Brand Devolpment Guide
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Company Contents
My startup offers to give women in STEM woman-friendly housing.
2 3 Cover Contents Company History Mind Mapping Philosophy Naming Contemporary References Historical References Type Explorations Logotype Development Logotype Color Palette B/W and Color Mark Secondary Type Image Style Key System Brand Applications 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18
History Mind Mapping
In the aftermath of World War 2, the men came back home to the United States. Women were slowly beginning to thrive in STEM fields in civilian and war efforts before and during. They started to question the patriarchy and what it meant to contribute to society. In comes Adrianna Constanza, a trailblazing hippie nurse. Adrianna inherited a spacious property near a science college from her grandmother in 1978. Not having a desire to own a large property, she rented it out to many young college-aged or older women nearby. She began to notice a few things. One, women were still struggling studying and working in STEM not because they didn’t understand, but instead dealt with the sexism of their male peers. Two, her space was a safe haven for those abused. Three, everytime she recommended STEM to a woman down on her luck, she always succeeded. Empathizing with these women, Adrianna went on to accumulate another spacious property and created Curie Co-Op, named after Marie Curie. She and her daughters have made it their mission to provide safe womens-only housing after. After all, if women were one backbone of society and science was the backbone of the world, they might as well support both at the same time.
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Curie Co-Op
Women-centric Intellectual Constructive
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Stemmed Hen
House Hodgkin House
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Philosophy
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Naming
Contemporary Historical
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Type Exploration
Typeface Skeletons
Typographic Forms
Curie Co-Op
Curie Co-Op
Curie Co Op
Curie Co Op
Curie Co-Op
Curie Co-Op
Curie COOp
Curie Co Op
Curie Coop
Curie CooP
Logotype Development
Further Type Explorations
CURIE CO-OP
curie co-op
Curie coop
Curie Co-Op
Curie Co-op
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Logotype
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Color Palette
B/W and Color Mark Secondary Type
Securing Scientific Sisters
Securing Scientific Sisters
Securing Scientific Sisters
Securing Scientific Sisters
Securing Scientific Sisters
Securing Scientific Sisters
Securing Scientific Sisters
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Image Style
Key System
The mark, or icon is the end shape of the key used to access a specific residence or room at Curie Co-op. Due to the nature of a womens’ shelter, privacy is priority. The key is not only distinct, but incredibly difficult to clone. It is also heavy, meaning that it can be an impromptu weapon in the case a woman comes under harm. Adrianna’s engineer best friend made the prototype of this iconic key. The women engineers who resided here refined the key into what it is today.
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Securing Scientific Sisters.
Brand Applications
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