MARKETING CALENDAR
2023/2024
Cockburn Gateway is a vibrant retail destination, boasting a diverse offering with over 170 stores.
Situated in Perth’s growing southern corridor, and strategically located in the heart of the Cockburn community, the centre services over 145k residents in its main trade area, and continues to see this number increase as population grows year on year by 3.9%.
With the centres core customers being primarily families, a robust marketing calendar has been developed for FY24 to drive centre visitation, loyalty, customer experience and spend.
In addition to these promotions and activations, a suite of retailer marketing opportunities are detailed overleaf to assist in growing your business.
We look forward to a strong and successful partnership over the next 12 months, and encourage you to connect with the centre marketing team at anytime on either 08 9498 5577 or email marketing@cockburngateway.com.au
RETAILER MARKETING OPPORTUNITIES
Whether your store is currently in campaign, or it is just business as usual, we have a suite of marketing tools to help you amplify your business.
DIGITAL
Cockburn Gateway maintains a strong digital presence across our website, e-newsletters, Facebook and Instagram. We invite you to submit content or special offers for inclusion across these channels.
All digital content should be sent directly to marketing@cockburngateway.com.au
Digital statistics as at May 2023
Instagram followers - 5,447
Facebook followers – 24,682
VIP e-newsletter database – 29,895
Kids Club e-newsletter database - 5,966
Website visits – 911 daily
MALL POSTERS
Get your promotion front and centre!
Professionally designed and printed posters will need to be supplied based on the specs below. All signage is subject to approval and availability.
Specifications:
• Size: 30 x 40 inch (760mm wide x 1020mm high)
• Quantity: One poster per retailer
VISUAL MERCHANDISING
You can add to the wow factor of our seasonal Visual Display Units. Get in touch with us if you would like to promote any of your products.
INFORMATION DESK
Your store brochures, catalogues and flyers can be displayed at our Information Desk. This space is highly sought after, so please contact Information Desk staff to see what’s available.
CAMPAIGN PARTICIPATION
We run various marketing activities and activations year round. Get in touch with Marketing if you have an idea for an in-centre marketing activation or would like to be a part of our next campaign or major event.
Casual Mall Leasing & Mall Media Opportunities
This is a great opportunity to promote your business in other locations within the centre, particularly during key retail periods.
For more information, including costs please email marketing@cockburngateway.com.au
GIFT CARDS
Cockburn Gateway Gift Cards are an easy way to attract additional sales to your store. To encourage sales, you can display a ‘Gift Cards accepted here’ sticker on your window.
To request a sticker, please contact Marketing.
RETAILER NEWSLETTERS
Want to promote a special offer to centre staff?
Our newsletter is distributed to all stores in the first week of each month.
Please provide all content to Marketing at least two weeks prior.
DID YOU KNOW?
• The Cockburn Gateway trade area is made up of 71% families with kids*
• Our trade area population growth is 3.9% year on year which is also above the Perth average of 1.19%*
• The average household income is $121,880^
Source *Quantium Customer and Centre Insights – March 2023
DIGITAL ADVERTISING OPPORTUNITIES
BE PART OF OUR DIGITAL LANDSCAPE
We are excited to help you, our valued retailer, reach and connect with your target audiences across our digital landscape. With opportunities for your brand to be featured on our website, social media, and eDMs, you can showcase your business like never before.
To take advantage of these opportunities, please provide your content for consideration at least 14 days prior to the campaign start date.
All offers will be shared on our website, and any other requests will be individually reviewed for maximum engagement.
For a sneak peek at our upcoming campaigns, be sure to check out our Marketing Calendar.
For more information or to get started, please don’t hesitate to reach out to our Marketing Team.
Brooke Boardman Marketing Manager bboardman@cockburngateway.com.au
Stephanie Carmichael
Assistant Marketing Co-ordinatorscarmichael@cockburngateway.com.au
EMAIL MARKETING
35,861
TOTAL SUBSCRIBERS
Monthly emails are sent to Cockburn Gateway’s VIP and Kids Club members. This highly engaged audience is perfect for new store announcements or exclusive offers.
RETAIL OFFERS
184 x 122px / jpg format
Provide offers with valid dates, T&Cs and an image preferably with no text displayed.
