THE CLUB AT PRONGHORN – HOLE NO. 15 BEND, OREGON
T H E
N A M E
N I C K L A U S has long been associated with greatness on the golf course. The 18 professional major championships, the electrifying finishes, the sheer will to win; Jack’s achievements are legendary. However, the name Nicklaus transcends Jack Nicklaus’ dominance as a player and extends far beyond the man. Today the name Nicklaus also stands for superior golf course design, the result of Jack’s more than four decades as a renowned golf course designer. What became a vocation for Jack Nicklaus began as an avocation. After playing numerous tournaments and exhibitions throughout the early 1960s on courses designed by the head golf professional or superintendent at those clubs, Jack developed an eye and an interest in what was good in golf course design. Then, in the mid 1960s, course architect Pete Dye invited Jack to The Golf Club in Jack’s hometown of Columbus, Ohio. Dye was designing the course, and asked Jack to look at what he was doing and offer his suggestions. A hobby and budding passion were born.
A few years later, Jack and Dye teamed to
Nicklaus Design’s philosophy of working closely with clients,
design Harbour Town Golf Links in Hilton
enhancing the natural environment and creating courses that
Head Island, S.C., a course that quickly earned
are both challenging and enjoyable
and continues to maintain its place among
for players of all levels.
the Top 100 courses in the world. Since that
The accolades that followed Jack
collaboration opened in 1969, Nicklaus
Nicklaus’ storied tournament career
courses have continued to blanket the globe, and
and the honors that hang like badges
Nicklaus Design, a team of the world’s most accomplished golf course design associates,
on his playing legacy have followed the
agronomists, industry consultants and experts in golf course construction and marketing,
Golden Bear into his second career as a
has soared to the forefront of the industry. Just as Jack once raised golf to a higher level,
Nicklaus Design has elevated the standards of golf course design. The result of that
If Nicklaus’ mark on the 20th century was as a player, he is fast
dedication and ingenuity is a firm recognized
making his mark on this century as a designer, iconic name
throughout the world as the industry leader with a
and brand, and good-will ambassador who is embracing the
résumé of close to 350 spectacular courses in more
challenge of introducing and growing the game of golf in countries
than 32 countries and nearly 40 states. No other
around the world by designing the highest quality of facilities.
As Jack was building his tournament legacy with such wins as the 1967 Western Open (top left), he was just scratching the surface of his design career with a 1967 site visit to Harbour Town (photo top right), his first design. Muirfield
design firm has produced more world-ranked or
Jack has been honored with every significant award that
championship golf courses and no firm has
recognizes excellence in course design and development. For four
more current projects under construction or in
straight years (2004-’07), Golf Inc. magazine ranked Jack as “The Most Powerful Person in Golf,” for his impact on the
development globally than Nicklaus Design.
industry through his course design work, marketing and licensing business, and involvement on a national level with var-
Village Golf Club (bottom) is home to the Memorial Tournament, one of golf’s most prestigious events — a goal Jack set for the course when
Jack punctuated his major championship record of 18 professional wins with his 1986 Masters victory at
he first walked the property (right).
Yet as unique as each design is, they all share
ious charitable causes. He was also named “Golf Development Newsmaker of the Year” by Golf Inc. in 2005 — the same
age 46 (top right). Meanwhile, the Golden Bear was assembling his
year he was honored at the White House with the Presidential Medal of Freedom, the highest honor bestowed on a U.S.
Nicklaus Design team (left) and a résumé already deep with over 40
civilian. The Robb Report once named Jack the “Leading Power Player” in the golf market; and almost a decade ago, Golf Digest tabbed Jack the world’s leading active designer. Yet in the years since, Nicklaus Design’s business has nearly tripled.
designs spread throughout 18 states and seven countries.
