature Jewellery Designer & Manufacturer of India.

Generation Since 1924"

The signature Ring “SA” but the end result is lifelong. With the experience of more than 40 years in handmade jewelry this ring is the true identity of one wearing it.

This hard work and storytelling masterpiece made of gold is not any ordinary jewel, it is the right one deserving to be noticed.

This Jewel is nominated for NJA 2021 under Best Artisan of India Award.

T

he main design point is the royal classic ring symbolizing the initials of one’s name.

This Jewel is purely made of gold and it is 100% handmade, a unique signature jewel which is one and only jewel in world concept. The handwork and excellent quality of polishing makes this ring very comfortable to wear as it ts perfectly for the ngers it is made for. The Zero casting during crafting of this ring makes it something to be called a true Jewel. The handmade approach takes 7-8hours to forge,

104

Also you may consider publishing the new version of 2021, we are publishing the sketch for the rst time with you. Initials are “NR”, it has its own story!

“Pagla” Foot Print On the occasion of the wedding, for the memory of his lovely daughter, the father wanted his daughter’s footprints (kumkum pagla) to be kept with his family forever. The footprint of real human size was forged into solid gold and was placed on a silver plate covered with airtight acrylic shield.

JNI@Sept.-Oct.’2021

II

P R E M I E R E

2021

BRAND BRIEF S H O W

Fionaa Gold

EXCLUSIVE

known for best product quality creations and service.

Mr Chandan P

Dinesh P

F

ionaa Gold Private Limited was incorporated on 3rd November 2020. The registered ofce is at “Unit No.1, S P S Industrial Estate No.2, LBS Marg, Bhandup (West) Mumbai400 078. Maharashtra” The Company has three directors Mr. Kamal Ramesh Premchandani.

Mr. Dinesh Ramesh Premchandani and Mr. Chandan Ramesh Premchandani.

Fionaa Bangle, a registered partnership rm formed in December 2014 by Mr. Kamal Ramesh Premchandani Mr. Dinesh Ramesh Premchandani and Mr. Chandan Ramesh Premchandani, was the foundation of our company. Along with

JNI@Sept.-Oct.’2021

Kamal P in the bangle industry.

We manufacture a variety of Bangles along with exclusive designs of Mangalsutra, Pendant sets and Bracelects and are known for our best product quality creations and service.

Addressing the consumer needs of having a variety of jewellery for various occasions, we promise to offer designs and assortments that caters to different Indian Communities, keeping in mind the sensibilities and preferences of all the consumers.

successfully handling the production of Uzuri Jewels for a period of 5 Years, we have an experience of more than 50 years

Finaa Gold Private Limited strives to achieve the best balance between value, yield and make.

105

BRAND BRIEF

IIJS, a agship tradeshow, brings realm and condence amongst us industry players.

II

P R E M I E R E

2021

S H O W

EXCLUSIVE

Sushant Shah

W

e, at Milana Kreations, have created and developed a name for Indian Manufacturing, around the globe and currently, we are also competing with the Italian and Korean jewellery brands.

Having a strong base in exports, in the states and other countries, have made us known as a leading jewellery manufacturer.

Our company, promises India and its people, that in the future, Indian jewellery would be known and appreciated world-wide.

India as a country has always be known for its creativity in any eld, and we would try for the Indians in this industry, to be appreciated for its design and craftsmanship.

The new generation, is stepping up with a new mindset and a new working process, trying to create a name for themselves in the industry. Post graduates abroad, are now wanting to be entrepreneurs, trying to carve their way out of the global challenges. It has been difcult to cope with the fast growing world and the technical changes in the

106

economy, but its still shaping well.

Excluding a miniscule glitch in the past quarter, IIJS has been a success story every year.

Irrespective of the market, everyone has always been positive about IIJS which brings realm and condence amongst more than 50 million people in the industry.

Let us all work toward a mutual goal, yet to be known.

JNI@Sept.-Oct.’2021

II

P R E M I E R E

2021

BRAND BRIEF S H O W

EXCLUSIVE

A collection that an elegant in Appearance and modern in design

Mr Kiran Jain

we have developed a collection which is elegant in appearance and modern in design. Our collection of Rose Gold Jewellery consists a wide ambit of daily wear jewellery to exquisite pendant sets, Necklaces, Earrings, Rings, Bangles etc

B

eginning of our journey remained as a Jewellery Retailer in 1935 the oldest shop in Sewri-Mumbai we developed our brand sha Achaldas Amichand Shroff. Going forward with our view to expand our presence and to cater the masses, we started with Viera CZ Jewellery As of today, we, Viera CZ Jewellery are leading manufacturer of exclusive Rose Gold CZ Jewellery, handmade necklace, Chokers, bangles and specialize in 18Kt Rose Gold CZ Jewellery With the rise rose Gold Jewellery,

JNI@Sept.-Oct.’2021

Viera CZ has expanded its range of exotic jewellery by including custom designing jewellery as well.

It caters to the ever evolving fashion needs by designing and creating elegant yet trendy jewellery in house. It’s a diverse designs offers a good choice, reecting every personality mood

and occasion The company’s vision is to traverse across borders and grow not just as an organization but as source for creating and fullling customers desires globally. Vera CZ Jewellery is committed to offer responsive services and timely delivery of consignment we have been successfully catering the varying demands of the global markets.

Meaning of Viera is Faith, true to its name: it has created a niche for itself owing to its creative designers and skilled craftsmanship

107

BRAND BRIEF

Hasta Milap

II

P R E M I E R E

2021

S H O W

EXCLUSIVE

A House Of Bespoke Jewelry With Bewitching Collection Of Diamonds “Diamond is the love among jewelry and not just girl’s best friend but a universal desire.”

H

asta Milap brings uniqueness to the jewelry collection that you were looking for. Founded in the year 2019, Hasta Milap is the brainchild of Vishal Dholiya after his years of observation of the unmet desire of jewelry enthusiasts. With a deep understanding of every aspect of diamonds and other stones, they got into the primary focus of the jewelry business in a short span.

Besides diamonds, they trade with a pure variety of several gemstones.

They aim to fulll people’s diamond and ornament desires worldwide irrespective of gender, culture, and language. As the beauty of gems and stones transcend time and any boundaries, so does Hasta Milap want to become a household name in the coming times.

Hasta Milap is a Sanskrit word that means handshake, and the name reects their approach to integrity in a world of diversity.

They craft jewelry inspired by traditional designs taken from the

108

collections ranging from tiny studded earrings to elegant princess necklaces, you can nd all the kinds of ornaments that you dream of.

different cultures that have survived time and want to revive them.

Today, Hast Milap is a leading manufacturer of diamonds in the country, and with this Made In India initiative, they are set to make it big on the global platform.

