Page 1

SOCIAL AWARENESS Jamie Turpin | Professor Montero | GRDS726 | Spring2012

DESIGNING TO HELP OTHERS SPEAK

02

Design Project


01

establish

02

schematic

03 design

04

construct

05

accomplish

brainstorming inspiration thumbnails define problem research strategy digital development feedback mock up

concepts studies feedback

final prints + images final words

Jamie Turpin | Professor Montero | GRDS726 | Spring2012

/HALO/

index


01

/HALO/

establish

establish

HALO Foundation is headquartered in Kansas City, Missouri. The HALO Foundation is committed to enhancing the living conditions and providing art therapy for orphans worldwide. HALO provides American youth with opportunities to learn philanthropy and volunteerism by seeing the world through the eyes of the less fortunate. Orphans supported by HALO are provided food, water, shelter, clothing, education, and art therapy. HALO works with orphanages in Mexico, India, Uganda, Kenya, Nicaragua, and residential homes in the United States. Children from these homes submit their artwork to be sold at events in the United States to aid in raising funds for continued support.

HALO MISSION

Empowering youth in the greatest need to become contributing members of their communities.

Jamie Turpin | Professor Montero | GRDS726 | Spring 2012

HALO product line The HALO product line is a marketing component for HALO that strengthens donor, volunteer, and patron loyalty by enlisting supporters to spread the HALO word. The merchandise is sold at HALO events and through their online store.

GIVE A GIFT + GIVE A CHANCE

OBJECTIVE

Create a positive outcome for a new branding look for HALO’s foundation product line for the upcoming year that exemplifies characteristics of a vintage modern style intertwined with a boutique feel. The new identity will speak a consistent tone from their logo to the interior of their event space to the personality of the products.

GOALS

INTRODUCTION

HALO’s current product line logo.

define problem

01 02

Provide a fresh look to their current HALO product line logo while incorporating the product tagline, Give a Gift + Give a Chance. Design and develop new retail hang tags, retail gift bags, note cards, and retail visual signs for their product line while consistently employing the new fresh identity look.


01

/HALO/

establish

establish

research

HALO’s Current Website – Index Page

I met with the HALO Foundation director of operations, Nicole Gerken, and marketing member, Jen Grammer, to learn more about the organization and their mission statement, details about the orphans in need, and their approach to help improve the lives of these children.

Jamie Turpin | Professor Montero | GRDS726 | Spring 2012

RESEARCH RESULTS: HALO’S STORY The Halo Foundation was established in 2005 by Rebecca Welsh as a result of her eye opening experiences outside of the United States; while working in extremely poor orphanages, she received the opportunity to learn about individual lives and the needs of the children who lived there. Once back in the U.S., the image of these children fighting for survival without a soul to care for them could not escape her mind. Back in the U.S., Rebecca was a martial arts instructor at Kids2Leaders in Lee’s Summit, Missouri. She developed a “compassion curriculum” to teach her students about the orphans that she worked with in Mexico. The students received the opportunity to learn about another culture and what a day in the life of an orphan was like. Her martial art students came up with an idea to host a fundraiser for the orphans Rebecca worked with.

VISION

RESEARCH METHODOLOGY

The students raised close to $5,000 for the orphans in Mexico and the next event they put on with other Kansas City area schools raised $40,000. These two lifetime experiences of children helping children led to the birth of HALO. HALO developed from the efforts of children and adults providing for the poor while utilizing their determination and talents to make a difference for children in need. These events and others made it possible for HALO to grow from supporting education in orphanages in Mexico to fully supporting 46 children in India, three orphanages in Kenya, programs in Uganda, and local programs. HALO Kansas City recently opened for at-risk and foster youth. They are very excited about their growth and look forward to bringing more children off the streets.

A respectful community collectively improving the lives of children in need while giving them the opportunity to be contributing members of their own communities once on their own. The HALO model is heavily reliant on a mutual growth relationship of its organization and the volunteer as well as an inclusive relationship that inspires the donor to give and share the HALO mission.


01

/HALO/

establish

establish

research

TARGET AUDIENCE

The target audience is successful professionals, who are passionate about art, partake in nonprofit events, and want to help provide for individuals who are less fortunate.

GEOGRAPHIC SCOPE

The geographic scope for HALO Foundation is across the United States.