The Masters Tournament
The U.S. Open Championship
The British Open Championship
The PGA Championship
1963, 1965, 1966, 1972, 1975, 1986
1962, 1967, 1972, 1980
1966, 1970, 1978
1963, 1971, 1973, 1975, 1980
Golf has quickly become the chief amenity for luxury communities worldwide, and Nicklaus Design has been lauded for years for its ability to masterfully weave golf course design with the residential component of a project. As more publications begin to recognize the skill and art behind tying golf to residential, Nicklaus has separated himself and his firm from the competition. In Travel & Leisure Golf’s 2007 ranking of the “Top 100 Golf Communities,” seven of the top 10 and 28 overall were anchored by Nicklaus courses. In Golfweek’s 2007 ranking of the “Top 100 Residential Courses,” presented in conjunction with The Wall Street Journal, 21 Nicklaus Design courses made the list, with another four among “Golf Courses of Distinction.” The firm’s exacting standards of quality associated with the construction and maintenance of golf courses have been recognized for ushering in a new era of golf course design and forever changing the face of golf course architecture. Jack Nicklaus and Nicklaus Design also have been credited for elevating and enhancing the relationship between golf and luxury home communities. Since independent research began in the early 1990s, communities that feature a Jack Nicklaus-designed golf course as an amenity have resulted in the highest real estate value, the highest average home price and the greatest velocity of home and lot sales. The survey also included the impact on membership fees, annual dues and greens fees. When all data was combined, a “net present value” was determined for each golf course designer, and Jack Nicklaus was the overall and overwhelming No. 1 choice. With the name Nicklaus behind a golf course, its value is enhanced tremendously. And that value will only grow with time.
Jack embraces the technology that further separates his firm from the competition, but his design creativity and artistry still truly begins with paper and pencil.
“Designing a golf course is my total expression. I always knew my golf game would only go on so long. But what I have learned can be put into a piece of ground and that will last beyond me.”
Course: Muirfield Village Golf Club (HOLE NO. 11) Location: Dublin, Ohio, U.S.A. Design: Jack Nicklaus with Desmond Muirhead Open for play: 1974 Bear Fact: Home of the prestigious Memorial Tournament since 1976, Muirfield Village has been consistently ranked in the Top 20 in the United States and Top 50 in the world since it opened. Voted the No. 1 course in golf-rich Ohio. Name was inspired by Jackâ€™s first British Open victory in 1966 at Muirfield, Scotland.
JACK NICKLAUS II has followed in his father’s footsteps in more than just his name. Since designing his first golf course in 1991, Jack II has become a leading force in Nicklaus Design, serving as President of the firm and working as both a solo designer and as a collaborator with Jack. Naturally, many of Jack II’s design philosophies mirror his father’s. “I learned from my dad that a designer must use what Mother Nature makes available,” he says. “It’s also essential to understand the client’s objectives, map out a sound strategy for the course, and always factor in some excitement.” Over the years, Jack II has developed and refined his own design philosophy. Most notable is his belief in offering golfers exceptional variety, which he has applied to courses in Argentina, Italy, England, Japan, the Philippines, China and throughout the U.S. “Variety exposes the player to different natural
JACK NICKLAUS II
experiences on the golf course,” he adds. “The end result is a design that encourages players to learn more about the game and, most important, makes the experience enjoyable.”
In 2000, Jack II was named to Golfweek’s “40 Under 40,” a list of 40 individuals under the age of 40 from the golf industry that the magazine felt would “most likely shape the game — and the business of the game — for the next 10 or 20 or 30 years.” The individuals were chosen from all areas of golf: course design and development; playing equipment; science and technology; and associations involved with the game or its players. That same year, Jack II was accepted into the prestigious American Society of Golf Course Architects, of which his father is also a member. Jack II has received numerous accolades for his design work. Most recently, his design at Pinehills Golf Club in Plymouth, Mass., made its debut in 2006 on GOLF Magazine’s list of the “Top 100 You Can Play.” The course also was named the “Top Public Access Course in Massachusetts” for 2005. Jack II’s co-design at Aspen Glen in Carbondale, Colo., was among the “Best New Courses” for 1998 by Golf Digest. Arzaga Golf Club, a Jack II solo project, was named “Best New Course in Italy” for 1998. The Golf Club of Estrella in Goodyear, Ariz., was among Golfweek’s “Top-40 Daily-Fees in America.” Many Jack II designs or co-designs have hosted touring professional events or high-profile amateur championships. The Club at TwinEagles in Naples, Fla., was the host for the Champions Tour’s ACE Group Classic. Jack II’s Heritage Course at Ibis Golf and Country Club in West Palm Beach, Fla., was one of two Nicklaus Design courses used for the LPGA’s 1999 season-opening event, The Office Depot. Legacy Golf Links in Aberdeen, N.C., hosted the 2000 U.S. Women’s Amateur Public Links. Internationally, Hanbury Manor, London, has hosted the English Open. In 2003, Jack II was named General Chairman of the Memorial Tournament and Chairman of its host venue Muirfield Village Golf Club in Dublin, Ohio. Jack Nicklaus founded the Memorial, one of the world’s most respected tournaments, in 1976, just two years after the opening of Muirfield Village, which the Golden Bear designed with the late Desmond Muirhead. Just as Jack II is carrying on the legacy his father created at the Memorial Tournament, so too is he perpetuating the excellence and the highest of quality standards in course design long associated with the Nicklaus name.