With a vast client base and a myriad of astonishing jewelry

With “Wear happiness” as their tagline, Hasta Milap brings a new jewelry collection that includes the Azure Trickle, incredible jewelry of deep blue sapphire outlined by natural diamonds that adds to the wearer’s elegance.

Besides, there are other stunning ornaments to ensnare you. The dazzling show stopping drops made of mother of pearl and emeralds come with remarkable artwork and intricate designs.

The peacock-colored Pancheli with cut sapphires and green malachite, interwoven in an

JNI@Sept.-Oct.’2021

II

P R E M I E R E

2021

BRAND BRIEF S H O W

EXCLUSIVE

ecstatic style, is a mesmerizing beauty. The Shiny Swirl, as it goes by its name, is one of their head-turning Pancheli collections that will bewitch any onlooker.

There are more to the list, like the Spotted Belle, dappled with sapphire and diamonds, Verdant Enchantress, an emerald topped ring with designs made of mother of pearls, and many more; which you can nd in their Instagram page, where they share their collection and updates. Hasta Milap also does B2B shows in various cities of India; keep in touch with them to know when they visit your city or place. In a recent jewelry exhibition in Bangalore, they displayed many of their unique collections, and the crowd was mesmerized with every bit of jewelry they exhibited.

Hasta Milap has created a ripple in the industry and the market in a short span, and there is no stopping. Currently, they are busy doing photoshoots for prestigious magazine covers, including the JNI (Jewellery News India).

They are a jewelry manufacturer who understands change in the society and loves to keep up with the trends while holding strong the traditional aspects. With their signature jewelry pieces, they intend to become one of the country’s top jewelry manufacturers and brands. They plan to leave behind a signicant mark in people’s hearts and history.

Hasta Milap is the house of jewelry collection where you nd every kind of diamond

JNI@Sept.-Oct.’2021

accessories.

Graded and certied by GIA, IGI, and QC Expert, their diamonds and jewelry are exported to the Gulf nations, America, and European countries.

If you have an eye for unique and priceless ornaments and designs, Hasta Milap is the right destination.

For more information, visit (www.hastmilap.co.in) You can also contact them at (info@hastmilap.co.in)

109

II

BRAND BRIEF

P R E M I E R E

2021

S H O W

EXCLUSIVE

M V GOLD contemporary brand has its legacies firmly in another time and another world.

M V GOLD DESTINATION OF FUSION JEWELLERY

M

V Gold is a gold jewellery manufacturing house; that thinks about the younger generation and the reasons behind their purchase - designing timeless pieces that will leave buyers awe-struck and mesmerised with its sparkling beauty. This contemporary brand has its legacies rmly in another time - and another world.

Our prime focus lies in delivering youth-centric jewellery designs that are appealing and exclusive.

History: MV Gold is led by the passion of its founders, Shri Manojbhai Dhirajlal Dhakan & Shri Vinodbhai Dhakan. They were the 1st generation to make the humble beginning with traditional gold jewellery in Mumbai, in the year 1978. With a small unit backed by nest Indian jewellery designers and craftsmen, they started creating exquisite, bespoke ne necklaces and bangle pieces for clients.

In 2000, the second generation brought their own distinctive sparkle. Their innovative spirits welcomed fashion/ trendy gold jewellery designs along with traditional designs.

The company’s successful journey started from inhouse production and has now scaled to new heights.

Today, managed by four sons as a Directors: Mr. Nilesh M. Dhakan, Mr. Viral M. Dhakan, Mr. Chirag V. Dhakan, Mr. Paresh V. Dhakan & strong business pillars, MV Gold has turned into a fast growing, premier ne jewellery manufacturing company specialising in fusion gold jewellery for the modern palate.

Showcasing at

II

P R E M I E R E

2021

S H O W

15th-19th September 2021 Bengaluru Intl Exhibition Centre

BENGALURU

Hall # 4 Stall # 4T 142 II 110

JNI@Sept.-Oct.’2021

II

P R E M I E R E

2021

BRAND BRIEF S H O W

EXCLUSIVE

In-house Process: At MV Gold, we have an in-house manufacturing set-up that gives birth to eye-catching gold jewellery. From start to nish, the gold jewellery is curated in-house, crafted by skilled workers and backed by gem industry specialists all under one roof.Moreover, we utilize latest machinery and advanced technology that helps us maintain highest production quality.

Our Inspiration: The gold jewellery design at MV Gold ethos replicates our rich cultural heritage and brand journey, which traces its historic roots to India. The design team at MV Gold take their inspiration from the royalty and interpret in a contemporary and modern way, giving way to stunningly curated and exotic gold collections.

Mesmerizing Collections: Explore our series of crafted traditional and fusion jewellery that are woven by gold into the most magnicent designs. There is a piece for every taste and penchant amongst our yellow gold & fusion gold exquisite collections. Reinvent your style statement at MV Gold with Pendant Sets, Bali, Earrings, Dokiya, Kada, Gold Mala and Rings.

Mission:

A Tribute To Craftsmanship: We go after a time-honoured process of craftsmanship with profound cultural vibes handcrafted into each authentic jewellery piece. The strength of MV Gold lies in the meticulous craftsmanship of its artisans. The creation of gold jewellery is carried out by only top experienced artisans, working passionately together. They help MV Gold craft the gorgeous pieces of affordable luxuries for vendors across India.

Emphasized on achieving excellence in all facades of design, craftsmanship & service and endowing choices to vendors who seek out exceptional value in ne gold jewellery, MV Gold strives to provide a jewellery collection which exemplies premium pieces and elegance with a distinctive look in tune with the newest market trends.

Vision: We envision to make our brand globally recognized for dealers and wholesalers. We will thus vouch to give our customers only luxurious Gold Jewellery from the house of MV Gold, that is shaped in stylish constituents and personify the Indian heritage with a contemporary eclectic twist.

Email : info@mvgold.in Web : www.mvgold.in

JNI@Sept.-Oct.’2021

111

BRAND BRIEF

II

P R E M I E R E

2021

S H O W

EXCLUSIVE

Mrs. Kapila Bhutta and her journey (A Jewellery Designer)

A

lot can be said about a woman and her passions but there are very few women, who can hold their own passions in the same light as their home lives and still shine through and through, despite facing numerous struggles to even follow their one true goal in life, such can be spoken of Mrs.Kapila Bhutta, a woman of strong character, relentless ambition and talent that is limitless.

wandering from one tree to another in the vast expanse of clear skies in a manner that is utmost free in its ight and movements, she herself aspires to be able to design freely and independently following her hearts desires whilst being able to spread her wings and bring a pop of aesthetic and color to people’s lives through her dedication to her craft.

Today in this beautiful progressive world we live in , she stands as a strong pillar for young budding women entrepreneurs to look upto as a role model and as a reminder that your gender should never dene the kind of change and efforts you can make to the world you live in.