PSYCHOGRAPHICS

HABITS This supporter doesn’t feel guilty when they purchase unique art especially when it goes for a cause. They tend to care about fashion & design and enjoy shopping at the plaza on a regular basis. HOBBIES Enjoys cooking, hanging out with family and friends, and attending social events.

Jamie Turpin | Professor Montero | GRDS726 | Spring 2012

DEMOGRAPHICS

ATTITUDE These successful professionals are very active in the community. They don’t mind spending money if it benefits the less fortunate children. Typically they are seen at food & wine events, non-profit events, and at the independent restaurants throughout the city.

AGE

22 - 62

SEX

EDUCATION

PROFESSION

MEDIAN INCOME

$49,445 source: census.gov

LOCATION

U.S.


01

establish

Existing images from Halo’s photo gallery

visual research

Jamie Turpin | Professor Montero | GRDS726 | Spring 2012

/HALO/

establish


01

/HALO/

establish

Jamie Turpin | Professor Montero | GRDS726 | Spring 2012

HALO Communication Pieces

Social Media

visual research

establish


01

/HALO/

establish

Jamie Turpin | Professor Montero | GRDS726 | Spring 2012

Please note: The artwork is created by the kids, screened by the volunteers and sold to HALO supporters.

2011 HALO Product Line Presentation

2011 Exhibit Booth at Plaza Art Fair, Kansas City

2010 Exhibit Booth at Plaza Art Fair, Kansas City

2011 Art Auction

visual research

establish


01

/HALO/

establish strategy

STRATEGY I plan to provide a fresh, dynamic brand identity for HALO’s product line for the upcoming year that exemplifies characteristics of a vintage modern style intertwined with a boutique feel. The new identity will speak a consistent tone from their logo to the interiors of the event space to harmonize with the personality of their products. I will create a fresh look to HALO’s product line identity while incorporating the product tagline,“Give a Gift + Give a Chance”. Design and develop new retail hang tags, retail gift bags, note cards, and retail visual signs for their product line while consistently employing the fresh new identity look and feel. The final outcome of the identity design for HALO’s product line will promote and compliment the kids artwork that is displayed at events and art auctions, simplistically and visually speak to the target audience, and support the organizations vision and values.

LINKS haloworldwide.org facebook.com/HALOFoundation

Jamie Turpin | Professor Montero | GRDS726 | Spring 2012

establish


02

schematic brainstorming mind mapping

THE PLAN

During this phase, I focus on creating a coherent solution that encompasses the project as a whole. I begin my exploration by generating a brain dump of words that relate to awareness, art, and a kids vision. The outcome of the word lists direct the gathering of inspirational images that influence the formation of my thumbnail sketches.

Jamie Turpin | Professor Montero | GRDS726 | Spring 2012

/HALO/

schematic


02

schematic identity inspiration

THE IDEA

Gather images that portray simplicity, vibrant colors, and communicate the message through successful usage of iconographies.

Jamie Turpin | Professor Montero | GRDS726 | Spring 2012

/HALO/

schematic


02

schematic inspiration

THE IDEA

Assembly of images that express an effective blend of typography, graphic elements, and layouts.

Jamie Turpin | Professor Montero | GRDS726 | Spring 2012

/HALO/

schematic


02

/HALO/

schematic

schematic

identity thumbnails

THE INTENT

Thumbnail sketches exemplifying visual, creative possibilities that communicate the essence of the iconographies.

H1

G1

I1

B1

A1

L1 J1

DIRECTIONAL FEEDBACK From Professor Montero:

05/03/2012

“Thank you for your submission. What a eye-catching and friendly process book!...

K1

C1

D1

I would like to see more sketches.... N1

I found a possible connection to go... The similarity between a color palette and a heart. See the attached image to get what I mean.�

M1

F1

E1

O1

P1 Jamie Turpin | Professor Montero | GRDS726 | Spring 2012


02

schematic

/HALO/

schematic identity thumbnails

THE INTENT

R1

Dynamic thumbnail sketches that illustrate the content, successful usage of hierarchy, and eye-catching designs that express the meaning of HALO.

A2

Q1

Side note: I plan to utilize typography that I create in the final campaign logo.

*

B2

S1

D2

T1 U1

C2

D2

V1 E2

F2

W1

KEY Selected to transform into vector art. Possibly utilized to unify on the component designs. * Jamie Turpin | Professor Montero | GRDS726 | Spring 2012

X1

Z1

G2

Y1 H2

I2


02

/HALO/

schematic

schematic

identity thumbnails W2

THE INTENT

Sketches that express the integral of HALO through creating interesting visuals that tell the story.