“My design ability is a direct reflection of what my father has taught me about problem-solving, highlighting a unique land feature and transforming something mundane into something truly spectacular.”
Course: Chapelco Golf & Resort (HOLE No. 12) Location: San Martin de los Andes, Argentina Design: Jack Nicklaus with Jack Nicklaus II Open for play: 2004 Bear Fact: Chapelco Golf & Resort has the distinction of being the first Jack and Jack Nicklaus II co-design to open in South America. It began a boom of sorts for Nicklaus Design, as the company began 2008 with eight projects under development in Argentina, Chile and Brazil.
AS THE NAME IMPLIES, a Jack Nicklaus Signature Golf Course truly bears the signature of the world’s preeminent golf course designer. It has the thumbprint of arguably the greatest mind in golf history. It is the realization of one man’s vision, philosophy and passion for the
St. Lucia, West Indies
greatest game of all. As Jack Nicklaus often says, what ends up on the top of a piece of ground is a piece of him. But, as the Golden Bear also adds, what goes beneath that piece of ground is a collaboration of a talented team that includes designers who work both in the field and in the design studio. It is a team of designers trained in landscape architecture, agronomy and the most state-of-the-art technology the industry has to offer. Nicklaus Design takes pride in the team it has assembled worldwide in offices that
NICKLAUS DESIGN ASSOCIATES
span both coasts of the United States, as well as Asia, Europe, Mexico and South Africa. Perhaps one of Jack’s greatest sources of pride is the group of Design Associates who make up the backbone of the world’s leading course design firm. Nicklaus Design employs close to 20 Design Associates
worldwide, and their task is to ensure that Jack’s vision, philosophy and design directive are implemented at each project. They also serve in a lead role on each project branded as a “Nicklaus Design” golf course, taking the successful philosophy long ago instilled and nurtured by Jack Nicklaus and creating some of the country’s and the world’s finest layouts, all carrying the most revered brand in the business. Jack is proud of the designers he has taken under his wing and trained over the last 40 years. To date, at least 22 past and present designers who have supported the work of Nicklaus Design have gone on to earn membership into the prestigious American Society of Golf Course Architects. That number includes nine currently supporting Nicklaus Design services. And perhaps in a clear sign of loyalty, six Design Associates, as of 2008, have been with Nicklaus Design for at least 18 years. Nicklaus Design truly gives credence to the adage: You are often only as good as the people you surround yourself with.
Jack Nicklaus and the design team look over the site on Beef Island in Tortola, British Virgin Islands — the future home of Trellis Bay.
“What ends up on the top of a piece of ground is a piece of me; what goes beneath that piece of ground is a collaboration of a talented team that includes designers who work both in the field and in the design studio.”
Course: Moorea Golf Resort (HOLE NO. 7) Location: French Polynesia, Tahiti Design: Nicklaus Design Open for play: 2007 Bear Fact: The first Nicklaus Design golf course in the French Polynesian Islands blends the lush, grassed islands with a backdrop of magnificent mountain views and crystal-blue ocean waters, all the while preserving the unspoiled heritage of the coastline.
Course: The Broadmoor — Mountain Course (HOLE NO. 4) Location: Colorado Springs, Colorado, U.S.A. Design: Nicklaus Design Open for play: 2006 Bear Fact: A half-century after Jack Nicklaus won his first major at The Broadmoor in the 1959 U.S. Amateur, Nicklaus Design is now a part of the resort’s ongoing legacy. The Mountain Course was among Golf Digest’s top three “Best New Public Remodels” and GOLF’s “Top 10 You Can Play.”
