Professional Retail Design

JOHN SONG

architecture | retail design select professional works

Qiagen Canteen Renovation Entrance View

Nov. 12, 2009

1

Capital One Flagship Craft and Technology. Cappuccino and iPads. Capital One’s flagship store merges these contrasting elements to create an original hospitality and retail banking experience. Warm finishes and welcoming spaces throughout the 3-story branch invite customers to explore the Capital One brand, and how it is transforming banking to be simple and enjoyable again.

TION

2

The flagship consists of various amenities like a double height atrium, cafe, LED walls, and sitting areas throughout.

3

Functional Form Studies

CAPITAL ONE

BRANCH TRANSFORMATION

AUGUST 04, 2015

Numerous concepts were created to produce the finalized Digital Service Bar. This fixture is designed to welcome new visitors into the branch, and provide a zone of casual interaction for bankers. The bank’s branded colors are combined with natural wood accents to create a sleek and inviting finish palette.

14

FF&E - FINISHES

C A L L I S O N | CAPITAL ONE CONCRETE

GF MAIN FLOORING

FLAGSHIP - UNION SQUARE NYC | 24 APRIL 2015 MANUFACTURER: AM STONE NAME: OPTION 1 ALBERTA BIANCHE OPTION 2 BIRCHWOOD MAPLE

GF COFFEE AND MEZZ MAIN FLOORING - WOOD-LIKE TILE

MANUFACTURER: INTERFACE NAME: CUSTOM

MEZZ ACCENT FLOORING, BASEMENT MAIN FLOORING - CARPET TILE

COMMUNITY BAR, SUPER GREETER, AND TELLER PODS

4

42

RB STATION KIT-OF-PARTS

WHITE GLOBE PENDANTS AT VARIOUS HEIGHTS LP-1

TEXT TILED BACK WALL MAIN PT-1 ACCENT

PT-3

PT-4

ASSOCIATE CHAIR

CLIENT CHAIR

3

3

3M CUSTOM FILM WITH GRADIENT COLOR & TRANSPARENCY FOR CONTROLLED VISIBILITY

VERTICAL DIGITAL SCREEN CAPITAL ONE CARPET

AC-1

CPT-1

CAPITAL ONE

BRANCH TRANSFORMATION-DETAILED DESIGN UPDATES

OCTOBER 10, 2015

CAPITAL ONE

35

3

The antiquated teller line is replaced by open sit-down stations that

FOR A SEMI-PRIVATE CONVERSATION, CUSTOMERS CAN MEET WITH BANKERS AT THE promote shoulder-to-shoulder interactions. Many iterations were RELATIONSHIP BANKERS STATIONS NEARBY, IN AN INFORMAL HIP-TO-HIP INTERACTION, WITH studied to create a more collaborative environment for customer service.

FLEXIBLE FURNITURE. BRANCH TRANSFORMATION-DETAILED DESIGN UPDATES

OCTOBER 10, 2015

5

Store Fixturing EXPERIENCE ZONE

2

Contribution: 3-D Model and art direction. 3rd party renderer

EXPLORE WALL: This is the standard sequence of fixtures for the Explore wall.

Tigo Tech Store Rebrand

What began as a simple store renovation evolved to become a complete overhaul of the South American tech retailer’s brand and 2740 interaction mm top of fixture experience. New fixtures and customer zones were designed to transform Tigo’s product from transactionary to sales.

Open plans and freestanding fixtures help customers engage with the latest products and services Tigo offers.

300 mm MIN

EQ

EQ TIGO MONEY

ACCESSORIES

EQ APPS + LIFESTYLE

EQ DIGITAL LADDER

EQ TIGO HOT SPOT

EXPRESS KIOSK

PT-1

965 mm top of counter and reveal 660 mm bottom of fixture

PT-2

0 mm 100mm WB-1

300 mm Fixture Depth

6

re Fixturing

ONAL SERVICE ZONE

Store Fixturing

PARTS

PERSONAL SERVICE ZONE

Direct Phone

ures provide a variety of ways to interact engage the customer. Whether it is a nversation with a universal assessor, a KIT OF PARTS n of sensitive issues, or a quick check of These fixtures provide a variety of ways to interact unt status, there is a fixture to facilitate with and engage the customer. Whether it is a ualitycasual customer service. with a universal assessor, a conversation

Direct Phone

discussion of sensitive issues, or a quick check of one’s account status, there is a fixture to facilitate the best quality customer service.