Her undying strength to go leaps and bounds to satiate her creative spirit has always been the driving force for her role as the face of her brand Joolriefusion, she started this humbling journey years ago with abundant excitement for her work, she was and still is heavily inspired by Nature and that same admiration has translated into her work and is visible in all her designs.The intricacy and attention to detail comes with looking at the ner points that nature surrounding us gives us if we choose to take a peak in closer.

One of her famed designs is that of a buttery, and its visual quality speaks about the creature

112

JNI@Sept.-Oct.’2021

II

P R E M I E R E

2021

BRAND BRIEF S H O W

EXCLUSIVE

She herself has faced opposition all throughout her life as it is never easy being a woman in this world, it is almost always a uphill battle to get your thoughts out there to the masses, but she did just that, she broke the mold society had created for her, she was meant to stand out in a world trying to cage her in.

She reached a milestone in her exemplary career when she ofcially launched her brand, Joolriefusion to the world showcasing primarily 14k and 22k gold and diamond designs at the Jewelry Preview, in Mumbai earlier this year. This is where her numerous years of hard work and experience in being a jewelry designer and cultivating a thriving business out of the available resources, showcased her to the world as a successful female entrepreneur.

She has always had strong faith in herself even when others did not share the same thoughts, she believes in constantly uplifting other women in their paths and even tries to make them have a place in her company to promote hiring women, because she knows women can shine when given the right chance at the right time.

She brings with her a breath of fresh air even when we speak of her creations as she, an indian woman holds great amount of pride with jewelry carrying an emotional thought when it is passed on from generation to generation, she believes in not only creating new pieces but also reworking on old jewellery pieces.

She has not only had personal success with her business but is well reputed in the industry as well, she has received multiple awards such as the GJTCI Excellence Awards and held a private exhibition at 5 STAR BANQUETS & ART GALLERIES. Kapila added another feather to her cap as she launched her very own book “ Joolriefusion The Book “ By Kapila Gada Bhutta at Taj Lands End on 21 st Sept 2018 to celebrate her entire career and journey that is yet to reach its destination .

JNI@Sept.-Oct.’2021

113

II

BRAND BRIEF

P R E M I E R E

M S Kundan Creation

2021

S H O W

EXCLUSIVE

the hand craft of jadau by introducing and the innovating various design languages.

T

he story of M S Kundan Creation, however, began in 1987 with Mr. Manjit Singh, an avid collector of the nest gems and stones. With his astute eye for opulent jewellery, he started designing and manufacturing exclusive pieces for close friends and family members, beginning a family tradition of creating exceptional jewellery. He made elaborate jadau sets, with kundan and Navratna work, accentuated by emeralds, pearls and stones. Slowly word spread and requests from various quarters started pouring in. Sukhjit Singh believes that he hasinherited his mastery, which he now passionately carries forward to keep the family tradition alive, through M S Kundan Creation, the family’s present day jewellery business.

As I watched my father work for long hours in multiple capacities, I got a knack for the craft. So I educate myself a bout the local jewellery industry.

At M S Kundan Creation, we use high quality gemstones in intricate settings to make jadau jewellery. Jadau is a thousand year old art form that was brought to India by the Mughals. One needs to be aware of its technical mastery, as skills of jadau jewellery making have been passed on from generation to generation by providing formal training in the eld by masters. It requires awless synergy amongst various craftsmen such as the ghaarias (the engravers), meenakars and sunars the goldsmiths M S Kundan Creation has launched their store Fluorite at Khan Market, New Delhi.

The shop offers a superlative collection of high-end jewellery and time pieces as well as writing and rare dressing accessories. The design of uorite takes its inspiration from Mughal and Moroccan architecture as well as the raw yet grand style of the Indian “Havelli” and traditional art work. Our craft is reection of our roots, our identity and legacy we try to preserve the hand craft of jadau by introducing and the innovating various design languages.

respect for tradition, we want to continue to take our legacy forward by creating jewellery that is traditional., yet contemporary. We want to build awareness about the art (of jadau) and abouit our brand’s legacy, through our campaigns. Also we want to extend our footprint on the global map by taking part in exhibition and exploring the popup internationally.”

Sukhjit Singh sums up their future outlook: “ Our vision is to position Fluorite as the most trusted and Unique Design brand in jadau jewellery. With our time-honed skills, A lot of research is done before we launch new collections. Manjit Singh & Sukhjit Singh look for inspiration from motifs from india’s rich architecture and different cultures and work closely with our design team to ideate and translate vision.

“I take care of all manufacturing and marketing activities, while my father Manjit Singh is responsible for Designing & Creating new innovations,” says Sukhjit Singh. “We work closely with our in house design team to create exclusive, original designs that reect the needs of potential customers, without compromising on modern trends. Our most recent collection is a unique handcrafted collection of Navratan necklaces, bracetels, earrings and rings, inspired by the motifs and vibrant culture and architecture of Morocco.

114

JNI@Sept.-Oct.’2021

II

P R E M I E R E

2021

BRAND BRIEF S H O W

EXCLUSIVE

SARAFA BAZAR INDIA: Promoting Online Jewellery Manufacturing & Wholesale Business good response.” ~ Keval Desai, Om Silver Ornaments, Rajkot.

Events and Promotions For the wider reach of its community members and for achieving its marketing goals, Sarafa Bazar India have participated in exhibitions like UGJIS-Pune 2021, and also planning for forthcoming show Jewellery & Gem-Delhi to be held on 2nd & 4th October, 2021 respectively. Hopefully, the exhibitions will be a huge success in bringing more leads and sales for its subscribers.

Why join Sarafa Bazar India?

A

Crisis is the best catalyst for innovation. In May 2020, Archit Jain turned the covid-19 crisis into an opportunity and launched a web portal and mobile app named SARAFA BAZAR INDIA, a B2B model for connecting jewellery manufacturers, wholesalers, and retailers from different parts of the country on a single platform.

When jewellery exhibitions could not be organized during the pandemic, he took the aid of technology to ght this geographical barrier. Now, any jewellery manufacturer and wholesalercan upload their latest jewellery designs catalog and connect just with a simple click.

Users’ Testimonials SARAFA BAZAR INDIA has grown into a community of 50,000+ website subscribers, 8000 + app installers, and 24,000+ Facebook page subscribers which are still growing with each passing day. The user’s positive feedback is the ultimate sign of a successful business venture. The users’

JNI@Sept.-Oct.’2021

testimonials of SARAFA BAZAR INDIA reect a positive picture of the functioning of the website portal.

“Sarafa Bazar India team is taking superb efforts to market our products & services. We nd great responses and genuine buyers.

Also the app is great tool to showcase all our products through which we are able to reach throughout India at a very minimal cost. Highly satised with service given by Sarafa Bazar team”. ~ Sandeep Bavishi, Shilp Gold, Rajkot.