V2

J2

*

K2

L2

X2 Y2 A3

M2 Z2

B3

C3

D3

O2

N2

E3 I3

H3

P2 G3 S2

KEY

F3

T2

Q2

J3

K3

Selected to transform into vector art. Possibly utilized to unify on the component designs. * Jamie Turpin | Professor Montero | GRDS726 | Spring 2012

R2 U2

L3


02

schematic

/HALO/

schematic identity thumbnails

W3

INTENT

V3

Sketches that visually illustrate a connection to HALO, what it symbolizes, and expressions of reliability and quality.

M3

N3

X3 O3

*

P3 Y3

Q3 Z3 A4

*

S3

R3

B4

KEY Selected to transform into vector art. Possibly utilized to unify on the component designs. * Jamie Turpin | Professor Montero | GRDS726 | Spring 2012

U3 T3


03

/HALO/

design

design

identity concepts

ROUND 1 DEVELOPMENT

1B

1A

Moving forward with transforming a few of the sketches into vector artwork.

1C

1D

give a gift

INTENT

The intent is to create an identity that exploits a playful, fun approach for Halo’s message of art, giving, and love. The color palette speaks a positive yet energetic tone that compliments the identities form. The typography is hand drawn to personalize the value of spontaneity, happiness, and friendship.

2C

1E

give a gift

give a chance

give a chance

*

3A

2A

2B

2D

give a gift

give a gift give a chance

give a chance

3C

GiftChance a e v Gi Give a

e

Chanc a e Giv 4A

Jamie Turpin | Professor Montero | GRDS726 | Spring 2012

3D

Gift a e Giv

ROUND 1

GiftChance a e v Gi Give a

4B

4C

3B


03

/HALO/

design

design

identity concepts

INTENT

ROUND 1

Dynamically the conceptual ideas here exemplify an artist approach that employs harmony and love in a positive tone. The icon development employs a consistent color palette and hand created typography. .

Jamie Turpin | Professor Montero | GRDS726 | Spring 2012

5A

5B

5C

5D

6A

6B

6C

7D

7A

7B

7C

7D


03

/HALO/

design

design

identity concepts

give a gift give a chance

INTENT

These identities bring unity to the message of art, giving, and love which intermingle with the fun, energetic color palette that visually balances the hand drawn typeface.

Give a Gift

Give a Chance

Give a Gift

8A

Give a Chance 8B

a Gift Give ance a Ch Give

DIRECTIONAL FEEDBACK From Professor Montero:

05/10/2012

*

9A

9B

a Gift Give ance a Ch Give

a Gift Give ance a Ch Give

10A

give a gift give a chance

10B

10C

11A

“Thank you for your passion and hard work... Here I am sending you some ideas from your sketches...�

12B 13A

gift give a ance ch a e iv g

ROUND 1

13B

Jamie Turpin | Professor Montero | GRDS726 | Spring 2012

12A

give a gift

12C

14A

|

gift a chance

13C


03

/HALO/

design

design

identity concepts

ROUND 2 DEVELOPMENT

Moving forward with a few of the selected identities to further explore their aesthetics, tone, and personality fit for Halo.

15A

15B

16A

16B

15C

16C

18A

16D

18B

ROUND 2

16E

Jamie Turpin | Professor Montero | GRDS726 | Spring 2012

17A

16F

17B

16G

17C

17D


03

/HALO/

design

design

identity concepts

ROUND 2 DEVELOPMENT

Further development of a few identities.

GIVE A GIFT & GIFT A CHANCE 18A

DIRECTIONAL FEEDBACK

GIVE A GIFT & GIFT A CHANCE 18B

GIVE A GIFT & GIFT A CHANCE

19A

GIVE A GIFT & GIFT A CHANCE

19B

05/10/2012

From Professor Montero: “Here I am sending what I think are the best among your recentness sketches. Select the one you like the most and based on it design all those components you have been showing on your sketches.”

