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Fall 2013, Vol. 6, Issue 1 Distinguished Alumni..…….

3, 26

Student Organizations…..….

4-5

Advising, Career, Library…..

6

New Faculty/Staff Profiles…

7-8

Inside/Outside Classroom…..

10-13

Practicum & Internships……

13-14

Theme Banquets……………

15-16

Faculty News & Notes..……

24, 29

SHSRM Fun Pages…………

27-28

SHSRM Digest School of Hospitality, Sport and Recreation Management Godwin Hall, Harrisonburg, VA 22807

Meet Dr. Mary Gowan: New Dean of the COB The College of Business recently welcomed Dr. Mary Gowan as the new dean. She officially joined the college on July 1, 2013. Prior to coming to JMU, Dr. Gowan worked as a professor of management at Elon University. She joined Elon as the dean of the Martha and Spencer Love School of Business in July 2007 after having served as associate dean for undergraduate programs and associate professor of management at The George Washington University. Dr. Gowan has a Ph.D. in Business Administration with a major in human resources management from the University of Georgia. She has an M.A. in Counselor Education from Appalachian State University, Boone, N.C., and a B.A. in Psychology from Southwest Baptist College, Bolivar, Missouri. Dr. Mary Gowan She has held faculty appointments at the University of Central Florida, UNC Charlotte, UT El Paso, and Mercer University. She also has been a visiting professor at the University of Maryland and the Helsinki School of Economics and Business in Finland and in South Korea.

Mary is looking forward to working with SHSRM: “I am honored to have the opportunity to work with the School of Hospitality, Sport, and Recreation Management. I am very impressed with the commitment of the faculty to the learning experiences of our students in the school. A few weeks ago I had the opportunity to witness the results of this commitment as I participated in one of the themed capstone events for the events management students. What a great way to showcase our students! I look forward to more involvement in school events in the coming months and look forward to getting to know our alumni and other partners.”

Director’s Message Welcome to a new academic school year! As noted above, the College of Business hired a new Dean in July. Dr. Mary Gowan joined the JMU family from Elon University. One (of many) of Dean Gowan’s initiatives this year is to complete a strategic plan for the College of Business. In such a short period of time, Dean Gowan has already led a team of faculty in completing a new mission, vision and values statement. In August, three new faculty members joined our team. We are fortunate to have Emeka Anaza join us from the University of Illinois; Stephanie Bae from Texas Tech; and Theresa Lind from James Madison University. In addition, we recently hired Sara Hodges as our full-time advisor and Danelle Cross as our Administrative Assistant. The addition of these five individuals has made our team exponentially stronger. (continued on page 2) Dr. Michael O’Fallon


Fall 2013

Page 2

Directors Message cont. from p.1 The number of students majoring in either Hospitality Management or Sport & Recreation Management continues to grow. To date, we have almost 900 students in the School of Hospitality, Sport & Recreation Management. This is impressive considering that JMU has slightly over 18,000 students at the undergraduate level. What is even more impressive is that we will have approximately 250 students participating in the May 2014 commencement ceremony.

Accessibility Workshop In Neil Marrin’s SRM 436 Facilities course, students participated in an Accessibility Workshop. Students learned the difference between compliance (following the requirements of the ADA) versus true accessibility and integration for all. Students used an ADA checklist to verify compliance but had to do so using wheelchairs and walkers so they have a better appreciation and understanding of true accessibility. Below are some photos from the Accessibility Workshop.

On the horizon, the School of Hospitality, Sport and Recreation Management will complete it’s own strategic plan. It looks to be an exciting year! -Dr. Michael O’Fallon

Join a SHSRM student organization today! The National Society of Minorities in Hospitality

CoB Strategic Planning Contact: Katie Kosel jmunsmh@gmail.com Faculty Advisor: Miguel Baltazar Sport and Leisure Association of Madison

Contact: Matthew Butta buttamc@dukes.jmu.edu Faculty Advisor: Ben Carr Professional Convention Management Association

Contact: Femke Morelisse morelifx@dukes.jmu.edu Faculty Advisor: Theresa Lind

On Sept. 6. President Jonathan Alger kicked off a College of Business (COB) strategic planning meeting where a large number of SHSRM faculty participated in reviewing the mission, vision, and values (MVV) of the COB. Mrs. Tassie Pippert is the SHSRM faculty member on the COB MVV Task Force who has carefully incorporated all feedback and suggestions into mission, vision and values statements. Dean Dr. Mary Gowan and Associate Dean Dr. Rick Mathieu will work with the COB Strategic Planning Task Force on the COB Strategic Plan which is expected by early April 2014.


Fall 2013

Distinguished Alumni

Page 3

SRM Graduate Flying High at UPS: J.W. Cannon While many students in Sport & Recreation Management are attracted to working in team sports, here is a graduate of the SRM program who has a wide range of business experience at the grassroots, agency and client sides as well as both the small business and non-profit sectors. J.W. Cannon (SRM 98’) has been in sponsorship and event marketing for his entire career, with over 14 years of experience in engaging consumers with high-profile brands such as The Home Depot, Bank of America, AutoTrader.com, ING and UPS. He currently serves as the Senior Project Lead on the Sponsorship and Events team at UPS. At UPS, J.W.’s primary responsibility is to oversee the company's largest sponsorship investment in college sports, which includes J.W. is standing second from left official relationships with the NCAA, SEC, Pac-12, Big Ten, 69 individual schools and up to eight spokespeople at any given time, including Kirk Herbstreit, Desmond Howard, Lisa Leslie and Greg Anthony. His primary job is to turn the assets received from these contracts into a comprehensive communications platform that drives revenue for the company, showcases UPS solutions and engages the 400,000 UPS employees worldwide. In addition, J.W. oversees the UPS local sponsorship strategy, which includes indirect control of over 200 relationships managed by UPS districts across the country. This includes everything from the Dallas Cowboys to the STAPLES Center to the Indiana Pacers. He also created and oversees the company's corporate events function, which executes upwards of 300 events per year including the annual UPS Management Conference, various proprietary forums and large trade show events. J.W. indirectly manages a cross functional team of over 90 people in the execution of UPS platforms including agencies, internal stakeholders and two direct reports. (Continued on page 26)

Elevating Higher Education at Aramark: Rita Alison Rita Alison (HM has been with Aramark Higher Education for eleven years. As National Senior Manager for Sustainability and Environmental Stewardship, Ms. Alison seeks to elevate Aramark’s Higher Education environmental commitments while assisting accounts in developing unique sustainable solutions. She is responsible for strategic and tactical development, oversight of program implementation, training, and the continual improvement of the sustainability and environmental stewardship platform. Prior to serving in her present role, Ms. Alison held the position of District Marketing Manager in the Southeast Region. Rita facilitated many accounts, including UNC Chapel Hill, Wake Forest and Elon University, in elevating healthy, sustainable dining options and solutions. This included implementation of sustainable practices, including communication and marketing of all programs. Rita has a Bachelor’s of Business Administration from James Madison University with a focus in marketing and hospitality and tourism management. She also holds a Master of Business Administration degree from Elon University in North Carolina. She recently completed her LEED GA. Outside of her job at Aramark, Rita enjoys taking care of her two boys and volunteering in the local community.

Rita Alison, MBA, LEED GA


Fall 2013

Student Organizations

Page 4

NSMH — National Society of Minorities in Hospitality The Fall semester begins the start of another great year for the National Society of Minorities in Hospitality (NSMH). There are a number of great member events still to come and a couple that have already taken place. The semester started off with a trip to CrossKeys Vineyard, located in Mount Crawford, Virginia. Members in attendance had the chance to witness the beauty of the vineyard and some of our older members had the opportunity to taste some of the wines. Students were also able to observe a wedding rehearsal dinner taking place while they were touring the venue. Some other Fall semester events include members participating in the Walk to End Alzheimer’s on Saturday, October 26. The next trip will be a visit to Charlottesville where members will have a fun filled day picking apples at Carter Mountain and tour Blenheim Vineyards, owned by singer Dave Matthews. NSMH is also in the process of planning a Diversity Panel, where faculty from the JMU Hospitality program will share their professional experiences in dealing with diversity in the workplace. This panel will allow students to gain an understanding of the industry from a different perspective and to learn how diversity plays a role in the workplace. Election time will take place at the end of November and we are so excited to have a brand new executive board starting in the spring semester. Applications are available for every student interested in a position. If you have any interest or if you have any questions regarding the positions, please email jmunsmh@gmail.com or check the webpage below. https://beinvolved.jmu.edu/organization/jmunsmh

CMAA — Club Managers Association of America One Students Perspective: My experience in JMU's CMAA chapter was very influential in my life. Through CMAA's Internship and Career Fair, I secured an amazing internship with the Bohemian Club. This ended up being the best experience I've ever had. I worked at the Bohemian Club during the summer preparing for major events at the property. I helped to hire, train and manage 110 bussers and 20 back of house stations. I also managed a budget of $100,000 and assisted the city club by working lunches and dinners. I had my first interview with the Bohemian Club the day of the CMAA internship fair. Next, I went through a process of many Skype interviews followed by an on-site interview in San Francisco. It was not until after this process that I was offered the internship. This was an experience I will never forget as the many responsibilities and long and intense work hours prepared me to work in the hospitality industry. The internship affirmed my love and passion for food and beverage and my desire to work for a private club. The experiences gained from the internship have worked to my benefit in every interview I have had since, giving me plenty to talk about along with numerous examples for in-depth interview questions. I am so grateful that CMAA assisted in bringing this amazing opportunity to JMU and for helping me with my future job search. —Julia Lyons, Class of 2014


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Fall 2013

SLAM — Sport and Leisure Association of Madison The Sport and Leisure Association of Madison (SLAM) is for JMU students of any major, interested in pursuing a career within the sport and/or recreation industry. SLAM is a professional organization that focuses on learning and growing outside of the classroom by networking with each other and professionals of the industry, attending conferences, touring facilities, and working with one another to execute fundraisers and community service activities. They meet as a general body twice a month in Godwin 344 from 7-8 p.m. SLAM also holds at least one fundraiser, one social event per month, and one community service activity per semester. A point system is in place to keep track of member involvement, where members earn points for each event they attend. In order to become a member of this organization you must pay $20.00 yearly dues, and obtain at least eight points by the end of the first semester. The dues also include a SLAM t-shirt for the 2013-14 school year. For more information email jmuslam@gmail.com, or speak directly to President, Matt Butta or Vice President, Aly Truesdale. SLAM members during a recent visit to FedEx Field

PCMA — Professional Convention Management The James Madison University Student Chapter of the Professional Convention Management Association (PCMA) has grown to become a well-known event management organization on campus, especially within the Hospitality Management program. The chapter has grown from 10 members in 2004 to just about 100 members at the beginning of the Fall 2013 academic year. The organization is open to any and all majors, but the student body mainly consists of Hospitality, Business, Sport and Recreation Management and some Communication majors. As the membership grows, PCMA strives to market to a larger and more diverse student base. This year, as a chapter, PCMA aspires to expand our membership, provide multiple educational, social, and service opportunities to members, and establish more connections and networking opportunities within the PCMA professional community. The leadership of PCMA desires to continue the mission of becoming the leading event management organization at James Madison University. This year PCMA members are proud to welcome Theresa Lind as the new faculty advisor. They are excited to be under her guidance especially with her experience and background in event management. Students in PCMA also have a great deal of new opportunities to be excited about. These include expanded goals to now provide one service event, one social event, various workshops, one fundraiser, and one guest speaker per month, along with biweekly meetings. These workshops provide students with great educational opportunities to teach our members about the many facets that are involved within PCMA, including CVBs, hotels, associations, suppliers, meeting/ event planners, wedding planners, etc. These workshops will consist of activities such as menu planning, site selection, and vendor relationships. This coming November and January, PCMA will be sending members to the Capital Chapter of PCMA’s Annual Meeting in D.C. and to PCMA’s annual conference, “Convening Leaders,” being held in Boston, Massachusetts. They are in the process of planning their fourth annual hospitality student conference as well, which will be held in the Spring semester here at JMU. This event, planned by a committee of 10 PCMA members, provides an excellent opportunity for students to gain insight into the various aspects of the hospitality industry, meet other students, and network with many industry professionals. For more information regarding PCMA please email jamesmadisonpcma@gmail.com or “like us” on Facebook at JMU PCMA. Check out the new website at http://jamesmadisonpcma.wix.com/jmupcma.


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Advising Information

Library Resources

SARA’S CORNER

Introducing Desirae Zingarelli-Sweet

SHSRM Students: Here are some dates and deadlines Spring 2014 Registration Began: October 28, 2013 Thanksgiving Break: November 25-29, 2013 Fall Commencement: December 14, 2013 Visit the following site for answers to FAQs: http://www.jmu.edu/shsrm/srm/ip/index.shtml

JMU Academic & Career Advisor and Liaison to SHSRM

Chris Campbell

Spring Career & Internship Fair, February 18 & 19 from 11:00-3:00 p.m. in Festival Ballroom. Below is the new YouTube channel where CAP will be posting content relating to its programs and services. There are currently interviewing tips videos featuring employers and some videos from the Grad School 101 event. http://www.youtube.com/capjmu

Desirae Zingarelli-Sweet is delighted to serve as the new librarian liaison to the School of Hospitality, Sport & Recreation Management, providing support for business, economics, and hospitality and sport and recreation management learning and research. She is an upstate New York native and an alumna of Oberlin College, Yale Divinity School, and the University of Pittsburgh, where she trained at the library of the Katz Graduate School of Business prior to joining JMU. Students and faculty are invited to explore the curated, online subject guides for both Hospitality and Sport & Recreation Management. Students and faculty can contact Desirae concerning: one-on-one research assistance in person and/or via phone, email, and chat; courserelated library instruction and research guides; library resource questions and purchase requests. Contact information: Office: Carrier 117A (Quiet room of the Carrier Library) Phone: (540) 568-4087 Email: sweetds@jmu.edu Office Hours: Wed. 3pm-6pm & whenever door is open Chat & Research Guides: http://guides.lib.jmu.edu/dzsweet


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New Faculty and Staff Dr. Emeka Anaza

Education: Ph.D. in Recreation, Sport, and Tourism, University of Illinois M.S. in Sports Management, Southern Illinois University B.S. in Business & Administration, Southern Illinois University Research Interests: Implications of gender equity laws Recreational sport and leisure constraints Women’s sport spectatorship and participation Diversity initiative strategies and management programs Social responsibility and mobilization for charity sporting events Courses Taught: Introduction to Sport & Recreation Management Human Resource Management

School of Hospitality, Sport & Recreation Management James Madison University 800 South Main St., MSC 2305 Harrisonburg, VA 22807 Godwin, Room 367

Favorite Quote: “Life passes by too fast and as humans we undergo changes (friendships, new jobs, relationships, education, and family). These changes are both positive and negative. However, we determine whether we are going to be happy or not.”