“My experience with Sarafa Bazar is very good. It’s a very good marketing channel for promotion across India. Its founder Archit is working very hard for the future of the company.” ~ Firm: Vijay Pokharna, Pure Platinum Pvt. Ltd., Website: Mumbai.

“Sarafa Bazar India is a very great app. It is a good opportunity to do online B2B Business and get

Sarafa Bazar India provides a perfect platform for marketing your unique jewellery designs to its ever-growing subscriber base from different parts of the country. You can reach a wider base of jewellery manufacturers, wholesalers, and retailers breaking all geographical barriers just sitting at your comfort place.

Sponsors & Co-Sponsors Sarafa Bazar India is thankful to its sponsors, Aqua Gold and Om Silver Ornaments, and co-sponsors Meraki Jewellers, Shree Nakoda Creations and Kalinga Jewellers for choosing its platform to promote their jewellery business.

Sarafa Bazar India https:///sarafabazar.in 50,000+ users Mobile App: Sarafa Bazar India 8000 + installers Facebook Pg: 24000+ Founder: Archit Jain 115

SAI ARTS Shankar Sarkar

Jewellery Designer & Manufacturer

M : 09773340916 / 08082036643 E : shankarsarkar16@gmail.com

Heena Yogeshbhai Mandaviya

M.9879077567 EMAIL: heenamandaviya@gmail.com

REZART Jewellery Designer & Manufacturer of Studded Jewellery India’s First Signature Jewellery Creator 100% Customized & Handmade 916 Hallmark Cadmium Free Gold (International Standard of Purity & Qulity) Mfg Exclusively at Kruti The Jewels

Ms. Rita Burman 201, 2nd Floor, Kasturi Palace, 1st Crossing, K.G.B. ka Rasta, Johari Bazar, Jaipur- 302004. Rajasthan E : rita_brmn@yahoo.com | M : 09828088307

116 -JNI@Sept-Oct.’2021

Kaushal Kansara & Pradeep Kansara 20, Aabhushan Complex, Soni Bazar Rajkot Gujarat M : 9825072027 / 8140472027 E: k.kansara7@gmail.com

www.jni.co.in

M: 9821093855 / 9224455684

ANISHA JEWELLERS ALOK GHOSH

A House of Jewellery designing Kamal Senapati

B/130, Vaishali Ind Est-2, Room No.130, Near Mhatrewadi Road, Near Bank Of Baroda Dahisar (W) Mumbai-400 068 E: alok.ghosh1982@gmail.com / Mob: 9892823582

NAMAN GEMS Kalpana Agarwal

Mob: +919549219877 +917426028962 Email: kamal.milliondesigns@gmail.com

DREAMS PLANET Jewellery Design & Cad

Dhruba Prasad Das Manufacturers Designers & Dealers In Exclusive Diamond Jewellery

B-1/504, Greenland Apt, J B Nagar Andheri (E) Opp Kohinoor Hotel Mumbai-400 059 M : 9819772476 / 9769149774 / Tel: 022-30883476

www.jni.co.in

148, Room no.42 3rd Floor, Ramnivas, Near Mumbadevi Road, Mumbai-400 002 E: dasartjewellery@gmail.com / dreeamsplanet@yahoo.com Mob: 98755 17025 / 88793 55240 | W: www.dhruvdesign.com

JNI@Sept-Oct.’2021-117

|| Jai Mata Di ||

Ramesh Rajbhar M: 9314168084 Services M : 7665119978

Rudra Tech

Mfg.& Supliers of All kind of Jewellery Tools, Casting, Polishing Materials, Xrf, Laser Machines & Security System Casting Plant, Ultra Sonic & All Jewellery Machine Services 2321, Ram Lala Ji Ka Rasta Near Oriental Bank Jhori Bazar, Jaipur - 302003

E-mail : rudratech@hotmail.com

118-JNI@Sept-Oct.’2021

www.jni.co.in

MANOHAR JAGWANI +91 98190 49883

Aarya Jewels Dealing in : Gems & Jewellery Shop No.11-A, New Oberoi Shopping Centre, Nariman Point, Mumbai - 400 021 | Email : manoharjagwani@aaryajwls.com

916 Antique & Couture Jewellery

Dinesh 9321002937

Dhansukh 9819734858

Kavish 9759123227

Tel: 022-22404858 | I.Com: 7890 Shop No.8, 265/267, Kalbadevi Road,Kanak Chambers, Opp Adarsh Hotel Mumbai - 400 002 email: dinu88@rediffmail.com | dhansukh96@yahoo.com web: www.realgoldjewels.com

PRINTED TAGS

Model : Color : MRP :

Model : Color : MRP :

EXCLUSIVE DESIGNS BOOKS LIMITED QUANTITIES AVAILABLE, MOVE AHEAD

Munshi Optics 9223451258 9930940785 8356069187

OPTICS / JEWEL / PEN LABELS

CLEANING MACHINE

REGD OFFICE : Kohinoor City Mall, 1st Floor, Shop No. F-69, Nr Kamani Kurla, Kirol Road, LBS Road, Kurla (W) Mumbai - 400 070 Ph. No. 25030666 / 25040666 / 25030888

ORDER YOUR COPY NOW @ 22056821 /8834 www.jni.co.in

JNI@Sept-Oct.’2021-119

II

NEW LAUNCH

Parekh Ornaments launches

P R E M I E R E

2021

S H O W

EXCLUSIVE

"Vintage Hearts"

A

leader in the ne jewellery segment with a legacy of 28 years of ne craftsmanship, Parekh ornaments has unveiled a new digital campaign – Vintage Hearts. A perfect blend of vintage jewellery with modern contemporary designs. It bridges the gap between

traditional craftsmanship and modern design sensibilities in this latest collection. The idea of the campaign is to revisit our culture and heritage, an ode to a vintage era and the royals of India. The jewellery from this collection speaks volumes about the design aesthetics of Parekh Ornaments and is perfect for all collectors and brides-to-be.

The jewellery pieces have been especially designed and curated for patrons who appreciate vintage beauty, while staying true to the aesthetics of the brand. ‘Vintage Hearts’ includes a wide range of authentic designs in polki, kundan, beautifully shaped diamonds, semiprecious stones - emerald, ruby, tanzanite – it is both classy and sophisticated. The collection includes rings in the price range of 1.5L to 5 L, bangles in the range of 2L to 10L and necklaces from 5L to 70L. Crafted with utmost intricacy offering ornate designs in contemporary styles, ‘Vintage Hearts’ aims to showcase the true

T

ibarumal and Sons recently celebrated its 100th anniversary in July. In order to celebrate the occasion, they had launched a new bridal jewellery collection rangingfrom uncut, kundanto diamond.

beauty of Parekh Ornaments’ art of jewellery making. Celebrating the spirit of olden days with these mystical jewellery pieces, this exquisite collection brings back vintage glory.

