Coleman Walmart Aisle Reinventon

COLEMAN:

WALMART AISLE REINVENTION R1 Creative Presentation: 1/10/19

In-Market: 2020

In-Store Test: H2 2019

27

CONCEPT 1

28

CONCEPT 1

Going outdoors shouldnʼt be confusing. It should be an adventure!

Thatʼs why Walmart’s Great Outdoors Department brings you everything you need to go on out and live your best outdoors life—whatever that may be.

Whether itʼs a tailgate BBQ or a camp-side roast, a Rocky Mountain hike or backyard adventure with the kids— Walmart is making it easier for you to better discover, understand and equip yourself to check out of the ordinary… and conquer everyday adventure.

So swing on by, kick-start your outdoorsy side and CONQUER THE GREAT OUTDOORS at Walmart

29

30

CORNICE 1

CATEGORY |

20 FT. AWAY

SIDE A

SIDE B

SIDE A

SIDE B

31

GOOSENECKS & BLADES 2

SUBCATEGORY / SECTION |

SIDE A

10 FT. AWAY

SIDE A 31

SIDE A

SIDE B

32

INFO BOX 3a

FOCUSED CONTENT, EDUCATIONAL |

1 FT. AWAY

SIDE A

32

SIDE A

SIDE B

33

RENDER FULL AISLE SIDE A

34

RENDER FULL AISLE SIDE B

35

SHELF STRIPS & BUMP-OUTS 4

BRAND / TIER |

BUMP-OUT, EXTERIOR

1–5 FT. AWAY

BUMP-OUT, INTERIOR

SHELF STRIP, TOP SHELF STRIP, BOTTOM

35

SIDE B

36

SEASONAL ENDCAP FALL TAILGATING EXAMPLE

36

SIDE A

SIDE B

37

SEASONAL ENDCAP 4b 3b

FOCUSED CONTENT, INSPIRATIONAL |

1 FT. AWAY

38

SUMMARY CONCEPT 1 4b

39

CONCEPT 2

40

CONCEPT 2

Letʼs face it: not everyone feels at home in the outdoors! Sometimes, just figuring out where to start can feel more like an odyssey than an adventure!

Thatʼs why Walmart is bringing you everything you and your family need to save time, feel comfortable, at ease and perfectly at home in the great outdoors—from start to finish.

From finding your dream tent to picking the most practical grill, gathering all your camping essentials or picking just a few tailgating basics— weʼve streamlined all things outdoors so you can spend less time figuring things out— and more time enjoying the outdoors as a family.

So come on in, then adventure on out—and feel at home every step of the way.

WELCOME TO THE OUTDOORS LIFE with Walmart

41

42

CORNICE 1

CATEGORY |

20 FT. AWAY

SIDE A

SIDE B

42

SIDE A

SIDE B

43

GOOSENECKS & BLADES 2

SUBCATEGORY / SECTION |

SIDE A

10 FT. AWAY

SIDE A 43

SIDE A

SIDE B

44

INFO BOX 3a

FOCUSED CONTENT, EDUCATIONAL |

1 FT. AWAY

SIDE A

44

SIDE A

SIDE B

45

RENDER FULL AISLE SIDE A

46

RENDER FULL AISLE SIDE B

47

SHELF STRIPS & BUMP-OUTS 4

BRAND / TIER |

BUMP-OUT, EXTERIOR

VISIBLE FROM 5 FT. AWAY

BUMP-OUT, INTERIOR

SHELF STRIP, TOP SHELF STRIP, BOTTOM

47

SIDE B

48

SEASONAL ENDCAP SPRING PICNIC EXAMPLE

48

SIDE A

SIDE B

49

SEASONAL ENDCAP 4b 3b

FOCUSED CONTENT, INSPIRATIONAL |

1 FT. AWAY

50

CONCEPT 2 SUMMARY 4b

CREATIVE RECAP

52

CREATIVE RECAP

4b

CONCEPT 1

CONCEPT 2