GREETER STATION GREETER STATION

TIGO MONEY

EXPRESS KIOSK EXPRESS KIOSK

TIGO MONEY

Promotional Graphic Promotional Graphic

Store Fixturing EXPERIENCE ZONE

KIT OF PARTS

Contribution: 3-D Model and art direction. 3rd party renderer

Store Fixturing

RELAX ZONE: EXPLORE TABLE WITH CHAIRS

PERCH ASSESSOR

These product fixtures are designed to enhance theInteractive customer’s digital experience and Touchscreen Interactive encourage interaction.

Sleek, white surfaces Frosted Glass Touchscreen allow products to be highly visible. Simple Frosted Glass wood accents unify the store in one seamless Printer experience, while inviting customers to explore Printer Compartment Compartment a variety of products and solutions.

Abut or 1.5 units clear min.

PERCH ASSESSOR

Brand or Promotional Signage

Product PRIVATE DESK: Information MANAGER / CLAIMS / RETENTION DESK

PRIVATE DESK: MANAGER / CLAIMS / RETENTION DESK

Sleek, Beveled Edges

LAYOUT 1: SIDE-TO-SIDE

SEMI-PRIVATE DESK: SEMI-PRIVATE DESK: SIT DOWN ASSESSOR SIT DOWN ASSESSOR

PRIVATE DESK: PRIVATE DESK: 3 units clear min.

CIRCULAR TABLE INTERACTIVE PERCH ASSESSOR CIRCULAR TABLE INTERACTIVE PERCH ASSESSOR EXPERIENCE TABLE

BRAND EXPERIENCE TABLE 7

Tigo Flagship Prototype Tigo explored concepts for a potential flagship store by applying the ideas created from the store re-branding.

Warm finishes highlight the atrium where the newest products and services are organized by lifestyle. A simple wood canopy spans the entire store to unify the interaction zones on both floors and facilitate wayfinding.

Top: View from Mezzanine Middle: Section through atrium Bottom: View of lifestyle zones

GROUND FLOOR

MEZZANINE 8

3

Dubai Creek Masterplan Retail has evolved. The focus has shifted from actual currency to social currency: Customers do not want stuff, they want experiences. This retail master plan in Dubai scraps the old model in favor of creating new experiences based on lifestyle.

SKETCH OF THE BOULEVARD

SKETCH OF GREEN PLAZAS

9

this must be a Diverse Retail Ecosystem that addresses the needs of all Consumers – with both solid, tried and true reference to the past, but also an aggressive and laser-focused eye to the future.

vard and the Crescent Park. When all is said and done, this must be a Diverse Retail Ecosystem that addresses the needs of all Consumers – with both solid, tried and true reference to the past, but also an aggressive and laser-focused eye to the future.

RE TR EN TH E DDSI ST R I C T S It’s not a mall.

EXPERIENCE HUB

RY

HEALTH & WELLNESS

wered consumer has e model of how retail We’ve gone from consumto stores to buy products rs coming to stores and n experience with their he focus has shifted from ncy to social currency – vant, cool and personalh spending more money as previously.

T H E D I ST RAI D CD TS I T I O N A L A R E AS

ADDITIONAL AREAS

H OW

H OW

The Design Team must deliver a holistic experience that addresses the demands of the Empowered Citizen Consumers of the 21st Century. Certainly many experiences are increasingly virtual and sophisticated. Those experiential paths must be accommodated through an unparalleled technology and infrastructure backbone. At the core, however, a bricks-and-mortar environment must be created to act as the host for the variety of experiences that are increasingly demanded.

The Design Team must deliver a holistic experience that addresses the demands of the Empowered Citizen Consumers of the 21st Century. Certainly many experiences are increasingly virtual and sophisticated. Those experiential paths must be accommodated through an unparalleled technology and infrastructure backbone. At the core, however, a bricks-and-mortar environment must be created to act as the host for the variety of experiences that are increasingly demanded.

VS

While respecting the climate in Dubai - the basic premise of design for the Dubai Creek Harbour Retail Experience H O S P I TA L I T Y is to offer a commercial ecosystem that addresses all aspects of the Consumers Experience Hub – such as Food, Culture, Wellness, Education, etc… These experiential demands – while achieved in increasingly technological ENTERTA I N M ENT and omnichannel ways – are time-tested and have been L ABOUT used to establish a zoned approach to a Diverse Retail THE VENUES Ecosystem.