Dr. Stephanie Bae Education: Ph.D. in Hospitality Administration, Texas Tech University M.S. in Hotel Administration, University of Nevada, Las Vegas B.S. in Hotel Administration, University of Nevada, Las Vegas Research Interests: Hotel Operations Human Resource Management Organizational Behavior Information Technology Courses Taught: Hotel Operations Human Resources in the Service Industry Purchasing in the Hospitality Industry Favorite Quote: “What goes around, comes around”

School of Hospitality, Sport & Recreation Management James Madison University 800 South Main St., MSC 2305 Harrisonburg, VA 22807 Godwin, Room 377


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New Faculty & Staff Mrs. Theresa Lind

Education: M.Ed., College Student Personnel, James Madison University B.S., Integrated Marketing & Communications Management, Ithaca College Realtor in the Commonwealth of Virginia with Funkhouser Real Estate Group Academic Interests: Sustainable Tourism & Hospitality Management Accessibility in Tourism & Hospitality Management Events Management Courses Taught: Event Management Hospitality Prowess

School of Hospitality, Sport & Recreation Management James Madison University 800 South Main St., MSC 2305 Harrisonburg, VA 22807 Godwin, Room 362

Favorite Quotes: “Enjoy the little things in life, because one day you will look back, and realize they were the big things.” “You will never influence the world by trying to be like it.”

Danelle is married to her best friend, Matt. The two of them have been married for 13 years and have two sons, Hezekiah (9) and Judah (3). The Cross family recently added a third member to their household, a very curious ball of energy beagle puppy named Odie.

Mrs. Danelle Cross

Originally from the Shenandoah Valley, Danelle spent some time in Florida studying toward a degree in Biblical Studies and came back to the area to finish a degree from the International School of Ministry. For the past 15 years, Danelle and Matt have been youth pastors at their church. Favorites: Food: Mexican food Animal: Owl (if you stop by my office, you’ll see a few) Sport: Football & Baseball (because these are the two my son plays) Holiday: Thanksgiving Season: Winter (I love snow!) Favorite Quote: My favorite quote comes from my late grandfather who was also a pastor. “There is no darkness as dense as the darkness brought on from the rejection of light.” Danelle says, “I am very excited to join the team as the Administrative Assistant for SHSRM. My duties as a whole are assisting the director and faculty with whatever they may need.”

School of Hospitality, Sport & Recreation Management James Madison University 800 South Main St., MSC 2305 Harrisonburg, VA 22807 Godwin, Room 357


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Where Can I Find a Certified Wine Expert? The Answer: Among the James Madison University hospitality management graduates every year! The Society of Wine Educators is an international professional organization that promotes wine education and administers the Certified Specialist in Wine (CSW) professional certification program. The CSW is a professional exam-based certification, and is broadly recognized as a standard of professional quality among wine and culinary experts. There are just over 3,000 CSWs world-wide. During their senior year, JMU hospitality management majors headed for the CSW exam take a three-credit wine course each semester. The Fall HM students after the 2013 CSW Professional Examination semester course is a beverage management class giving a deep, broad survey on the world of wine. The Spring course has an in-depth focus that takes the students into the “thin-air” realm of professional wine skills and knowledge. Just as the Spring semester is ending, the students take the CSW examination which is a tough series of 100 wine questions. For example, a question could require knowledge of all the Grand Cru vineyards of Chablis, or all 33 Grand Cru communes of the Cote d’Or, or all the Napa Valley wine regions. Many aspiring CSW candidates have many years of experience in the wine and hospitality industries, thus competition amongst peers is tough. Since each exam version is different, the pass rates vary. However, pass rates are around 40 percent for all candidates taking the CSW exam for the first-time. First-time pass rates for JMU hospitality majors hovers around 70 percent. When these hospitality management majors walk across the graduation stage, they represent the only graduates who have already earned a professional certification. This distinction has heralded much success for these very special graduates.

Famous Quips & Quotes “Whatever you do, do with Integrity. Wherever you go, go as a Leader. Whomever you serve, serve with Caring. Whenever you dream, dream with your All. And never, ever give up.” —Curtis L. Carlson, founder of Carlson Group. www.carlson.com/our-company/the-carlson-credo.do

Photo Courtesy: Randel Carlock, A conversation with Curt Carlson. July 1, 1999 @ http://tcbmag.com/Honors-and-Events/Minnesota-Business-Hall-ofFame/1999-Minnesota-Business-Hall-of-Fame/Curtis-L-Carlson


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Fall 2013

Inside and Outside the Classroom Catering Operations Visits Sysco

Sysco Chef Rick Smalls assists students with menu selection.

Chef Tassie Pippert’s Catering Operations class visited Sysco in Harrisonburg on September 19. Sysco Food Services of Virginia is a subsidiary of SYSCO Corporation. SYSCO Food Services is among North America’s leading food service marketers and distributors. The company distributes food and related products and services to restaurants, nursing homes, hospitals, hotels, motels, schools, colleges, cruise ships, sports parks and summer camps. . Some of the delicious foods shown below include cannolis, stir fry and egg rolls.

In mid October, students in Dr. Angela Flannery’s SRM 377: Programming and Assessment class traveled to Woodrow Wilson Rehabilitation Center in Fishersville, Virginia. The students toured the facility and learned about programming options in a vocational school setting. The center works on helping persons with disabilities become more independent by training them with life and job skills. After the tour, students were able to take part in one of the campus programs, Fall Fest, where students and staff both experienced homemade Brunswick stew, apple butter and other treats. The pictures show SRM students helping to serve students and staff.

SRM traveled to Woodrow Wilson Rehabilitation Center


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Inside and Outside the Classroom (cont. from p.10) Collaborating with JMU Athletics During the Fall semester, students in Mrs. Alyssa Bosley’s SRM 435: Sport Promotion and Sales course collaborated with the JMU Athletics Marketing and Ticket Office to call current football season ticket holders and thank them for their support. As part of the course, students also worked games days in the ticket office, as part of the Street Team, took photos for athletics social media, and distributed thunder sticks to all students entering football games.

Words of wisdom from a familiar face and voice Students from the Washington DC metropolitan region may recognize the name Steve Buckhantz. In September, Buckhantz, a Washington DC media personality, spoke to Alyssa Bosley’s SRM 334: Introduction to Sport Communication class. Steve, who is going into his 17th season as the television play-by-play announcer for the Washington Wizards and is a JMU graduate, spoke to students about his career. Several students were also fortunate to attend lunch with him afterwards at his local favorite, Jess' Quick Lunch.


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Fall 2013

Inside and Outside the Classroom (continued from p.11)

Event Management & Planning from the Experts Stephanie Whitson (HTM, 06’) and Amanda Leech spoke to students in HM 498: Event Management about the planning of two major events in the Alumni Office: Bluestone Reunions and the Madison Alumni Conference. Their message focused on great customer service and how it can enhance the event experience before, during and after the event. The major takeaways for students were as follows:

Left to right: Amanda Leech, Stephanie Whitson

Customer Service: always smile; bend over backwards for your guests; provide them with the best possible experience to keep them coming back and giving back.

Be proactive: always have a back-up plan just in case. You don’t want to be caught in the rain!

