GENEVA, A GLOBAL CITY
Geneva belongs to a select group of truly “international” cities of the world making it an ideal place to study international management, international relations and digital media. The city is host to the United Nations and specialized agencies such as the World Trade Organization, and is often referred to as the capital of peace and diplomacy.
14
Many multinational organizations are located in the region due to the excellent logistical network and central location of Geneva. In the heart of Europe, it is only one hour by air from London, Paris, Brussels and Milan. Geneva is well known as one of the world’s major international financial centers, especially for the management of private capital assets.