The Hidden Costs of Production Tools Have the need for multimedia, but don’t have the resources? Recording live web conferences to create on‐demand programs? Using PowerPoint®‐narration tools to create multimedia shows?
Consider the following: • The majority of your employees, partners and sales channel—sales, sales support, marketing, executives, training—are not equipped with the skills or time to become multimedia producers. • The costs of deploying multimedia and production tools throughout an organization and across a sales channel are often impractical. • The pains of training users and stakeholders can be extremely overwhelming and time consuming. • A corporate brand image can be degraded by non‐marketing‐approved content and messaging going out to the public. • In general, sales teams spend a great deal of time creating content—taking time away from their primary need to nurture leads and generate sales. • The expense of creating multimedia content and recruiting expert speakers is significant— ROI is decreased by not reusing that high‐ profile content. • Message and content updates are difficult with disparate systems and local storage by users.
Avitage | 781.522.8000 | www.avitage.com | info@avitage.com
Don’t get us wrong, point‐production and web‐conference tools can be extremely useful. Experienced multimedia producers are experts at creating highly compelling programs. In addition, individual users can be successful uploading and narrating PowerPoint decks to create streaming programs and conduct meetings online. What we’re suggesting is a more‐scaleable, cost‐effective approach to multimedia. One that allows everyone to do their jobs more effectively: • A central library of pre‐produced marketing‐approved multimedia modules • An instant‐assembly capability similar to the thumbnail view within PowerPoint itself • Multiple delivery options, including custom PowerPoint shows, streaming multimedia vignettes, MP3‐audio downloads and live web conferences Benefits of the Avitage approach include: • Increases sales productivity and marketing ROI
The Avitage approach results in the… right resources doing the right work at the right time in the right way.
• Improves sales readiness and message time to market • Supports sales conversations with high‐impact visuals • Protects brand and message integrity with marketing‐ approved content • Messages are easily tailored to address specific needs of each customer • Expert audio coaching is available to help sales with just‐in‐time learning • Customers are able to choose the most convenient format to receive your communications
Contact Avitage today for more information on our innovative approach to sales and marketing communications.
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• Audio can be translated and recorded in multiple languages for global access • Accommodates volume and scale issues of larger companies • Helps bridge the gap between marketing and sales • Updated content is easily replicated throughout the system and to individuals’ personal folders • Second‐voice applications give credibility to messages sales cannot or should not deliver directly
® PowerPoint is a registered trademark of Microsoft Corporation
Avitage | 781.522.8000 | www.avitage.com | info@avitage.com