GIVE A GIFT & GIFT A CHANCE

ROUND 2

20A

CE A CHAN + GIVE T IF G GIVE A

20E

Jamie Turpin | Professor Montero | GRDS726 | Spring 2012

GIVE A GIFT & GIFT A CHANCE 20B

GIVE A GIFT & GIFT A CHANCE 20F

GIVE A GIFT & GIFT A CHANCE 20C

GIVE A GIFT & GIFT A CHANCE 20G

GIVE A GIFT & GIFT A CHANCE 20D


03

/HALO/

design

design

feedback

Nicole with HALO states:

“Hi Jamie. Jen and I just reviewed all of your hard work. AMAZING. Seriously!! Here’s a list of the versions we love because you are hitting the messaging of “art, giving and love”: 1E 3A-D 9A 14A 10a-10c 16A-16G (like the soft warmer font here) 17 A-D (Font is a tad rigid but like the other aspects) Also like your sketches for: P3 R3 L2 Like your professor’s feedback. Hope that’s helpful. Let us know if you have any questions. GREAT JOB!!!”

Mary states:

“Jamie, Your sketchbook pages are always so wonderful to view. I look forward to seeing them every time I open your posts! I definitely like the logo idea of a halo being created out of a brush stroke. One thing that I would suggest—and maybe it is just a person thing—put the icon of the halo above everything else. I also like the counter inside area in the shape of a hear, like you have at the bottom of one of your logos. The bright, contrasting colors work well to make the icon pop and also to differentiate the various shapes that make up the icons. Looking forward to the next round.”

Professor Montero states: “Dear Jamie...

I am also very impressive and pleased when I see your process and your beautiful sketches... As we agreed before, let’s keep developing your campaign’s logo and from it we will develop the visual identity system to be applied on all your items. Best!”

Sara states:

“Jamie, your process book and sketches are really great. You have a nice style in your illustrations. I think you are making great progress. Below is some feedback that I hope you find helpful! Your logo design are look great, lots of variety. I’m finding that the color palette you are using is a bit off for creating the feel for the foundation. I’m wondering if you used some more earth tones with just one pop/accent color if that would help them not look so cartoony. Your digital designs with the brush straight up, 12A, 12B, etc., look a little like torches and not so much like a paint brush, but I really like the idea and simplicity of the arrangement. I’m wondering if there is a way to tighten or simply the brisles of the brush so it represents more of a paint brush? Your packaging sketches are awesome, again your sketch illustrations are outstanding!! I look forward to seeing your progress! Have a great weekend!!”

Jamie Turpin | Professor Montero | GRDS726 | Spring 2012


02

/HALO/

schematic thumbnails

INTENT Retail Bags/Package

Give a Gift

A few different sketches showing my exploration and thoughts for a possible bag or package that HALO could employ.

Identity

ECO FRIENDLY BAG

Give A Gift

Give A Chance

Jamie Turpin | Professor Montero | GRDS726 | Spring 2012

schematic


02

schematic thumbnails

INTENT Retail Bags/Package + Hangtags Some brain dump sketches exemplifying my thoughts and ideas for retail bags and hang tags that HALO could utilize for their art events.

Jamie Turpin | Professor Montero | GRDS726 | Spring 2012

/HALO/

schematic


02

schematic thumbnails

INTENT Hang tags + Note cards Illustration of hang tags and note cards that fit the tone and style of HALO’s brand.

Jamie Turpin | Professor Montero | GRDS726 | Spring 2012

/HALO/

schematic


02

schematic thumbnails

INTENT Note cards Further exploration with my sketches; illustrations of note cards, possible material, color palette, and product form.

Jamie Turpin | Professor Montero | GRDS726 | Spring 2012

/HALO/

schematic


03

/HALO/

design concepts

CONCEPT 1

[Retail Bags/Package, Hang tags, Note cards] Sustainable, Economical Approach This concept employs sustainable, recyclable, or refurbished products. All products voice the green support for our environment.

DIRECTIONAL FEEDBACK

05/10/2012

From Professor Montero: “My main suggestion at this pint is to be more inspired and guided by your trademark. Apply that idea of the brush with the heart better on those items.... the red stroke, etc.... Use your imagination... let’s get crazy.... Have fun... Play with all the components of those items... See the attachment as example...

Jamie Turpin | Professor Montero | GRDS726 | Spring 2012

design


03 design concepts

CONCEPT 2

[Retail Bags/Package, Hang tags, Note cards] This concept carries a similar tone of my first concept, but plays up the color identity approach, and layers of materials that provide the sense of hand made products.

