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The aftermarket wholesale wheel market has recently gained momentum and is destined to become another automotive industry success story. Car enthusiasts are flocking to buy custom wheels as they not only want lighter and prettier alternatives but also demand a high performing product that is able to provide ultimate handling and driving experience. Gone are the days when customized wheels were sold at a premium to only those who could afford high price tag. Now, globalization has allowed manufacturers to design more efficient tires which can be mass marketed to an average racing fan. This means that the aurora of luxury, sportiness and wealth can be tailored to meet the tastes of everyday car lover.

The Charm of Custom Wheels Need for custom wheels was readily felt in the early years of car manufacturing when consumers realized that investment in automobile is a huge undertaking. To them, it was logical to look after their investment as they would care for any other luxury item. This idea yielded the concept of custom wheels that would modify or replace the vehicle manufacturer standard. Historically, these wheels were expansive to produce and were not offered as a standard package to a new car buyer. Often times, the buyer was enticed to buy it as an add-on accessory, a practice that continues to this day. Fortunately, racing car fans soon found out that buying these modified wheels from a reputable aftermarket wholesale wheel supplier greatly reduces cost in comparison to what car agents offer.

These cost savings are further amplified by the fact that wholesalers effectively increase the value by providing a greater variety of custom wheels to choose from. Such variations are needed because competition based customers want stronger wheels, able to withstand the wear and tear of an otherwise rough terrain. Alternatively, appearance oriented car owner require larger and distinctively designed custom wheels which should stands out in the crowd. Therefore, these customized wheels have become an icon in hip hop and sports culture, inspiring the launch of such devoted publications as DUB magazine.

Categories of Aftermarket Custom Wheels Custom wheels can actually be classified into six broad categories but the most desirable characteristic of a wheel will differ by the needs of its owner.

1. Automobile Racing In automobile racing, the weight of the wheel in ratio to car size is of utmost importance as most tracks consist of numerous sharp turns requiring automobiles to optimize corner weights. Still, it does not mean that weight is the only significant aspect for racing cars.

2. Drag Racing Another category is drag racing where drivers rely on a wider base to accommodate traction.

Nowadays, drag racing is not just restricted to main events but continues to thrive legally and illegally. Young groups of automobile fanatics converge on their favorite hideouts to try techniques that they would never be able to carry out in a formal setting. Due to a shorter track, such clandestine events require that participating cars not only posses the qualities of speed but also constitute all the mechanics of drag racing.

3. Rally Perhaps one of the most well known categories of car racing is Rally. The main emphasis of a Rally driver is on the strength of its wheels. Due to unpaved conditions, rally wheels are made from a heavy duty metal base. In this sport, a good wheel can be the difference between finishing first or last. It is necessary that participants make careful decision between speed, stability and control. Amid the growing popularity of amateur rallies and accompanying lucrative prizes, it is recommended that rally drivers consult an expert wheel supplier to determine the most feasible wheel type.

4. Touring Cars Touring car racing can be classified as another category. This classification is the fastest growing classification as it allows heavily modified street cars to compete. The width and weight are the primary factors contributing to a performance of a touring car. Once famous in Europe, modified racing car owners love this unique concept as it may be the fastest lane to fame and glory.

5. Street Driving (Cruising) Unlike racing, Street driving allows anyone and everyone to showcase their cars. Here, the primary concern is the visual appeal. Americans are more accustomed to cruising strips where hundreds of cars congregate in a bumper to bumper parade displaying their visual appeal to the general Public. McHenry Avenue in Modesto, California is one of the most popular cruising strips made popular by the film, American Graffiti. In earlier decades, street driving in Woodward Avenue, Detroit reached its peak in 1960's when magazines like Car & Driver, Motor Trend and CBS World News would cover those events. To many, street driving events or cruising nights are one of the best events to see and be seen. Large events such as these can attract one Million viewers with 40000 cars comprising special interest, collector, custom, street rods and muscle cars. Apart from the overall beauty, custom wheels are one of the cheapest and among the most attractive feature of this car parade.

6. Multi-Purpose A sixth and somewhat vague category for the uses of custom wheels is multi-purpose. Fervent custom car designers, who are well known among their community circles, keep multiple sets of wheel which define strength, visual appeal, width and weight. As a result, they proceed to change them according to the requirements of an event.

