01
Re-Mix
Background
Concept
Art Direction
Re—Mix is an exhibition looking into the past and present of popular music. Making comparisons between artist’s through interactive artwork and music.
To combine and edit existing materials to create artwork through collages of similar artist’s in the music industry.
The exhibition would decipher if this genre has developed or if artist’s imitate one another through comparing lyrics, image and sound.
This artwork would provoke audiences to see if they could tell them apart and depict weather the popular music industry has developed.
Branding Exhibition
01
Re-Mix
Development -1
Art Direction Branding Exhibition
A collection of images highlighting the process of creating the artwork for the exhibition. Experimenting with imagery of well known artist’s from the past and present.
01
Re-Mix
Development -2
Art Direction
Documentation of how the exhibition was curated and designed, with features such as light boxes, 3D sign-age and sound booths.
Branding Exhibition
02
X Festival
Background
Concept
Branding
X Festival, based in Newcastle is a music, arts and culture event that prides itself on having ‘X‘ amount of things to do.
Design and create a festival bursting with colour offering an exciting and alternative vision.
Aimed at a 18-28 demographic who loves electronic, house and popular music.
Consider product, range and distribution such as merchandise, tickets and other printed material.
Promotion Product + Packaging
02
X Festival
Development -1
Branding Promotion Product + Packaging
The process and materials used to create the brief, experimenting and testing out different stock choices for printed collateral.
02
X Festival
Development -2
Branding
Layout and packaging experiments for the brief, that was developed through colour experimentation.
Promotion Product + Packaging
03
Whistles
Background
Concept
Art Direction
Whistles is a clothing company looking to venture into the home and fragrance industry. The brief entailed creating a promotional campaign and product design for a new fragrance, for men and women.
Keeping in line with Whistles established identity. Create a high end and modern aesthetic obtaining their monochromatic colours scheme which is consistent through the products and the campaign.
Branding Editorial Product + Packaging
03
Whistles
Development -1
Art Direction
Behind the scenes of the Whistles photo shoot and working in a art directive role, collaborating with photographers, models and videography to create the campaign imagery.
Branding Editorial Product + Packaging
03
Whistles
Development -2
Art Direction
A series of images showcasing the development of the different materials used for the brief and the development of an online presence, for the campaign.
Branding Editorial Product + Packaging
04
Floe Records
Background
Concept
Branding Promotion
Floe is an independent, underground record label representing musicians and bands in ambient and alternative music genre.
To encapsulate a young , fresh and alternative vibe, which is executed through the modernist logo and identity.
The label has currently 10 artists signed to their label in the Leeds area and hopes to expand globally with their impending success.
This branding system is implemented through to the album artwork of their artist’s music, tickets to gigs, merchandise and more.
04
Floe Records Branding Promotion
Development -1 A selection of the logo development for the record label, that experiments with bold and modern typefaces that exude a young and alternative aesthetic.
04
Floe Records
Development -2
Branding Promotion
Development of image manipulation to fit within the branded guidelines of the brief and how photography has been digitally manipulated into record covers.
Ascender.
05
Ascender
Background
Concept
Branding
Ascender is a London based restaurant aimed at business professionals with a taste for fine Italian food and a opulent dinning experience.
The restaurant is located on a roof top terrace which inspired the name ‘Ascender’ as in typographic terminology, it is when a part of a letter extends above a level.
Editorial Product + Packaging
The restaurant hosts a range of dinning services from freshly shaken signature cocktails to authentic Italian cultured starters, main meals and desserts.
The design uses a monochromatic theme throughout that exudes sophistication and highlights the fine dining establishment.
05
Ascender
Ascender
Ascender
Ascender
Ascender
Ascender.
Ascender
Development -1
Branding Editorial Product + Packaging
A series of logo developments that experiment with serif typography to create a sophisticated tone of voice.
05
Ascender
Development -2
Branding
The development and materials used to create the brands printed paraphernalia as well as some website experiments for the online presence.
Editorial Product + Packaging
06
Orbit
Background
Concept
Branding
Orbit which means the regularly repeated elliptical course of a planet is a travelling guide aimed at those who have a lust for life and a desire for adventure.
The first publication in the series, focuses on the top 10 best places to experience, like a bucket list of iconic cultural activities and sights to see.
Editorial
This publication gives you the inspiration and tools to embark on your world discovery.
Bold imagery is used throughout the publication to give audiences and insight into the places and warm tones to throughout to give a positive, summer vibe,
06
Orbit
Development -1
Branding
The development of the Orbit brand from layout variations to logo experiments.
Editorial
06
Orbit
Development -2
Branding
The development of experimenting with stock and image editing to create a distinct style for the publication as well as practicing binding techniques.
Editorial
A
I
ABOUT
INTERESTS
J’nae (Louise Saunders) Fox, is s Graphic Designer and Art Director based in the North.
Art Direction
My passions and talents lie within Art Direction, Branding and Editorial, with an avid interest in the music and fashion sector. A type and image driven designer who loves bold colours, clean layouts and eye catching photography. I am enthusiastic, driven and completely immersed in the creative world.
Graphic Design Branding Photography Music
C
Travel
PRESS
Laser cut
2015 Branding Served, Ascender Online Feature
Installations Screen Printing Foiling
E
S
EXHIBITIONS
SKILLS
2015 Re-Mix Solo Exhibition, Leeds
Adobe Creative Suite
2014 Yoke Dialogue, Leeds
P
CRAFT
2014 Yorkshire Evening Post, Holbeck Village Newspaper Report
Adobe Photoshop CS6 Adobe Illustrator CS6
E
Adobe InDesign CS6 Adobe Dreamweaver CS6
EDUCATION
W WORK EXPERIENCE
2015 Leeds College of Art BA (hons) Graphic Design
2014 Design Intern Pin Studios, Manchester
2012 Pendleton College Graphic Design - A Photography - A
2013 Junior Graphic Designer Fibre Magazine, Manchester 2012 Junior Graphic Designer La Vida Magazine, Manchester
hello@jnaefox.com
www.jnaefox.com
+44 (0) 7939 969803