MY DESIGN JOURNEY
2023-2025
MY DESIGN JOURNEY
Jin Young Jang
A Z
2023-2025
Selected Work
Academy of Art University
COPYRIGHT © 2025 JIN YOUNG JANG
All rights reserved. No part of this publication may be reproduced, stored in retrieval system, or transmitted in any form by any means electronics, mechanical, photocopying, recording, or otherwise without permission from copyright holder.
DEDICATION
To my family, colleagues, and instructors, thank you for being part of every step.
A TO Z MY DESIGN JOURNEY
My design journey began with curiosity wondering why things are the way they are and how they could be better. Along the way, failures became lessons, and each project became a step toward finding my own voice. From studying design to leading AI and healthcare projects, I’ve learned that design is more than visuals, it’s a way to connect people, ideas, and systems. Z is not the end. It’s the start of a new A, and this portfolio is a refl ection of that ongoing journey.
Objective
ICEBERG
Brand Visual & Exhibition Design
ICEBERG is a virtual art gallery and brand campaign centered on the theme of revealing the truth beneath beauty. The project captures the hidden allure and vulnerability of icebergs through various forms of artistic expression and extends this message into everyday life by creating an integrated brand experience that naturally connects the gallery with the outside world.
Approach
Categories
By delivering immersive art and a strong visual identity with consistent messaging, ICEBERG transforms environmental awareness into a real, memorable experience. The narrative extends beyond the gallery, inspiring people to look beneath the surface of beauty and develop a deeper sense of responsibility and perspective in their daily lives.
Branding
Visual System
Exhibition Design
Class
GR 221 Graphic Design 1
David Hake
Objective
REM KOOLHAAS
Brand Visual & Exhibition Design
RemKoolHaas Underconsideration is an SFMOMA exhibition that reimagines Rem Koolhaas’s architecture as a brand. Hidden stories and philosophies are expressed through a unified visual identity. The exhibition’s message extends into advertising and branded content. The aim is to make Koolhaas’s ideas memorable both inside and outside the museum.
Approach
Categories
Every element, from artwork to messaging, is designed as part of an integrated brand system. Key visuals and stories are applied across campaigns and media. Branded materials connect the experience to daily life. This consistent strategy builds a strong and lasting brand presence.
Class Branding
Visual System
Exhibition Design
GR 327 Graphic Design 2
John Nettleton
NIXON Rebranding
Objective
Approach
The NIXON Rebranding project reinvents the brand’s action sports spirit for a new era. By capturing movement and individuality, Nixon becomes more than a watch, it’s a bold statement. The project introduces a fresh, impactful identity rooted in skate culture. The aim is to position Nixon as the brand for those who live and move differently.
Every aspect, from visuals to copy, was redesigned for clarity and energy. A vivid color palette and dynamic graphics evoke street and skate culture. The “Time to ~” concept drives all messaging and campaigns. Nixon’s brand experience now feels direct, bold, and made for action.
Categories
Class Branding
Visual System
Advertising
GR 365 Strategies for Branding
Dean Wilcox
Objective
LVL Brand Running Campaign
The LVL Running Campaign is a brand-driven concept marathon event designed to strengthen LVL’s identity. Participants wear the device and experience its benefits firsthand, turning the run into a live product showcase. The campaign positions LVL as a symbol of health and performance. Real-time engagement maximizes both brand exposure and product promotion.
Approach
Every aspect of the event is aligned with LVL’s core message and visual identity. Participants experience the brand and product simultaneously through active involvement. On-site interaction and feedback build brand loyalty and reinforce brand value. The focus is on delivering a memorable, branded experience that drives recognition and connection.
Categories
Class Branding Event Campaign
GR 350 Visual Systems 1
Dolly Johnson
EVERNOTE 2024 CSR
Objective
Approach
Evernote Park Campaign combines the CSR Report with real-world action by planting a tree for every digital note or paper saved. Users can see the impact of their actions as the park grows, making Evernote’s environmental commitment visible. The project shows that using Evernote is a direct way to support sustainability. Every day, digital habits become real social value.
Interactive park features connect digital use to tree planting and paper-saving data. The CSR Report transparently tracks and shares the campaign’s progress. Community events and installations reinforce Evernote’s eco-friendly image. The experience makes the brand’s positive impact tangible and memorable.
Categories
Class Branding CSR Campaign GR 425 Visual Systems 2
Dolly Johnson
PARADOXA Branding
Objective
Approach
Paradoxa is a branding project that offers an “All New Perspective” on everyday life. The brand operates as a creative consulting studio and a merch shop, blending creativity with functional practicality. It creates a unified experience where art, commerce, and storytelling genuinely meet. The aim is to deliver fresh insights and thoughtfully challenge conventions at every brand touchpoint.
We developed a range of products and brand materials that combine art with utility. Each merch item and brand asset consistently embodies Paradoxa’s unique viewpoint. Visual identity and messaging are integrated across the entire brand experience. The result encourages users to see daily life with renewed curiosity and imagination.
Categories
Client Branding
Production
Operation
Paradoxa Agency In-house
DDH VISUAL LANGUAGE
DDH
Visual Language Design
Objective
Approach
DDH is a digital dental health brand that uses AI to improve clinical workflows and patient communication. The brand is positioned as an innovator in dental care, focused on clarity and trust. DDH offers intuitive solutions for diagnosis and consultation. The goal is to establish DDH as a leading name in dental AI.
All brand elements combine advanced technology with a user-friendly design. Visual identity and messaging emphasize reliability and innovation. The experience is clear and approachable for both professionals and patients. DDH stands out as a modern and trusted dental health brand.
Categories
Client Branding
Digital Health
AI
DDH, Inc In-house
Family Colleagues Instructors
GRATITUDE
To my family, whose constant love and faith have been the foundation of every step. Thank you for believing in my journey, through every uncertainty and turning point.
To my colleagues, who trusted and collaborated with me as we built, grew, and challenged each other. Your confidence allowed me to reach new heights in my work.
To my instructors, whose guidance and honest feedback shaped not just my skills but my perspective as a designer. Thank you for entrusting me to carry your lessons forward.
Contact School
COLOPHON
jin.in.creativework@gmail.com jin.it.com
Academy of Art University
School of Graphic Design
79 New Montgomery Street
San Francisco, CA, USA
Instructor Major
Book Title
Typeface
Print & Binding
Photography Stock
BFA, Graphic Design
Anna Villano
A TO Z MY DESIGN JOURNEY
BW Gradual
Helvetica Neue
Blurb
Adobe Stock
Mohawk Superfine Eggshell 100# Text