JJ Resnick - How Do Business Strategy and Focus Interconnect? Business strategy and focus are intimately connected. Having a business strategy sharply focuses your business and focus is absolutely required to accomplish your strategy. You must focus to create and execute a strategy. A strategy clearly delineates exactly what you choose to focus on, and gives a road map to keep yourself on track. You've got a tool to help you eliminate off-focus activities. Here are a few ideas for how you can use this dynamic interconnection of strategy and focus for your business. Gather all your focus for a few hours and create a cohesive and powerful strategy for your business. Know what you want to accomplish and plan how to get there. Clarify your tactics and action steps. Break all this down into the smallest activities possible. Rather than say "increase revenue", put down everything you will do to achieve that. Focus on executing your strategic plan. Refer to it frequently. Revise as needed in real time. Work to the plan. Don't get pulled off track by off-plan activities. If new ideas come up, add them to the plan, but do be sure that they contribute to the plan and aren't just the "latest, greatest, brilliant ideas".
Think twice about following the crowd. There's so much distracting "stuff" coming at us, it's stressful to have to consume productive time to consider the usefulness of all this input.