COCKBURN GATEWAY WEBSITE AN AVERAGE OF 242,132 VISITS PER YEAR
As a retailer, your store will be featured in the store directory and individual listing pages. Providing your assets in the following specifications will ensure your brand is presented well.
STORE DIRECTORY
Provide your high-resolution full colour logo. Logo size: 120px x 60px jpg format
Please check your store page frequently and ensure that all details are up to date.
SPECIAL OFFERS LISTING
Provide offers, with valid dates, T&Cs, along with two images preferably with no text displayed. Image size: 640px x 350px jpg format
Your offer will be featured under the ‘offers’ section, and link to your store page.
Information correct as 7/6/23
DIGITAL ADVERTISING OPPORTUNITIES
SOCIAL MEDIA: FACEBOOK & INSTAGRAM
Featuring your brand on our social channels will help reach engaged audiences and build relationships with customers.
To maximise engagement, we recommend you align with our grid and provide content that meets at least one of the below points:
Quality photos / video brand content
Inspirational platform where quality images and video will outperform.
OVER 5,447 FOLLOWERS
PORTRAIT SQUARE
1080px x 1350px 1080px x 1080px
No text on images
Informational platform, detail driven suitable for events, competitions and news related brand/retailer content.
OVER 24,682 FOLLOWERS
PORTRAIT SQUARE
1200px x 630px 1080px x 1080px
STORIES / REELS FACEBOOK & INSTAGRAM
Minimal to no text on images/video
1080px x 1920px mp4 / video
Minimal to no text on images
User-generated style imagery or video (reels preferred) that look authentic, not staged, featuring product or real people or staff
Influencer-generated imagery
Provide a short caption for inspiration and any social tags along with your image(s) or video content for consideration.
Content to be provided 14 days in advance with valid dates and T&Cs.
*Subject to availability
Information correct as 7/6/23
MARKETING
2023 2024 Activity July August September October November December January February March April May June Retail Events Father's Day Christmas Back To School Valentine's Day Easter Mother's Day EOFY Sales Experiential Spring / Summer Runway Family Fun Fair Piazza Activation Tee Pee Town Promotion Choose Your Treat Cash Grab Food & Apparel Cross Shop Rewards World Chocolate Day Picnic Rug / VIP Easter Gift / VIP 10% Free Gift Card School Holidays School Holidays School Holidays School Holidays School Holidays Community GiveWrite, School Rewards School Rewards School Rewards GiveWrite, School Rewards, DJ School School Rewards, Santa School Santa School GiveWrite School Rewards, Lunar New Year School Rewards School Rewards School Rewards School Rewards Annual Paid Digital Owned Channels Centre Visual Merchandising PR / Branding / External Signage / Advertising Retail Support – Mall Signage / Digital Channels / Visual Merchandising Please note this calendar is subject to change
CALENDAR
MEET OUR TEAM
Centre Manager
Alexandra McAuliffe
amcauliffe@cockburngateway.com.au
Marketing Manager
Brooke Boardman bboardman@cockburngateway.com.au
Marketing Co-ordinator
Stephanie Carmichael scarmichael@cockburngateway.com.au
Marketing Team Lead – Digital Mohsin Khan mkhan@cockburngateway.com.au
Head of Operations
Kirk Rogers krogers@cockburngateway.com.au
Facilities Coordinator
Stephen Cooper scooper@cockburngateway.com.au
Finance Manager
Vanessa Ettridge vettridge@cockburngateway.com.au
Accounts Administrator
Louise Clark lclark@cockburngateway.com.au
Centre Opening Hours
Monday to Friday 8.00am – 9:00pm
Saturday 8.00am – 5.00pm
Sunday 11.00am – 5.00pm
Woolworths, Coles, Kmart and Big W open until 9pm weeknights.
ALDI open until 8pm weeknights, Thursday open until 9pm.
Individual store trading hours may vary.
The centre is closed Christmas Day, Good Friday and ANZAC Day.
reception reception@cockburngateway.com.au
cockburngateway.com.au
Managed by Owned by Proudly WA Owned Management regards the contents of this document as confidential. Retailers should not disclose its content to any person other than personnel of the retailers in the management and promotion of their business. Whilst all details contained within this document are correct at the time of presentation, unforeseen circumstances may necessitate changes. Centre Management Office 816 Beeliar Drive, Success Western Australia WA 6164 (08) 9498 5577 Information Desk (08) 9498 5574