Course: Cougar Canyon Golf Links (HOLE NO. 16) Location: Trinidad, Colorado, U.S.A. Design: Nicklaus Design Open for play: 2007 Bear Fact: Recognized in GOLF Magazine’s “Top 10 New Courses You Can Play” for 2007 (for a record 11th straight year, Nicklaus Design has placed at least one course on the list), Cougar Canyon captures the rugged, scenic backdrop of Southern Colorado. “When you combine an excellent layout with a dramatic natural setting, you have a recipe for a winner,” GOLF Magazine said.
Course: Pine Valley Golf & Country Club — Nicklaus Course (HOLE NO. 8) Location: Beijing, China Design: Jack Nicklaus with Jack Nicklaus II Open for play: 2007 Bear Fact: Complementing the Golden Bear Course at Pine Valley, which opened in 2001, this Jack and Jack Nicklaus II co-design (Jack II’s ninth course design in Asia) quickly established itself among the country’s finest when it was named the host venue for the Beijing Open.
Royal Island, The Bahamas
Kinloch, New Zealand
Ucluelet, Vancouver Island, Canada
St. Lucia, West Indies
THE GAME OF GOLF has taken Jack Nicklaus to some of the world’s most sought-after destinations. From the endless valleys and rivers of New Zealand, to the rugged mountains of Utah, to the crystal-blue waters of the Caribbean, they are places to return to time and time again for their blend of natural beauty, tranquility and outstanding golf. These places that have meant so much to the Golden Bear are now available to a select group of people who appreciate the same traits in incredible golf, first-class travel and a quality lifestyle. Welcome to the Jack Nicklaus Golf Club.
Anguilla, British West Indies
Mt. Holly, Utah, U.S.A.
Hand-selected by the Golden Bear himself, only 25 Jack Nicklaus Signature Golf Courses will carry the prestigious Jack Nicklaus Golf Club name. A select number of Associate Members at each club will enjoy the ultimate in playing privileges, services and amenities, as they retreat to the world’s most desirable destinations to play the Signature Golf Courses that continue to inspire and challenge golfers with their distinctive terrains and natural beauty. At each of the 25 destinations, Jack Nicklaus Golf Club members will have the privilege of staying in the Nicklaus Home, a residence created for the Nicklaus family and Associate Members of the club that is accented with first-class décor. With membership in the Jack Nicklaus Golf Club comes the opportunity to compete in the exclusive Jack Nicklaus Golf Club Invitational. This team event will be staged at various Jack Nicklaus Golf Club sites around the world, beginning with Muirfield Village Golf Club, home of Jack’s annual PGA Tour event, the Memorial Tournament. In addition to spectacular golf, first-class accommodations and the joy of competition, Jack Nicklaus Golf Club members are able to participate in the CitationShares/Nicklaus program, a distinct privilege of membership that provides special access to private airplanes. With the inclusion of Jack’s home courses at The Bear’s Club in Florida and Muirfield Village Golf Club in Ohio, a select group of Jack Nicklaus Golf Club members enjoy some of the same privileges at these prestigious clubs as they do at any Jack Nicklaus Golf Club.
Bariloche, Patagonia, Argentina
Course: The Kinloch Club/ Jack Nicklaus Golf Club of New Zealand Location: Kinloch, New Zealand Design: Jack Nicklaus Open for Play: 2007 Bear Fact: The first Nicklaus course in New Zealand and the first Jack Nicklaus Golf Club to open for play worldwide, Kinloch was among Travel & Leisure Golf’s 10 “Best New Courses” in the world for 2007. The links-style course tumbles across undulating volcanic terrain, punctuated by exposed rock and rugged bunkering.
Course: The Concession Golf Club (HOLE NO. 12) Location: Sarasota, Florida, U.S.A. Design: Jack Nicklaus in association with Tony Jacklin Open for play: 2005 Bear Fact: Named “Best New Private Course in America” 2006 by Golf Digest and among Golfweek’s “Best New Courses,” The Concession celebrates the sportsmanship inherent in Jack’s concession of Tony Jacklin’s 2-foot putt on the 18th green of the 1969 Ryder Cup.
