Brand Partnership with JJNY

Brand Partnerships Tap into China’s $1 Trillion Cross-Border Market

│Meet the Team│

Jessie Jiang New York is one of the leading US-based fashion shops on the Taobao division of Chinese retailer Alibaba. Via the Taobao app, we sell apparel, accessories, cosmetics and other lifestyle products to Chinese consumers, virtually all of whom buy in real-time during livestream events.

President Jessie Jiang Recchia moved to the US in 2003, where she attended the Fashion Institute of Technology in New York City. She grew up in China’s Zhejiang Province, which boasts a rich history of fashion design and today remains a hub of the nation’s textile industry. After studying at FIT, she spent four years working for American apparel companies in the heart of New York’s Fashion District. In 2009, she had her first child, and a year later co founded her first Taobao store, which specialized in beauty and nutrition. In 2011, she opened her own Taobao store, Ann’s Fashion New York, which specialized in women’s apparel, with a focus on Steve Madden and Nine West footwear. Six years later, she expanded her sales efforts by launching a daily shopping and lifestyle show on the Taobao Livestream platform . Today she hosts an average of five three-hour shows per week.

CEO Philip Recchia is a media veteran who has worked for NBC, News Corp., Wenner Media and Reader’s Digest. From 1994 to 1998, he served as director of special on-air projects for CNBC, where he conceived its first-ever documentary, The Story of Wall Street; shepherded Maria Bartiromo to star status; and created Student Stock Tournament, which netted $3 million in revenue. In 1999, he cocreated JAGfn, the world’s first webcast network . After that he was a reporter for the New York Post, producer for Fox News Channel, and writer for Us Weekly magazine. From 2008 to 2011, he was director of programming for BlogTalkRadio, the world’s largest social radio network . While at BlogTalkRadio in 2009, he produced a live White House address from Barack Obama on health care reform, marking the first time ever a US president hosted a podcast. Philip joined JJNY as CEO in 2016.

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│Facts & Figures

• Each JJNY livestream sales event attracts between 25,000 and 50,000 viewers and generates between $15,000 and $50,000 in sales.

• Each sales event is held for at least 3 hours and, depending on live viewer feedback, can last up to 5 hours.

• Our viewers are predominantly middle- to upper-income Chinese women 25 to 65 years old.

• While our sales events can be held at any conceivable venue, they’re most frequently staged at our live-stream studio in Monroe, CT, and at partner-brand stores, designers’ studios and trade shows.

• Our partner brands incur zero expenses . JJNY brings tens of thousands of virtual customers to the event and, soon after it wraps, we pay in full for the items sold.

• Founded in 2013 in New York, JJNY is a C corporation based in Monroe, CT, and is registered with the NY Department of State and CT Secretary of State.

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VIEWERSHIP range per show 25k – 50k $15,000 –$50,000 3 SALES range per show

│Our Mission│

Brand integrity is of utmost importance to us. And we’re wellversed in maintaining it no matter the sales strategy.

If you’re out to build brand awareness, we’ll create a roadmap that runs from low-key product placement to heavily promoted pre-sales of next season’s collections.

If you’re looking to liquidate, we move quickly to get your product on and off the market without damaging current or future pricing across other sales channels.

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│Partnerships│ JJNY is looking to partner with North American and European fashion brands . We specialize in the following categories, with a focus on luxury and up-and-coming players alike:

Women’s apparel

Men’s apparel

Children’s apparel • Sportswear • Footwear • Accessories including handbags and SLGs We’re seeing success, as well, in these categories: • Accessories including watches, eyewear and jewelry • Cosmetics/skin care • Fragrances 5

│Asks│

Getting a jump on sales

Ahead of its major/seasonal/clearance sales, the brand should be willing to:

• Share with us, at least 48 hours in advance, its discounts and other promos being offered. But we’d ideally have 1 week to prepare, namely by producing promotional videos and/or photos for sharing across social-media channels.

• Let us begin selling products at least 2 hours before opening the doors to the public during any given sale. Ideally, we can hold our events on the brand’s premises (retail or warehouse) so that sold items can be set aside in real time.

Accessing sample sales

In addition to regular sales, sample sales are an attractive option (though not mandatory for partnering with us). Like clearance, however, sample sales should feature at least 50 “one off” items, with as many as 200+.

Selling from inventory

Ideally, we don’t buy products prior to our sales events. Rather, we offer those products to our viewers during the events, and they place orders in real time. Soon after the event wraps, we buy all the products we need to fulfill those orders.

In some cases, we’ll consider buying small lots if the price is exceptional. But our first choice will always be to sell from inventory.

Having ATS data

For any/all sales in which we participate, we need an ATS spreadsheet that includes:

• Photo of each SKU

• Quantity of each SKU

• Original retail price of each SKU

• Discount price to JJNY

In some cases, if no such spreadsheets are available, we’ll consider traveling to where the products are housed to tally the inventory and take necessary photos.

To maximize sales during livestream events, we ask our partners to work closely with us on one or more of the following fronts.

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Track Record │ Since launching our livestream events in 2017 , we’ve generated more than $18 million in cross -border sales of apparel, accessories, cosmetics and other lifestyle products that our Chinese viewers clamored for. Here’s a sampling of 6 key brands during that period, of which we sold $2.2 million: Niche Brands Global Brands Welden Sold: $445,000 Sold: $200,000 Michael Kors Sold: $710,000 Furla Sold: $210,000 Columbia Sold: $350,000 Kate Spade Sold: $290,000 7

│Main Takeaway│

For the right fashion partners, Jessie Jiang New York offers a highly efficient, enormously cost-effective and virtually risk-free strategy for tapping China’s $1 trillion crossborder consumer market.