sustainability marketing a global perspective 2nd edition pdf

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Additionally,ShortcaseswillhelptoconsolidateyourlearningofmajorthemesSupplychainmanagement,rapidly-advancingandgrowingevermoreimportantin theglobalbusinessclimate,requiresanintenseunderstandingofbothunderlyingprinciplesandpracticaltechniques.Includingbothabroadoverviewofsupply chainmanagementandreal-worldexamplesofSCMincompaniesrangingfromsmalltolarge,thisbookAimedatstudents,educatorsandpractitionersthebook integratessustainabilityintoeachchapterasacoreelementofpurchasingandsupplychainmanagementWorkedexamplesareusedtodemonstratehowthese techniquescanbeusedIncorporatingcasestudiesfromindustryintoeachchapter,thebookstrikesabalancebetweentheoreticalframeworksandguidelinesfor implementationinpracticeOneoftheleadingscholarsonsustainablebusinesstakestheclassroomintothestcenturyChapterThenatureofplanningandcontrol Thisbookprovidescutting-edgestate-of-the-artknowledgeinacontemporary,accessibleandauthoritativewayItisamust-readforstudents,executives,and thoughtleadersinterestedinthemanagementofsustainabilityOperationsmanagementinvolvestheuseofbothqualitativeandquantitativetechniques.

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