Course: The Challenge at Manele (HOLE NOs. 11, 12, 13, 16) Location: Lanai City, Hawaii, U.S.A. Design: Jack Nicklaus Open for play: 1993 Bear Fact: Manele was recognized among the Top 50 in both Golf Digest’s 2007-’08 list of “America’s 100 Greatest Public Golf Courses” and GOLF’s “Top 100 You Can Play” 2007. Also named a Gold Medal Resort by GOLF, and No. 6 in Golf Digest’s “Best Golf Resorts in North America.”
O L I O R S E S
Course: Dismal River Club (HOLE NO. 4) Location: Mullen, Nebraska, U.S.A. Design: Jack Nicklaus Open for play: 2006 Bear Fact: This unique, groundbreaking layout plays across the naturally undulating, grass-covered dunes of the Sand Hills region. When unveiled, it became the 250th design in which Jack has been involved and was among Golfweek’s “Best New Courses” for 2007.
Course: The Ocean Course at Cabo del Sol (HOLE NO. 15) Location: Cabo San Lucas, Baja California Sur, Mexico Design: Jack Nicklaus Open for play: 1994 Bear Fact: Sparking a golf tourism boom in Los Cabos, Mexico, the Ocean Course at Cabo del Sol quickly became a staple in global rankings, including GOLF’s “Top 100 Courses in the World” and Golf Digest’s “100 Best Courses Outside the United States” for 2007.
Course: The Bear’s Club (HOLE NO. 2) Location: Jupiter, Florida, U.S.A. Design: Jack Nicklaus Open for play: 2000 Bear Fact: The home club for Jack Nicklaus and the Nicklaus family, The Bear’s Club was named to Travel & Leisure Golf ’s list of “America’s Top 100 Golf Communities” in 2007 and is recognized as one of the world’s elite private club experiences.
Course: Killeen Castle (HOLE NO. 18) Location: Dublin, Ireland Design: Jack Nicklaus Open for play: 2008 Bear Fact: The stunning course at Killeen Castle winds through 350 acres of the grounds of one of Ireland’s oldest 12th-century Norman castles, which underwent a multi-million-dollar restoration — mostly by hand. Killeen Castle was chosen to host the 2011 Solheim Cup.
Course: Sebonack Golf Club (HOLE NO. 2) Location: Southampton, New York, U.S.A. Design: Jack Nicklaus with Tom Doak Open for play: 2006 Bear Fact: With dramatic terrain and vistas of Peconic Bay, Sebonack made a head-turning debut in 2006 when it appeared on GOLF Magazine’s list of the “Top 100 Courses in the U.S.” and was named “Best New Private Course in America” by Golf Digest and GOLF.
Course: Punta Espada GC at Cap Cana (HOLE NO. 12) Location: Punta Cana, Dominican Republic Design: Jack Nicklaus Open for play: 2006 Bear Fact: Punta Espada, home to the newest addition on the Champions Tour schedule, has already made waves on international Top-100 lists after having been listed on Golf Digest’s ”100 Best Courses Outside the United States” just seven months after opening.
Course: Valhalla Golf Club (HOLE NO. 13) Location: Louisville, Kentucky, U.S.A. Design: Jack Nicklaus Open for play: 1986 Bear Fact: Already recognized as the No. 1 golf course in Kentucky and a mainstay on Golf Digest’s list of the “100 Greatest Golf Courses,” Valhalla added to its résumé by hosting the 1996 and 2000 PGA Championship, as well as the 2008 Ryder Cup.
Course: Tseleevo Golf Polo Club (HOLE NO. 1) Location: Moscow, Russia Design: Jack Nicklaus Open for play: 2007 Bear Fact: Tseleevo became only the second golf course to open in Russia and the first Nicklaus Signature Course in the country. The excitement caused by Tseleevo has led to heightened interest in golf among Russians and additional projects for Nicklaus Design.
Course: St. Francis Links (HOLE NO. 4) Location: St. Francis Bay, South Africa Design: Jack Nicklaus Open for play: 2006 Bear Fact: Tucked amid spectacular dunes that frame St. Francis Bay, this links gem was voted “Best New Course in South Africa” 2007 by Golf Digest. This continued an amazing run in which all four Nicklaus designs opened in South Africa have won Best New Course awards.
