Personalized Retail Nutrition & Wellness Market Analysis, Size, Growth, Share, Outlook & Forecast to 2027
The global personalized retail nutrition and wellness market size is anticipated to reach USD 3.1 billion by 2027, according to a new report by Grand View Research, Inc., registering a CAGR of 8.5% over the forecast period. Increase in awareness about preventive healthcare and general well-being, trend of customization of food for a better diet, and rise in awareness about healthy food to promote nutrition and wellness are factors driving the growth of the market. With advancements of personalized medicine, companies are engaged in the launch and retail of new products with the support of scientific research and regulatory agencies. Several regulatory agencies are also actively involved in overseeing personalized nutrition and wellness products. The main objective of these agencies is to ensure the safety and effectiveness of these products through customized tests along with encouraging innovations. Start-ups such as STYR, Food Marble, and Habit Food Personalized, LLC are actively involved in the development, commercialization, and retail of nutrition and wellness solutions and offer products such as nutraceuticals, dietary supplements, and functional foods. For instance, in February 2019, Segterra, Inc. entered into a partnership with Helix to commercialize its GoalGetter personalized model through Helix’s marketplace. Further key findings from the report suggest: