12
virtues of money
The 12 VIRTUES OF MONEY CALENDAR is a compilation of the fundamental building blocks of our most familiar and universal commodity. This calendar embodies the idea of what money is: an intangible tool. In dealing with money, studying its nature, and observing its behavior, money unveils itself as something much more difficult to define than any casual observer would ever imagine. The standard definition of money’s job appears clear, but to understand its many forms, uses, values, stigmas, influences, and developments, your journey will entail endless volumes of predictions, opinions, and documentation. It is not as important to define the word, as much as provide the building blocks to understanding moneys nature. It is the nature of money that evolves into all other characteristics, making up what is recognized as the physical objects that suit the official definition. By narrowing the concept to twelve virtues, we believe that money will always be understood for what it is; a tool. A tool that is not a physical object but a concept that is intangible and used for defined purposes. Choosing each of the twelve virtue building blocks was a painstaking process that evolved over many months, and required the input of many very intelligent professionals. The calendar represents the final compilation of this work.
Our stor y of money parallels human histor y. It depicts the chronological development of money on its way to fulfilling the desires of humanity.
1
2
It begins with a
fundamental premise
experience
derived from 400bc – 400ad
1000-400bc
HISTORY
TRUTH
4 6
3
and providing for an
fulfilling a basic POWER
desire 400ad – 900ad
efficient
means to get what we want
900 - 1300
COMMERCE
FREEDOM
human
which helps us
5
ART It frees up resources which allow for personal
enlightenment 1300-1500
realize individuality 1600-1780.