Commission Blueprint 2.0

There are two ways to approach contextual advertising: as a publisher, and as an advertiser.

Website publishers can earn extra money by displaying ads and enhancing their content.

This is not a bad way to earn extra income that might just pay for your web hosting bills, and then some.

Advertisers may find that context ads provide yet another means of attracting targeted traffic. You only pay for click thrus, not exposure. Make sure your ads are narrowly focused, i.e., they should only deal with one topic. You can also "pre qualify" prospects by using what's called "negative qualifiers" in your ad's description. Some examples are "For men over 35," or "For Career Women." This helps to insure that only your target market will click and not those for whom your product or service may not be suitable.

If you've been doing Pay Per Click advertising with Google and Overture, make sure you haven't been participating already in context ads. Many times your ads will be shown on their context networks as the default when registering, and it's up to you to opt out. You should always manage your context ads separately from your search to see which is working best.

Google and Overture are the "Kings of PPC" and both offer contextual advertising, but there are many other smaller companies to take a look at.

Whether you're a publisher with web pages to fill or an advertiser looking for more exposure, there's something for everyone here.

1) Kanoodle: Calling their contextual ad program "BrightAds," small to medium sized publishers may display Kanoodle ads on their sites.

BrightAds are more relevant to your site's content due to the fact that they map ads by topics instead of keywords. It's easy to sign up and Kanoodle offers a variety of ad formats to choose from and also offers PayPal as an option