Tibarumal and Sons celebrates 100th-anniversary with in-store fashion show

As a gesture to its old customers, the jeweller gave a no-strings-attached discount offer on gold jewellery.

However, ongoing Covid-19 safety norms restricted customers from getting involved directly in the celebrations.

Pranav Gupta, Partner, Tibarumal and Sons, said, “The whole agenda was to launch a new collection and also as a thanksgiving to the customers for trustingus for a 100 years.” The ceremony was highlighted by a small fashion show which was organized inside the store.About 20 women, including

120

inuencers, bloggers, models and actresses from the South Indian lm industry participated in the show.

According to Pranav, many weddings had to be postponed in the last one-

and-a-half years due to the pandemic. People are still scared to go out of their residences.So, the jeweller wanted to renew the sense of excitement among its customerswith this event.

JNI@Sept.-Oct.’2021

II

P R E M I E R E

2021

NEW LAUNCH S H O W

EXCLUSIVE

Vasundhara Diamond Roof draws parallels with Indian heritage sites through design style other such sites.

W

hen you have the foundation of art in jewellery design, you have the world to explore for inspiration.

Vasundhara Diamond Roof, Hyderabad, is rekindling the penchant for Indian architecture through the brand’s current heritage jewellery collection. And the brand is drawing parallels with the Sanchi Stupa, The Taj Mahal, Hampi in Karnataka, The Charminar and

F

ilmmaker Karan Johar has ventured into the jewellery segment with the launch of his brand Tyaani Jewellery.

According to him, this venture is a natural extension of his creativity.

“As a lmmaker, and someone with creative vision, I naturally gravitate towards things that are aesthetically beautiful and seeped in our tradition.

Moreover, in my line of work, I also have the advantage of interacting

Scrolling down their Insta feed would give one an impressive juxtaposition of jewellery pieces that blend unmistakably with the motifs and style of architecture in the particular sites.

Explaining the foundation of design aesthetics for this collection, Ayushi Kasaraneni, front-end marketing head of the brand, said, “We derive inspiration from Indian history for this collection, just like we draw parallels with global architecture for a different clientele. Our travelling hobbies have helped us incorporate such sensibilities in this collection through similarities in motifs and

Indeed, the historically signicant motifs of elephants, peacocks and owers are so intrinsically inscribed in several architectural styles of the heritage sites. The brand has taken a two-pronged approach to jewellery design this time; on one hand, it designed jewellery based on the ancient architectural styles, and correlated existing designs with those sites to market the ageless appeal of art everywhere.

Citing an instance of that correlation is the brand’s comparison of the jhumka, whose dimensions t remarkably with the dome of the Taj Mahal. “In this case, we delved into Mughal elements of oral motifs to give that kind of feel to the jhumka.

It’s the association of the two verticals that helps our customers perceive jewellery in a new light and attach more signicance to it,” she maintained.

Karan Johar ventures into jewellery business with Tyaani Jewellery with many different people and I get a strong sense of the pulse of people, whether it is the movie-going audience, or fashion-forward men and women worldwide,” he said.

With this new business, Karan Johar aims to create a legacy brand for polki jewellery.

“They are jewels that beauty is made up of. That gloss and glamour and grandeur, it has the perfect element of shine, that polki is just stunning!” He said, adding on that this Indian art form remains untapped.

It represents India in so many ways, and to make it more accessible and

JNI@Sept.-Oct.’2021

their designs,” she said.

wearable and more “today” is actually the whole intent behind what all of us want to do at Tyaani, what I want to do at Tyaani,” he added.

Karan further said, “I want to see a young woman sport chaandbalis with a classic black dress or drops with their jeans and T-Shirts. Literally from boardroom to brunch to bridal, it has to cover the entire gamut. I wanted to create an online platform dedicated to polki jewellery that could reach people who wanted to shop from the comfort of their homes.

Also this would make Indian jewellery available globally, a young, dynamic brand, at par with global trends and way ahead of the fashion curve. Something that imbibes our classic values with an eclectic twist.”

121

II

INDUSTRY AROUND

Chandukaka Saraf and Sons distributes 12K saplings from its 10 stores to make mother earth greener

C

handukaka Saraf and Sons recently undertook a noble initiative for Mother Earth called ‘Mission Oxygen’, under which the jeweller distributed jamun, tamarind and custard apple seed balls to the customers who came to shop from their seven stores in Maharashtra. The brand’s mission is to add 7,000 trees to Pune’s green cover by 2029.

Talking about the initiative, Kishorkumar Shah, Director of Chandukaka Saraf and Sons, said, “It was launched under our CSR scheme as we wanted to give back to nature in this time of the global pandemic. The rst phase of Mission Oxygen was launched in June,

P R E M I E R E

2021

S H O W

EXCLUSIVE

covering the seven showrooms in Pune and Pimpri Chinchwad areas.”

By the end of the rst phase, the brand distributed 1,000 saplings from each of those stores.

Chandukaka Saraf and Sons got in touch with a prominent environment and social activist named Rahibai Poprey, who helped the jeweller to acquire organic seed balls. It also tied up with several NGOs to spread the word of ‘Mission Oxygen’.

The second phase of Mission Oxygen

was launched in the Baramati cluster where Chandukaka Saraf and Sons distributed almost 5,000 saplings through three stores. The jeweller got a tremendous response for both the phases and many social organizations and groups contacted the brand for the organic seed balls.

This festive season, don’t be ‘the worst gifter’ #GiftACaratLane and over 50% of CaratLane’s online orders are for gifting. This insight formed the core brief of the campaign, along with creating awareness around the merits of purchasing from CaratLane.

The campaign kick starts with an exciting online contest #GiftExchange – where women can redeem the bad gifts they’ve received against CaratLane jewellery.

The campaign linchpin is the #GiftACaratlane lm (Watch the it here on YouTube/Instagram) that traces the journey of husband-wife duo Rohan & Sakshi about to celebrate their 4th anniversary. The master lm will be supported with short-format digital lms that highlight CaratLane’s unparalleled benets – home trials, easy exchange &delivery between 24-48hrs.

Apart from this, the brand has also tied up with key inuencers to hold a ‘Gifting Master class’.

C

aratLane, India’s leading Omni-channel jewellery brand, launched an all-new integrated campaign to create awareness about its wide range of affordable jewellery amongst its consumers. The campaign – ‘Gifted on a special day, made special every day’ has been conceptualized and executed in association with BBH India.

