FOUNDATION OF REAL ESTATE SUCCESS
WELCOME
The Purpose of the
Foundations
of Real Estate Success Program
As a John L. Scott broker, you're part of one of the most respected, productive, and professional real estate networks in the industry
Every day, you’re faced with important decisions that shape the success of your business. The Foundations of Real Estate Success program is here to guide you through those early steps. This resource is designed to support your growth, offering foundational tools, strategies, and insights to help you build a thriving real estate career
Please keep in mind: Foundations of Real Estate Success is meant to be a reference guide its suggestions are key elements of your real estate education and professional development
Confidential
For Use by John L Scott Brokers Only These materials are the confidential property of John L Scott Real Estate They are provided as internal resources and may contain proprietary information and trade secrets. In the event your affiliation with John L. Scott ends, all materials must be returned to the company immediately.
Trademarks and Regulations
When communicating your affiliation with John L Scott Real Estate whether in person, online, or through marketing materials please refer to the John L Scott Brand Standards Guide to ensure proper and consistent use of our name, logo, and other brand assets.
If you're engaging in cold calling, be sure to comply with all applicable regulations, including the National Do Not Call Registry and any relevant state-specific registries Additionally, federal and state laws prohibit calling consumers before 8 a.m. or after 9 p.m., so be mindful of the appropriate timing when making outreach calls.
Disclaimer
This publication is intended to provide general information on the topics discussed and is for educational purposes only. It is provided with the understanding that neither the author nor John L Scott Real Estate is offering legal, accounting, or other professional advice
If legal or professional assistance is needed, please consult with a qualified expert. While every effort has been made to ensure the accuracy and usefulness of this material, no guarantee can be made regarding its proper application, and John L Scott Real Estate assumes no liability for its use or interpretation
UNLOCK YOUR SUCCESS
Essential Tools for New Agents at John L. Scott Real Estate
Welcome to John L. Scott Real Estate where innovation meets support to help you build a successful real estate career from day one As a newly licensed agent, you’ll have access to a robust suite of tools and resources designed to set you apart in a competitive market, streamline your workflow, and deliver exceptional client experiences
Exceptional Homes - John L Scott’s luxury brand equips you with the tools and resources needed to help clients live their best luxurious lives. With unmatched local and global exposure, you’ll also be able to win more listings, earn your clients’ trust, and provide them with unparalleled service every step of the way.
Homeport - Boost your lead generation with JLS HomePort by sharing your personalized broker URL on custom flyers. Clients can sign up through your landing page to access a Homeowner Dashboard with tools like property valuation, equity insights, contractor directories, and exclusive discounts. Best of all, your branding stays front and center, keeping you top-of-mind for future real estate needs
Xpressdocs – One of John L Scott’s trusted third-party vendors, offering a range of products including promotional items, JLS apparel, property brochures, personalized letterhead and envelopes, and direct mail marketing materials
John L. Scott Institute - John L Scott's exclusive online education portal offers you the opportunity to become JLS Certified through our trademarked Specialist Certification programs. Gain access to a comprehensive collection of business eBooks and audiobooks, providing you with valuable training and resources all at your fingertips Enhance your skills and boost your career with on-demand learning tailored to your needs.
Trendgraphix - A real estate analytics platform that helps brokers track market trends and performance with customizable reports and data visualizations It provides valuable insights into pricing, sales activity, and market conditions, enabling data-driven decision-making and effective marketing
Buyside - A real estate platform that helps brokers find and connect with potential buyers using data-driven insights It offers tools for lead generation, custom property reports, and marketing materials, streamlining the buying process and enhancing client relationships.
JLS Elevate - A comprehensive program designed to help participants build their real estate business from the ground up. Led by a certified facilitator from Workman Success Systems, it offers hands-on training, systems, and support to ensure success Whether you're new to real estate or looking to grow your existing business, RAMP Live! will challenge, hold you accountable, and inspire you to deliver outstanding client experiences
Engage - A Contact Management tool that helps brokers organize and track customer information in one central platform It enables users to manage contacts, track interactions, and streamline communication, all while providing insights into customer behavior and preferences. With customizable fields, it allows brokers to build stronger relationships and enhance production efforts
Virtuance - Get stunning real estate photography, easily scheduled online 24/7 There proprietary HDReal® system delivers high-quality, affordable images. As a leader in real estate photography, they help you elevate your brand and marketing with innovative tools designed for success Not available in all areas of Kitsap County at the moment
Skyslope - John L. Scott’s listing and transaction management platform which is designed to streamline the process from contract to close It offers tools for document storage, compliance, and efficiency, including automated file reviews and a broker dashboard for realtime oversight. SkySlope also provides mobile access for managing listings/transactions on the go
Bear Printing - A trusted third-party vendor for John L Scott, offering high-quality, customizable print solutions We utilize their services for the “Every Neighbor Campaign” postcards and to personalize JLS marketing materials, including seller and buyer guides, as well as Listing Presentation black boxes Their professional printing ensures your materials stand out and help effectively promote your brand.
Cloud CMA - A real estate software that helps brokers create professional, customizable Comparative Market Analysis (CMA) reports, property reports, and flyers. It integrates with MLS data for up-to-date property information and market trends and offers interactive features for dynamic presentations Brokers can also personalize reports with the John L Scott branding and automate CMAs, ensuring they stay connected with clients.
Market Ready + - Helps sellers improve their property using the equity in their home, allowing for repairs and enhancements that can boost the sale price. Funds can be used for anything from landscaping and painting to remodeling or even relocating an occupant The process is simple funds are repaid at closing, and sellers can choose any Service Pro to complete the work. John L. Scott brokers use Market Ready+ to attract new listings and help sellers sell quickly and for the best price
Automated Boost - Offers automated digital ad campaigns that help brokers promote listings, open houses, and impress sellers It handles everything - from building the ads and targeting the right audience to creating landing pages and delivering campaign results - taking the burden of digital advertising off the broker’s shoulders
With these tools at your fingertips, you're set up for success from the very beginning Whether it’s marketing, lead generation, client management, or continuing education, John L Scott Real Estate equips you with everything you need to grow a sustainable, rewarding career in real estate Welcome aboard we’re excited to support your journey!