Jamie Turpin | Professor Montero | GRDS726 | Spring 2012

/HALO/

design


03 design mood board

Jamie Turpin | Professor Montero | GRDS726 | Spring 2012

/HALO/

design


03

/HALO/

design

7625

Tangerine Tango C0 M94 Y100 K0 R254 G42 B18

297

Sky Blue C52 M3 Y4 K0 R109 G198 B231

7531

Vintage Khaki

Tangerine Tango- Fun, Whimsical, Childlike, Glowing, Vital, Tangy

Sky Blue- Happy, Peaceful, Cool, Water, Clean, Classy

studies color

design

Solar Power- Enlightening, Friendly, Energy, Cheerful

C46 M48 Y59 K15 R133 G115 B98

123

Solar Power C0 M22 Y91 K0 R255 G200 B46

OUTGOING, COMICAL, FUN LOVING PALETTE Jamie Turpin | Professor Montero | GRDS726 | Spring 2012

Vintage Khaki- Classic, Neutral,Timeless, Quality, Basic


03

Pink Flambe- Bright, Exciting, Fun, Hot, High Energy

design

/HALO/

design

Ocean Blue- Electric, Energetic, Vibrant, Happy, Dramatic

studies color

191

Pink Flambe

7459

Ocean Blue C77 M27 Y20 K0 R44 G147 B181

438

French Roast C58 M65 Y63 K50 R74 G59 B57

360

Grass Green C64 M0 Y91 K0 R92 G193 B81

JOYFUL, CHILDLIKE, NOISE PALETTE Jamie Turpin | Professor Montero | GRDS726 | Spring 2012

Grass Green- Fresh, Artsy, Lively, Spring, Foliage, Outdoorsy

C0 M88 Y37 K0 R241 G68 B111

French Roast- Rich, Warm, Durable, Wholesome


03

/HALO/

design

design

studies typography

HAND DRAWN TYPE intent usage: identity display

HELVETICA

[Realist Sans Serif]

intent usage: body copy

THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG

The quick brown fox jumps over the lazy dog The quick brown fox jumps over the lazy dog The quick brown fox jumps over the lazy dog

DESIGNER: Jamie Turpin

The intent and purpose of this typeface is to provide a fun, child like, whimsical approach to type. The simplicity of the uppercase letters read strong and very positive to a child’s eye.

DESIGNER: D. Stempel AG

Helvetica became very popular in the 1960s and 1970s, in which this led to more exploratory versions of the family. In the early 1980s, Linotype decided to redraw the entire Helvetica family due to the original families differences in alignment, inconsistency in subtle features from one face to the other, and the weights and widths weren’t designed proportionally to identity the family.

source: adobe.com/type

Jamie Turpin | Professor Montero | GRDS726 | Spring 2012


03

/HALO/

design studies patterns

PATTERNS

The intent is to provide a fun, energetic vibe that echoes the children that HALO supports.

This pattern represents ART.

This pattern represents GIVING.

This pattern represents LOVE.

Jamie Turpin | Professor Montero | GRDS726 | Spring 2012

design


03 design studies material

MATERIALS An overall look of the materials and products that I purchased to explore with for creating HALO’s fresh, new look. Majority of the products that I purchased voice sustainability.

Jamie Turpin | Professor Montero | GRDS726 | Spring 2012

/HALO/

design


03

/HALO/

design

design

feedback

Sunny states: “Hi, Jamie!

This is coming together really nice. Your sketches are so detailed and it’s very easy for me to understand where you are going with the development. I particularly love the tshirt tube it’s a clever idea. You mentioned you’ll be using Kraft - what type of materials will the actual tube be made of? Recycled chipboard? If you can think of economical ways to reduce the footprint that would be smart. Great job! Sunny”

Evan states:

Professor Montero states:

I have felt that many of the initial designs did form an intact and complete message. The ones that were chosen with Professor Montero’s help do convey the art therapy theme well.

My main suggestion at this pint is to be more inspired and guided by your trademark. Apply that idea of the brush with the heart better on those items.... the red stroke, etc.... Use your imagination... let’s get crazy.... Have fun... Play with all the components of those items...

“Does the hierarchy of the design reflect the hierarchy of the intended message?

Is the typography appropriate to the message and the design style? I believe that the hand worked typography works particularly well considering the artistic and youth facets of the HALO organization. The typography encapsulates these qualities with its playful rhythm and bright color. Is the color scheme working effectively? Again, the colors, like the typography, are well suited to the basic core mission of HALO with its focus of art therapy for children and youth. Is the message clearly conveyed? The message received from the whimsical typography and energetic, youthful colors is one of hope for youth through art. If that is in fact the intended message then it is clearly conveyed.”