Alloy Wheels Actually, a true car enthusiast never misses an opportunity to buy alloy or chrome wheels. It will not be an oversimplification to suggest that most major wheel wholesalers specifically market

these wheels that provide significant advantage over an average steel wheel. The major benefit of alloy wheels is that they are typically light weight but impart superior strength. Moreover, these wheels are better conductor of heat providing an improved cosmetic appearance. Formula One race car drivers use these wheel types as it allows better suspension for vehicle so that a racing car may follow the terrain closely with a firmer grip.

It should be noticed that steel wheels require wheel covers and hub caps due to the corrosive nature of the steel. On the other hand, alloy wheels are corrosion resistant with a bare metal finish which allows for attractive design finish. In light of increasing theft of wheel covers and hub caps of steel wheels, the overall higher price of an alloy wheel is fully justified. Furthermore, a severally damaged alloy or chrome wheel can be repaired like new, saving additional dollars in the long run.

Basically, alloy wheels are manufactured in two classes, cast and forged. Wholesalers mostly keep inventory of cast wheels but consumers may also come across forged alloy wheels from companies that solely rely on these such as Vellano, Weld and DONZ brands.

Admirers of Plus Size alloy wheels who crave for muscle cars and rough terrain should keep in mind that like standard wheels, these tires come with their own benefits and disadvantages.

Probably, the greatest advantage lies in the fact that it substantially increases the handling of an automobile by keeping the tire tread square to the road. Therefore, drivers of Plus Size custom wheels feel the thrill of improved drivability, instantaneously. On the other hand, improper size will make tire inches lighter than wheel inches, making the vehicle act erratically. Thus, it is recommended to consult a wheel specialist before mounting these kinds of large wheels.

The Popular Brands Currently, the market is fraught with reputable aftermarket wheel brands therefore buyers should do considerable research before embarking on a journey to buy custom wheels. Contrary to popular belief, a wholesale wheel supplier expert can provide valuable advice instead of usual marketing rhetoric. If confused, shopping for a well known brand will ensure safety and value for money. Some of the popular brands are Akuza, MSR Wheels, Incubus, Viscera, MHT, Cattivo, Ballistic, Boss Wheels, Menzari, Devino, Antera, Marchesini, ION, Sparco, Speedline, TeamDynamics, NAD Wheels, Lexani, R2 Wheels, DUB, Lowenhart, DONZ, Rennen, Rial, Sacchi, Orobica Line, DIP, M.B Italia, Toora, G.M.P Italia, Shooz, Vellano, MOZ, Watanabe, SSR Wheels, Wolfhart, Wolfrace, Panther Wheel, American Racing Wheels, Motegi Racing Performance Wheels, Weld Racing, BBS Wheels, CMS, 5Zigen, Volk Racing, Konig Wheels and Rimstock.

Although not all brands are mentioned here but one should be circumspect before buying anything outside of these popular makes. The appropriate wheel size on a car or truck will depend on a number of factors but usually custom wheels range from 16 to 30 inches in diameter. Apart from its size, a good aftermarket wheel dealer should offer different color wheels. These black, green, red and blue colors are considered a vital component of a trophy car. The average range of these wheels is below $500 but special category wheels may demand a higher price reaching more than thousand dollars.

In wheel manufacturing industry, Lexani is akin to Rolls Royce. These wheels are known for their world class finish and almost always sell for more than $500. Despite such high cost, users have become addicted to its style and quality finishes which continues to inspire a generation. For

muscle cars and other big automobiles, Jesse James Wheels, DUB and Lexani compete to provide the ultimate large wheels of more than 28 inches in diameter, constituting every aspect of modern cutting edge technology. Below are the profiles of some well known companies that excel in manufacturing top quality custom wheels: MSR Wheels from American Eagle Corporation It is one of the oldest privately held wheel suppliers in the industry. Their network spans multiple continents carrying a great deal of investment in Research & Development. A majority of their inventory comprises of 17 to 18 inch Silver and Black wheels. The wheels are developed using advanced ProMechanica and Magma engineering software.