The affordable jewellery segment is booming in India,

122

Talking about the launch, Avnish Anand, COO and CoFounder of CaratLane said, “Jewellery gifting has the highest emotional payoff yet the most difcult to get right. Finding a design that will be delivered on time and will be loved by the recipient is very stressful. The ‘Worst Gifter’ was born out of consumer stories, that a lot of the jewellery gifts that people receive end up in their lockers, as they are mostly gold coins or designs that they don’t like. Even some of the non-jewellery gifts leave a lot to be desired. We want to create a great experience for the gifter by crafting designs which are beautiful and affordable, while services like 24-48 hour delivery, CaratLane Live and the 15 day easy exchange, help them to pick a gift condently.”

JNI@Sept.-Oct.’2021

II

P R E M I E R E

2021

INDUSTRY AROUND S H O W

EXCLUSIVE

Shraddha Kapoor looks resplendent in a cabochon-cut ruby plastron necklace

by Narayan Jewellers

N

arayan Jewellers by Ketan & Jatin Chokshi the 80-year heritage luxury jewellery brand associated as Jewellery partner with luxury brand Falguni Shane Peacock by ace designers & couturiers Falguni Peacock & Shane Peacock for FDCI India Couture Week 2021. Narayan Jewellers unveiled their new bridal line, “The Royal Trove” on 27th August at 9:30 pm at the 2nd digital edition of FDCI India Couture Week. Actress Shraddha Kapoor turned showstopper for Designer Falguni & Shane Peacock looking resplendent in their deep red-based, intricately embroidered light golden Lehenga with oral motifs and geometric details, that is adorned with beads, crystals and sequins. The handcrafted, full-sleeves blouse is replete with foliage and grid work details, and completed with tassels. The ensemble is styled with a scallop-bordered Dupatta encrusted with crystals and beads. Shraddha Kapoor’s look was beautifully accessorized by a stunning cabochon cut ruby plastron necklace set and a matha patti by Narayan Jewellers by Ketan & Jatin Chokshi.

T

o celebrate the 75th year of Independence of India, Hari Krishna Exports Private Limited, India’s leading natural diamond manufacturer and exporter, is offering a 0.75% advantage on all diamond purchases.

During the interactive meeting with Heads of Export Promotion Councils ( which includes GJEPC Head too), Chamber of Commerce, and Indian Missions abroad along with other stakeholders of commerce and trade sector of the country on the 6th August 2021. PM Narendra Modi said, ”India has immense potential which if tapped, can create ‘global champions’ across core sectors. The gems and jewellery sector is one of the 4 core sectors contributing to roughly 60% of merchandise exports which can scale up to rising international demand by investing in technology and research. As the sector shows strong signs of recovery in the rst four months of the scal, it is crucial now to showcase a resilient Atma Nirbhar Bharat.”

Inspired by the PM’s announcement, and also to mark the occasion of

JNI@Sept.-Oct.’2021

”It was great to have a multiple award-winning and homegrown heritage jewellery brand like ‘Narayan Jewellers’ by Ketan & Jatin Chokshi to come on board as the jewellery partner for the 2nd digital edition of FDCI India Couture Week. Their bespoke, exquisite jewellery completed each of the couture looks beautifully,’ says Shane Peacock of luxury couture label Falguni Shane Peacock on the association”.

Hari Krishna Exports surprises its customers on the Diamond Jubilee

“Diamond Jubilee of Indian Independence (75th year of Independence), Hari Krishna Export Private Limited, declared a surprise

for all its customers with a 0.75% bonanza advantage to all its customers on all diamond purchases.

123

II

INDUSTRY AROUND

P R E M I E R E

Dassani Brothers launches their Special collection #EkAtuutRishta

2021

S H O W

EXCLUSIVE

connection of a brother sister which implies love, amicability and the bond they share. A ritual followed by gifting something special to your sister is what makes it more special.

Dassani Brothers bring their special collection for the most special bond

R

aksha Bandhan is round the corner and it’s that time of the year when bonds between siblings are celebrated and cherished with a token of endearment. To celebrate the most awaited festival of sibling love and bond Dassani Brothers bring their latest collection #EkAtuutRishta, Dasaani Brothers being one of the most contemporary heritage jewellery brand with rich experience in gems unveils their special Raksha Bandhan collection.

The designs are ethnic with a modern touch created through complex craftsmanship.

The festival lauds the undying

Dassani Brothers collection for this festive has a wide range of options from earnings, bracelets, neck pieces to rings which makes it easier for the brothers to choose the best gift for their sisters this year. where the jewellery pieces are comprises of diamonds, coloured stones and gold with unique designs which can be added to any of your outts giving them a traditional look. The collection is one of the nest with colours added to the handcrafted jewellery from opulent emeralds, radiant rubies, and dynamic tanzanites.

Joyalukkas wins RetailME ICONS award

N

oted jeweller Joyalukkas was recently awarded the coveted RetailME ICONS award for its pioneering leadership in the business of retail in the Middle East and North Africa.

Joy Alukkas, chairman of the Joyalukkas Group, received the award from Laila Mohammed Suhail, CEO (Strategic Alliance and Partnership), Dubai Department of Tourism and Commerce Marketing.

John Paul Alukkas, managing director, Joyalukkas Jewellery (International Operations), was present at the ceremony in Dubai.

“Awards are a recognition of the

124

efforts we put into our business and I am happy to note that we have been bestowed with this great honour,” said Joy.

and editorial selection.”

The organisers said the winning retailers demonstrated great leadership and innovation.

“We always strive to provide an unmatched retail experience to our valued customers and this award reinforces our commitment,” said Joy. “All our retail showrooms are equipped to provide a distinct experience to our customers, who can experience our wide range of exquisite gold and diamond jewellery.

“There were stringent guidelines in the selection process and the awardees were selected on nominations received, jury scoring

“We owe this recognition to our valued customers, our business associates and the entire team.”

JNI@Sept.-Oct.’2021

II

New Launch

P R E M I E R E

Reliance Jewels celebrates 14th anniversary collection,

2021

S H O W

EXCLUSIVE

Aabhar

R

eliance Jewels has launched an extension to its already ongoing exclusive jewellery collection, “Aabhar”, to celebrate its 14th anniversary. With the launch of this collection, Reliance Jewels extends its gratitude with the theme #RishtonKaDhaga that binds them to their customers, employees and artisans. This year’s new collection is inspired by the Tarkashi, Macrame and Crochet which symbolizes the thread of love, trust and togetherness.

The collection features unique handcrafted gold and diamond earring designs. It includes a traditional and contemporary mix of Danglers, Fringes, Top and Drops, Chandeliers, Jhumkis, Studs and Chandbalis.

126

Besides introducing a new collection of earrings, Reliance Jewels also announced a special anniversary offer from 30th July to 1st September which includes at 20 % off on gold jewellery making charges and diamond jewellery value.

With respect to the thought behind this collection, it revolves around the theme of #RishtonKaDhaga.