With those ‘Hub’ experiences THE in mind, the THE CRESCENT THE BOULEVARD ARTISTS’S THE VENUES E N CTHE E S ARTISTS’S THE PINNACLE THE FOUNDRY SPORTS & ENTERTAINMENT basic physical design framework is established by four PROMENADE C E NT R A L PA R K G R E E N S P I N E SPORTS & ENTERTAINMENT PROMENADE L U X U RY FA S H I O N D E S I G N D I ST R I C T s it enough to have a colDISTRICT Experiential Zones, combined with the Grand BouleDISTRICT A RT S D I S T R I C T D I S T R I C T A RT S D I ST R I C T ores. You have to have a vard and the Crescent Park. When all is said and done, erience that’s avisual draw forphysical this must be agathering Diverse Retail Ecosystem that addresses A Avibrant, visual, and and physical journey A AGrand emporium of theTrendsetting vibrant, grand emporium ofbest thesports, best haute A central park with The “Spine” of Dubai couture, A design ward that celebrates A vibrant, visual and physical A grand emporium of the best audience to come.

Experts the needs ofentrepreneurship, all and Consumers with both solid, triedthrough and cultural , journey through culturalacademic entertainment, sports, entertainment, and hospitality, spaces, globally –technology, Creek Harbour issports, lined with through cultural exhibitions, and music experiences premium andgreenscapes, journey entertainment, and I O N M O B I L I T Y increased wealth centers, p while exhibitions, academic music experiences innovation-driven gathered events.

An destination lushcenters, trees and serves a true reference to the past, but also an aggressive and high end innovation, and craftsmanship exhibitions, academic music as experiences gathered centers, and community-driven gathered into one dynamic social hub. inspired increased purchasing, it and community-driven into one dynamic, social hub.experience that laser-focused serves communal, bustling passage eye respite to the future. shopping unlike as an urban within this up-and-coming and community-driven into one dynamic, social hub. creative initiative. creative initiatives. that links the four urban districts. ot buy happiness or satno other. lifestyle destination. creative initiatives.to the shoreline. dividuals adapt to mateand material goods have on the well being above vel of consumption. This ggests that once consumual needs are met, conincreasingly apt to spend ir wealth on experiences on things.

While respecting the climate in Dubai - the basic premise of design for the Dubai Creek Harbour Retail Experience is to offer a commercial ecosystem that addresses all aspects of the Consumers Experience Hub – such as Food, Culture, Wellness, Education, etc… These experiential demands – while achieved in increasingly technological and omnichannel ways – are time-tested and have been used to establish a zoned approach to a Diverse Retail Ecosystem. With those ‘Hub’ experiences in mind, the THE CRESCENT basic physical design framework is established by four CExperiential E NT R A L PA R K Zones, combined with the Grand Boulevard and the Crescent Park. When all is said and done, this must be a Diverse Retail Ecosystem that addresses A central park with gathering the needs of all Consumers – with both solid, tried and spaces, greenscapes, and globally true reference the past, but also an aggressive and inspired events. Anto destination laser-focused torespite the future. that serves as an eye urban that links the four districts.

THE BOULEVARD GREEN SPINE

AThe central park to provide respite and buffer from the “Spine” of Dubai surrounding urbanisspaces.

Contains gathering spaces, Creek Harbour lined with lush trees and serves as a greenscapes, and globally inspired events. communal, bustling passage to the shoreline.

It’s not a mall.

It’s an E X P E R I E N C E H U B L U X U RY

HEALTH & WELLNESS

E IN AN E N C I A L WO R L D

tual, personal and temueness of these expeates the value of a trip . It compels consumers more often because they the experience will be h time. Because of the d demanding experiencng centers and retailers the distinction between urchases and experienTHE PINNACLE es.

L U X U RY FAS H I O N DISTRICT

FAS H I O N

H O S P I TA L I T Y

FOOD

ENTERTAIN MENT

THE FOUNDRY D E S I G N D I ST R I C T

Trendsetting haute couture, premium A Adesign wardward that that celebrates Trendsetting haute couture, design celebrates premiumand hospitality, and entrepreneurship, technology, hospitality, innovation-driven entrepreneurship, technology, E D U C AT I O N innovation-driven high end innovation, high-end shopping experience. innovation, andand craftcraftsmanship within this urban shopping experience unlike within this up-and-coming lifestyle destination. no other. urban lifestyle destination.

