Men’s Personal Care Market Analysis, Size, Growth, Share, Trend, Outlook & Forecast to 2027
The global men’s personal care market size is anticipated to reach USD 75.8 billion by 2027 according to a new report by Grand View Research, Inc. The market is expected to expand at a CAGR of 6.0% from 2020 to 2027. Growing popularity among men for daily skincare routine coupled with rising awareness in respect to personal grooming and hygiene is the key factor driving the market. Availability of a wide range of skincare routine products by key players and guidance by industry experts is driving the market. Millennial men nowadays are becoming more conscious of their physical appearance and looks and are willing to experience innovative products that are proven to work for skin nourishment. Prominent players in the beauty and cosmetics market have been collaborating and launching innovative products specifically designed for men. For instance, in September 2018 Loreal China partnered with Tmall to gain traction of millennial men. This partnership is bound to provide insights from Alibaba’s 600 million users for the product development process and further launching innovative products in the men’s personal care category. Most of the companies in the market have been relying on social media platforms including YouTube, Instagram, and Facebook to promote their products as one of the prominent strategies to pique consumer interest. Besides, launching the product on their official website, the companies use popular social media influencer or celebrities who usually have millions of followers as marketing media to build their brand awareness among the consumers. For instance, Loreal Paris in February 2017 changes its slogan ‘Because you’re
worth it’ to ‘We are all worth it’ with respect to catering to a more diverse and inclusive audience. In the following year, the brand for the first time featured a male model- Gary Thompson blogger and makeup artist in a cosmetics campaign for its True Match Foundation campaign. Browse Details of Report @ https://www.grandviewresearch.com/industry-analysis/menspersonal-care-market North America dominated the market and accounted for over 29.2% share of global revenue in 2019. Growing consciousness, personal care routine, and use of natural and organically sourced products that are free from chemicals and are nontoxic in nature are the key driving factor for the growth of the market in the region. In addition, the growing adoption of business strategies such as mergers and acquisitions among the key players is propelling market growth. For instance, In November 2019, Estée Lauder Companies announced an agreement to acquire men’s grooming brand Do The Right. This deal would strengthen and help to expand The Estee Lauder Companies’ leadership position in countries such as South Korea and the U.K. Men’s Personal Care Market Report Highlights
The personal grooming segment is expected to emerge as the fastest-growing product segment with a CAGR of 6.3% during the forecast period. Products such as shaving cream, serum, beard grooming kits, and travel packs offered by mid-range and premium brands are likely to boost segment growth
E-commerce distribution channel emerged as the fastest distribution channel in 2019 and is expected to retain its pole position throughout the forecast period. The increasing availability of a wide number of men’s personal care products, free delivery, and seasonal discount on the e-retailer platform are among the major reasons driving the segment
In Asia Pacific, the market is expected to witness a CAGR of 6.4% from 2020 to 2027. Growing awareness pertaining to skin wellness and personal care routine with a shift in the lifestyle are some of the factors boosting the market in the region
Men’s Personal Care Market Segmentation Grand View Research has segmented the global men’s personal care market on the basis of product, distribution channel, and region: Men’s Personal Care Product Outlook (Revenue, USD Million, 2016 - 2027) Skincare
Haircare
Personal Grooming
Others
What questions do you have Get quick response from our industry experts @
https://www.grandviewresearch.com/request-free-consultation/451144/rfc Men’s Personal Care Distribution Channel Outlook (Revenue, USD Million, 2016 - 2027) Hypermarket & Supermarket
Pharmacy and Drug stores
E-Commerce
Others
Men’s Personal Care Regional Outlook (Revenue, USD Million, 2016 - 2027) North America o
Europe o
Germany
o
U.K.
o
France
Asia Pacific o
China
o
India
Central & South America o
U.S.
Brazil
Middle East & Africa (MEA)
List of Key Players of Men’s Personal Care Market Procter & Gamble
Reckitt Benckiser
Unilever
Loreal
Beiersdorf AG
Johnson & Johnson
Coty Inc.
Estee Lauder Companies, Inc.
Edgewell Personal Care Company
Kao Corporation
Table of Contents Chapter 1. Methodology and Scope 1.1. Market Segmentation & Scope 1.2. Market Definition 1.3. Information Procurement 1.3.1. Purchased Database 1.3.2. GVR’s Internal Database 1.3.3. Secondary Sources & Third-Party Perspectives 1.3.4. Primary Research 1.4. Information Analysis 1.4.1. Data Analysis Models 1.5. Market Formulation & Data Visualization 1.6. Data Validation & Publishing Chapter 2. Executive Summary 2.1. Market Outlook 2.2. Segmental Outlook 2.3. Competitive Insights Chapter 3. Men’s Personal Care Market Variables, Trends & Scope 3.1. Market Introduction 3.2. Penetration & Growth Prospect Mapping Continue……….. About Grand View Research, Inc.: Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, the company offers market intelligence studies ensuring relevant and fact-based research across a range of industries including
technology, chemicals, materials, healthcare and energy.
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