Jamie Turpin | Professor Montero | GRDS726 | Spring 2012

“Dear Jamie....

Best!”


04

/HALO/

construct mock ups

Custom Stamp Exploration with the new stamp that represents HALO’s identity.

Jamie Turpin | Professor Montero | GRDS726 | Spring 2012

construct


04

/HALO/

construct

construct

mock ups

Mock Up 2

Utilizing a custom burlap handle on a kraft bag, transforming the identity to exemplify I “heart” HALO.

Employing a single, custom burlap handle on a kraft bag. Exemplifying the handle and paintbrush intermingled together while providing unity for the heart palette.

Mock Up 3 Side panel employs the color palette while representing a kid vision for the gift bag.

Utilizing two, custom burlap handles on a kraft paper reinforced bag. This approach is influenced by Professor Montero’s direction with the heart below the asymmetrical handle. I kind of feel like the heart could be reduced some, what do you think?

Side panel employs the color palette while representing a kid vision of a patchwork approach.

Influence

Mock Up 1

Jamie Turpin | Professor Montero | GRDS726 | Spring 2012


04

/HALO/

construct

LEGEND FOLD LINE

die lines gift bag

DIE LINE

HALO GIFT BAG

HOLE DIAMETER .25" RECYCLED KRAFT MATERIAL 485

297

7531

123

191

7459

438

360

PMS COLOR PALETTE

OVERALL FAMILY IDENTITY

2.75" TYP.

10.25" TYP.

1"

Jamie Turpin | Professor Montero | GRDS726 | Spring 2012

8.75" TYP.

4.25" TYP.

construct


04

/HALO/

construct 4" DIA. TYP.

CAP

LEGEND HALO CHIPBOARD TUBE

DIE LINE

LOGO LOCK-UP

[DIGITAL VERSION]

RECYCLED CHIPBOARD

485

191

297

7531

7549

438

GIVE A GIFT & GIFT A CHANCE

ONE COLOR

GIVE A GIFT & GIFT A CHANCE

[STAMP VERSION]

123

360

BOTTOM

die lines tube

construct

PMS COLOR PALETTE GIVE A GIFT & GIFT A CHANCE

14"

CAP 2"

MASTER FAMILY IDENTITIES

Paint

12"

the

a pretty

picture

MESSAGE

[PAINT THE WORLD A PRETTY PICTURE]

Paint the

a pretty

picture

Jamie Turpin | Professor Montero | GRDS726 | Spring 2012

BASE

COMPLIMENTARY ICONS

haloworldwide.org

4" DIA. TYP.


6.5" TYP.

04

NMENT OVER

Dear HALO Supporter,

construct

construct

the The HALO Foundation strives to improve . Our dream lives of children in need, locally and globally is that all is that our children may dream. Our dream Suppo tor,pursue those dreams, despite LO be ablerte De n will dreHA chilar economic, social or geographic position. e the The HALO Foundation strives to improv ure.dream fut. Our er ally ghtglob mad,kelocaallybriand HALO r dre Uses ofyouchil n intonee live is that all is that our children may dream. Our dream ams, despite children will be able to pursue those dre economic, social or geographic position.

4.5" TYP.

NMENT OVER OCK-UP

die lines notecard

/HALO/

4.5" TYP.

ERSION]

give a gift

OCK-UP

. Use your HALO to make a brighter future

give a chance

ERSION]

LOR PALETTE

give a gift

give a chance

LEGEND

LOR PALETTE E COLOR

Dear HALO Supporter,

ENVIRONMENT 50/50 COVER

4.5" TYP. LOGO LOCK-UP

GIVE A GIFT & GIFT A CHANCE

Dear HALO Supporter,

ENVIRONMENT 50/50 COVER

4.5" TYP. LOGO LOCK-UP

give a gift

the The HALO Foundation strives to improve . Our dream lives of children in need, locally and globally is that all is that our children may dream. Our dream , despite children will be able to pursue those dreams economic, social or geographic position.

. Use your HALO to make a brighter future

[DIGITAL VERSION]

give a chance

297

7531

123

191

7459

438

360

DS ONLY]

GIVE A GIFT & GIFT A CHANCE

give a chance

REVERSE COLOR

[NOTECARD VERSION]

HALO NOTECARD

give a gift

PMS COLOR PALETTE

4.5" TYP.

