COP 3 PROPOSAL
The importance of visual branding in the music industry.
! ! ! ! ! How popular culture influences music design and the effect it has on the industry.! How music branding affects the consumer and their buying habits.! How visual images and artists dictate the popularity of music.
What research needs to be undertaken into the general and specific contexts of your practice?
! ! ! ! ! Printed design - CDs, Album art, Posters, Flyers and Merchandise.! Analysing: Layout, colour, scale, distribution, interaction, purpose.
What research needs to be undertaken into the general and specific contexts of your practice?
Digital and Audio design: Website, Blogs, Videos, Radio, Apps, Itunes - Preorder.! Analysing: Layout, colour, type, interaction, purpose.
What research needs to be undertaken into the general and specific contexts of your practice?
Architectural design - location, stadiums, arenas.! Analysing: purpose, audience, structure, popularity.
2. What approaches will you undertake and what processes, methods, materials and tools will be involved in research in to your practice?
Print layout, format, content, branding, font.!
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Digital layout, format, content, branding, font.!
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Architectural! location, stadiums, arenas.!
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Considerations
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How do they work with each other, How do enhance the user experience or the industries?
What preparation or investigations do you need to undertake for your creative practice to take place?
Primary ! Target Audience!
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Case studies on the effects of music and its design.!
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Exhibitions or studio visits on Iconic or historic music design.!
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Secondary
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Theories into branding and consumer habits.!
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Online forums discussing the subject of music and popular culture.!
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What research do you need to undertake regarding who your creativity is for?
! Target Audience
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Personal testimonies! Statistics! Demographics! Popularity! Subcultures! Relationship between fashion trends and music cultures.!
Industry Professionals
! Contact with music companies such as sony, island records and looking into the branding of companies and artists.!
! ! Specific Music Genre or Event
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Looking into a more refined devision of music or event.!
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COP 3 PRACTICAL
PROPOSED OUTCOMES !
Brand and host a music design exhibition of the most influential pieces of work throughout the ages or to this current day. Contact local artists and students for their contribution or submissions.
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Create a publication about the importance of design in the music industry.
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Rebranding an artist of specific genre or music in another context and see how it’s represented.
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