Don’t panic: regardless of what happens, with a well-planned event, it will always work out. You can’t let little things get to you or show on your face because you are probably the only one who knows that something went wrong.

Skyping the Verizon Center Boss

David Touhey on the television screen

In Dr. Josh Pate’s SRM 333:Management in Sport and Recreation course, the students Skyped in David Touhey, the vice president and general manager of the Verizon Center in Washington DC. Mr. Touhey spoke about decision making and problem solving. His most impressive example came from when the President chooses to attend an event at the Verizon Center and the decisions that go into hosting the President. He said typically it is a two-day planning process, and he is the middle-person between the Secret Service (who wants the President shielded) and the White House Staff (who wants the President in the public eye). Mr. Touhey said that only once was the President's visit a surprise visit, although he was the only staff member to know in advance. Mr. Touhey is pictured on the computer screen to the left.

Learning About the Global Nature of Sport In Dr. Josh Pate’s SRM 242: Sociology and Psychology of Sport and Recreation Management course, the students will be Skyping in Isabel de Vugt, the founder of Sport for Socialization in Zimbabwe. Ms. de Vugt is scheduled to speak about the organization's Social Inclusion Program and how adapted physical activity is used as the staff attempts to serve the people of Zimbabwe while also showing that sport is open for all individuals no matter their social upbringing or ability.

Isabel de Vugt


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Inside and Outside the Classroom (continued from p.12)

Sport and Recreational Programming Students in Dr. Angela Flannery’s SRM 337: Programming and Assessment class traveled to meet with different organizations that provide sport and recreational programming. Some students have met with programming professionals such as: • • • •

Geo Bonilla from the Boys & Girls Club of Harrisonburg & Rockingham County David Wigginton from the Harrisonburg Parks and Recreation Lori Schrock from the Funkhouser Center at Bridgewater College Lauren Coverstone from Rocktown CrossFit & Sports Performance

Upcoming site visits include: • • • •

Domenic Zaccaria from Staunton-Augusta Family YMCA Amie Trinca from Woodrow Wilson Recreational Center Tim Taglauer from Shenandoah National Park Horst Locher from Bryce Resort

KIN Summer 2013 Internships Jacob Ashton, V3 RUSH Lacrosse/VA RUSH Athletics Club Eric Beard, Reynoldsburg High School Boys Basketball Nicholas Borovich, Grand Teton Lodge Company Michael Bullis, JMU Strength and Conditioning Eugene Daniels, VCU Athletics Christine DeGeorgis, YMCA South Boston/Halifax County Daniel DiLullo, Philadelphia Soul of Arena Football League Nathan Eldridge, Golds Gym-Harrisonburg Steven Golob, Richmond Flying Squirrels Emily Goodin, Gold's Gym-Lynchburg, VA James Hemphill, Virginia Amateur Sports Heather Holston, Georgia State Games Quintin Hunter, Planet Fitness William Jenkins, JMU Athletics Marketing Brandon Jones, Fisherman's Wharf Marina Christopher Keller, Downtown Athletic Kellen Kulbacki, JMU Athletics Rich Leeper, TPC Piper Glen Kevin McGough, JMU Athletics Marketing Sean McGough, Army Navy Country Club

Malcolm Mountcastle, Richmond Flying Squirrels Danilo Molieri, Athletic Ticket Office Matthew Neely, The Dominion Club Erika Pearson, University Recreation Sean Petrizzi, William and Mary Athletics Joe Posey, Colonial Beach High School Basketball Renard Robinson, JMU Development-Duke Club Charles Shaban, RBA South LLC Zack Siska, JMU Sports Promotion Moriah Soon, Calleva, Inc. Eric Southard, Hurricane Junior Golf Tour William Spreen, JMU Athletics Facilities and Operations Jordan Stanton, Broadway High School Cara Stecher, Ripken Stadium Christine Steiner, The Washington Redskins Justin Thorpe, JMU Equipment Room Tyler Truitt, Virginia International Raceway Courtney Versfeld, The First Tee of Harrisonburg Ryan Vince, Myers Park Country Club Chris Wyvill, Massanutten Resort


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Fall 2013

SRM Summer 2013 Practicums & Internships SRM 282 Practicums:

SRM 482 Internships:

Timothy Allen, City of Salem (MA) Kevin Barr, JMU Athletics Marketing Patrick Boling, JMU Athletics Communications Desmond Coble, JMU Athletics Communications Marshall Cohen, Bowie Baysox Baseball Team Austin Davidson, Gold's Gym- Warrenton, VA Corey Davis, JMU Student Athlete Services Stephen Dombrowski, JMU Athletics Marketing Ben Edsall, Somerset Hills YMCA Randall Fazenbaker, Rockingham County Recreation Dept. Matthew Flint, Golds Gym- Harrisonburg Danielle Galloway, UREC Jazmon Gwathmey, UREC Intramural Sports/Special Events Charles Higby, JMU Athletics Facilities and Operations James Hogan, Harrisonburg Parks and Recreation Alyssa Hough, Frederick Keys Kelly Johanson, Mamaroneck Union Free School District Arthur Koch, Glenhardie Country Club Katherine Lampa, Packsaddle Ridge Golf Club Zachary Lantz, JMU Athletics Facilities and Operations Jauan Latney, Boys and Girls Club Sylvia Lee, JMU Athletics Facilities and Events Brandon Lee, Boys and Girls Club Andrew “Drew� Lewis, UREC Dean Marlowe, JMU Student Athlete Services Cameron McKinley, Trenton Thunder Samantha Mitchell, JMU Athletics Facilities and Events James Naylor, Paul VI Catholic HS Jacob Orpin, Northern Virginia Regional Park Authority Monica Paolicelli, Paul VI Catholic HS Will Pompa, Eastern Connecticut State University Athletics Joshua Revitch, Rein Teen Tours Richard Rollyson, Cattail Creek Country Club Crystal Ross, JMU Men's Basketball Thomas "Graham" Sharples, The First Tee of Harrisonburg Dejor Simmons, JMU Athletics Facilities and Operations Alexandra Sullivan, Fairfax County Neighborhood and Community Services, Therapeutic Recreation Services Dustin Taylor, Rockingham County Recreation Dept. Till Titus, JMU Athletics Facilities and Operations Sean Wheeler, Overtime Athletics Matthew Williams, Rockingham County Schools Courtney Wright, Wilmington Sharks Cara Yaworske, Washington Nationals

Daniel Barto, The First Tee of the Virginia Peninsula Reuben Alarico, Fredericksburg Field House Lindsay Brauch, Fit Kids Henry Bronez, Spring Hill Recreational Center/Fairfax County Park Authority Brad Burgess, Purdue University's Division of Intercollegiate Athletics - John Purdue Club (Athletics Development) Connor Butler, JMU Athletics Facilities and Events Michael Civiello, Washington Spirit Anne Comber, Front Row Marketing Services Trent Cundiff, Roanoke USSSA Sports Sean Cunningham, JMU Corporate Partnerships Ryan Dunn, Washington Spirit Joshua Feister, Billy Casper Golf - The Crossings & Westham Golf Club Zachary Graham, Brooklyn Nets Tyler Green, Richmond Flying Squirrels Jay Greenhalgh, Arlington Soccer Association Erika Grimm, JMU Football Program Michael Herndon, Washington Spirit Ryan Hourigan, NBC Universal Brett Ireland, Spotswood Country Club Matthew Kaiser, Philadelphia Union (MLS) Joseph Kennelly, Rockingham Recreation Department Cecily Leahy, JMU Athletics Corporate Partnerships Forrest Lodge, Hurricane Junior Golf Tour Jennifer Luck, New York Red Bulls Training Programs Wade Martin, Mount Trashmore YMCA Chris Moffett, Richmond Flying Squirrels Ryan Murakami, Vienna Riverdogs Baseball Club Matthew Nasca, Reliant Asset Management, LLC Jennifer Nelson, Georgia State Games Kolbie Owens, Shenandoah Valley Baseball-Softball Academy Calvin Parson, Washington Redskins Charitable Foundation and Community Relations Department Steve Robertson III, JMU Athletics Marketing Michael Seibert, The First Tee of Harrisonburg Caroline Snedegar, Richmond Flying Squirrels William Taylor, JMU Athletics Strength and Conditioning Chase Warren, North Shore Navigators Joshua Wells, JMU Duke Club Alex Willner, Corrigan Sports Enterprises, Inc.