485

485

297

7531

123

191

7459

438

360

PMS COLOR PALETTE

REVERSE COLOR

KINETIC IDENTITY

give a gift

give a chance

ICON FOR ILLUSTRATION SERIES

[NOTECARDS ONLY]

4.5" TYP.

give a chance

ICON FOR ILLUSTRATION SERIES

[NOTECARDS ONLY]

[NOTECARD VERSION]

HALO NOTECARD

R ATION SERIES

4.5" TYP.

give a gift

4.5" TYP.

R ATION SERIES

DS ONLY]

DIE LINE

the The HALO Foundation strives to improve . Our dream lives of children in need, locally and globally is that all is that our children may dream. Our dream , despite children will be able to pursue those dreams economic, social or geographic position.

. Use your HALO to make a brighter future

[DIGITAL VERSION]

E COLOR

6.5" TYP.

LEGEND

DIE LINE

D VERSION]

D VERSION]

6.5" TYP.

ART FAMILY

ILLUSTRATION SERIES 1 OF 4

KINETIC IDENTITY

ART FAMILY

ILLUSTRATION SERIES 1 OF 4

Jamie Turpin | Professor Montero | GRDS726 | Spring 2012

ILLUSTRATION SERIES 1 OF 4


04

/HALO/

construct

construct

die lines hang tags A

1 TY " P.

1.75" TYP.

RETAIL HANG TAGS

4.25" TYP.

haloworldwide.org

haloworldwide.org

Product

Product

$OO

GIVE A GIFT & GIFT A CHANCE

[digital version]

GIVE A GIFT & GIFT A CHANCE

GIVE A GIFT & GIFT A CHANCE

[stamp version]

[digital version]

C

2.5" TYP. GIVE A GIFT & GIFT A CHANCE

[digital version]

Jamie Turpin | Professor Montero | GRDS726 | Spring 2012

B

$OO

GIVE A GIFT & GIFT A CHANCE

[stamp version]

D haloworldwide.org

haloworldwide.org

Product

Product

$OO

GIVE A GIFT & GIFT A CHANCE

[stamp version]

GIVE A GIFT & GIFT A CHANCE

[digital version]

$OO

GIVE A GIFT & GIFT A CHANCE

[stamp version]


04

construct die lines wrapping paper

WRAPPING PAPER Wrapping paper printed on recyclable kraft paper. The three types of messaging for the wrapping paper relate to whether the gift is for their Love one, Giving a gift to friend or family for a milestone in their life, or wanted to share their love of Art. Height of Wrapping Paper is 24"

Jamie Turpin | Professor Montero | GRDS726 | Spring 2012

/HALO/

construct


04

construct die lines signage

SIGNAGE The signage exemplified is burned onto Âź" birch plywood. The overall size is 32" x 32". The signage has flexible usage; for exterior use as a hanging sign near the main entry of their building, utilized at art events, or as an interior way finding element.

Jamie Turpin | Professor Montero | GRDS726 | Spring 2012

/HALO/

construct


04

construct die lines buttons

Buttons Three different types of buttons for the volunteers, supporters, or the children to wear to voice their support for HALO. Diameter is 2.25"

Jamie Turpin | Professor Montero | GRDS726 | Spring 2012

/HALO/

construct


05

accomplish final prints & images

Jamie Turpin | Professor Montero | GRDS726 | Spring 2012

/HALO/

construct


05

accomplish final prints & images

Jamie Turpin | Professor Montero | GRDS726 | Spring 2012

/HALO/

construct


05

accomplish final words

FINAL WORDS This final project has been a great experience an eye opener for me. I’m glad that I had the opportunity to work with a local non-profit organization and provide some superior designs for them to utilize over the next few years. I’m very pleased with the overall outcome of the identity icon and products. This project allowed me to provide some fun and innovative approaches for the exploration and development of the project. In closing, this project was an exceptional experience due to the opportunities and challenges that I received from Professor Montero and the class. I really appreciate everyone chime in and providing creative insights.

Jamie Turpin | Professor Montero | GRDS726 | Spring 2012

/HALO/

construct

HALO Foundation  

For this campaign I had the opportunity to work with HALO Foundation, a local non-profit organization in Kansas City, Missouri. HALO Foundat...

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