With Aabhar and the theme that has copy like “Jisne humein aap se aur aapko humse baandh rakha hai “ , “Joh hunar and pyaar ko ek taar se jodta hai” Reliance Jewels aims to thank all its patrons for weaving trust in the brand and showcasing the extraordinarily crafted jewellery. #RishtonKaDhaga is a multimedia campaign with a

beautiful lm that has heartwarming messages from Reliance Jewels to customers, karigars, designers, employees. https://www.youtube.com/watch?v= RBVwg853pkY Commenting about the collection and #RishtonKaDhaga, Sunil Nayak, CEO of Reliance Jewels said, “Through this collection and campaign we want to thank everyone who has supported and shown trust in us all these years.

We aim to strengthen our bonds with more trust and love through the launch of Aabhar collection inspired by Tarkashi, Macrame and Crochet. Hope our customers will love experiencing this beautiful collection weaved with love, affection and gratitude.”

JNI@Sept.-Oct.’2021

II

P R E M I E R E

2021

New Launch S H O W

EXCLUSIVE

Regal Retreat

P

olki Jewellery is one of the most royal looking ornament.

Due to its natural luster and beauty, polkis studded in gold, is a sought-after addition to any bridal jewellery trousseau. Neutral jewels featuring imperial polkis and kundan when fused with the allure of coloured gemstones, extend a unique aura suitable to every bride’s persona respectively, thereby making it one of the most coveted designs in traditional jewellery.

by RK Jewellers South

As the festive and wedding season borders on, R.K. JEWELLERS SOUTH EX -2 presents a range of stately pieces in Polki – REGAL RETREAT. Craftily united with coloured precious and semi-precious gemstones, to lend a personality of their own to every bauble, polkis

jewels are meticulously crafted with utmost precision in each piece with looks worthy of centerstage, blaring intricate and unparalleled designs & quality.

All-time favourites make their way into the festive season and into the hearts of women with a ne taste.

Heavy sets, bold designer kadas and chic statement earrings offer the best of the best only at R.K. JEWELLERS SOUTH EX -2.

JNI@Sept.-Oct.’2021

127

II

EXPO EXCLUSIVE

P R E M I E R E

The seventh edition of UGJIS received an excellent response

2021

S H O W

EXCLUSIVE

T

he seventh edition of UGJIS was held on August 3, 4 & 5 August, 2021 at The Orchid Hotel, Mhalunge-Balewadi, Pune.

The organizers followed all CAB (Covid-Appropriate Behaviour) protocols and all participants and visitors strictly followed the norms thus enabling the kickstart to trade post-second wave. It is noteworthy that responsible behaviour was exhibited by all

stakeholders thereby providing a valuable impetus for other tradeshows to take place in the country. Mr. Ranjeet Shinde, Director, Stylus Events India private Limited and organizer of UGJIS 2021, quipped, "We had an

excellent response to the show and all participants were content with the visitorship. Also, we noticed that visitors were pleased to be back visiting the show especially since they were eagerly waiting for the same. Infact, all Covid-

appropriate behaviour was strictly followed by everyone thereby making our task simpler than before and that is a very encouraging sign for the fraternity."

Reschedule of Penang Signature Gold & Jewellery Fair 12 - 14 December 2021

I

n light of the latest pandemic situation in Malaysia, Penang Signature Gold & Jewellery Fair (PSG) with the concern of all phrases of advice had made decision to reschedule 12 - 14 December 2021 at Setia Spice Convention Centre, Penang, Malaysia.

Putting the health and well-being of everyone participating and visiting PSG remains our top priority, Elite Expo Sdn Bhd the organizer of PSG had a decide to reschedule on the exhibition date stated. However, the reschedule of new date for PSG 2021 is not a stop or a cancel, but a buffer time

128

to all industry player out there to be prepared to accept the new challenges after the pandemic.

“In this critical year, we are condent that Penang Signature Gold & Jewellery Fair will continue to play a booster of the development of the gold & jewellery industry, made the recovery of industry into a strong shot, create more effective trading opportunities for exhibitors and buyers. Besides, we also want to emphasize here

that a rigorous safety regime will be enforced at our physical show.

PSG will strictly adhere to health and safety guidelines, and enhanced cleaning protocols in accordance with health and safety standard by local government. In addition, we will continue monitor the situation closely and will update details of the rescheduling details to exhibitors and buyers.” said Datuk Johnson Lim, Chief Executive Ofcer of Elite Expo Sdn Bhd.

JNI@Sept.-Oct.’2021

II

P R E M I E R E

2021

EXPO EXCLUSIVE S H O W

EXCLUSIVE

The biggest trading platform of jewelry industry …

Istanbul Jewelry Show unites the jewelry industry for 50th time!

I

stanbul Jewelry Show, the most important exhibition of jewelry industry in the region, opens doors at Istanbul Fair Center, CNR Expo for the 50th time between 0710 October 2021.

Istanbul Jewelry Show offers a secure platform where industry leaders may experience and supply the latest products, services and technological solutions while setting trends, and new business deals may be concluded by and between exhibitors and buyers.

detailed set of enhanced measures to provide the highest levels of hygiene and safety at its events. Informa’s AllSecure health and safety standards provide everyone with reassurance and condence they are participating in a safe and controlled environment at the Istanbul Jewelry Show.

International buying committee to be welcomed during the fair “International Buying Committee Programme” will be realized to improve export, to discover new markets for export products and to

manufacturers to exchange ideas and to create opinions about next year’s jewelry designs. ermin Cengiz, Founding Partner of UBM Rotaforte: “Fairs play a key role in economic recovery” Emphasizing that fairs are the key address to fast recovery of global economy, Cengiz said: “Fairs make great contribution not only to their respective industries but also to secondary industries before and during fair, while producing source of income to more than 100 subsectors from transportation to accommodation, from food &

This year’s event will be organized in accordance with new Informa Allsecure health and security standards to ensure maximum healthcare of all exhibitors of Informa Markets at Istanbul Fair Center, CNR Expo.

One of the most signicant events for jewelry industry on global calendar, Istanbul Jewelry Show convenes the outstanding companies and brands with industry experts on a safe platform while offering opportunities for new cooperation and a unique way to exchange information.

Catering the needs of industry since 1986, Istanbul Jewelry Show fairs are organized by Informa Markets, the world’s biggest and leading fair organizer. Informa Markets has a long-standing background and expertise in industry with 17 jewelry fairs organized in 7 countries.

Encouraged also with the power of its portfolio, Istanbul Jewelry Show stands as a fair closely followed by all industry experts.

We are placing your safety at the heart of our events As the world’s leading events’ organiser, Informa has developed a

JNI@Sept.-Oct.’2021

help sellers keep their current market shares. The representatives of industry leading companies and brands will be welcomed as buyers within the scope of programme.

