Our Goals: While every project must be approached with a fresh point of view geared towards the specific requirements that project brings, we were able to quickly establish some guidelines for what we expected of ourselves. Our first goal was to keep our solutions human-centric, always geared towards how people experience and interact with our design. Our second goal was to make that whatever our solution, it needed to be authentic. Fortunately, there is already a word that encompasses the authentic feel of a place along with focusing on the human experience, and that word is: community.
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DESIGN SYSTEM 2011