MHT Wheels Inc. This California based company specializes in the production of large luxury alloy wheels. These wheels are always multi piece that are constructed by using inner and outer rim halves utilizing the latest CNC machining process to ensure long term reliability. MHT wheels are chrome plated larger than 20 inches representing a wide variety of colorful dimensions.

Boss Wheels The name is synonymous with aftermarket wheel industry standard. The company produces one of the largest assortments of customized wheels for general public and racing enthusiasts.

Customers should always seek a supplier that specializes in Boss and is able to give warranties.

High quality accompanying very reasonable prices has long been a trademark of Boss Wheels.

ION Ion alloy wheels are custom designed to fit luxury and racing cars. The company distinguished itself by marketing highly intricate products and selling those at abargain. A new style or blowout special available seems to be available on hand.

American Racing It is the largest manufacturer of after market custom wheels in the World. The company is popular among motor car enthusiasts looking for high performance chrome, polished and painted wheels for cars, mini trucks and SUV. Every wheel comes with a two year warranty on chrome plating and a life time guarantee on structural defects. Moreover, the prices are in reach of almost every racing fan.

DUB At DUB, wheels over 20 inches are custom made for large vehicles protruding extravagant design.

The manufacturer is known for its extreme fitments that can be tailored to adjust in any car or super large vehicles.

DIP These alloy wheels come in chrome, polished, painted and most other types of finishes. The wide

range represents a variety of different sizes and shapes delivering excellent craftsmanship as well as a great 'value for money'.

Lexani A name of prestige and luxury, Lexani offers the best selection of luxury aftermarket customized wheels for large size automobiles. Although, the price tag is mostly higher than the expectations of an average buyer but these products are made to finish the toughest terrain on earth. When selecting Lexani wheels, it is prudent to consult your supplier who will be able to match or customize Lexani wheels according to your taste.

SACCHI Marketed to consumer looking for 16 to 18 inches wheel rimes, SACCHI offers amateur and first time buyers an opportunity to shop for highest quality, head turning design, at lower costs. The manufacturer is proud to distinguish itself solely on reputation for excellence.

SHOOZ The Company offers some of the most eye catching custom wheels in the industry. A fantastic assortment of gold, silver and black wheels are mostly offered with a complete package saving plenty of cost in accessories.

Buying Custom Wheels Before buying custom wheels, it is important to keep few things in mind. Concerning appearance, a wheel should always add style to your vehicle instead of looking a separate part of your car. In contrast, if speed is the sole purpose then alloy wheels may be a more suitable choice than chrome due to their lighter weight. Racing car fans should buy large rims to give a natural sporty look. Make sure that these large wheels fit the bolt pattern of the vehicle which otherwise affects handling. Under these circumstances, a salesperson can also act as a good adviser.

In order to deal with pricing issues, it is vital to understand that most brick and mortar physical storefronts will usually charge a higher price for same tires sold at online stores. The price difference is due to warehousing and rental costs of keeping the place. Most savvy aftermarket wheel buyers select a tire from online store and then proceed to a physical store to check it first hand. Once satisfied, these buyers turn towards the internet to get a bargain. There is nothing wrong with buying from a reputable online aftermarket wheel supplier as most companies have online stores acting as a major source of their marketing income.

Where to Buy? The Chrome Pros http://www.thechromepros.com is one such a company which has been offering aftermarket custom wheels from major suppliers in the industry. Buyers can easily sort by brand name, wheel size or price. Wheel categories include every single range covering 15 inch wheels from luxury wheel companies such as DeCorsa to giant 32 inch wheels manufactured by the world

renowned Lexani. Apart from typical designs, users can also sort from a variety of colored wheels such as Gold, Silver, Black, Green, Yellow and Red. Other patterns and designs consist of gun metal wheels, matte, polished, stripe, machine, teflon and dually. These wheels are divided into five price brackets.

One of the best features of the website is the ability to customize selection according to a web surfer needs. Customers can further streamline selection by selecting different brands for one wheel size or choose their preferred colors from diverse brands. Anyone looking for a discount should always be on a lookout for blowout specials and new inventory. The Chrome Pros is just not an online store but a dedicated team that is looking to meet the wildest expectations of its customers. Give them a call. Who knows your favorite customized wheel may just be a phone call away...... The Chrome Pros!

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