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Overview of Sophomore Level Work Experience in Hospitality There are two milestone points in the Hospitality Management program where students get their 1000 hours of industry practice before graduating. First during junior year, after completing all HM 200 level classes, students will enroll in HM 310: Professional Work Experience. Second, during the summer between their junior and senior year students will enroll in HM 402: Supervisory Hospitality Internship. Both HM 310 and HM 402 are zero credit hours and require students to complete 600 and 400 hours of work experience within the hospitality industry. In the case of the HM 310, these hours may be a combination of paid or volunteer. All hours for HM 402 should be paid. It is important that all practical hours be strictly focused on work in in the hospitality industry. Positions such as nanny, lifeguard, camp counselor, receptionist, sales clerk and landscaper, among others, are not permissible hours. Students with questions should contact Dr. Reg Foucar-Szocki via email (foucarrf@jmu.edu). Also Dr. Foucar-Szocki would welcome response from any alumni reading this newsletter who would be willing to sponsor these work experiences for our students. Faculty in the Hospitality Management program would like to emphasize to students the importance of these work experiences which serve as a critical framework for downstream coursework during a student’s junior and senior year. These experiences also provides students with a competitive advantage leading up to both the supervisory internship as well as permanent employment. To that point, both the currency and quality of such work experiences will be determined by the faculty. A maximum of 50 hours of experience in the hospitality field previous to high school graduation may be counted toward the 600 required hours. Additionally, for those students who serve as volunteers doing hotel work, restaurant service, planning events or working at the local soup kitchen, a maximum of 100 volunteer hours may be used. Lastly, all students who successfully complete the Aramark Extern program (HM 212, Hospitality Prowess) may be credited with up to 100 work hours counted towards the 600 required based on their hours worked.

Themed Banquets Begin 24th season at JMU The 24th season of JMU’s capstone experience began with twelve 12 events in 27 days. In this fast-paced September, seniors in Hospitality Management created and implemented twelve very unique events that served over 1,600 guests with expenditures of over $50,000. Guests attended from 23 different states, including Hawaii and as far away as Germany. On a given weekend, there was a Saturday afternoon event, then Saturday evening, and one more on Sunday afternoon. Mrs. Tassie Pippert and Dr. Reg Foucar-Szocki experienced what it is like to be in operations as they led seniors to new levels of success in their senior projects. Congratulations to those seniors who completed their event! Coming up are another 12 events scheduled for mid-January to early-February 2014. As the semester comes to a close, the buzz abounds over the themed events for next semester. Twelve teams have been diligently working to bring to life such themes as Harry Potter, Streets of Nashville and Grease is the Word. From testing recipes to planning décor, students have been hard at work to bring the best events possible to their guests. For information regarding themed events in Spring 2014, contact Reg Foucar-Szocki or Tassie Pippert.

 On the next page you can browse various photos from the Fall 2013 Theme Banquets.


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Fall 2013 Theme Banquets (continued)


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CMAA students attend conference in DC

JMU CMAA students with George at a Washington Nationals game.

JMU CMAA past and present students

Erin Breen and Katie Connor ready to attack the dessert

SINC 2014: Mark Your Calendar Mark your calendar today as you will not want to miss the 2014 Sports Industry Networking & Career Conference! This is your chance to hear from excellent industry speakers and to interview for jobs and internships. SRM has taken groups of students for six straight years and it keeps getting better. Learn about the sport industry, meet peers from other institutions, and enjoy a great weekend with JMU friends in DC. SLAM members will receive a discount off the cost of registration. Dates: February 28 - March 1, 2014 Where: George Washington University, Washington, DC Registration Cost: $129 Contact: Matt Butta (JMUSLAM@gmail.com) Money due to Dr. Shonk (Godwin 359) by 5:00 p.m. on December 11, 2013

2014 Study Abroad Program in Ireland: Mark Your Calendar • 14 nights’ accommodation &

some meals are included • Academic site visits, presentations, & other events • Guided historical walking tour of Dublin

History, Sport & Culture Summer 2014 (SRM 490) May 14-29, 2014 Contact: Mr. Neil Marrin Email: marrinnd@jmu.edu

• Visit to Dublin’s Croke Park for a guided facility tour and visit to

the Gaelic Sports Museum • Learn to play Hurling & Gaelic Football and enjoy fun games with your group! • Celtic Day Tour to the Boyne Valley, includes Trim Castle & The Hill of Tara • Day Tour to Galway & the Cliffs of Moher, with stunning views from 720 feet above the Atlantic Ocean! • Admission to 1-2 sporting events (schedules not yet available but likely) Gaelic Football, Hurling, Rugby or Soccer


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SHSRM Fall BBQ Students and faculty from both Hospitality and Sport & Recreation Management enjoyed some fun and fellowship during the SHSRM Fall Barbeque on September 19 at Purcell Park in Harrisonburg. Hamburgers, hot dogs, potato salad, chips and drinks were the fare of the day. Students and faculty enjoyed playing cornhole and many of them made new friends.

The Kickoff of Executive Education: PRMCP Four SHSRM faculty members were involved in an inaugural eight week training session of local Restaurant Managers within the Professional Restaurant Manager Certificate Program (PRMCP). The Certificate program stemmed from a partnership between JMU Outreach & Engagement and the downtown Dining Alliance. Educational sessions were held daily in Godwin Hall from May 6 through June 28, 2013 and included the following modules: Marketing and Customer Service (Mr. Miguel Baltazar), Human Resources and Law (Ms. Angela Flannery), Cost Control and Finances (Dr. Michael O’Fallon) and Leadership and Management (Dr. James Williams). The Harrisonburg establishments represented were Billy Jack's, Blue Nile, Dave’s Downtown, Local Chop and Grill House, the New Leaf Pastry Kitchen and Jack Brown’s. Dr. O’Fallon, SHSRM Director, addressed all participants and thanked them for participating. Feedback from participants at the end of the program was very positive and there seems to be an expectation that the PRMCP will further develop next year.


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The “Special Sauce” for SRM is the Alumni If you have not noticed, the image and reputation of the Sport & Recreation Management program at JMU continues to gain both national and international recognition within both the field and the industry. Certainly the synergies created through the merger with hospitality management, integration with the College of Business, and the hiring of a number of excellent young scholars and educators has helped. Current students are finding jobs in a broad range of sectors within the industry. Ask any SRM student at JMU why they like the program and they may say it is because of their interactions with faculty and peers, experientiallearning opportunities, small class sizes, interactive classrooms, opportunities to be involved in a professional organization or to engage in undergraduate research. However, perhaps the greatest asset for the program is their alumni who are reaching out to be part of the program like never before. Nick Daly is the Business Operations and Client Services Coordinator with the Washington Redskins and a graduate of the SRM program. Mr. Daly comments that “so many SRM students have been hired full-time by the Redskins because the work-ethic, dedication, and eagerness of students graduating from the program is unmatched.” Mrs. Alyssa Bosley, who coordinates SRM social media efforts, suggests that social media has been the key to the increased engagement with alumni. Facebook, Twitter and LinkedIn are the most popular forms for reaching the alumni base and connecting them with our current students. Bosley says she hears from a handful of SRM graduates each week. Their correspondence ranges from alumni commenting on current happenings within the program to career updates and providing job opportunities for current students. If you are not currently connected, we would love to hear from you. Below is a partial list of some successful alumni members ranging from recent graduates to more seasoned professionals. Rest assured, there are numerous other successful graduates of the SRM program who are not listed here. Facebook: http://www.facebook.com/JMUSRM Twitter: http://www.twitter.com/JMU_SRM LinkedIn: http://www.linkedin.com/groups/James-Madison-University-Sport-Recreation-1703387/about Michael Allshouse, Director of Football Operations, Indoor Football League Jason Aughey, Senior Director, Tampa Bay Sports Commission Nicki Averso, Manager of Event Presentation, Kansas City Royals Evan Balaber, Customer Service Manager, Vail Resorts Eric Barden, General Manager, Soccer Post DC Keith Baulsir, Manager of Corporate Partnerships, DC United Jason Aughey Elle (Bunn) Lappan Samantha Berg, Regional Marketing Director, Sports International Kevin Bradshaw, Tournament Operations Associate: Junior Sports Corporation Colette Brandt, Events Coordinator, Philadelphia Eagles Elle (Bunn) Lappan, Director of Community Relations, Charlotte Checkers Chad Byers, Wide Receivers Coach: Shepard University Chris Carlin, Guest Service Representative, Madison Square Garden Cody Clifton, Assistant Sports Information Director, Lynchburg College Cody Clifton Bryce Cocke, Ticket Sales Representative, Orlando Magic Nick Daly Nick Daly, Business Operations & Client Services Coordinator, Washington Redskins Chris Darnell, Basketball Operations, Phoenix Suns Allison Forrest, Asst. Coordinator of Career Development for Student Athletes, U. of Florida Jillian Franklin, Superintendant of Sports & Fitness, Fredericksburg Parks & Recreation Josh Gains, Regional Sales Manager, Washington Capitals Donna Jones, Asst. Director of Compliance and SA Services, Colonial Athletic Association Bill Papiernak, General Manager, Richmond Flying Squirrels Allison Forrest Patrick Pelletier, Food & Beverage Manager, Salem Red Sox Erin Parker, Client Services Specialist, Cleveland Indians Krista Rockhill, Integrated Client Marketing Associate, Sports Illustrated Ted Yeschin Reagan Shouldis, Marketing Coordinator, Virginia Beach Sportsplex Mary Kate Thayer, Inside Sales, Washington Nationals Ted Yeschin, Senior Director of Business Development, Wasserman Media Group Photos are courtesy Erin Parker

of LinkedIn profiles


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What They Never Taught Me in Hotel School As the programs in the SHSRM mesh theory with real-world application, we would like to highlight some real life stories that come from experience within the industry. This can be a story from your industry experience that is both funny and educational. In future editions we would like to include your story. So if you are an experienced practitioner, graduate of the HM or SRM program, or parent of one our students, please share your story (600 words or less) by emailing it to Miguel Baltazar (baltazmb@jmu.edu). We will select one story for each issue. Thank you!

The fastest check-out ever by Miguel Baltazar At the Cornell Hotel School I learned how to sell and organize all hospitality ingredients so that guests enjoy experiences during their stay, thus making them satisfied customers who want to return. From making sure they have clean beds and set rooms to appealing gastronomic meals; to selling meetings and events to managing rooms. I was told that all of this is done so that guests have fun and their stay exceeds expectations whenever possible. However, school never prepared me for the time when our highly respected guest, Mr. Rodriguez, gave up on all of us. To set the scene, it was summer and we were in a small SPA resort that catered to repeat senior guests. It all started when my housekeeper tried to clean Mr. Rodriguez’s room, but didn’t get any response when she knocked on the door. The housekeeper called me, but not until after several knocks, which were later amplified into bangs on his door, and numerous phone calls to the room. Mr. Rodriguez was a highly loyal senior Photo by Miguel Baltazar customer, of short stature and light weight, who would typically wakeup early so that he would be the first waiting in line for the restaurant. He would pick up his breakfast each morning and head for his local SPA treatments. This was not the case this morning. It was not until later at 3:00 p.m., accompanied by a security agent and housekeeper, that I entered his room only to find the lifeless body of Mr. Rodriguez. Many guests want to stay in the same hotel or suite as a political or musical celebrity. But who wants to stay in the hotel, or worse, the room where a guest once passed away? The first key decision I had to make was how to keep this incident confidential. The incident was manageable for us internally, but what if we had to involve the police? I knew the answer would have to come from this experienced security agent, a retired police officer with more than 40 years of service in the local police. He pulled out his phone and made a couple of phone calls. Two undercover police officers arrived just a few minutes later and they investigated the room of the deceased. The investigation was prompt and conclusive as Mr. Rodriguez had apparently suffered a massive stroke during the night. Next, they removed Mr. Rodriguez from the room over the course of the night. The fact that Mr. Rodriguez was alone also helped in removing the body without anyone noticing. The deceased body was removed at 3:00 a.m. and it still remains as the fastest, creepiest, and most secretive check-out to ever occur at this hotel property. It took less than five minutes to put the body on a stretcher, proceed through the corridor, enter the service elevator, and exit from the ground level deck ramp into the ambulance. After a quick night’s rest, I awoke with a painful migraine only hoping it was all a bad dream. However, I knew it was no dream when I saw the large pile of paper work on my desk that needed to be completed along with some condolence letters. Needless to say, this was an experience I will never forget. No schooling has ever prepared me for what I experienced this night.


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Homecoming 2013 Showcasing SHSRM Academic programs were given the opportunity to showcase their offerings prior to the homecoming football game on Saturday, November 2. The School of Hospitality, Sport & Recreation had a display which was located between the College of Business and Education. The display was set up inside the large white tent on Godwin Field. Select faculty were in attendance and they enjoyed meeting with a number of alumni who were back on campus for the game. We hope this will be an annual occurrence. So, we hope to see many alumni at homecoming next year!

Miss Madison 2013 During Homecoming, Ms. Megan Elizabeth McConnell, a senior in Hospitality Management, was awarded Miss Madison 2013! Congratulations Megan! This prestigious honor was presented during the half time portion of the Homecoming football game on Saturday, November 2. The award goes to one graduating senior male and female that the student body feels best exemplifies the characteristics of JMU.