NICKLAUS DESIGN STEP-BY-STEP AS THE LEADER in the golf course design industry, with well over 325 courses open for play in more than 30 countries worldwide, Nicklaus Design offers vast experience in creating excellence in course design that meets the varying needs of their clients. While the process varies greatly from project to project, a basic plan is followed. The first phase in every design project is the site analysis, during which time the Nicklaus Design team carefully determines what opportunities are available at a particular site. Once the team is familiar with the site, it is important for those involved to familiarize themselves with the needs and goals of the client and project. The critical phase of land planning begins once the Nicklaus Design team understands the clientâ€™s wishes. Working together with the project owner, the team selects a location for the golf course, and a routing of the holes is created. Once this routing is completed, the Nicklaus Design team moves on to the conceptual and strategic design of the golf course. During this time the courseâ€™s character, style and personality are developed, as Nicklaus Design incorporates and blends the surrounding natural environment into the eventual look and feel of the project, while creating a variety of different golf shots, angles, hole lengths and hazards. Before the actual construction of the golf course can begin, a grading plan must be produced to detail how the soil should be moved and how the elevations will be properly created during construction, allowing players to see all of the obstacles in front of them. The clearing plan documents how the team will preserve and work with existing vegetation, or, when required, what areas need to be partially cleared to make room for site work. Once complete, the clearing plan makes way for Nicklaus Design to bring in an agronomist that can consult on the climate, soils, water quality and other issues used in determining what varieties of grasses should be utilized during construction. The final element in the plan is to use the grading to produce grassing plans while working with an engineer to best create the needed drainage and irrigation on the golf course.
Detail Feature Shaping
Fairways and Rough
Phase One Clearing
PRE-CONSTRUCTION Project Analysis
MASS EXCAVATION Soil Engineering
FEATURE CONSTRUCTION Lakes
Final Routing Plan
Earthwork (Rock Site)
Permitting and Approval Process
Earthwork (High Water Table)
DRAINAGE Drainage Engineer Storm Drainage
GRASSING Tree Planting Seed Bed Preparation Grassing
Compaction and Clean Up
Earthwork (Typical Site)
Preliminary Routing Plan
[Irrigation Consultant, Agronomist, Project Engineer]
Mowing & Grooming
Fertility & Disease Control
Pump Station Installation
Phase Two Clearing
Selection of Shaper(s)
Large Scale Shaping
SPECIFICATIONS, DETAILS & FIELD BOOKS COMPUTER TECHNOLOGY & 3-D MODELING
OUR INTERNATIONAL EXPERIENCE has been VIRTUAL REALITY PROGRESSION
incorporated into Technical Specifications and Detail
Root Zone Mix
Drawings to clearly outline proper construction methods
Coarse Sand Washed Gravel
and materials to clients and contractors. The specifications address all
NICKLAUS DESIGN utilizes the cutting-edge, proprietary golf
phases of construction and specify recommended material properties for bunker sand, seed, sod and drain pipe. The specifications are available in English and Metric
course design software T2Green International, which places every course design feature from tees, greens and fairways to cart paths,
4 inch Drain Tile
working units. Cross-sectional Detail Drawings display properly completed golf course elements, including bunkers, tees and USGA greens. Original site photo of Paradise Ranch in Grant’s Pass, Oregon.
basins, bunkers and lakes into digital CAD files. With the information
Once construction commences and Jack or the lead designer begins to make site visits, the contour plans are prepared into a Field Book for easy use on site. Each hole is presented with an accompanying enlargement of the corresponding green complex.
provided in each course plan, Nicklaus Design has the ability to produce a cost estimate for every project.
Additional assistance to course designers and owners is provided by digitally produced earth-work calculations that indicate when a course site is in balance
Proposed contours and existing topography draped on photograph.
(when the amount of dirt removed
JUST AS JACK NICKLAUS raised the bar for course
equals the amount of dirt to be added to
design, his golf courses long ago established the standard
the site). This allows Nicklaus Design to avoid bringing in unnecessary dirt,
for quality golf course maintenance and conditions.
keeping the construction costs down for T2 Green’s “photo merge” capabilities provide clients a 3-D glimpse of their future course, such as this model for Ute Lake Ranch in Logan, New Mexico.