Jewelry design pulses again at Designer Market!

Designers taking part in Designer Market, organized under the roof of Istanbul Jewelry Show, will exhibit their latest designs to visitors. With a growing volume and interest each year, Designer Market is an exclusive arena where global jewelry market actors unveil their designs, and designers reunite with

beverage industry to booth producers.

Istanbul Jewelry Shows in March and October 2019 generated an income of TL 164,2 million for secondary industries according to UFI calculation method, excluding orders and booth rentals during the fair.

During 2019 in Turkey, 25.828.251 visitors were hosted at 482 exhibitions. Despite the decline of such gures in fairs postponed/cancelled in 2020, Turkey will keep growing in fair organizations for future years”.

129

II

EXPO EXCLUSIVE

P R E M I E R E

Star Gem & Jewellery Expo - Delhi concluded Successfully

2021

S H O W

EXCLUSIVE

JNI Represents The show

130

JNI@Sept.-Oct.’2021

II

P R E M I E R E

2021

LEAD NEWS S H O W

EXCLUSIVE

E

xhibition Group is gathering institutions, thought leaders and key inuencers to express all the many facets of the gold-jewellery and vintage watch sector, exploring the future challenges and tracing the development prospects. A veritable think tank for the benet of the very best national and international

companies, physically reunited for the rst time since the beginning of the pandemic.

Below are the highlights of the main events scheduled. On Friday, 10th September, the opening talk entitled “The state of the art”, organized in collaboration with Club degli Ora Italia, will take instant snapshots of the gold-jewellery industry, from mining to production, from nished product to distribution, passing through specic technologies. This moment of debate and reection foresees contributions from the entire supply chain and will be introduced by presenting the updated results of sector studies conducted by Intesa Sanpaolo’s Research Centre and further enriched by an audience of rst-rate sector representatives, including Stephen Lussier, Executive Vice-President Consumer and Brands of De Beers Group.

The event will be looking also to the future and its challenges, particularly in terms of sustainability and women empowerment. Sunday, 12th September, Vicenzaoro will be

JNI@Sept.-Oct.’2021

Ieg: Scheduled At Vicenzaoro, Talks, Conferences And Special Guests For A Think Tank On The Jewellery And Watch World Between Present And Future hosting the highly-awaited seminar entitled “Sustainable Development Goals: meeting their challenge”, organized by CIBJO, the World Jewellery Confederation and promoted by the United Nations’ European and Social Council (ECOSOC). The aim is to provide a focus on activating and encouraging strategies in the jewellery and mining sectors and in precious stone processing regarding two of the 17 sustainable development goals (SDGs) in the UN’s Agenda 2030: Responsible consumption and production (SDG 12) and Gender Equality (SDG 5). With CIBJO President Gaetano Cavalieri in attendance, the speakers will include Iris Van der Veken, Executive Director of the Responsible Jewellery Council (RJC), Feriel Zerouki, De Beers Senior VP Corporate Affairs, and Philipp Reisert, Managing Partner of C. HAFNER GmbH & Co. KG. Female voices and professionalism in the limelight also with GEMOLOGY WOMEN ICONS and WOMEN IN JEWELLERY, programmed for Saturday 11th and Sunday 12th September respectively. The former, organized

by ASSOGEMME and the Italian Gemmological Institute, aims to promote female teamwork by involving in a debate on the intangible values of gemmological competence authoritative Italian female gemmologists

Five days of events for an in-depth look at the gold-jewellery industry’s sustainable challenges, the role of women in the sector and the postpandemic scenarios for vintage watches. including Raffaella Ascagni, Head Gemologist Buccellati, and Loredana Sangiovanni, Gemologist Director and collection Coordinator Fine Jewelry & Time Pieces Division Dolce & Gabbana. The latter, organized by IEG, draws inspiration from the imminent release of the book “Women of Jewelry” by Linda Kozloff-Turner and explores the importance of diversity, inclusion and female wisdom in the jewellery industry with interventions from women of different nationalities.

Once again in the name of sustainability values, Saturday 11th September will see the FAIRTRADE – ETHICAL FAIRTRADE GOLD TO REACH THE HEART OF CONSUMERS conference which will discuss the need for both large and small players to choose an ethical supply chain, even in the light of a consumer who is increasingly more sensitive to the origin of raw materials. Guest speaker will be Mara Bragaglia, in art Maraismara, who, in 2016, introduced Fairtrade gold into Italy.

131

75, RASTA GOPAL JI, JOHARI BAZAR, JAIPUR - 302003 INDIA T: +91-141-4082222, 91-141-2575848, 2571110 M: +91 9829063848 | 9829212126 | E: BH@LAKHI.NET

AND THINGS LIKE THAT INC.

EF Pipe Kada

EF Ring

EF Ladis Kada

EF Ring

EF Bracelet

CZ Pendant Sets

EF Mala

CZ Ring

Manufacturer of Exclusive Gold Jewellery EF Pendant

18KT & 22KT Electroforming, Indo Italian, CZ Casting & Plain Casting

Indo Italian Chain

Plot No A -323, Rd No 21, Nehru Nagar Wagle Estate, Thane west, Thane Maharashtra 400604

CZ Tops

CZ Ring

CZ Ring

Manufacturer of Exclusive Gold Jewellery EF Ring

CZ Necklace Set

Dev Ornaments LLP EF Pendant

CZ Tops

18KT & 22KT Electroforming, Indo Italian, CZ Casting & Plain Casting

CZ Kada

Dev Ornaments LLP Indo Italian Chain

CZ Tanmania

Plot No A -323, Rd No 21, Nehru Nagar Wagle Estate, Thane west, Thane Maharashtra 400604

devornament@devornaments.com

devornament@devornaments.com

Jinesh Shah : 9819304488 Harish Dewasi : 8850773993

Jinesh Shah : 9819304488 Harish Dewasi : 8850773993

www.devornaments.com

www.devornaments.com CZ Pendant Sets

Mangalsutra

CZ Tanmania

Mangalsutra

Visit us at

II

P R E M I E R E

2021

S H O W

15th-19th September 2021 Bangalore Intl Exhibition Centre

BANGALORE

Stall # 1E 026 Machinery Section

Mfg. By:

SHAPET INDUCTION COMPANY Plot No 4/ Sub Plot No.4B-1, Survey No 149, Near Parin Furniture, Gondal Highway27B, Vavdi, Rajkot - 360004 Gujarat (India) Phone : +91-281-2332661 | Fax : +91-281-2332149 | M: +91 92271 71210 Email : sale@shapet.com | Web: www.shapet.com

AN ISO 9001: CERTIFIED COMPANY

Jewellery GST & Billing Software | Money Lending (Girvi) Management Software

Software Price Start ` 6500/- only

(IIJS OFFER)

Jewellery Billing & Money Lending So ware