Beauty & Personal Care Products Market Analysis, Size, Growth, Share, Trend, Outlook & Forecast to 2025
The global beauty and personal care products market size is anticipated to reach USD 716.6 billion by 2025, according to a new report by Grand View Research, registering a CAGR of 5.9% during the forecast period. Growing preference for natural and organic personal care (NOPC) products, increasing adoption of Augmented Reality (AR) in the beauty industry, growing demand for anti - aging products, and increasing popularity of men’s grooming products are some of the key factors that are expected to drive the market over the forecast period. AR uses face and skin - mapping technology to show how products would look on individual consumers before they purchase them. Thus, they need not visit a physical store nor try the products on, thus saving time and making purchase process more convenient. Growing awareness about health, wellness, and personal grooming and appearance among men is projected to account for a rise in the demand for men’s grooming products. This, in turn, is expected to boost the growth of the market over the forecast period. A variety of men’s toiletries are now available in the market, such as deodorants, hair care, and skin care products, and bath and shower products. Furthermore, the skin care/sun care product segment expanded at a moderate CAGR from 2014 to 2017 owing to increasing aging population and growing awareness about advantages of using anti - aging products.