Nicklaus Design‘s agronomy department, arguably the leading maintenance
owners and developers.
consulting group for golf course design and construction, works with clients
Once the course designer provides a
worldwide to make sure their courses achieve that standard.
strategy plan, Nicklaus Design has the ability to produce photo-realistic render-
Native areas begin to take shape as grasslines are proposed.
Jon Scott, Vice President of Agronomic Services, has over 30 years of experience, including almost a decade as head
ings before any construction begins or dirt is even moved on the project
of the PGA Tour’s Agronomy Department. Jon leads a team
site. Providing accurate digital views of the golf course provides a reliable
of highly professional consultants from Turfgrass Consulting,
reference in construction, while adding value for a project’s sales and
our preferred agronomic services provider.
marketing team, to future real estate opportunities and membership sales.
Consulting begins with involvement in matters of water resource man-
Nicklaus Design’s exclusive T2Green software creates cost-reduction
agement, soil analysis, irrigation design, greens construction and bunker sand selection.
possibilities, adds value in the construction and pre-construction phase
Additionally, agronomists determine proper grass selections and establishment programs, while offering
of a project and speeds the process of plan production. Finished 3-D model of proposed hole design at Paradise Ranch.
design assistance for maintenance centers, equipment inventory, maintenance staff organization and training, and conditioning standards consistent with Nicklaus product expectations. Nicklaus Design Agronomy Services gives our product a visible edge over the competition.
Jack Nicklaus Cup Matches
NICKLAUS MARKETING AND COMMUNICATIONS
Every Nicklaus Design course that is open for play is invited to participate in the annual Jack Nicklaus Cup Matches. Established in 1984, this exclusive threeday golf tournament has proven to be an excellent format for competition and camaraderie among Jack’s affiliated clubs. Each head golf professional is invited to field a team consisting of three of their members to play in a modified Ryder Cup format that is contested at a different Nicklaus facility each fall. Invitations that include all of the tournament details are mailed to head golf professionals at the beginning of each year.
THE NICKLAUS COMPANIES Marketing and Communications division is available to assist Nicklaus Design clients with a variety of services and resources that will help promote, market and raise the overall awareness of their project. The
Nicklaus Apparel and Headwear
Marketing and Communications staff will help integrate these
Grand Openings and Events
services into the client’s marketing plan and will provide
T The Grand Opening and other media or marketing events can be the most memorable days in the history of any Nicklaus Design golf course. Whether it is a day with the design team opened to media, or a Grand Opening with members and VIP guests, Nicklaus Marketing and Communications offers support throughout the coordination of these events, while working to maximize the presence of Jack Nicklaus, Jack Nicklaus II or the project’s Design Associate. Nicklaus Marketing and Communications also can offer contacts for Jack Nicklaus Apparel, logoed headwear, gift books and magazines, and other items often needed to complement and carry out such events.
direction and contacts for any services that are not fulfilled in-house. The following is a summary of some of the services and resources available. Nicklaus.com With well over one million page views a year, Nicklaus.com offers a known and trusted resource within the golf community as the client works to grow their brand. In addition to features for the Nicklaus fan, Nicklaus.com boasts a highly trafficked golf course design section — four of the top-five most-visited content pages on Nicklaus.com are located in the Nicklaus Design section of the site. This section offers Web site visitors the ability to search for Nicklaus Design courses open for play or under construction and also highlights spectacular golf course photography. An increased use of audio and video on the Web today affords clients a great opportunity to expand the exposure of their project. Nicklaus Marketing and Communications offers clients the opportunity to expand the online presence of any Nicklaus Design golf course by providing a Web page on Nicklaus.com that is devoted to each golf course project. From the time a contract is signed, Nicklaus clients can use the Web site to post contact information, press releases, construction and golf course photos, scorecards, renderings, and audio and video clips of important moments in the development of a project.
Public Relations and Media Support The Marketing and Communications staff is available to assist Nicklaus Design clients with news releases, media contacts and the coordination of media and marketing events. From the first draft of a press release, the Nicklaus team offers support and guidance to clients during the process of writing and distributing news material about a project’s ground-breaking, construction status or grand opening. With the ability to format a client’s release, while co-branding with both the course logo and the Nicklaus logo, any press release can make an impact after it is distributed to the Nicklaus Marketing and Communication list of close to 2,500 media contacts worldwide.