THE ARTISTS’S PROMENADE

THE VENUES THE PINNACLETHE CRESCENT THE FOUNDRY

A RT S D I S T R I C T

SPORTS &LENTERTAINMENT U X U RY FA S H I O N C E NT R A LD E SR I GKN D I S T R I C T PA DISTRICT D I S T R I C T

A vibrant, visual and physical journey through cultural MOBILITY exhibitions, academic centers, and community-driven creative initiatives.

Trendsetting haute A design ward that celebrates A grand emporium of the bestcouture, A central park with gathering premium hospitality, andspaces, greenscapes, entrepreneurship, technology, sports, entertainment, and and globally innovation-driven innovation, and craftsmanship music experiences gathered high end inspired events.

An destination shopping experience this up-and-coming into one dynamic, social hub. unlike that serveswithin as an urban respite no other. urban that links the fourlifestyle districts.destination.

THE ARTISTS’STHE BOULEVARD THE VENUES & ENTERTAINMENT PROMENADE G R E E N SSPORTS PINE A RT S D I S T R I C T

DISTRICT

A vibrant, visual and physical A grand emporium of the best The “Spine” of Dubai journey through culturalCreek Harbour sports, entertainment, and is lined with exhibitions, academic centers, music experiences gathered lush trees and serves as a and community-driven communal,into one dynamic, bustling passage social hub. creative initiatives. to the shoreline.

THE CRESCENT

T

C E NT R A L PA R K

G

Serving as the “Backbone” of Dubai Creek Harbor, the main A central park with gathering spaces, and globally corridor is greenscapes, lined with lush trees and terminates at the creek.

T C l c t

inspired events. An destination that serves as an urban respite that links the four districts.

Contribution: Site Plan drawing and rendering 10

4

Suntrust Rebranding Suntrust Bank’s new ‘OnUp’ marketing has triggered a new store concept v2.0 to inspire new customers to “step on up” towards complete financial well-being and growth. The store design features bright finishes, natural light, and open collaborative interactions. I was able to assist in designing the central sunburst feature.

D TRADITIONAL BRANCH

VISUAL POSITION: SIM

SUNTRUST | CALLISON | DESIGN DEVELOPMENT | 12.17.2015

11

SUSPENDED FROM CEILING WITH CABLE HARDWARE ATTACHED FROM METAL CHANNEL TO CEILING GRID

The Sunburst

HSS. SUPPORTING STRUCTURE BEHIND ACRYLIC PANEL

By applying the bank’s logo this architectural feature, customers are invited into the space by a branded focal point. This is where visitors meet the bank’s tellers or wait for their appointments.

AC-1 PANEL INSERT 3FORM ACRYLIC 1/2” THICK COLOR: MARMALADE

MANNED TRADITIONAL BRANCH - Building Section

LIGHT-ART RING LIGHT FIXTURE 14’ DIAMETER

MT-2 PANEL FRAME & CHANNEL CHAMPAGNE METAL FINISH

MANNED TRADITIONAL BRANCH - Building Section ACRYLIC PANEL, SEAMED IN FIELD

DIGITAL SIGNAGE ON BOTH SIDES, ON TILTABLE MOUNT

WOOD LAMINATE BASE

PL-1 WOOD ALTERNATIVE P-LAM

Key Plan

BOH

Key Plan

Teller/UB

PERCH

Relax Zone

Offices

SCALE: 1 12

SunTrust onUp Set in the bank’s home city, the Atlanta Braves and SunTrust have teamed up to make banking fun again. Because when people have financial confidence they can enjoy the moments that truly matter to them.

13

Engagement Zone

Huddle Zone 14

5

Qiagen Renovation Due to the growing staff at the client’s headquarters, this renovation upgrades its existing cafeteria into a spacious, flexible cafe that can also serve as a meeting hall. My responsibility involved schematic design and design development of both the servery and seating areas.

ENTRY EXPERIENCE

Qiagen Canteen Renovation Servery View

DINING AREA CONCEPT

Nov. 12, 2009

SERVERY CONCEPT Qiagen Canteen Renovation Entrance View

Nov. 12, 2009

15