Congratulations Karly! Former standout women’s soccer player and student at JMU, Karly Skladany (‘06) married Chris Kirkpatrick, former ‘NSync member. Karly was part of the 2004 team that advanced to the NCAA tournament. She graduated in 2006 with a degree in Sport Management and Business. After graduation, she worked for the Orlando Magic as a Marketing Coordinator and Game Presentation Manager until 2011. Attendees at her recent wedding included Justin Timberlake, Jessica Biel and other band members from ‘NSync. Karly Skladany. Photo courtesy of JMU Athletics


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HM 419: Napa & Sonoma Wine and Culture The dates for the HM 419 Napa & Sonoma Wine and Culture course for 2014 have been determined: May 17-24. Students who enroll in the course learn about sustainability and tourism and come away with a better understanding of viniculture and viticulture along with the connections between the grape, soil and vine. Students will have the opportunity to meet winery owners and managers who highlight the positives and negatives of the industry, discuss marketing strategies and discuss the culture of Napa and Sonoma growers. The trip culminates with a night in San Francisco where students enjoy the beautiful of this great city. For more information about this course, please go to the course catalogue http://www.jmu.edu/catalog/12/cd/course_H.html#HM419. Also stay tuned for an information session coming during the spring 2014 semester. For questions, please contact either Mrs. Tassie Pippert or Dr. Reg Foucar-Szocki.

JMU Delegation Attends International Hotel, Motel & Restaurant Show® in New York City Each year the International Hotel, Motel & Restaurant Show® delivers 18,000 key buyers from around the world, powerful industry players sourcing the latest hospitality products and services. The objective of the show has two goals in mind: to enrich the guest experience and enhance the bottom line. Six Hospitality Management seniors attended the IHMRS show and toured the Marriott Marquis thanks to Rick Casey and Clint Wheeler of the HM Advisory Board. Later in the day, the students learned about the $130 million renovation project with Lowes Regency Hotel, New York City as they are hosted by HM Advisory Board member Jenny Lucas. The evening concluded at Becco’s Restaurant to debrief the experience. The senior delegation included: Chandni Bansal, Mora Metroka, Kelsie Wallich, Aerica Jackson, Jackie Silva, and Roxanne Rozmus. Reg Foucar-Szocki served as HM faculty liaison.

Internship Spotlight: Jen Nelson and the Georgia State Games The Georgia State Games is an Olympic style multi-sports festival that holds events and tournaments in 47 different sports, each held at a different venue. Known as the "people's games," the Championships are open to Georgians of all ages and skill levels. The purpose of the Georgia State Games Championships is to provide Georgians with a program of physical activity, by encouraging involvement in amateur sports. This summer as an Event Management Intern, Jen Nelson was director of Wheelchair Power Soccer, Blind Beep Baseball, Tennis Adult/Juniors and Trail Run. She prepared, organized, and implemented these events from start to finish including; venue selection, registration, and day of set up and tear down. One of her primary duties also included recruiting participants and volunteers, and managing them while operating the events. For the Wheelchair Power Soccer Event, Jen was able to secure six sponsorships through in-kind donations. As an intern this past summer, she gained an ample amount of experience that will help her excel in future endeavors.


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Le Gourmet On October 26, the Hospitality Management program held its eleventh annual Le Gourmet event in Washington, DC. Hosted at the University Club, nearly 230 individuals enjoyed an evening of food, drink, gambling (for fun), silent/live auction, and dancing. During the awards ceremony, the Hospitality Management program honored Carol Simon (General Manager of the Stonewall Jackson Hotel) with the Corporate Citizenship Award; Nicholas DiMeglio (Vice President and General Manager of the Ritz-Carlton Aspen Highlands) with the Dolley Madison Award; and Amy McPherson (President and Managing Director of Europe for Marriott International Hotels and Resorts) was inducted into the Hospitality Management Hall of Fame. In addition, $5,000 of the night’s proceeds were placed into the Susan J. Reid Hospitality Management Scholarship. Finally, current HM students, Maggie Goetzman and Kristen Gratton, were recognized for receiving the 2nd Annual Rick Casey Scholarship. In all, the evening was a huge success and we look forward to next year’s event.

Name that Faculty Member Can you name the two faculty members pictured below? Hint: Both Hospitality Management and Sport & Recreation Management are represented. Answers can be found on the bottom of page 29.


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Faculty News & Notes Congratulations Tassie! Congratulations to Ms. Tassie Pippert who recently graduated with her second Masters degree, this time a Master of Education Degree (M. Ed.) with a concentration in Educational Technology. Her thesis focused on the construction of a hybrid delivery system for a traditionally taught hospitality curriculum. As a result of the thesis, Tassie has been invited to present on “Using WordPress to Create and Deliver Documentation for Events Management Planning” for two conferences. The first presentation was delivered at the JMU Center for Instructional Technology (CIT) Conference on Blended Learning in October and the second presentation was delivered via Mrs. Tassie Pippert AvayaLive Engage (avatar presentation) at the Fantas Tech Conference. The presentations regarded the process used to create a plan for deliverable documentation for the HM 350 course at JMU. Because the School of Hospitality, Sport & Recreation Management has grown so rapidly, some courses must now be presented through a hybrid model. In order to deliver documentation previously captured in paper notebooks, Tassie sought the assistance of CIT to make the process more socially responsible and effective for students learning in the hybrid modality. Through the use of WordPress, 12 teams of students each semester will now deliver the documentation through a website.

From Thug to Scholar: HM Faculty Member Chronicles His Life Dr. James Williams has published an article in the Journal of Tourism and Hospitality Management, entitled “Former team sports experiences: Development of collaborative leadership skills for future hospitality managers.” Dr. Williams also published a nonfiction book, entitled “From Thug to Scholar: An Odyssey to Unmask My True Potential” about his personal journeys from a masked way of thinking with a thug mentality to appease a select cohort in his impoverished subculture. He found himself chasing a masked lifestyle that was opposed to his God-given potential until he took a risk on traveling the road not easily taken to remove his masked way of viewing life. Be sure to visit Dr. Williams’ website: www.unmaskyourtruepotential.com.

Photo courtesy of Pendium Publishing

Consumer Behavior Collaboration Dr. Danny Choi and Dr. David Shonk are collaborating with a colleague from West Virginia University on a consumer behavior manuscript that examines the dimensions that influence purchase decision, satisfaction and intent to return in sport tourism. Dr. Shonk recently traveled to Aletheia Univeristy in Tamsui, Taiwan to present the paper at the Global Sport Management Summit on Embracing Sport Tourism. The conference was held in conjunction with the World Association for Sport Management annual general meeting. Photo on right is Dr. Shonk with a professor from Thailand.