Logos, Photography and Artwork Based on the level of design services contractually agreed upon, Nicklaus Marketing and Communications will provide clients the necessary trademarks and logos that can be utilized upon written approval for such needs as collateral material promoting the golf course, advertising or direct mail pieces, apparel and headwear, scorecards and course signage, course plans or blueprints, and even food and beverage items like place mats, napkins and cups. In addition to logos, Nicklaus Marketing and Communications has approved photography available for various client needs, including headshots of Jack Nicklaus or Jack Nicklaus II. As an added benefit to support the early efforts of a sales and marketing team, Nicklaus Marketing and Communications can provide photography of other Nicklaus Design courses that might represent the look, feel and level of quality of the client’s future golf course. Once a contract is signed, Nicklaus Marketing and Communications can provide clients with a superior and varied selection of Nicklaus Art and Memorabilia at preferred pricing for the decorative needs of a clubhouse, golf shop or sales center.
NICKLAUS Magazine NICKLAUS magazine is a nationally distributed, affluent lifestyle publication inspired by the career, the life and the lifestyle of Jack Nicklaus. The magazine celebrates and beautifully captures the sport of golf and the unique lifestyle of residing in a community with a Nicklaus Design golf course as its centerpiece; the fraternal spirit of membership in a private club featuring a Nicklaus Design golf course; or luxurious vacations around the world at five-star resorts anchored by Jack Nicklaus Signature Golf Courses. Nicklaus Design clients have the opportunity to advertise in NICKLAUS magazine, and, because of the existing relationship, are afforded a preferred rate. NICKLAUS magazine is often utilized as a marketing tool for Nicklaus Design clients, and can be produced with a custom cover and offered by the client as gifts for prospective property owners and club members. Jack Nicklaus International Golf Club The Jack Nicklaus International Golf Club (JNIGC) is a reciprocal-playing network developed exclusively to benefit members and owners of Nicklaus Design facilities. An added value for any project, members of participating Nicklaus Design courses have access to a private Web site, which provides information on the more than 125 Nicklaus layouts that are available for play. Golf professionals at Nicklaus courses are provided with a directory of contact and access information that helps them facilitate tee-time requests on behalf of their members. Visiting JNIGC members are responsible for their greens fees, but there are no additional costs to the participating clubs or their members.
The Jack Nicklaus, Nicklaus and Golden Bear apparel collections offer a broad range of styles, fabrics and colors that are attractive and comfortable to inspire confidence for any occasion. From classic polo shirts to luxurious sweaters, each item features distinctive design detail, quality craftsmanship and signature branding to unmistakably identify it as the best. Nicklaus Design clients are afforded a special rate for Jack Nicklaus Apparel and are offered embroidery options that allow new clients to establish and grow their brand next to the recognized and respected Jack Nicklaus and Golden Bear. For additional branding opportunities, Nicklaus Design offers clients the best in headwear options through AHEAD, the leading designer and marketer of branded headwear, apparel and accessories. Headquartered in New Bedford, Mass., AHEAD can assist any Nicklaus Design client in outfitting members, guests or staff while offering personalization options through embroidery.
Nicklaus Golf Equipment A company founded in 1992 by Jack Nicklaus and Nelson Doubleday and now wholly owned by Jack, Nicklaus Golf Equipment produces some of the best golf equipment products on the market. With the goal of manufacturing and distributing only the highest-quality merchandise, Nicklaus Golf Equipment utilizes Jack’s unique knowledge of the game and his exacting standards to create equipment and related accessories for men, women and children of all skill levels.
Nicklaus Partners The Nicklaus Design Partners Program is a unique marketing opportunity that provides design clients with access to the finest practitioners of related services and products, turf care equipment, golf cart fleets, clubhouse furnishings and pro shop merchandise. Nicklaus Design has developed exclusive buying programs and pricing advantages with well-respected companies and is pleased to extend these benefits to clients.
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Nicklaus Design would like to thank the following photographers for use of their images: Aidan Bradley, Jordan Coonrad, Dick Durrance, Dave Harris, John & Jeannine Henebry, Allen Kennedy, Patrick Lim, Jim Mandeville, Nick Pozaric, Evan Schiller, Stephen Szurlej, Scott Tolley, Robert Walker, Jim Wisler and Lu Yi