The Hidden Costs of Production Tools Have the need for multimedia, but don’t have the resources? Recording live web conferences to create on‐demand programs? Using PowerPoint®‐narration tools to create multimedia shows?
Consider the following: • The majority of your employees, partners and sales channel—sales, sales support, marketing, executives, training—are not equipped with the skills or time to become multimedia producers. • The costs of deploying multimedia and production tools throughout an organization and across a sales channel are often impractical. • The pains of training users and stakeholders can be extremely overwhelming and time consuming. • A corporate brand image can be degraded by non‐marketing‐approved content and messaging going out to the public. • In general, sales teams spend a great deal of time creating content—taking time away from their primary need to nurture leads and generate sales. • The expense of creating multimedia content and recruiting expert speakers is significant— ROI is decreased by not reusing that high‐ profile content. • Message and content updates are difficult with disparate systems and local storage by users.
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