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Interdisciplinary Collaboration: Adapted Sports Day at JMU SRM faculty member, Dr. Joshua Pate, recently collaborated with Dr. Thomas Moran from the Department of Kinesiology to administer a disability sport event. Seventeen middle school, high school, and college-ready students with physical disabilities converged on the campus of James Madison University on Sept. 28 for this inaugural event they called Empowerment Through Sport: Adapted Sports Day at JMU. The Adapted Sports Day participants were treated with a full-day adapted soccer clinic at University Park to teach them skills and drills while showing them that sport is possible for people of all ability levels. “Adapted Sports Day is a way to use sport as a vehicle to empower individuals with disabilities to believe more, achieve more, and become more,” said Thomas Moran, co-director of the event and associate professor at JMU. “The day is not just about teaching the participants how to play the game of soccer.” Adapted Sports Day was a free event geared toward middle school and high school students with physical disabilities encouraging the idea that anything is possible, from involvement in sports to attaining a college education. “Adapted Sports Day had two goals: (1) to show middle school and high school students with physical disabilities that college is an option, and more specifically JMU is an option for them to pursue higher education; and (2) to show that sport is an option,” said Joshua Pate, co-director of the event and assistant professor at JMU. “Sport and physical activity are powerful tools that empower individuals. We hope to use adapted soccer to empower youth in making critical decisions for their future — whether it be attaining a college education or becoming more active in sport.” The event began with a social on Friday at the JMU men’s soccer game against Furman. Participants ate pizza and spent time getting to know JMU students before attending the game and holding adapted soccer exhibitions during halftime. On Saturday, participants engaged in adapted soccer activities and got to experience life as a college student for a day. Power soccer was available for participants who used power wheelchairs, as well as Paralympic soccer for participants who were ambulatory and walked independently or used walking aids. The treat for many participants was a visit from U.S. Paralympic soccer player Nick Creasey, who spoke to the group and worked with each participant on their soccer skills. Former Major League Soccer player Adam Cristman was also there to volunteer his time and hang out with the participants. In addition to the soccer skills and games, participants were paired one-on-one with student volunteers, who escorted them and their families to lunch at JMU’s award-winning East Campus Dining Hall for Saturday brunch. Following lunch, exhibition games took place back at University Park and parDr. Tom Moran ticipants and families were then given the option to speak with faculty and representatives from the Office of Disability Services. Some participants and their families took campus tours with student volunteers, and others spent extra time socializing with college students. More than 40 JMU students from different majors across campus volunteered to work the event, while students Katie Chapman and Richelle Villa served as outreach director and volunteer coordinator, respectively. Adapted Sports Day was made possible through an Innovative Diversity Efforts Awards (IDEA) grant from the JMU President's Office. Plans are under way for a spring Adapted Sports Day at JMU to feature wheelchair basketball. Supporters can keep updated with the event through Twitter at @JMUAdaptedSport.


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J.W. Cannon continued from p. 3 Cannon’s Career Highlights: J.W. has had the opportunity be part of a number of important initiatives. Here are just a few highlights from his career. • Mr. Cannon was part of the team that brought Home Depot's sponsor-

ship of ESPN College Gameday to life from the very beginning, including the onsite experience you see on TV each week. Home Depot was one of the first sponsors to turn what was usually a media buy into a more traditional sponsorship, and has since led ESPN to replicate that model successfully for many years with all of their programming. • J.W. negotiated UPS' landmark deal with IMG College, which aggre-

gated the rights for over 60 schools in one national platform - an industry first. • Helped develop and implement the strategy for AutoTrader.com's initial foray into sponsorship with Major League

Baseball. • Oversaw ING's award winning distance running sponsorship platform. Seeing the running demographic as an op-

portunity to connect with potential customers, ING was one of the first non-endemic sponsors to significantly invest in the sport beyond just a single event. Career Advice for SRM Students: Some of the photos show J.W. during a recent visit to Harrisonburg where he was kind enough to speak with students in Alyssa Bosley’s Sport Promotion and Sales course. He offers the following advice to students pursuing a career in sport management. First, Mr. Cannon suggests that students be flexible. His message to students is “your first job is not going to be either what you want it to be, or in the ideal location. You must be willing to do and try different things in the business, because at the end of the day, there are only so many sports agents, athletic directors and event planners. Do not be afraid to pack up and move away from the comforts of home for the right job opportunity. Use this time in your life to expand your horizons and yes, sometimes do the uncomfortable.” J.W.’s second piece of advice is that students cultivate their network. He says, “it's not just important to have people in your network, but to actually interact with them from time to time. If the first time you are tapping into your network is when you are asking for a job, you're not doing it correctly. A great network is cultivated in advance. You've often heard the mantra in this industry of it's not what you know, but who you know. This is mostly true, but this business is also about timing - who you know that can position you with the right folks, at the right time. If you're not in regular touch with your network, you will miss opportunities.”


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SHSRM Fun Page Crossword Instructions: A classic School of Hospitality, Sport & Recreation Management crossword puzzle for students, alumni, and parents. Simply answer the clues to solve the puzzle. Reading the newsletter will help in solving the puzzle. Have fun! Answers can be found on page 28.


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SHSRM Fun Page continued Brainteasers: 1. There was a house and it was entirely blue, except for the stairs. Why weren’t the stairs blue? 2. Two fathers and two sons all go on a fishing trip together. They fish all weekend and each person comes home with a fish. There are three fish total. How can this work? Answer 1: Because it is a one story house. Answer 2: Because you have a grandfather, father and a grandson.

Crossword Answers:

Word Search Puzzle:

Across: 4.butta; 7.desirae; 8.young; 10.thayer; 12.ireland; 14.candyland; 16.kinesiology; 19.CSW; 21.CMAA; 23.NASSM; 24.gowan; 27.colonial; 28.lind; 29.banquet; 30.bae Down: 1.megan; 2.Buckhantz; 3.hamburger; 5.marrin; 6.godwin; 9.illinois; 11.williams; 13.reg; 15.pippert; 17.danelle; 18.february; 20.SINC; 22.touhey; 25.gourmet; 26.six


Fall 2013

Contact Us: Emeka Anaza anazaea@jmu.edu Stephanie Bae baeji@jmu.edu Miguel Baltazar baltazmb@jmu.edu Alyssa Bosley bosleyat@jmu.edu Ben Carr carrbh@jmu.edu Danny Choi choiwx@jmu.edu Angela Flannery flann2ai@jmu.edu Reg Foucar-Szocki foucarrf@jmu.edu

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Faculty News & Notes cont. Sport Sociology Conference Dr. Joshua Pate attended the North American Society for the Sociology of Sport (NASSS) conference in Quebec, Canada, in November, where he delivered two presentations. Dr. Pate collaborated with Dr. Timothy Mirabito (Marist College) and Dr. Robin Hardin (University of Tennessee) for "The Other Games: Coverage of the 2012 Paralympic Games in the Top 20 U.S. Newspapers," examining U.S. Newspaper coverage of the London Paralympic Games. Dr. Pate also collaborated with Dr. Mirabito and Dr. Hardin on a roundtable discussion entitled "Media's role in constructing and deconstructing the global sports hero."

Gary Juhan juhangw@jmu.edu Theresa Lind lindtl@jmu.edu

Notice the Difference?

Neil Marrin marrinnd@jmu.edu Joshua Pate patejr@jmu.edu Tassie Pippert pippertl@jmu.edu Dave Shonk shonkdj@jmu.edu Julie Wallace Carr wallacje@jmu.edu

Hall of Fame Conference Room plaque

James Williams will22ja@jmu.edu Newsletter Editors Miguel Baltazar Alyssa Bosley Becca Costello Danelle Cross Dave Shonk Director, SHSRM Michael O’Fallon 540-568-5168 ofallomj@jmu.edu Danelle Cross SHSRM Admin Assistant 540-568-3051 crossdr@jmu.edu

Flower Bouquet

If you have been in Godwin Hall lately you may have noticed a few changes. First, atop the entrance to the SHSRM conference room is a new Hall of Fame Conference Room plaque. The conference room is named in honor of the many accomplished alumni in both the Hospital-

ity Management and Sport & Recreation Management programs. Second, many thanks to the team from the Great Gatsby Management Theme Banquet who donated a beautiful blooming & fragrant flowers bouquet which were inside the entrance to the SHSRM Faculty Suite. Finally, a number of accessible touch buttons have been installed outside of each of the doorways within Godwin Hall.

Accessible touch buttons

Answers to Name that Faculty Member (from page 22): Left photo: baby photo of Dr. Gary Juhan from HM. Right photo: Mr. Neil Marrin from SRM. He was skydiving.


SHRSM Digest - Fall 2013